Technology
Intel chops several hundred Bay Area tech jobs as chipmaker retrenches
SANTA CLARA — Intel has disclosed plans to slash more than 400 Bay Area jobs this month, in an ominous sign that some tech companies must navigate a dreary economic landscape. The semiconductor colossus has revealed a decision to cut 410 jobs in the Bay Area during July, according to official WARN notices that Intel […]

Technology
NBA Africa-Backer Helios Plans to Boost Investment in Sports
Helios Investment Partners, an Africa-focused private equity firm, said it is planning to boost investment in sports and entertainment to capitalize on surging demand from the continent’s youth using mobile phones to watch games and concerts. Africa, where 40% of the population is under 15, is ripe for investment, according to Tope Lawani, the founder […]

Helios Investment Partners, an Africa-focused private equity firm, said it is planning to boost investment in sports and entertainment to capitalize on surging demand from the continent’s youth using mobile phones to watch games and concerts.
Africa, where 40% of the population is under 15, is ripe for investment, according to Tope Lawani, the founder and managing partner of Helios. The PE firm established the Helios Sports & Entertainment Group in 2021, which invested in the National Basketball Association Inc. Africa.
Technology
Ally Runs New Game Plan in WNBA All-Star Rookie Debut
It’s weird to consider a brand that spends nearly half of its sports marketing budget on women’s sports a rookie in the space, but Ally Financial is making an immediate impact in its first year with the WNBA. After making its 50/50 Pledge to spend equal amounts of its sports advertising budget on men’s and […]

It’s weird to consider a brand that spends nearly half of its sports marketing budget on women’s sports a rookie in the space, but Ally Financial is making an immediate impact in its first year with the WNBA.
After making its 50/50 Pledge to spend equal amounts of its sports advertising budget on men’s and women’s sports back in 2022, Ally threw its support behind the National Women’s Soccer League (NWSL), the U.S. Women’s Open golf championship, ACC women’s college sports, its Team Ally athletes, and the Unrivaled Basketball 3-on-3 league—where it was a founding sponsor.
The financial company also took a modest step onto the WNBA’s courts last year when it became an official sponsor of the Las Vegas Aces—putting its logo on the team’s jerseys and practice facility. In April, however, it joined the WNBA as its official banking partner and Changemaker investor.
During the 2025 WNBA All-Star Game in Indianapolis, Ally made its presence felt by setting up an arcade at WNBA Live and giving fans a game debit card featuring one of its three athlete ambassadors—Breanna Stewart, Sydney Colson, and Paige Bueckers—for a “Savings Bucket Challenge” that let them shoot at hoops of varying heights for a chance to win Ally x WNBA branded merch.
It also gave 1,500 fans complimentary League Pass subscriptions, sold designer Jocelyn Hu’s “Walking Bucket” hat, and put its logo on the Gainbridge Fieldhouse court and beneath the rims, among other activations.
ADWEEK spoke with Ally’s head of sports and entertainment marketing, Stephanie Marciano, about the company’s WNBA debut, how it showed up, and how it’s finding space in women’s basketball:
ADWEEK: How is Ally listening to voices within women’s basketball as it enters partnerships with leagues?
Marciano: Listening to the players has been a priority for us from the start.
When we announced Team Ally, our roster of ambassadors, we assembled a roster of folks that we considered advisors in their respective sports. We talk to them all the time about what they are feeling in their sport, the challenges they’re seeing, so listening to the players is critical.

Technology
Horaa Esports to play Survival Stage in PMWC Esports 2025
Nepali PUBG team Horaa Esports will now compete in the Survival Stage of the ongoing PUBG Mobile World Cup under the Esports World Cup in Saudi Arabia. In the league stage matches held from Friday to Sunday, Horaa Esports finished 13th overall and failed to directly qualify for the Grand Finals. A total of 24 […]

