NIL
Is Texas college football’s new Alabama?
Editor’s note: This article is part of the Program Builders series, focusing on the behind-the-scenes executives and people fueling the future growth of their sports.
AUSTIN, Texas — The offseason remodeling of Texas football has mostly focused on the installation of a famous new starting quarterback for the Longhorns, but it also included a stylish makeover of their headquarters at the Moncrief-Neuhaus Athletic Center.
Open-concept, modern and sleek, the updated lobby doubles as a trophy room. An assortment of impressive awards welcomes visitors: the Golden Hat that goes to the winner of the Red River Rivalry against Oklahoma; just about every bronze statue a college football player can win from Heisman to Thorpe to Ray Guy (shout out, Michael Dickson); and, of course, a couple of national championship trophies.
Notably, there is plenty of space to add more hardware. Smart planning. After two consecutive appearances in the College Football Playoff semifinals and a program-record 23 players selected over the last two NFL Drafts, head coach Steve Sarkisian and the Longhorns seem to be just getting started.
For the first time, Texas will enter a college football season as the No. 1 team in the country, as the Associated Press on Monday proclaimed the Longhorns the preseason frontrunners. The Coaches Poll did the same last week. It’s yet another milestone for a program that is well past the point of being merely “back.” Now, the Longhorns are trying to solidify the elite status that comes from churning out national title contenders on a yearly basis.
“If you talk to any of our players, or you just listen to their discussions … our players are talking about national championship,” Sarkisian told The Athletic this spring, when the lobby project was still exposed drywall and wires hanging from the ceiling. “They’re not talking about a rebuild. They’re not talking about, ‘Well, we’ll see how this goes.’ There’s a standard here. There’s an expectation, and they understand that they’re held to the standard.”
In short, Texas is becoming the new Alabama. No, that doesn’t mean the Longhorns are going to rattle off a half-dozen titles in the next decade. But this is the season Texas puts its staying power on display. There is always another draft pick. There is always another All-American. The talent conveyor belt is fully operational — and well-funded. The days of stumbling as a 12-point favorite at home appear to be over.
Texas stepped into its new conference last year SEC-ready. Only Georgia kept the Longhorns from immediately running the league.
The Longhorns maneuvered past Alabama and created a new pecking order in the SEC. This year will determine whether it sticks, but everything appears to be in place for Texas to take the Crimson Tide’s spot alongside Georgia as the conference’s biggest bullies.
There is only room for so many superpowers in one conference.
Coach Kalen DeBoer enters Year 2 in Tuscaloosa with a roster talented enough to return the Crimson Tide to the ranks of the national championship contenders, but Alabama still faces questions about what its post-Nick Saban reality will be. Especially after DeBoer’s debut produced a 9-4 season, highlighted (or maybe lowlighted) by some losses that had previously been unthinkable.
Meanwhile, Texas has moved into a new phase of its development under Sarkisian. With Arch Manning ready to step in at quarterback, the Longhorns believe the arrow is still pointing up.
“I think Texas is in a phenomenal place,” said ESPN analyst and former Alabama quarterback Greg McElroy, who went to high school just outside of Austin. “There’s no denying, Sark’s got access to everything he wants.”
With Arch Manning stepping in as starting QB, Texas opens at No. 1 in both major polls. (Jerome Miron / Imagn Images)
Much like Kirby Smart did when he left Saban and Alabama to take over at Georgia, Sarkisian implemented the Bama blueprint at a school with more resources and easier access to talent than Saban’s old school, building a program to rival the Tide.
At a time when how much a school can spend has never been more directly tied to how good the team can be, no school is better positioned to fund a championship roster than Texas. Reports that the Longhorns built a $40 million-plus roster this year are difficult to confirm but not hard to believe.
“They can outspend anybody if they wanted to,” McElroy said.
As college football tries to move away from unregulated name, image and likeness spending and into a capped revenue-sharing system, the market advantage should shift to schools — and their collectives — that can align with companies big and small to provide athletes deals on top of rev-share payments. Business is booming in Austin, which has become a hub for tech companies. The Texas One Fund has at least 20 sponsorship partners, including Texas-based Benchmark Bank.
