Motorsports
Inside INdiana Business 5/11/2025 – Inside INdiana Business
The business of motorsports is in full throttle as Business at the Brickyard continues. From Gasoline Alley to global headquarters for brands, we explore why Indiana is one of the top three motorsports hubs in the world. Veteran executive Rollie Helmling breaks down the industry’s $1 billion impact, and why Indy’s brand is key to future growth.
Plus, sustainability efforts at the Indianapolis Motor Speedway are revving up and an Italian racing school plants roots in Indianapolis.