Direct-to-consumer brand Jeremy’s Razors has signed on as the official razor of UFC. Marketing assets include branding in the octagon, broadcast integrations and digital/social media support. Jeremy’s represents an upsell, as it was already sponsoring some UFC shoulder programming. The brand replaces Manscaped, which had the UFC’s razor/trimmer category dating back to 2019 and had […]
Direct-to-consumer brand Jeremy’s Razors has signed on as the official razor of UFC. Marketing assets include branding in the octagon, broadcast integrations and digital/social media support.
Jeremy’s represents an upsell, as it was already sponsoring some UFC shoulder programming.
The brand replaces Manscaped, which had the UFC’s razor/trimmer category dating back to 2019 and had tripled its investment in UFC when renewing in 2022. Activation for Jeremy’s will begin with the Jan. 18 UFC 311 from Intuit Dome.