“The area to differentiate any university is, how many outside — call it true NIL or whatever you want to call it — how many of those opportunities are out there for student-athletes?” said Patrick “Wheels” Smith, president of Texas One Fund. “And having the best model not only is good for your university and you can recruit better and win, but it’s also good for kids to get opportunities. So our plan is to continue on that whole for-profit space, to get as many opportunities as we can for our student-athletes in the for-profit brand space.”
But the Saban way is not so much about a place or a plan as it is a culture that stifles complacency and prepares the next wave of blue-chippers to step up when it’s their time.
Saban’s message to players: This will be hard, but the payoff is plentiful — championships, individual accolades and the NFL Draft. Fun? The fun is in winning.
That culture has been difficult to build at Texas. Coaches who have been at Texas talk about an “I have made it” attitude that often arrives in Austin with highly touted recruits.
Sarkisian and his staff have tried to change that.
“Doing games with Sark in his first year, he was like, ‘We have got to get kids that hate to lose. They cannot after a loss be OK with playing well.’ And I think that took a year or two,” McElroy said.
“Ultimately the goal is to win the last game of the season,” Longhorns guard Cole Hutson said. “Still working on that, but they’re looking for people that have the want-to and the drive to kind of make sure that when things get rough that they’re going to push through, and they’re going to persevere.”
Third-year receiver DeAndre Moore talked about watching Sarkisian dial up plays for DeVonta Smith during Alabama’s last national title run in 2020, wanting a piece of that action. That’s what led the top-150 recruit from California to Texas.
Moore also noted that at one point the Tide had four future first-round draft pick receivers on their depth chart, and it was Smith who went on to win the Heisman after being fourth in line behind Jerry Jeudy, Henry Ruggs and Jaylen Waddle.
Moore enters his third year with Texas looking to take a leap from complementary player to one of Manning’s top targets after the Longhorns had three receivers drafted within the first two rounds over the last two years.
“Not gonna sit here and tell you that everything was just fine, you know, all rainbows and sunshine,” Moore said. “And there were definitely some days where I was just like, man, this is tough, but I knew there was a pot of gold at the end of this rainbow.”
Texas high schools consistently pump out more blue-chip recruits than any other state in the country. That’s a good thing, of course, for the Longhorns, who don’t have to go far to lay the foundation of a championship team. The downside, McElroy said, is the well-oiled machine that is youth football in the Lone Star State also produces a preponderance of players who are near maxed out as teenagers.
“Oftentimes they might be a five-star and they get on campus and they’re the same guy for four years,” McElroy said. “While they want to take kids from Texas, you gotta take the right kids.”
Sarkisian, who broke into big-time college coaching at USC under Pete Carroll, tries to blend Saban’s process-driven discipline with Carroll’s cool competitiveness.
“Those guys were both uber successful, crazy successful coaches that instilled their personality into their building, into their culture, into their teams, and rebuilt those teams year after year,” Sarkisian said. “I think at the end of the day, anybody who’s been around those two guys would probably tell you I’m probably a little bit of both of them. And so I would say our culture, our team, is probably a little bit of both of those two.”
When Texas players are at practice or in workouts: no jewelry, matching socks, shirts tucked in. Hats off during team meetings. That’s Saban coming out of Sark.
“But also I think my ability to engage with people, and not that Coach Saban didn’t, but, man, it was definitely like a fear factor with him,” Sarkisian said. “And with Coach Carroll, it was more like, hug you. And I’m probably somewhere in the middle there. I try to engage with people. I try to relate to everybody in our building. My door is always open for our players and in recruiting, and I think that’s allowed some of that connectivity.”
Sarkisian can incorporate Saban’s process while not facing the pressure that comes with following the seven-time national championship coach.
As DeBoer tries to chart his own course at Alabama, the specter of Saban and the unprecedented standard he set looms over the Tide.
“In the end, we know we gotta win more games and we want those expectations, absolutely,” DeBoer told The Athletic this summer. “That’s what matters. You can come up with every excuse. It doesn’t matter. No one cares, and we understand that. But as a coach myself, having been at different places, there is a process that you have to go through. And every place, it’s been different challenges.”
