By: Tuhin Sarkar

As autumn sweeps across the United States in 2025, states like Illinois, Texas, Connecticut, Georgia, and North Carolina are making a major impact on the tourism industry. These states are stepping up their game, unveiling unmissable events that will leave visitors breathless. Illinois, in particular, joins the ranks of its counterparts, showcasing a vibrant mix of cultural, musical, and seasonal festivals that promise to attract tourists from all over. Texas and Connecticut have long been known for their captivating autumn festivals, but now Illinois is bringing something fresh and exciting to the table.

The influx of visitors flocking to these states marks the beginning of an explosive tourism season this fall. With new kinds of unique events, these states are proving that the autumn months are a prime time for travel. From breathtaking cultural festivals in Illinois to the iconic haunted houses of Connecticut, every event adds something special to the growing excitement around US tourism. This dynamic shift is reshaping the tourism landscape, offering a blend of tradition and innovation that guarantees a memorable experience for all.

This surge in tourism not only boosts local economies but also highlights the increasing popularity of fall travel across the US. As Illinois, Texas, Connecticut, Georgia, and North Carolina continue to push the boundaries with their innovative event offerings, the autumn tourism season is set to reach new heights.

As the crisp autumn air sweeps across the United States in October 2025, many states are gearing up for exciting and diverse tourism events. From cultural celebrations and music festivals to outdoor adventures and industry conferences, the country’s tourism scene is set to captivate visitors. Whether you’re a thrill-seeker, culture enthusiast, or history buff, the events happening in various states this October promise something for everyone. This article delves into some of the most remarkable tourism events taking place across the U.S. in October 2025, showcasing how states are promoting tourism and enriching the travel experience for visitors from near and far.

Muertos Fest in San Antonio, Texas

One of the standout cultural events this October is Muertos Fest in San Antonio, Texas. Scheduled for October 25–26, the festival is a vibrant celebration of Día de los Muertos, or Day of the Dead. The event, held at Hemisfair, is one of the largest of its kind in the United States and draws thousands of visitors annually. The festival highlights the importance of honouring deceased loved ones, offering a space for reflection, remembrance, and cultural celebration.

Visitors to Muertos Fest can expect an array of activities, from beautiful altars created by local communities to live music performances, dance showcases, and captivating art displays. The festival also hosts educational workshops, offering insight into the rich history and traditions behind Día de los Muertos. This year, the festival will feature over 80 community-created altars, making it an even more immersive and educational experience.

San Antonio’s commitment to promoting its cultural heritage through events like Muertos Fest is a testament to the city’s strong focus on tourism and its ability to blend tradition with modern tourism appeal. As a result, it is a must-visit destination this October for those seeking a unique, culturally rich experience.

Connecticut’s Haunted Attractions for Halloween

For those who enjoy a good scare, Connecticut is the place to be this October. The state boasts 17 Halloween-themed attractions, making it one of the best states for haunted house lovers. From eerie mazes to spine-chilling attractions, Connecticut offers a wide range of experiences to satisfy your Halloween cravings.

One of the most notable events is BloodManor in Stamford, which features 10,000 square feet of horrifying rooms. The attraction is designed to provide an immersive experience, with expertly crafted sets and live actors creating a thrilling atmosphere. Another highlight is Dark Manor in Baltic, which has been a staple of Connecticut’s Halloween scene for over 20 years. This year, Dark Manor promises a newly redesigned experience with even more terrifying features.

Additionally, Fright Haven in Stratford and Trail of Terror in Wallingford offer unique twists on classic Halloween attractions. Whether you’re looking for haunted houses or interactive, horror-filled experiences, Connecticut’s haunted attractions offer something for everyone, attracting visitors from across the country.

Georgia National Fair in Perry, Georgia

For those who prefer something more traditional, the Georgia National Fair is the perfect event. Held from October 2–12, 2025, at the Georgia National Fairgrounds, this fair is a celebration of all things Southern. It features agricultural exhibits, livestock shows, and home arts competitions, all showcasing Georgia’s rich rural heritage.

But it’s not just about farm animals and crops. The fair also offers a variety of entertainment, from carnival rides and live concerts to fireworks displays and delicious food stalls. It’s an event that attracts over 565,000 visitors annually, making it a major draw for tourism in Georgia.

The Georgia National Fair is also a fantastic family-friendly event, offering activities for people of all ages. Whether you’re interested in local craftsmanship, agricultural history, or simply enjoying a day out with loved ones, the fair provides a unique look at Georgia’s vibrant culture and agricultural traditions.

The Lexington Barbecue Festival in Lexington, North Carolina

North Carolina’s Lexington Barbecue Festival, held on October 25, 2025, is another major event for food lovers. Known as the “Barbecue Capital of the World,” Lexington is famous for its tangy, vinegar-based barbecue. The festival is the perfect opportunity to indulge in some of the best barbecue the state has to offer, with over 400 vendors serving up mouth-watering dishes.

