Joe Gibbs Racing Announces Partnership with COOFANDY – Speedway Digest

Joe Gibbs Racing announces today that it has partnered with COOFANDY, a menswear label, to serve as the primary sponsor for Christopher Bell and the No. 20 Toyota Camry XSE for this fall’s NASCAR Cup Series race at Martinsville Speedway on October 26.

“We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans,” said Joe Gibbs, owner of Joe Gibbs Racing. “They have an outfit to help inspire confidence for any occasion and our race team shares a lot in common with COOFANDY, as we both pursue excellence and have a passion for winning.”

The collaboration marks a landmark moment for both the brand and the athlete, blending fashion and sport in a shared mission to inspire confidence, personal expression and style. It also introduces COOFANDY’s “Dress the Win” campaign, built on the belief that every victory deserves the perfect outfit. It encourages men to express their individuality with confidence and charm.

As part of the agreement with COOFANDY, Bell will serve as a global ambassador for the brand, which was founded in 2015 and built on the simple yet meaningful idea that every man has the right to wear confidence. Since its debut, COOFANDY has been known for pieces that strike a balance between modern edge and classic appeal, from breathable summer shirts and crisp linen sets to lightweight blazers perfect for day-to-night transitions.

The Dress the Win campaign launches alongside the brand’s new concept, “Dress the Journey”, which is dedicated to accompanying men through the most meaningful moments of their lives, whether they’re walking across a graduation stage, starting a new job, getting married or cheering on their kids at a little league game. Clothing, according to the brand, is not just about fabric; it’s about identity, intention and self-expression.

“I’m excited for our partnership with the COOFANDY brand,” said Christopher Bell, driver of the Joe Gibbs Racing No. 20 Toyota. “Being confident is definitely an important part of being successful on the racetrack and COOFANDY’s Dress The Win campaign encourages confidence in men for every one of life’s important moments.”

Now in his sixth full-time NASCAR Cup Series season, Bell has earned 12 career wins in the sport’s premiere series. His three victories so far this season are tied for the series lead and he is currently third in the driver standings. Most recently, Bell won the NASCAR All-Star Race at North Wilkesboro Raceway on May 18. Bell has impressed at every level of the sport he has raced having earned 19 NASCAR Xfinity Series wins and seven NASCAR CRAFTSMAN Truck Series victories. He is also the 2017 NASCAR CRAFTSMAN Truck Series Champion.

With the addition of this partnership with JGR and Bell, COOFANDY enters the world of sports and performance, expanding its message to a broader audience. The sponsorship of the Martinsville race highlights a shared commitment to preparation, focus and seizing the moment — values that resonate on and off the track.

JGR PR