Nepali PUBG team Horaa Esports will now compete in the Survival Stage of the ongoing PUBG Mobile World Cup under the Esports World Cup in Saudi Arabia.
In the league stage matches held from Friday to Sunday, Horaa Esports finished 13th overall and failed to directly qualify for the Grand Finals.
A total of 24 top teams from around the world played in the league stage. The top 8 teams have directly advanced to the Grand Finals.
Horaa Esports earned 70 points and finished in 13th place. The remaining 16 teams, who didn’t make it into the top 8, will get another chance to qualify through the Survival Stage.
These 16 teams will play in the Survival Stage, and the top 8 from that round will also advance to the Grand Finals. A total of 16 teams will compete in the Grand Finals.
The Survival Stage matches will be held on July 29 and 30.
The total prize pool for PUBG Mobile is $3 million, with the winner receiving $500,000.
Highlight it and press Ctrl + Enter.
Technology
Tata Consultancy Stocks Dive After 12,000 Job Cut Announcement
The stock price of Tata Consultancy Services (TCS) fell by almost 2 percent, following the announcement of recent job cuts affecting 12,261 employees. This reduction in workforce is part of the company’s plan to decrease its employee count by 12,261 people in the current financial year 2026. When a company announces job cuts, investors often […]

The stock price of Tata Consultancy Services (TCS) fell by almost 2 percent, following the announcement of recent job cuts affecting 12,261 employees.
This reduction in workforce is part of the company’s plan to decrease its employee count by 12,261 people in the current financial year 2026.
When a company announces job cuts, investors often become concerned about its future, which can lead them to sell shares and cause a price drop. These job cuts primarily impact middle and senior managers.
ALSO READ: TCS Layoffs: India’s Top IT Firm To Cut 12,000 Jobs In 2025; CEO Cites Move To AI-Driven Operations
The company intends to reduce staff mainly in roles such as middle and senior management. Junior or entry-level staff are not as significantly affected.
The Nifty IT Index, which tracks technology companies, also declined by over 1 percent.
Given TCS’s significant market presence, its stock decline also led to a fall in the stocks of other companies, contributing to an overall drop of more than 1 percent for the IT sector.
TCS shares have been performing poorly, down 10 percent in one month and over 30 percent in one year. This indicates a consistent downward trend in its market value.
ALSO READ: Big Financial Changes From August 1: From New Limits In UPI To Revision In LPG Price | All You Need To Know
The company states that the job cuts are being implemented to make the organization more “future-ready” and with a greater focus on AI.
TCS also clarified that the job cuts were due to a skills mismatch among employees, not because fewer people were needed overall. Despite facing criticism for this move, TCS still plans to hire and train only skilled individuals.
Before these job cuts, TCS introduced a new policy requiring employees to work at least 225 days a year on projects and limit their “on the bench time” (time without a proper project) to less than 35 days annually. This policy aims to ensure employees remain productive and consistently engaged in work.
More and more employees are leaving TCS, as the attrition rate has risen to 13.8 percent. A high attrition rate can be a concern for the company, as it leads to the loss of experienced talent.
ALSO READ: Big Financial Changes From August 1: From New Limits In UPI To Revision In LPG Price | All You Need To Know
TCS reported a profit increase of 4.38 percent in the last quarter. Although their revenue decreased slightly, they managed to be more efficient with their money, leading to increased profitability despite earning a little less overall.
TCS also declared an interim dividend of Rs 11 per share for its shareholders, coinciding with its rising profits.
Technology
Metaverse in Gaming Market to Soar to $1,620.4 Billion by 2034,
Metaverse in Gaming Market Market Overview Metaverse in Gaming Market represents a revolutionary shift in how we interact with digital entertainment. Fueled by immersive technologies like virtual reality (VR), augmented reality (AR), and blockchain, this market has evolved into a multi-dimensional, interactive ecosystem where players are more than just users-they’re active participants in a digital […]