While the first season fell short of the standard at Alabama, a top-five recruiting class coming in this year and another in the making for 2026 are a good sign.
Revenue sharing and NIL should continue to spread talent around college football more than when Saban was at his peak and it seemed only two or three teams in any given season could hope to compete against Alabama.
Just because the Longhorns are thriving doesn’t mean the Tide can’t keep rolling. But right now, the program in Austin is closer to the one Saban left behind than the one in Tuscaloosa.
“Excellence is exhausting, but it’s worth it,” Sarkisian said. “(The players) see the success of their peers, and they’re like, I want that, you know? The Outland trophies, the Thorpe awards, the All-Americans, the first-round picks, the draft picks, the College Football Playoffs. The on-the-cusp-of-a-national-championship. I want that. So how do I get there? It’s pretty simple. The only thing I just keep looking for is, is there a complacency? Because complacency is, that’ll get you. And we’re fortunate. We’ve got no room to be complacent, because we haven’t won the thing yet, you know?”
Program Builders is part of a partnership with Range Rover Sport. The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication.
(Top photo: Butch Dill / Getty Images)
NIL
Downtown Athletic Club of Hawaiʻi gives $300K to Boost the ’Bows NIL fund

The University of Hawaiʻi at Mānoa Athletics Department has received a $300,000 gift from the Downtown Athletic Club of Hawaiʻi (DACH) to support the Rainbow Warrior football program through the team’s Boost the ’Bows Fund, which is set up to support UH Mānoa Athletics’ ability to recruit and retain elite student-athletes.
The contribution is a major philanthropic commitment to the football NIL (Name, Image, and Likeness) fund and marks a significant milestone for UH Mānoa Athletics as it adapts to the rapidly changing landscape of college sports.

College athletics has undergone a significant transformation in recent years with the emergence of NIL programs, which allow student-athletes to receive compensation for endorsements, appearances and other partnerships.
“University of Hawaiʻi NIL support is essential to retaining and recruiting top student-athletes who choose to represent the State of Hawaiʻi,” said UH head coach Timmy Chang. “In today’s collegiate landscape, NIL opportunities directly impact the current and future success of our programs.
“Donations from partners like DACH play a vital role in providing our student-athletes with the resources they need to compete at the highest level,” Chang added. “With continued support from the community and donors, University of Hawaiʻi NIL can reach its full potential. Please support the University of Hawaiʻi NIL as we continue to build excellence and proudly represent the Pacific as the region’s No. 1 university.”
Over the past few years, DACH has been involved in supporting UH student-athletes with various NIL opportunities. As the landscape has continued to evolve, and with new guidelines now allowing the university to directly manage institutional NIL agreements with student-athletes, DACH has chosen to contribute the remaining funds directly to the Boost the ’Bows Fund. This approach allows UH Mānoa Athletics to administer NIL support in a centralized and coordinated way.
“This was a collaborative effort from several leading Hawaiʻi organizations, including aio, American Savings Bank, Central Pacific Bank, First Hawaiian Bank, Queen’s Health Systems, Hawaiʻi Pacific Health, HMSA, Island Insurance, and the Waterhouse Foundation, all of whom share a commitment to strengthening the future of UH Athletics,” said Brandon Kurisu, vice president for DACH, which was formed in 2012 by the owners and top executives of trusted downtown Hawaiʻi businesses. “Boost the ’Bows is a vital tool for building a strong, competitive program, and we’re proud to support the student-athletes who inspire our community.”
The framework for college athletics recently changed once again following the House v. NCAA settlement, which allows universities, for the first time, to enter into direct, institutional NIL agreements with student-athletes across all sports. This change gives athletics departments a crucial new tool to remain competitive in recruiting and retaining top talent, especially for programs like UH football that rely on homegrown athletes and statewide support.
“The Downtown Athletic Club’s gift is an investment in the future of our football program,” said UH Mānoa Athletics Director Matt Elliott. “It helps us remain competitive and is the first of what we hope will be many commitments in this new era of NIL. A big mahalo to DACH for their generosity and support of our program.”
