Jeremiah Smith’s $4M NIL valuation continues to rise with new deal

When a freshman wide receiver helps win a national title, breaks records, and commands a $4 million NIL valuation, it turns heads. When he signs a new deal with a celebrity-backed car empire? That’s when the college football world stops and pays attention.

Ohio State’s Jeremiah Smith isn’t just rewriting the record books—he’s reshaping the NIL landscape.

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Fresh off a dominant freshman campaign that saw him rack up 76 catches for 1,315 yards and 15 touchdowns, the 19-year-old phenom announced his latest endorsement: a deal with the Mark Wahlberg Auto Group, a dealership brand co-founded by the Hollywood icon and known for its sleek Columbus showroom.

“Glad to be joining the Mark Wahlberg Auto Group,” Smith posted, standing in front of a jet-black Mercedes-Benz, a smile as polished as the vehicle behind him.

The signing marks another major win for Smith’s expanding business empire. Already the top-valued wide receiver in college football, Smith ranks No. 4 on the On3 NIL 100 list—trailing only Arch Manning, Cooper Flagg, and Carson Beck. Notably, he’s the highest-ranked non-quarterback in the country.

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Smith’s brand portfolio already reads like a Fortune 500 shopping cart: Red Bull, Nintendo, Lululemon, The Foundation, The 1870 Society, Ricart Automotive, and Battle Sports.

His deal with Wahlberg’s auto group isn’t just another flashy post. It cements Smith’s presence in the Columbus market and positions him as a dual force—unstoppable on the field, magnetic off it.

With at least two more years of eligibility, Smith is just getting started. And with each play, each post, and each partnership, he’s redefining what it means to be a college athlete in the NIL era.

Get ready. Jeremiah Smith isn’t just building a legacy—he’s building a brand.

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