“Infingame has launched the ‘challenges’ tool to increase operators’ GGR”

GMB – What were Infingame’s objectives at BiS SiGMA, and what new developments were presented?

Gabriel Pinto – We introduced ‘challenges’ as a new feature — a tool we developed to boost player retention and engagement. Through research, we identified that there are certain periods during the week with lower activity and fewer bets being placed. These challenges are daily missions for users to complete in order to earn bonuses and free spins, keeping them engaged during those slower periods. The main goal is to increase the operator’s GGR (Gross Gaming Revenue). This challenges tool will soon be available to our partners.

How have operators responded to this new concept?

We received very positive feedback. We are already presenting this innovation to operators, and it will soon be available through our back-office tool so that operators can use it to retain and engage users during those low-activity periods. This way, we can boost engagement, retention, and GGR volume for our partners.

 

You mentioned partnerships. How are the conversations with game providers about offering challenges? Have they shown interest and said, ‘I want my game involved’?

Yes. Several providers — including our top five partners in Brazil, who together represent around 90% of operators’ GGR — are engaged and very excited about the idea behind the study we conducted. This will definitely make a difference in their GGR.

How many games and providers does Infingame currently offer?

We have over 200 providers worldwide and a catalog of more than 20,000 games, covering all tastes, cultures, and regional preferences. There will certainly be no shortage of options for sportsbook customers. We work with slots, crash games, live casino, sports, among others.

 

Is partnership the key word among platform providers, game aggregators, payment solutions, and other players within this ecosystem?

Absolutely. This ecosystem is becoming increasingly integrated and important. Partnership is essential to better understand the player, their habits, information security, and to ensure Responsible Gaming practices — always complying with regulations — and offering the best possible experience to the end user.

What are Infingame’s main differentiators today?

Our key differentiator is a robust technology platform, with almost 100% uptime, and 24/7 support entirely in Portuguese, fully dedicated to the Latin American and Brazilian markets. Our team is integrated and committed, ensuring the best service for operators and clients.

 

Now that the market is regulated, what are Infingame’s plans for this year?

We had an excellent start to the year. In the first quarter, we signed two new contracts. Our mission is to strengthen strategic partnerships and consolidate the brand in Brazil and Latin America as one of the leading casino aggregator providers. We aim to help our clients increase their GGR, player engagement, and operate in a solid and efficient manner.

Source: Exclusive GMB