Get the latest local business news delivered FREE to your inbox weekly. The sponsorship terms and amount were not disclosed. “Inmar has a long-standing history of driving loyalty and engagement across multiple industries, and this partnership allows us to bring that expertise into the sports sector,” said Rob Weisberg, Inmar’s president of its MarTech Solutions […]
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The sponsorship terms and amount were not disclosed.
“Inmar has a long-standing history of driving loyalty and engagement across multiple industries, and this partnership allows us to bring that expertise into the sports sector,” said Rob Weisberg, Inmar’s president of its MarTech Solutions unit.
The group said the partnership centers around a fully integrated marketing platform powered by Inmar’s advanced data analytics that is “designed to enhance the fan experience while optimizing the club’s ticketing, marketing and engagement strategies.”
Inmar said the partnership marks the launch of a dedicated sports business platform for Inmar, with plans to expand its innovative approach across the professional sports industry.
Inmar also will serve as the title sponsor of Camp Courage, a community-oriented initiative designed to enhance soccer accessibility for young girls, particularly in underserved communities.
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“Innovation is at the heart of our club’s core beliefs, and this partnership represents a significant shift in how professional sports teams engage with their fanbase,” said Ralph Vuono, the Courage’s chief operating officer.
Inmar becomes the Courage’s official back-of-kit/uniform sponsor for the next two seasons.
“By joining forces with Inmar, we are revolutionizing the way data and technology inform our marketing and ticketing strategies.”
“This sponsorship ranks among the most valuable back-of-kit deals in league history, further amplifying Inmar’s regional and national emergence into the professional sports landscape,” Inmar said.
Inmar Intelligence, based in Winston-Salem, said Thursday it is entering the sports marketing realm with a multi-year partnership with the North Carolina Courage of the National Women’s Soccer League.
“We are excited to apply our decades of experience in loyalty and media solutions to create a more connected and engaged fan base for NC Courage.”
That includes integrating digital media, influencer activations, out-of-home advertising and loyalty programs directly with the club’s ticketing platform, Jump.
rcraver@wsjournal.com336-727-7376 The Courage kick off the 2025 season on Saturday at Racing Louisville FC.