Metaverse in Gaming Market
Market Overview
Metaverse in Gaming Market represents a revolutionary shift in how we interact with digital entertainment. Fueled by immersive technologies like virtual reality (VR), augmented reality (AR), and blockchain, this market has evolved into a multi-dimensional, interactive ecosystem where players are more than just users-they’re active participants in a digital universe. Whether through social gaming or role-playing adventures, gamers are now engaging in virtual worlds that blend reality and fantasy, creating a vibrant, ever-evolving digital economy.
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Market Size, Share & Demand Analysis
The Metaverse in Gaming Market is projected to skyrocket from $55.3 billion in 2024 to a staggering $1,620.4 billion by 2034, growing at a blistering CAGR of 40.2%. As of 2024, there are over 300 million active users, with this figure expected to surpass 500 million by 2028. Virtual reality gaming currently holds the lion’s share at 45%, followed by AR at 30% and mixed reality at 25%. The increasing demand for deeper, personalized gaming experiences is driving this exponential growth, supported by the mass adoption of high-end gaming hardware and cloud-based infrastructure.
Market Dynamics
Several powerful forces are at play in shaping the Metaverse in Gaming Market. Technological innovation remains the primary driver-VR headsets, haptic devices, and AR glasses are making gaming intensely immersive. Blockchain is decentralizing game economies, enabling players to own, trade, and monetize digital assets through NFTs. Another major factor is the social component of metaverse games. As users seek connection and community, social gaming environments offer spaces to collaborate, compete, and create user-generated content.
However, the market is not without challenges. High development costs, data privacy concerns, and environmental impact due to energy-intensive infrastructure pose barriers. Regulatory uncertainty across regions also complicates expansion. Nonetheless, the rewards for overcoming these challenges are vast, making this one of the most enticing sectors in the tech world.
Key Players Analysis
The Metaverse in Gaming Market is populated by both tech giants and innovative startups. Key players like Meta Platforms, Inc., Epic Games, and Roblox Corporation are leading with unique strategies. Meta emphasizes social integration within its VR platforms. Epic Games leverages its cross-platform gaming capabilities, particularly through Fortnite, to engage a massive user base. Roblox, on the other hand, thrives on user-generated content and community engagement.
Emerging players such as Dreamscape Interactive, Holo Craft Studios, and Voxel Ventures are also gaining ground by pushing creative boundaries. These companies focus on niche aspects like interactive storytelling, education in virtual worlds, and gamified social platforms, carving out specialized spaces in the broader ecosystem.
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Regional Analysis
Geographically, North America dominates the Metaverse in Gaming Market, particularly the United States, which benefits from a strong tech base and high gamer spending. Europe trails closely behind, with countries like Germany and the UK embracing immersive gaming experiences.
Asia-Pacific, however, is emerging as the most dynamic region, thanks to the widespread use of smartphones, a booming esports culture, and heavy investments in tech infrastructure. Nations like China, Japan, and South Korea are major contributors to this surge. Meanwhile, Latin America and the Middle East are catching up quickly, supported by improved internet access and rising digital literacy.
Recent News & Developments
Recent developments in the Metaverse in Gaming Market point to increased investment and rapid innovation. Major tech firms are doubling down on VR and AR advancements, while blockchain integration continues to gain traction. The inclusion of NFTs has transformed digital asset ownership, leading to new monetization models. Additionally, the rise of esports within metaverse environments is reshaping competitive gaming, encouraging collaboration between platforms and content creators.
Subscription services, in-game purchases, and cloud gaming are also evolving, offering more flexibility and accessibility. As regulations around data ownership and privacy emerge, they are likely to influence future pricing strategies and user engagement models.
Scope of the Report
The scope of this report on the Metaverse in Gaming Market encompasses a comprehensive analysis of market segments such as hardware, software, applications, services, and deployment models. It delves into consumer behavior, competitive strategies, regulatory landscapes, and import-export dynamics. Our insights are backed by data from top research institutions, tech councils, and global economic bodies.
By exploring key market trends, challenges, and opportunities, this report empowers stakeholders to make informed decisions in one of the fastest-growing digital industries. Whether you’re a developer, investor, or gamer, the Metaverse in Gaming Market promises a frontier of endless possibilities and boundless creativity.
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Technology
2025-2034 Generative Artificial Intelligence (AI) in Sports
Generative Artificial Intelligence (AI) in Sports Market Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts. What Is the Expected CAGR for the Generative Artificial Intelligence (AI) in Sports Market Through 2025? The market size for generative artificial intelligence (AI) in […]