But it’s not just about the food. The festival also features live music performances, contests, and unique cultural events like the Pork-Barrel Politics competition, where politicians and local leaders take a fun, light-hearted approach to campaigning. With an expected turnout of over 200,000 visitors, the Lexington Barbecue Festival is a highlight of North Carolina’s tourism calendar.

Visitors to the festival can expect an authentic experience that highlights the state’s deep roots in Southern barbecue culture. The event showcases Lexington as a key destination for culinary tourism, attracting food enthusiasts from across the country.

Heritage Days in Rogersville, Tennessee

In Tennessee, the Heritage Days Festival is an important event celebrating the state’s history and traditions. Held during the second full weekend of October, the festival in Rogersville features arts, crafts, and entertainment. The event draws nearly 40,000 visitors each year and offers a unique glimpse into the area’s cultural past.

Heritage Days is a fantastic way to explore Tennessee’s rural heritage through hands-on experiences. Visitors can enjoy craft demonstrations, sample local food, and immerse themselves in the traditional music and dance that have shaped the region’s cultural identity. The festival is a great way to experience Tennessee’s authentic charm while contributing to the local economy and tourism sector.

Halsey’s ‘Back to Badlands Tour’ – A Musical Event to Remember

October 2025 also promises to be a big month for music lovers, with Halsey’s ‘Back to Badlands Tour’ kicking off in major cities across the U.S. This tour, celebrating the 10th anniversary of Halsey’s debut album Badlands, promises to be a hit. The tour will stop in cities like New York, Philadelphia, Boston, and Washington, D.C., attracting thousands of fans eager to experience live performances by one of the most popular artists of the last decade.

Halsey’s tour offers a unique opportunity for music enthusiasts to relive the magic of Badlands while enjoying her latest music. This event is set to be a major draw for tourism in cities across the U.S. during October, as it combines the excitement of live music with the chance to explore vibrant urban destinations.

2025 State of Washington Tourism Conference – Spokane, Washington

For those interested in the business side of tourism, the 2025 State of Washington Tourism Conference is an essential event. Scheduled for October 8–10, 2025, in Spokane, the conference focuses on the future of tourism in Washington State. It will feature discussions, networking opportunities, and breakout sessions on a variety of tourism-related topics, including sustainable tourism practices, outdoor recreation, and the role of local businesses in tourism development.

The conference is a great platform for industry professionals to exchange ideas and collaborate on shaping the future of Washington’s tourism sector. By hosting this event, Washington is cementing its reputation as a leader in responsible tourism and environmental stewardship, making it a top destination for both tourists and industry professionals.

World of Travel™ Expo in Fort Lauderdale, Florida

In Florida, the World of Travel™ Expo in Fort Lauderdale, held on October 22–23, 2025, will attract travel professionals from across the globe. The event will focus on sustainable tourism, trade, and culinary experiences, bringing together industry experts to discuss the future of travel.

The expo is designed to highlight emerging trends in the tourism sector, with a special focus on eco-tourism, responsible travel, and the growing demand for unique culinary experiences. For those looking to explore new tourism models and stay ahead of the curve, this expo offers a wealth of knowledge and networking opportunities.

A Bright Future for US Tourism in October 2025

October 2025 promises to be an exciting month for tourism across the United States. With a rich variety of events taking place, from cultural festivals and music tours to business conferences and outdoor adventures, the country offers something for everyone. Whether you’re looking to explore local traditions, enjoy world-class music, or attend industry conferences, these events showcase the diverse and vibrant tourism landscape of the U.S.

States like Texas, Georgia, Connecticut, North Carolina, and Washington are leading the charge in promoting tourism with exciting new events. As tourism continues to evolve, the focus on enriching cultural experiences and fostering sustainable tourism practices is sure to make these destinations even more attractive to travellers in the years to come.

Illinois and NASCAR: A Powerful Partnership Driving Tourism and Economic Impact

Illinois has long been a key player in the world of motorsport tourism, but the state’s investment in NASCAR has taken this relationship to new heights. Since 2022, Illinois has spent nearly $7 million hosting or sponsoring the NASCAR racing series, with substantial economic returns for the region. The state’s tourism arm, Enjoy Illinois, has leveraged this sponsorship not just for local engagement but also to spread the state’s message across the country and around the world. Although Chicago’s street race will not return next summer, Illinois continues to see immense value in this partnership, investing millions to support various NASCAR events.

NASCAR has long been a powerful draw for sports fans across the globe, but its effect on the Illinois economy cannot be overstated. This collaboration spans numerous races, including the second playoff race at the World Wide Technology Raceway in Madison, Illinois, situated just across the river from St. Louis. State records reveal that Illinois has spent $2.2 million in the last three years sponsoring the Metro East NASCAR race, contributing to the state’s broader tourism marketing campaign.

This sponsorship is not merely about adding another race to the calendar. It is about cultivating a national brand image and driving substantial tourism dollars into the state. NASCAR races are an opportunity to showcase Illinois’ diverse landscape—from its historic cities to scenic parks, all while generating significant economic activity. By aligning with NASCAR, Enjoy Illinois is able to showcase the state on a national stage, promoting the local hospitality industry, hotels, restaurants, and retail businesses, which benefit immensely from race-related spending.

