DiJonai Carrington has officially announced a multi-year partnership with Reebok, becoming a part of the brand’s basketball roster. Recently recognized as the 2024 WNBA Most Improved Player and a First Team All-Defense selection, Carrington will support Reebok’s performance and lifestyle initiatives. This collaboration highlights the launch of the Engine A, a new performance basketball shoe […]
DiJonai Carrington has officially announced a multi-year partnership with Reebok, becoming a part of the brand’s basketball roster. Recently recognized as the 2024 WNBA Most Improved Player and a First Team All-Defense selection, Carrington will support Reebok’s performance and lifestyle initiatives. This collaboration highlights the launch of the Engine A, a new performance basketball shoe designed with a nostalgic aesthetic and modern technology including ERS cushioning. Carrington has expressed enthusiasm about joining Reebok, continuing her family legacy tied to the brand through her father, Darren Carrington.
By the Numbers
- 2024 WNBA season averages: 12.7 points, 5.0 rebounds, 1.6 assists, and 1.56 steals.
- Carrington is the 2024 WNBA Most Improved Player and First Team All-Defense.
Yes, But
Carrington has also addressed misconceptions regarding WNBA salaries compared to NCAA NIL deals, emphasizing the importance of endorsements in athletes’ earnings.
State of Play
- Carrington’s partnership marks a significant move for Reebok in re-establishing its presence in basketball.
- Details regarding Carrington’s collaboration with Reebok will continue to emerge, likely expanding brand visibility and reach.
What’s Next
Expect to see Carrington actively promoting the Engine A shoe line, with additional details about her partnership with Reebok anticipated soon. The collaboration may lead to more high-profile endorsements in the WNBA.
Bottom Line
Carrington’s deal with Reebok not only enhances her career profile but also signifies an important moment for brand partnerships in women’s sports, paving the way for future athlete endorsements and increased visibility for the league.