Generative Artificial Intelligence (AI) in Sports Market
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Generative Artificial Intelligence (AI) in Sports Market Through 2025?
The market size for generative artificial intelligence (AI) in sports has experienced rapid expansion in the past few years. There is expected growth from $0.22 billion in 2024 to $0.28 billion in 2025, with a compound annual growth rate (CAGR) pegged at 30.5%. Factors such as expansion of data centers, increased use of cloud gaming services, advancements in autonomous vehicles and ADAS, growth of edge computing and IoT, and the rise of blockchain and cryptocurrency have all contributed to this historic growth.
What’s the Projected Size of the Global Generative Artificial Intelligence (AI) in Sports Market by 2029?
The market size of generative artificial intelligence (AI) in sports is projected to experience a huge growth spurt in the upcoming years, reaching $0.73 billion in 2029 with a compound annual growth rate (CAGR) of 26.6%. This surge during the forecasted period can be credited to advancements in computer vision, tailored training programs, real-time decision support, enhanced fan experiences, and international sports events. The forthcoming period is expected to witness trends such as merging with emerging technologies, advancements in wearable technology, opportunistic sponsorship and revenue, injury prevention and rehabilitation, and integration of wearable technology.
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Top Growth Drivers in the Generative Artificial Intelligence (AI) in Sports Industry: What’s Accelerating the Market?
The surge in sports-related injuries is anticipated to invigorate the generative artificial intelligence (AI) adoption within the sports industry. In the context of sport, injury refers to any harm inflicted during physical endeavor or field activities. In the pursuit of mitigating such incidents, generative AI aids in fabricating lifelike practice scenarios which assist athletes to hone their skills and discern potential risk factors in a protected, managed setting. For instance, in 2023, the National Safety Council, an American non-profit entity championing wellness and safe practices, substantiated that the count of injuries associated with sports and recreation activities saw an 11% upsurge from 3,231,885 in 2021 to 3,631,970 in 2022. Consequently, the escalation in the occurrence of sports injuries is lending impetus to the growth of generative AI within the sports industry.
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What Trends Will Shape the Generative Artificial Intelligence (AI) in Sports Market Through 2029 and Beyond?
Leading firms in the generative artificial intelligence (AI) sports industry are strategizing collaborations to create and deliver digital products and services for a competitive advantage in the market. These collaborations are typically either formal or informal agreements between multiple parties to achieve a common goal while preserving their respective autonomy. For instance, Globant, an American company specializing in software development, partnered with LaLiga Tech, a company hailing from Spain that offers digital solutions for sports and entertainment, alongside Microsoft in August 2023. This collaboration aims to merge sports industry knowledge with IT expertise, capitalizing on emerging technologies such as AI and blockchain. Their joint venture’s goal is to augment the existing sports data and enrich the fan experience for millions around the globe. Microsoft, a major US technology corporation, provides generative AI platforms for diverse industries.
What Are the Main Segments in the Generative Artificial Intelligence (AI) in Sports Market?
The generative artificial intelligence (AI) in sports market covered in this report is segmented –
1) By Sports Type: Football, Tennis, Cricket, Basketball, Hockey, Golf, Other Sports
2) By Deployment: On-Premises, Cloud-Based
3) By Application: Performance Analysis, Game Strategies, Sports Equipment Design, Other Applications
Subsegments:
1) By Football: Player Performance Analysis, Match Strategy Optimization
2) By Tennis: Player Training Simulations, Match Prediction Models
3) By Cricket: Game Analysis Tools, Player Statistics And Insights
4) By Basketball: Shot Selection Analysis, Injury Prediction Models
5) By Hockey: Player Performance Tracking, Game Strategy Development
6) By Golf: Swing Analysis Tools, Course Management Simulations
7) By Other Sports: Multi-Sport Analytics Platforms, Custom Ai Applications For Niche Sports
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Which Top Companies are Driving Growth in the Generative Artificial Intelligence (AI) in Sports Market?
Major companies operating in the generative artificial intelligence (AI) in sports market report are Google LLC, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation, NVIDIA Corporation, Baidu Inc., Zebra Technologies Corporation, Stats Perform Group LLC, Tempus Ex, GumGum Inc., Noah Basketball LLC, Catapult Sports, Genius Sports, PlaySight Interactive Ltd., ChyronHego Corporation, Whistle Sports Inc., Sportlogiq Inc., SportsMEDIA Technology, Hawk-Eye Innovations Ltd., Opendorse, Inc., Spiideo AB, Beyond Sports, ShotTracker, Kinduct Technologies Inc., MVP Interactive, Inc., Perform Group Ltd., Second Spectrum Inc., PlayGineering Systems
Which Regions Will Dominate the Generative Artificial Intelligence (AI) in Sports Market Through 2029?
North America was the largest region in the generative artificial intelligence (AI) in sports market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative artificial intelligence (AI) in sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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