Editor's note: This story and accompanying photo are advertorial content in the 2025 "Moving the Community Forward" special section of The Jamestown Sun. JAMESTOWN — The rebrand of the Jamestown Area Chamber of Commerce was a collaborative process that also benefitted the city of Jamestown and Jamestown Tourism, said Emily Bivens, executive director of the chamber and Jamestown Tourism. ADVERTISEMENT The three entities collaborated together on the project, she said.“This rebrand was really bringing the community together so that we have maybe a more clear path forward in our work,” she said.Warren Abrahamson, marketing manager, said the entities work closely together.“We find (Jamestown) Tourism is the one that’s promoting the community to those who don’t live here, the chamber is getting those who do live here connected with different resources, businesses and different opportunities, and the city is of course providing those services,” he said. Jamestown Tourism's new logoContributed / Jamestown Tourism Bivens said Jamestown Tourism’s brand was more than 10 years old and they wanted something new and fresh that was also traditional to Jamestown.“In this process, we invited all of those entities together, and we worked with Odney, a marketing agency based in Bismarck who works with state tourism and several other entities in the state, and they came up with a few mockups,” Abrahamson said. “And in conversation with the city, with Tourism, with the chamber, a lot of conversation centered on what would be a brand that would just display Jamestown.”While they knew the buffalo was important they explored other options as well, he said, but ultimately decided it had to be present in some way with Jamestown being the Buffalo City. ADVERTISEMENT The end choice was a bison facing west, paying tribute to westward expansion and growth, Abrahamson said, looking to the future.The result is a brand that has a different-colored banner for each individual entity with the same bison. Jamestown Tourism’s “discover” banner is orange, the city of Jamestown’s is blue and the Jamestown Area Chamber of Commerce’s banner is green, Abrahamson said. The city of Jamestown logo.Contributed / City of Jamestown Chamber staff growth Bivens said the collaboration between the chamber and Jamestown Tourism, which became official in 2022, allowed them to expand what they offer and staffing as well.“So Warren and I are both shared positions between Tourism and chamber, that’s the main meat of the collaboration,” Bivens said. “But so much overlaps with the missions of the chamber and Tourism and so it’s just been a really great collaboration and partnership for us to move forward and for us to offer more things to our visitors, to our chamber members and just to our community. There’s a lot of different efficiencies that we’re continuing to find.”The position of chamber staff member Vincent Kloubec was changed to focus more on members, which has grown membership and retention, Biven said. The chamber has 365 members.The Jamestown Area Chamber of Commerce and Jamestown Tourism are located in the same building at 120 2nd St. SE along with the Jamestown/Stutsman Development Corp. A project to remodel the building was approved in 2024 which will include a dedicated visitor center for tourism, Bivens said. ADVERTISEMENT By Kathy Steiner Kathy Steiner has been the editor of The Jamestown Sun since 1995. She graduated from Valley City State College with a bachelor's degree in English and studied mass communications at North Dakota State University, Fargo. She reports on business, government and community topics in the Jamestown area. Reach her at 701-952-8449 or ksteiner@jamestownsun.com.

“In this process, we invited all of those entities together, and we worked with Odney, a marketing agency based in Bismarck who works with state tourism and several other entities in the state, and they came up with a few mockups,” Abrahamson said. “And in conversation with the city, with Tourism, with the chamber, a […]

“In this process, we invited all of those entities together, and we worked with Odney, a marketing agency based in Bismarck who works with state tourism and several other entities in the state, and they came up with a few mockups,” Abrahamson said. “And in conversation with the city, with Tourism, with the chamber, a lot of conversation centered on what would be a brand that would just display Jamestown.”The end choice was a bison facing west, paying tribute to westward expansion and growth, Abrahamson said, looking to the future.

The position of chamber staff member Vincent Kloubec was changed to focus more on members, which has grown membership and retention, Biven said. The chamber has 365 members.