Businesses, organizations and individuals interested in supporting UH student-athletes can learn more about the Boost the ’Bows Fund and how they can get involved by visiting Support Our Team — Hawaiʻi’s Team.
NIL
New college football program emerges as landing spot for Dylan Raiola
The arms race to sign Dylan Raiola is on, as the former Nebraska quarterback is reportedly poised to enter the college football transfer portal for the 2026 season.
A former five-star prospect, Raiola is expected to be one of the most prominent names in this year’s portal cycle, and one college football program is already interested.
Who is interested in Dylan Raiola?
Dylan Raiola has received interest from ACC hopeful Louisville, which has been in communication with the quarterback’s representatives, according to On3 Sports.
Other schools are believed to be in the mix for Raiola, but the Cardinals are actively scouting a potential replacement for Miller Moss as his college football career is coming to its conclusion after this season.
DJ Lagway, the former Florida starting quarterback who is also set to transfer in this cycle, was named a candidate for Louisville to sign in the same reporting.
A known QB developer
Louisville head coach Jeff Brohm is considered one of the best quarterback coaches in the country, helping groom Tyler Shough into a draft selection, and Moss is coming off a 2,500-plus yard campaign in 2025.
And the Cardinals were said to be in the mix for Cam Ward two offseasons ago before he ultimately landed at Miami.
The program is willing to spend money at the position, handing over more than $1.5 million this season to Moss, who transferred from USC to Louisville.
What Raiola has done on the field
Raiola was in the midst of an improved second outing with Nebraska under the direction of offensive coordinator Dana Holgorsen before a broken fibula limited him to just nine starts this season.
In those games, Raiola surpassed 2,000 yards passing with 18 touchdowns and 6 interceptions, and his completion mark improved from 67.1 percent as a freshman to a better 72.4 percent rate in his second year with the Cornhuskers.
How the college football transfer portal works
The NCAA Transfer Portal is a private database that includes the names of student-athletes in every sport at the Division I, II, and III levels. The full list of names is not available to the public.
A player can enter their name into the transfer portal through their school’s compliance office.
Once a player gives written notification of their intent to transfer, the office puts the player’s name into the database, and they officially become a transfer.
The compliance office has 48 hours to comply with the player’s request and NCAA rules forbid anyone from refusing that request.
The database includes the player’s name, contact information, info on whether the player was on scholarship, and if he is a graduate student.
Once a player’s name appears in the transfer portal database, other schools are free to contact the player, who can change his mind at any point in the process and withdraw from the transfer portal.
Notably, once a player enters the portal, his school no longer has to honor the athletic scholarship it gave him.
And if that player decides to leave the portal and return to his original school, the school doesn’t have to give him another scholarship.
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NIL
Why the NIL era will continue to force more QB transfers
College Football Enquirer co-hosts Andy Staples, Ross Dellenger and Steven Godfrey discuss the decisions by Dylan Raiola and DJ Lagway to enter the transfer portal and why the moves are a sign of more to come when quarterbacks are paid highly but don’t meet expectations on the field. Check out the full conversation on the “College Football Enquirer” podcast – and subscribe on Apple Podcasts, Spotify, YouTube or wherever you listen.
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Video Transcript
I do think we’re seeing something a bit different now.
And we started to see it last year, but Ross brought it up with the Royala situation.
I talked about it with the Lagway situation.
These guys are established starters.
Who, if one had a coaching change, that adds something to it, But the other didn’t have a coaching change.
But neither of them lived up to their lofty expectations or lofty paycheck, And I do the latter, right.
And I do wonder until there’s a CBA and you have binding contracts both ways.
I don’t know that we’re gonna see, like, you gonna have to really earn and kind of sing for Your supper as a QB.
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You’re gonna have to earn it, or you’re gonna have to be drastically underpaid.
Threatened to leave, then got overpaid.
So basically, if you’re a successful quarterback in a three-year span, you’re constantly Renegotiating: correct if you’re at one institution, yes.
You’d better be good enough to justify your price point or willing to take a cut.
That is the that’s the conundrum there and you can price yourself out of market Well.
And that’s, that’s the other thing people Need to be careful.
