On the day of the incident, Avalanche Canada had issued a High (Level 4) avalanche danger rating at all elevations in the Kootenay Lake region. The March 25 bulletin warned that rising temperatures and strong sun were creating “very dangerous avalanche conditions,” with the potential for large, destructive natural avalanches. Recreationists were advised to avoid […]
This incident follows another deadly heli-skiing avalanche earlier this month. On March 5, three men were killed while skiing with Chugach Powder Guides near Girdwood, Alaska, in a slide over half a mile wide with debris as deep as 100 feet, according to the Anchorage Daily News. Despite deploying avalanche airbags and being accompanied by a guide, the victims could not be rescued in time due to burial depth and terrain complexity. The avalanche was the deadliest in the U.S. since 2023. Conditions that day were rated “considerable,” with a buried weak layer noted as a known hazard in the region. These back-to-back tragedies in Canada and the U.S. are a powerful reminder of the inherent risks of backcountry skiing—even when guided by seasoned professionals—reinforcing how unpredictable and unforgiving the mountains can be. Please check your local avalanche forecast before venturing into the backcountry, and bring (and know how to use) avalanche safety equipment and a partner.
The B.C. Coroners Service is investigating the incident near Kaslo. Stellar Heli Skiing has suspended operations and extended its deepest sympathies to all affected.
Avalanche Canada reported widespread natural avalanche activity on Monday and Tuesday, including a size 4 avalanche on Sunday that ran to the valley bottom and climbed the opposite side of the drainage. The snowpack was described as highly complex and unstable due to multiple buried weak layers dating from January to March.
- This is a developing story, and SKI will update this article as more details emerge.
- Brent Sandor, VP of Marketing at 686 and a longtime friend of the deceased, shared many memorable days with both Pashley and Keenan—on and off the snow.
- “Tell your friends you love them.”
Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members!
Alex Pashley, Global Sports Marketing Manager (Snow) at The North Face, who previously spent nearly a decade at Smartwool and held roles at Slash Snowboards, Dragon Alliance, and Rossignol
“As I entered the snowboard community, both Pashley and Jeff loomed larger than life, having already built lasting legacies for themselves,” Sandor told SKI. “They, along with their partners Leanne and Erin, were an omnipresent force in our community—zigging and zagging, always a constant presence as they crossed paths with everyone in and out of the mountains.
A transport helicopter pilot approaching the zone saw the avalanche release and alerted the skiers. One group was able to escape, but the other group of four was swept into the trees.
A fourth skier, a 40-year-old man from Nelson, survived with critical injuries and was flown to hospital for treatment. Kaslo Search and Rescue manager Mark Jennings-Bates told the Vancouver Sun the group was “very, very proficient,” adding that even with conservative terrain choices and expert guides, conditions can turn unexpectedly dangerous. The team recovered all four individuals from the debris; attempts to resuscitate the three men were unsuccessful. The North Face shared a tribute to Alex Pashley on Instagram, describing him as a kind, curious, and adventurous spirit whose work as a photographer was celebrated in snowboard media. “His search for adventure will forever guide us,” the brand wrote, offering condolences to his wife, Erin, and his beloved Bernese Mountain Dogs, Dale and Rainer.
Avalanche Conditions Were Critical
“Their presence put you at ease and reminded you why we all chose this path. My thoughts and entire heart go out to Leanne, Khyber, Erin, and everyone else in Jeff and Pash’s inner circle who are deeply affected by this tragedy. As a community, we’ll support those who need it most and get through this together.
Three men were killed and one critically injured in a devastating avalanche on Monday, March 24, near Kaslo, British Columbia, according to reporting by Global News and the Vancouver Sun. The slide occurred in the Clute Creek watershed, on the east side of Kootenay Lake, while two groups of heli skiers with Stellar Heli Skiing were staging below the treeline.
Jeff Keenan, professional snowboarder and co-founder of Dinosaurs Will Die Snowboards.
Recent Tragedy in Alaska
Jason Remple, owner and lead guide of Stellar Heli Skiing
Friends and industry colleagues have identified the deceased as:
