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Inside the Fitness Industry’s AI Overhaul: From Data Chaos to Personalization

At the ATN Innovation Summit, fitness leaders showed how AI is moving from buzzword to bottom line As AI continues to dominate headlines in 2025, two panels at the ATN Innovation Summit 2025 made one thing clear: transformation in fitness takes more than tech hype. Leaders from across the industry pulled back the curtain on […]

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At the ATN Innovation Summit, fitness leaders showed how AI is moving from buzzword to bottom line

As AI continues to dominate headlines in 2025, two panels at the ATN Innovation Summit 2025 made one thing clear: transformation in fitness takes more than tech hype.

Leaders from across the industry pulled back the curtain on the operational realities behind innovation, from reinventing outdated data systems to rethinking loyalty strategies and scaling personalization without losing the human touch.

Personalization Without Losing the Human Touch

In the session titled “More Than a Buzzword: How AI Is Transforming Fitness Right Now,” moderated by Eric Malzone, host of The Future of Fitness podcast and ATN’s “Master Knowledge” series, panelists didn’t waste time on hypotheticals. With the AI fitness and wellness market projected to hit $35 billion by 2031, the focus was squarely on execution.

Dana Milkie, general manager at EGYM, said the goal isn’t to replace trainers but to scale their impact.

“We sit on over 9 million workouts and more than 500 million assessments,” he said. “By layering AI on top, we’re creating hyper-personalized programs that adjust to both the member’s data and the inventory of the gym itself.”

That personalization is already visible in EGYM’s new Genius AI system, which tailors workout plans based on available equipment and user goals. The platform doesn’t just generate routines; it provides weight recommendations and rep ranges based on ongoing assessments.

From left: Eric Malzone, Dana Milkie, Joe DeMarco (credit: Flickman Media)

Natalie Jones, senior director of business operations at Future, emphasized that even with AI, the human connection remains irreplaceable.

“It’s really hard for an AI persona to say to you, ‘I get what it means to lose 20 pounds, to try and get consistent while you have two kids,’” she said, adding that the human connection is invaluable and something people will continue to pay for.

Still, AI is becoming more sophisticated in complementing that relationship. Future now uses AI to analyze coaching interactions, flag when a message should be sent and suggest personalized check-ins – essentially becoming a smart assistant for human trainers.

Joe DeMarco, co-founder and CEO of SalesRevv, said automation is transforming fitness sales as well. His company builds AI-powered sales agents that engage prospects via text and email using brand-specific language, helping operators reduce labor costs while improving consistency.

“Our AI is not just communication – it’s actually doing the work,” DeMarco said. “It’s reaching out, trying to get them booked to that first appointment, showing them the schedule.”

All three panelists acknowledged the growing pains of integrating AI into existing operations but agreed it’s no longer optional, a point emphasized by Milkie.

 “We’re slow to adopt tech in this industry,” he said. “AI isn’t a someday tool. It’s here now, and we have to lean in.”

From Fragmentation to Fluidity

While the first panel focused on AI, the “Fit Tech Playbook: Insights From Master Operators” session, moderated by Alta Tech Group managing partner Al Noshirvani, zoomed out to examine how fitness companies are rebuilding legacy systems, prioritizing data strategy and managing tech investments amid rising consumer expectations.

“Everybody wants to do something with AI,” said Ryan Hawk, chief technology officer of Vasa Fitness. “But AI is only as good as the data you feed it. If your systems don’t talk to each other, you’re stuck.”

Hawk said his team’s first step was building a centralized, AI-ready data platform that pulls in information from fragmented systems.

“We use that to run unsupervised learning models that can identify member segments that might be meaningful based upon all of these features that we have in our data store,” he said. From there, the company can test churn-prevention tactics, recommend classes or trigger reward incentives via its mobile app.

Stephanie Tucker, chief customer officer of Hapana, echoed that sentiment.

“We’ve definitely come a long way as an industry from the sign-in sheets at check-in,” she pointed out, adding that as they develop new features, Hapana is balancing broad industry themes like personalization with the specific needs of smaller customer segments.

From left: Al Noshirvani, Alexandre Gregianin, Stephanie Tucker, Kari Saitowitz (credit: Flickman Media)

Kari Saitowitz, chief marketing and creative officer at New York Sports Clubs, said personalization has become table stakes: “We used to send the same communications to everybody… and now we send different communications depending on how people interact with the business.”

She added that AI isn’t just influencing email and SMS. NYSC is also using an AI ad platform to automate thousands of creative variations for digital campaigns, tailored to different prospect behaviors.

For Smart Fit chief technology officer Alex Gregianin, scale demands efficiency. With over 1,500 clubs across Latin America, his team uses machine learning to optimize when members should visit based on gym traffic and personal preferences.

“We can pretty much recommend the best workout for that time, the best exercise for him or her,” he said.

Smart Fit has also built its own mobile app ecosystem, including a social networking feature that helps users connect.

“Everyone knows that if you have people engaged, they stay longer,” Gregianin said. “So we added group features where members can chat, plan visits and track progress together.”

Buy or Build? It Depends on the Mission

As club operators experiment with everything from gamification to rewards programs, the question of whether to buy or build remains top of mind.

“If it’s a commodity – something readily available on the market and not core to our business – we’ll typically buy it,” Gregianin said. “But if it directly shapes the member’s digital experience or is part of our daily operations, we prefer to build it ourselves. That way, we can customize it and tailor the experience to deliver the best possible outcome for our members.”

Stephanie Tucker (credit: Flickman Media)

Hawk agreed but added that internal capabilities can shift the approach.

“Do we have the internal expertise? Is it something proprietary to us? Can we get it to market faster if we build it? Speed matters, and internal feedback loops let us learn and iterate more quickly than relying on external vendors,” he said.

Saitowitz, meanwhile, emphasized strategic partnerships, such as NYSC’s on-demand content from Les Mills and tapping Garmin for challenges and perks.

“We can’t build everything ourselves,” she said. “Partnerships keep us relevant without diluting the brand.”

The Future of Loyalty Is Data-Driven

When asked how they’re thinking about loyalty, panelists returned to one theme: data unlocks action, tracking check-ins and purchases to engagement with in-app challenges to trigger rewards or re-engagement offers that match member behavior.

Smart Fit’s loyalty model is similarly gamified. Members earn perks the longer they stay, with tangible benefits, Gregianin said. The company is also investing in features that encourage social interaction, aiming to turn solo workouts into communal experiences.

For Tucker, loyalty starts with lightening the load on staff.

“As we use technology to work smarter, not harder, it allows us to stay focused on what matters most – delivering high-touch, personalized experiences. This is a high-touch business, and we need to make sure our time and energy go where they have the most impact,” she said.

Across both panels, one message was clear: AI and tech aren’t just buzzwords, they’re business levers. Whether it’s segmenting users, personalizing workouts, improving retention or reducing churn, the operators leading the charge are those investing in data infrastructure, forging strategic partnerships and empowering teams to adapt.

This article is based on a live discussion held during the ATN Innovation Summit 2025, a two-day event dedicated to the future of fitness and wellness. See here for More Innovation Summit coverage. 





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Trump’s Push to ‘Save College Sports’ May Fall Short Without Congress, Experts Say

Sulaiman Abdur-Rahman “We are very proud of this landmark settlement which will transform the lives of college athletes and bring them tens of billions of dollars in damages and future benefits,” Jeffrey Kessler, co-executive chairman of Winston & Strawn, said of the antitrust class-action settlement providing $2.576 billion in compensation to college athletes for their […]

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Sulaiman Abdur-Rahman

“We are very proud of this landmark settlement which will transform the lives of college athletes and bring them tens of billions of dollars in damages and future benefits,” Jeffrey Kessler, co-executive chairman of Winston & Strawn, said of the antitrust class-action settlement providing $2.576 billion in compensation to college athletes for their name, image and likeness and nearly $500 million in fee awards to class counsel.



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Fitness, Tech, and Home Essentials at Unbeatable Prices

The 9to5Toys Steals Weekly roundup features discounted everyday essentials, including a 7-pack of quick dry workout shirts for $36, a wireless CarPlay adapter for $30, and a 4-pack of neodymium AirTag cases for $7.50 each. Other steals include a clamp-on desk lamp for $59.50, three polos for $6.50 each, and a Gerber Paraframe Mini pocket […]

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The 9to5Toys Steals Weekly roundup features discounted everyday essentials, including a 7-pack of quick dry workout shirts for $36, a wireless CarPlay adapter for $30, and a 4-pack of neodymium AirTag cases for $7.50 each. Other steals include a clamp-on desk lamp for $59.50, three polos for $6.50 each, and a Gerber Paraframe Mini pocket knife for $12.50.



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Microsoft CEO Satya Nadella Breaks Silence After 15,000 Layoffs, Says Company Must Evolve Or Fall Behind

Microsoft layoffs: Microsoft CEO Satya Nadella spoke about the recent round of layoffs affecting more than 15,000 workers in 2025 as one of the toughest leadership decisions. In spite of the sweeping cuts, Nadella underscored that the company is resounding, fueled by strategic shifts in artificial intelligence, cloud computing, and enterprise technology. In an emotional letter […]

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Microsoft layoffs: Microsoft CEO Satya Nadella spoke about the recent round of layoffs affecting more than 15,000 workers in 2025 as one of the toughest leadership decisions. In spite of the sweeping cuts, Nadella underscored that the company is resounding, fueled by strategic shifts in artificial intelligence, cloud computing, and enterprise technology. In an emotional letter to staff, Nadella wrote, “Before anything else, I want to address what’s been on my mind, and what I know many of you are wondering about: the recent job eliminations. These are some of the toughest decisions we have to make.”

Microsoft has undergone at least four major rounds of workforce reduction this year, cutting approximately 15,000 roles across several divisions. In early July alone, 9,000 jobs were eliminated, affecting Xbox sales and regional offices, including about 850 jobs in Washington state. These cuts notwithstanding, the company’s worldwide headcount is effectively stable, as Microsoft continues to hire in key fields, specifically around AI and cloud infrastructure.

‘The Enigma of Success’: Microsoft’s Balancing Act

Describing the paradox of cutting jobs while achieving record market performance, Nadella referred to the situation as an “enigma of success.” He emphasized that technology companies must constantly evolve to stay relevant and competitive in today’s dynamic environment. “We are no longer just a software factory. We’re becoming an intelligence engine, empowering every individual and organization to build whatever they need to achieve using AI,” he said.

Following its shift to AI-driven services, Microsoft has now made AI use a part of formal employee performance reviews. Julia Liuson, President of Microsoft’s Developer Division, notified employees that employing AI tools such as Microsoft Copilot is “no longer optional — it’s core to every role and every level.” Internal talks are said to be ongoing to add AI usage metrics to employee reviews next year as the company encourages wider use of its AI platforms. Microsoft’s most recent round of layoffs hit particularly at traditional sales jobs, which the company intends to discontinue in favor of more technical “solutions engineers.” The new positions are meant to showcase AI-powered tools directly to customers, consistent with Microsoft’s goal of “a Copilot on every device and across every role,” according to Sales Chief Judson Althoff.

ALSO READ: Microsoft Closes Pakistan Office, Big Embarrassment As Global Firms Lose Confidence In Local Market: Reports

JD Vance Criticizes Microsoft’s Hiring Practices

In contrast, US Vice President JD Vance has publicly chastised Microsoft for the mass layoffs of American employees while persistently applying for H1-B work visas. “I don’t want to see companies lay off 9,000 American workers and then tell me that they can’t find talent here. That’s a bulls**t story,” Vance declared, urging a re-examination of tech industry hiring practices. To get its workers ready for this changing world, Microsoft is encouraging its remaining staff to “invest in your own AI skilling.” The company is providing internal training and resources to assist employees in moving into more AI-driven positions.

ALSO READ: 61,000 Tech Jobs Lost In 2025: Big Tech Like Microsoft, Google And Amazon Lead Layoff Wave, Is AI To Blame?

Microsoft has spent about USD 80 billion on AI infrastructure in FY25 as it looks to become “the Frontier AI firm.” Microsoft is intent on infusing AI throughout its product stack, from Azure to Office to Windows. While the magnitude of the job cuts has caused anxiety, Microsoft’s management is adamant that the changes form part of an inevitable transformation to succeed in the AI-first world. As AI becomes the core of all jobs and performance indicators, Microsoft’s latest actions portend an even deeper restructuring of the contemporary workforce.



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Insiders Are Rushing Into AurealOne And Bitcoin Hyper — Grab These Exclusive Gems Before They Go Viral!!

The dynamic world of cryptocurrencies continues to evolve, and hence, finding solid investment opportunities with real utility and long-term upside can be overwhelming for many investors. To lower your search stress, with deep market research, here we have spotlighted two standout contenders, AurealOne and DexBoss, as the best crypto to buy now options that are […]

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The dynamic world of cryptocurrencies continues to evolve, and hence, finding solid investment opportunities with real utility and long-term upside can be overwhelming for many investors. To lower your search stress, with deep market research, here we have spotlighted two standout contenders, AurealOne and DexBoss, as the best crypto to buy now options that are offering cutting-edge innovation and high growth potential. Let’s delve into why these two projects deserve the top spot. Alongside, we have uncovered market updates and prospects on some trending cryptocurrencies like Quant, Immutable, and Mantra.

List of Best Cryptos to Buy Now:

  1. AurealOne (DLUME)
  2. DexBoss (DEBO)
  3. Quant (QNT)
  4. Immutable (IMX)
  5. Mantra (OM)

1. AurealOne (DLUME)

AurealOne is an emerging competitive Web3 gaming ecosystem that is built by integrating blockchain technology with esports mechanics. This innovative gaming platform is designed as a skill-to-earn economic model, where players are fairly rewarded with real crypto purely based on their gaming skills.

Click here to visit best crypto to buy now – AurealOne

AD 4nXcRz62tpVa0iOn 1SFQJSbfmxrKkWqTRiar3 u96fowOWhfsgfId7KHAluzvgsOaovZmwp3rDfO1u7QTKPONoAymXWhZgrq3k6BEumNDxGMMRl Dh KW5TPzRzDEyAX1HE2hUfGBw?key=OznPATLdAJI9vIXsuL8llA

The main aim of this platform is to allow players to engage in different gaming modes, including 1vs1 duels and massive tournaments. Powered by the native DLUME token and its own proprietary Aureal Chain, AurealOne verifies every match and records them on-chain, ensuring the network’s transparency and trustworthiness to the gaming enthusiasts. 

Currently, the native DLUME token is in the presale stage with a selling price of $0.0013, an early entry point for early movers, having grabbed many investors’ minds. Furthermore, with a solid roadmap, this platform plans to enhance its gaming infrastructure by adding over 60 titles by September 2025, striving to be the best crypto to buy now option in the volatile market. 

2. DexBoss (DEBO)

DexBoss is emerging as a powerful crypto intelligence platform which is specially designed to navigate the Solana blockchain. By leveraging comprehensive wallet tracking and trade alert tools, this innovative crypto trading platform enables users to monitor real-time trades, analyse wallet behaviours, and receive trade alerts on high-conviction purchases. 

In addition, this crypto intelligence platform features customizable alerts, provides valuable insights into trading strategies, and transforms raw blockchain data into actionable investment signals; DexBoss empowers its users with profitable outcomes. Moreover, this platform encompasses a “100 wallet groups” framework, categorised by trading behaviours; DexBoss aims to enhance user navigation through the volatile market. 

The native utility asset of this ecosystem, DEBO, is presently in presale stage 1, priced at $0.011. This utility token plays a prime role within the ecosystem, including unlocking access to premium features and tools, staking, and earning rewards, making it a smart addition to any portfolio. 

3. Quant (QNT)

Moving to Quant (QNT). It is a leading blockchain platform that leverages Overledger technology to enable interoperability between different blockchains. The primary vision of this ecosystem is: facilitating seamless communication, allowing developers to build multi-chain applications without any blockchain limitations, and enhancing the network’s scalability and flexibility. Furthermore, by bridging different blockchains, Quant enables greater collaboration within the crypto space to lead the market. 

4. Immutable (IMX)

Immerse yourself in the world of Web3 gaming! Immutable is an Ethereum Layer 2 scaling solution that is specially designed for non-fungible tokens (NFTs) and gaming. By leveraging Zero-Knowledge Rollups, this platform enables users and developers to experience: massive scalability, instant trading, and zero gas transactions. In addition, by integrating StarkWare’s powerful STARK processor, Immutable IMX projects itself as a technically advanced solution for NFT scaling. The native utility asset of this ecosystem, IMX, plays a crucial role, including conducting pro-network activities like trading, paying transaction fees, staking, and network governance. 

5. Mantra (OM)

Finally, exploring Mantra (OM). It is a security-first Layer 1 blockchain, a purpose-built Cosmos SDK for tokenisation and trading Real-World Assets (RWAs). The primary vision of this platform is to bridge traditional finance and decentralised finance by offering robust, compliant, and scalable infrastructure for digitising physical and financial assets. By integrating KYC, Anti-Money Laundering protocol, and Inter-Blockchain Communication,  this platform offers seamless cross-chain interoperability in the blockchain space. 

Final Verdict! 

As the crypto market fluctuates, many savvy investors are wondering which will be the best crypto to buy now to yield massive gains in the next bull run. With countless investment options available, currently, AurealOne and DexBoss are the two technological innovations, aiming to shape the future of gaming and crypto trading, respectively. AurealOne is a skill-to-earn economy primed to revolutionise the competitive gaming space, while DexBoss stands out as a wallet-tracking and trade alert tool built for Solana degens. 

Meanwhile, notable assets like Quant, Immutable, and Mantra are emerging as the top cryptos to buy now, making waves in the volatile landscape. Investing in these tokens could balance your portfolio with potential opportunities. 



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Should Your Boutique Fitness Studio Add Recovery Services?

Should all boutique fitness brands integrate modalities like saunas and cold plunges into their studio offerings? The answer…it depends Boutique fitness studios are jumping on the recovery trend, adding modalities including infrared saunas, massage tech and even cold water therapy as consumers increasingly incorporate wellness into their workout routines.  According to a study commissioned by […]

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Should all boutique fitness brands integrate modalities like saunas and cold plunges into their studio offerings? The answer…it depends

Boutique fitness studios are jumping on the recovery trend, adding modalities including infrared saunas, massage tech and even cold water therapy as consumers increasingly incorporate wellness into their workout routines. 

According to a study commissioned by software provider Hapana, many boutique studios in the United States now offer some type of recovery modality. Per Hapana, 48% of boutiques offered massage chairs in 2024, while 44% offered physiotherapy services and 39% had a sauna within their facility. 

But should all boutique fitness brands make recovery a part of their in-studio offerings? The answer…it depends. 

On the one hand, offering recovery services allows studios to give their members more, potentially driving acquisition and long-term retention. However, it can be quite costly to implement some modalities, and brands risk diluting their core fitness offering by spending too much time fussing with ancillary services. 

ATN breaks down how some of the industry’s top boutique fitness players are approaching the business of wellness and recovery in 2025. We also provide expert insights on the opportunities and challenges involved in incorporating these modalities inside the four walls of a studio setting. 

F45 Brings Studios Into the Cold Plunge Era

F45 Training made a splash (no pun intended) late last year when the brand announced it was adding cold plunge tubs, infrared saunas and Hyperice percussive therapy equipment to studios worldwide. 

Under the program, dubbed “Recovery by F45,” members can purchase recovery services at participating studios through class packs or as an upgrade to existing unlimited memberships. Cold plunge and sauna sessions are also available for individual purchase by drop-ins. 

f45 studio with infrared sauna and cold plunge tub
credit: F45 Training

The move made F45 one of the first big-name boutique fitness brands to embrace the cold plunge trend that’s currently sweeping across gyms and health clubs. It’s still too early to draw any definitive conclusions about how the move will pay off for F45 in the long run, but some franchisees are already seeing positive early returns.

“Adding recovery … has changed the way we operate our studios,” Courtney Gibson, the owner of F45 Kingsgate in Kirkland, Washington, has told ATN. “Our members love the all-in-one solution, especially coupling their intense workout days with time in the infrared sauna or cold plunge after. It truly enhances the F45 brand and continues to show we are fully vested in our members and their wellness journey together.”

At an organizational level, F45’s decision is part of CEO Tom Dowd’s vision of turning FIT House of Brands — the parent company comprising F45, FS8 and Vaura Pilates — into a one-stop shop for all things health and wellness.

“The vision that I came in with was to be a solution headquarters for everything health and wellness,” Dowd has said. 

Under Dowd, FIT brands including F45 have struck other wellness-focused partnerships, including with Dietitian Live for insurance-covered virtual visits with dietitians and with Dr. B to support members taking GLP-1 weight-loss drugs. 

The Case Against Taking the Plunge

While F45’s move to add cold plunges and saunas inside its studios made headlines, other boutique fitness leaders have yet to follow suit. So far, most major brands have preferred to stay out of the cold and hot therapy businesses for now. 

Jay Siano, the co-founder and CEO of Sabre, a boutique real estate advisory firm that’s helped brands including Orangetheory Fitness and Solidcore expand across the country, believes boutique fitness brands should take a calculated, cautious approach when considering which recovery modalities to add to their facilities. 

Siano notes that while it may be tempting to jump on the cold plunge or sauna trend, it’s often more cost-effective for boutiques to stick to what they do best: group fitness workouts. 

“The smartest, most successful brands I’ve ever worked with occupy space to do what they’re really good at, and they forget about what’s on trend,” Siano told ATN. “If you’re going to take additional square footage to incorporate a recovery space adjacent to a fitness space, it might actually be more challenging for you to be successful.”

While Siano admits there are cases where it might make sense to add a cold plunge or sauna (and brands can be successful in doing so), he generally tells his boutique fitness clients to steer clear. 

“If a traditional group or boutique fitness studio is planning to add cold plunges or saunas to their space of 1,500 to 3,000 square feet, I’d advise them not to do it,” he said. “I’d advise them to focus on being the best at their specific workout modality.” 

Indeed, top brands like Orangetheory and Solidcore have opted to stay out of the sauna and cold plunge game, at least for the time being.

In Solidcore’s case, it might be forever. 

Anne Mahlum, who founded Solidcore before exiting in 2023, deliberately designed the brand’s studios to maximize every square foot for fitness. Extra perks like recovery modalities or lavish lobby lounges make it harder for fitness brands to turn a profit, she believes.  

“At Solidcore, we were looking and saying, ‘If I can’t fit an extra machine, I’m not paying for an extra 100 square feet,’” Mahlum told ATN last fall. 

Mahlum is no longer involved with Solidcore, but current president and CEO Bryan Myers has kept that same strategy as the brand continues to expand nationwide. Besides offering a highly challenging Pilates-inspired workout, Solidcore is known for its super streamlined studios: locations feature small check-in areas and don’t offer amenities like showers to avoid taking valuable space away from the in-class experience. 

See Also

Woman signing into a group fitness class
interior of a Solidcore studio
credit: [solidcore]

Top Boutiques Add Recovery in Other Ways

Saunas and cold plunges aren’t the only ways boutique fitness brands can get into the wellness and recovery game, of course. Instead of adding those costly modalities, many brands are embracing cheaper, more portable options. 

Xponential Fitness brand YogaSix recently launched a new class type, “Y6 Mobility,” which incorporates tools like massage balls. The yoga brand has also introduced Y6 TRX, a class that leverages TRX suspension trainers to help members increase their range of motion and get into deeper yoga poses with the help of straps. 

A YogaSix light in ambient purple light.
credit: YogaSix

StretchLab, another Xponential brand, partnered with Hyperice to bring Normatec compression therapy leg sleeves into its studios. At least 100 StretchLab locations now offer Normatec services, which members can purchase as an add-on to their existing membership plan after a complimentary session.StretchLab has said it’s aiming to bring Normatec boots into every one of its 500-plus studios. 

Orangetheory is also looking to make recovery a bigger part of its in-studio experience for members. The popular group fitness brand is introducing recovery technology like Hyperice equipment on a pilot basis at some of its clubs. Orangetheory may also start allocating more class time to recovery. 

“Recovery modalities are really important,” Orangetheory president Lauren Cody has told ATN. “As we think about evolving our strength and power (workout) modalities, we’re very much looking at recovery being more central than it is in our workouts today.”

“Today, we allocate about five minutes to recovery; we’d be looking to allocate more class time to recovery, as well as being quite intentional with the equipment that can support recovery,” she added.

people row during an Orangetheory class
credit: Orangetheory Fitness

And while Sabre’s Siano generally recommends that boutique brands skip the sauna and cold plunge, he says they should look to add recovery tools that don’t require as much time and money. 

“Red light beds and things of that nature are a lot less labor-intensive, and there are many other great tools people are utilizing, like Hyperice and Therabody,” he said. “Those are becoming more and more common in studios.”

This article originally appeared in ATN’s report, “Wellness Room: The Art & Science of Integrating Recovery,” which maps the forces redefining how operators retain members, monetize square footage and prepare their brands for a dynamic future. Download the free report.





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ICYMI: the 7 biggest tech stories of the week, from our new favorite cheap smartwatch to the iOS 26 beta

We get it, there’s a lot going on in life – from sports tournaments to school holidays to work pressures – and you’re not necessarily going to be able to keep up with every single story TechRadar publishes over the course of seven days (there are a lot of them). That’s why we put together […]

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We get it, there’s a lot going on in life – from sports tournaments to school holidays to work pressures – and you’re not necessarily going to be able to keep up with every single story TechRadar publishes over the course of seven days (there are a lot of them).

That’s why we put together this ICYMI (In Case You Missed It) round-up every week, so you don’t miss out on everything that’s happening. This week, that includes new Kindles from Amazon, new software from Apple, and a new watch from Nothing.



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