Technology
Intel x Team Liquid World Tour
The Intel x Team Liquid World Tour is a series of branded pop-up events produced by Team Liquid in partnership with Intel and Alienware that transforms retail spaces in major cities into experiential gaming arenas where attendees can watch live esports, play current titles, and test AI-enabled hardware. The tour includes scheduled watch parties, gameplay stations, show matches, and meet‑and‑greet sessions with professional players and creators, and is being staged in multiple global locations including Seoul, London, Munich, New York, and Paris.
Programming at each stop combines fixed schedules of high‑profile activities—such as coached sessions, competitive show matches, and timed meet‑and‑greets—with always‑on activations where visitors can complete side quests to earn prizes and purchase exclusive merch. The format emphasizes in‑person audience engagement through opportunities to compete with esports pros, attend viewing events for major tournaments, and experience hardware demonstrations sponsored by Intel and Alienware.
Image Credit: Intel, Team Liquid