That’s what they, you know, We talk about a truly free market, and thats kind of what This is.
This is a truly free market, but there’s always An upper boundary.
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It’s interesting how these things are going now to be handled financially in the offseason.
If there can be any stability, um, as you are performing at or above Expectation as a quarterback, because otherwise wethis is probably going to be the norm.
We’re probably gonna have a Black Monday type situation.
Every December, in the quarterback free agency market, if we don’t get a little more guard, A little more guardrails around that, yeah, until some kind of, you know, Bargaining agreement in more binding contracts are, uh, Uh, come to college football, which doesn’t sound like it’s anytime soon, Although, because of failures in Congress, the CSC participation agreement, I think there’s more, more than not, and this is something that was a topic in Las Vegas last Week, uh, um, is, yeah, more, more talk about, Well, what other options do we have?
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Which is really just one other option.
Remember, coaches have always cut loose QBs.
They didn’t want it.
That’s always happened.
Yeah, runoff was like a common verb when coaches talked off the record about How they were gonna handle their roster.
We’re running that guy off.
So this is, if anything, a new market that gives at least these guys a little bit of cash first They get it before they go out the door.
NIL
Ohio State QB Julian Sayin makes NIL announcement before College Football Playoff
Julian Sayin is steering Ohio State toward a national championship run with one of the most loaded rosters in college football. The Buckeyes secured the No. 2 seed in the College Football Playoff despite stumbling against Indiana in the Big Ten title game.
That loss stung, but it did not derail their season. Ohio State still earned a first-round bye alongside Indiana, Texas Tech, and Georgia.
MORE: Florida quarterback DJ Lagway announces transfer portal decision
While the team enjoyed some extra rest before the postseason grind begins, Sayin grabbed attention off the field. He announced a new NIL partnership with Wingstop and Dr Pepper, posting the news himself.
“Postseason calls for big plays with @drpepper and @wingstop, had to get the play card out,” Sayin wrote.
The deal adds to an already impressive NIL portfolio. Sayin previously signed with The Foundation, Dick’s Sporting Goods, and JLab Audio. His current NIL valuation sits at $2.5 million, according to On3.

Ohio State Buckeyes quarterback Julian Sayin talks to media following the NCAA football game against the Michigan Wolverines at Michigan Stadium in Ann Arbor, Mich. on Nov. 29, 2025. Ohio State won 27-9.
Sayin’s path to Columbus took a detour through Tuscaloosa first. After a brief stint with Alabama, he flipped his commitment to Ohio State and headed to the Big Ten. That decision paid off immediately.
In his first season as the Buckeyes’ starting quarterback, Sayin led the team to a 12-1 record and a Heisman Trophy finalist nod. The former five-star recruit has lived up to the hype.

Ohio State Buckeyes quarterback Julian Sayin (10) motions during the Big Ten Conference championship game against the Indiana Hoosiers at Lucas Oil Stadium in Indianapolis on Dec. 6, 2025. Ohio State lost 13-10.
His numbers back it up. Sayin has thrown for 3,323 yards and 31 touchdowns this season, showing both control and efficiency under center.
He is playing alongside elite talent like wide receiver Jeremiah Smith, Carnell Tate, Caleb Downs, and Arvell Reese. With that kind of firepower around him, Ohio State looks built for a deep playoff run.
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NIL
Ed Orgeron wants Trump ‘more involved’ in NIL regulation
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It has been less than half a decade since Ed Orgeron was last on a football sideline, but the sport has had a generational shakeup in the NIL era.
Coach O won a national championship at LSU with, in his words, “the best transfer ever” in Joe Burrow on a team he said is “up there” among the greatest college football teams ever. But the landscape has changed so much that even President Donald Trump signed a “Saving College Sports” executive order.
What remains of Trump’s executive order is a bit of a mystery, but Orgeron wants Trump to be “more involved.”
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Ed Orgeron wants President Trump “more involved” in NIL regulation after the president called college sports a “disaster.” (Rebecca Warren/Imagn Images, Andrew Harnik/Getty Images)
“I think he should be more involved. Something has to happen. Our sport is getting killed, man,” Orgeron said in a recent interview with Fox News Digital.