NASCAR’s Role in Illinois Tourism: What’s at Stake

NASCAR’s presence in Illinois extends beyond the racetrack. As the state’s tourism marketing arm, Enjoy Illinois, continues to invest in its partnership with NASCAR, the economic returns are clear. The state’s fiscal year 2026 budget reveals that $7 million in NASCAR-related grants will remain available, underscoring the state’s commitment to promoting motorsport events as a means to enhance tourism. But this isn’t just a one-off expense; it is a deliberate strategy that supports the state’s broader marketing objectives, helping to draw both domestic and international tourists to the region.

For 2024 and 2025, NASCAR was funded via grants to build, maintain, and tear down temporary racing infrastructure in Chicago, with $4.5 million in state funding dedicated to the event in Grant Park. These grants helped facilitate the race’s success, providing funds for union labour, equipment, and more, and fostering strong community partnerships. While NASCAR has now moved on from Chicago for the time being, the state still sees significant benefits from the exposure garnered through these races, particularly in terms of tourism.

What many may not realise is that this sponsorship is about much more than race weekend attendance. It’s about creating sustained visibility for Illinois, not just during race events but throughout the year. Every billboard, commercial, and media spot promoting Illinois to NASCAR audiences contributes to the ongoing growth of the state’s tourism economy.

The Economic Impact of NASCAR on Illinois

Beyond sponsorship, NASCAR events are essential to driving economic activity. The September 2025 race at the World Wide Technology Raceway in Madison saw more than $60 million in economic impact for the Metro East region. From visitor spending on hotels and meals to the ripple effects in local retail and tourism industries, these races drive significant income. The state’s investment in NASCAR sponsorships, like the $795,000 allocated for the Madison race in 2025, is intended to amplify this return. These figures reveal that the economic impact is far-reaching, benefiting not just the immediate areas around race tracks but the entire state.

As Illinois continues to engage in high-impact marketing efforts, the state’s tourism footprint grows. Enjoy Illinois has been instrumental in broadening Illinois’ tourism message, with a budget of $44 million allocated for marketing efforts in FY26. This significant investment is an effort to ensure Illinois stands out among a crowded tourism landscape. The NASCAR sponsorships align well with the state’s goal of promoting its unique attractions—from urban centres like Chicago to smaller towns and historic sites—through national exposure, on-the-ground activations, and media placements.

The broader tourism campaign launched after the pandemic recovery period, featuring a $30 million ad campaign with actress Jane Lynch, has helped further strengthen Illinois’ presence. This large-scale initiative has proven successful, bringing in an estimated 2 million additional visitors to the state, highlighting how effectively strategic partnerships with high-profile events like NASCAR can be leveraged to grow the state’s tourism economy.

Sponsorships and Partnerships: Expanding Illinois’ Global Reach

In addition to its domestic reach, Illinois’ partnership with NASCAR has enhanced its visibility abroad. The state uses NASCAR’s national and global platform to advertise and promote Illinois as a prime tourist destination. This strategic use of televised advertisements, billboards, and radio promotions allows Illinois to showcase its tourism offerings to millions of viewers. Whether it’s a commercial aired during a NASCAR race or a billboard along major highways, the state’s Enjoy Illinois brand is constantly reinforced.

This global approach ensures that the message about Illinois’ many attractions resonates far beyond the US borders. By capitalising on the massive viewership generated by NASCAR, Illinois reaches new potential visitors from all over the world. This effort ensures that the state remains at the forefront of tourists’ minds when they consider their next destination, whether for business or pleasure.

Enjoy Illinois’ partnership with NASCAR is more than just a sponsorship. It’s a multi-platform collaboration that incorporates TV ads, social media campaigns, and fan engagement activities, all designed to maximise the state’s tourism visibility. This extensive marketing strategy has resulted in high-profile brand visibility for Illinois, providing new opportunities for international partnerships and growth.

NASCAR’s Legacy in Illinois: What’s Next for the Sport and the State?

Looking ahead, the state of Illinois will continue to see significant returns from its investment in NASCAR. Although Chicago is taking a break from hosting NASCAR races in 2026, the state’s commitment to the sport remains unwavering. As Illinois prepares to host NASCAR races in the Metro East region and possibly return to Joliet, the state will see its tourism brand continue to evolve.

Illinois has proven that investing in NASCAR is more than just a way to entertain fans; it is a critical piece of its tourism strategy. These events not only bring in tourism dollars but also create lasting memories for visitors, who are likely to return or spread the word about the experiences they’ve had in Illinois.

By continuing its strategic sponsorships with NASCAR, Illinois solidifies itself as a tourism hub with diverse offerings. Whether the race is in Madison, Joliet, or another Illinois city, NASCAR will remain a cornerstone of the state’s tourism marketing efforts, attracting millions of tourists and boosting local economies.