Technology
Interactive Game Advertisements : Samsung Ads GameBreaks
Samsung Ads GameBreaks are an immersive advertising solution from the tech brand that encourage consumers to interact with the on-screen ads for greater engagement. The ad feature taps into the popularity of video games amongst consumers and offers a frictionless way for brands to incorporate into the experience rather than simply displaying a static ad. The ad games are reported to deliver a significant boost in brand recall, outperform standard video ads and are also more popular with consumers over traditional commercials.
Samsung Ads GameBreaks have been rolled out in the US and Canada as well as in the UK, and was used as part of a Domino’s campaign. This saw participants answering a quiz-style question about pizza with the brand’s logo adjacent for a simple yet effective marketing approach.