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Jamestown chamber, tourism, city collaborate on rebrand
“In this process, we invited all of those entities together, and we worked with Odney, a marketing agency based in Bismarck who works with state tourism and several other entities in the state, and they came up with a few mockups,” Abrahamson said. “And in conversation with the city, with Tourism, with the chamber, a lot of conversation centered on what would be a brand that would just display Jamestown.”The end choice was a bison facing west, paying tribute to westward expansion and growth, Abrahamson said, looking to the future.
The position of chamber staff member Vincent Kloubec was changed to focus more on members, which has grown membership and retention, Biven said. The chamber has 365 members.
The position of chamber staff member Vincent Kloubec was changed to focus more on members, which has grown membership and retention, Biven said. The chamber has 365 members.
The result is a brand that has a different-colored banner for each individual entity with the same bison. Jamestown Tourism’s “discover” banner is orange, the city of Jamestown’s is blue and the Jamestown Area Chamber of Commerce’s banner is green, Abrahamson said.