“I love players getting paid. I think it’s fair. But I think there ought to be a cap, and the transfer portal, there’s got to be rules on it. It’s kind of like the Wild Wild West. I’m talking to coaches, it’s like, ‘Hey man, we’re working 24/7, 12 months a year. It’s crazy when guys are coming, when they’re going.’ But you know what? It’s got to be give and take. Players have got to get a lot, but the schools have got to get some guarantee in return…
“I think the president, he loves football, he’s a friend of mine, the more he can step in and stop what’s going on in college football, the better off it’s going to be.”
Trump recently ripped the supposed “disaster” that is NIL.
“I think that it’s a disaster for college sports. I think it’s a disaster for the Olympics, because, you know, we’re losing a lot of teams. The colleges are cutting a lot of their — they would call them sort of the ‘lesser’ sports, and they’re losing them like at numbers nobody can believe. They were really training grounds, beautiful training grounds, hard-working, wonderful young people. They were training grounds for the Olympics,” Trump said in the Oval Office last Thursday.

President Donald Trump gestures to the crowd before the start of the NFL Super Bowl LIX football game between the Philadelphia Eagles and the Kansas City Chiefs, Sunday, Feb. 9, 2025, in New Orleans. (AP Photo/Ben Curtis)
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“And a lot of these sports that were training so well would win gold medals because of it. Those sports don’t exist, because they’re putting all their money into football. And by the way, they’re putting too much money into it, into football.”
Orgeron has teamed up with player agent Tzvi Grossman to tap into the new NIL era and has learned a great deal as he tries to find his next stop in college football. But despite all the money being passed around, Orgeron still believes that one aspect of recruiting trumps all.

LSU Tigers head coach Ed Orgeron during a game between the Texas A&M Aggies and the LSU Tigers, in Tiger Stadium in Baton Rouge, Louisiana, on Nov. 27, 2021. (John Korduner/Icon Sportswire via Getty Images)
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“You still have to recruit, you still have to evaluate, you still have to get the mamas, the champions, all that to have a championship football team, and then the (key) word develop,” Orgeron said. “Just because you’re paying the guys — I believe all our players should be paid, I’m with that — but the money that they get right now is not the money that Joe Burrow’s making. It’s not the money that Ja’Marr Chase is making, Derek Stingley’s making. So in other words, to develop at the school you’re going to go to is still important.”
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NIL
Ohio State QB Julian Sayin Announces NIL News Before College Football Playoff
Julian Sayin is looking to lead the Ohio State Buckeyes to the national title alongside several other stars like wide receiver Jeremiah Smith.
Ohio State heads into the College Football Playoff with one of the best rosters in the country, starring Sayin and Smith along with Carnell Tate, Caleb Downs and Arvell Reese.
They’re heading into the playoffs as the No. 2 seed after losing to Indiana in the Big Ten title game. The Buckeyes will have a bye week to begin the CFP.
Other teams that will benefit from the bye week include Indiana, Texas Tech and Georgia.
During his time off, Sayin shared some exciting news off the field. The Ohio State Buckeyes quarterback has partnered with Wingstop and Dr Pepper in his latest NIL deal.
“Postseason calls for big plays with @drpepper and @wingstop, had to get the play card out,” Sayin posted.
Julian Sayin committed to Ohio State after spending some time with the Alabama Crimson Tide.
While he was planning his college football career at Alabama, he made the move to the Big Ten and finished his first season as the starting quarterback as a Heisman Trophy finalist.
Sayin was ranked as the No. 1 quarterback and the No. 6 overall player in the 2024 recruiting class, per 247Sports.
Before signing his latest NIL deal and sharing the news with fans online, Julian Sayin had inked deals with The Foundation, Dick’s Sporting Goods and JLab Audio.
About the author

Trending News Writer, Athlon Sports
Max Escarpio is one of Athlon Sports’ most prolific writers, having written over 5,000 posts across NBA, NFL, WNBA, college football, and college basketball. A 2023 Florida State University graduate with a BA in Sports Communication, he delivers fast-paced, wide-ranging coverage as part of the site’s breaking and trending news team.
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