NIL
June 28, 2025 – Bulldawg Illustrated
Jump To Top of Pag


The most significant transformation in college football recruiting over the last three years has been the evolution of the NCAA Transfer Portal into a de facto free agency system, alongside the seismic shift brought on by Name, Image, and Likeness (NIL) regulations and the resulting “open bidding wars.” This continuous player movement has fundamentally altered roster construction and the timeline for competitive success. It has prompted a strategic and vocal response from the University of Georgia’s head coach, Kirby Smart, who has both adapted to and criticized the new landscape.
For UGA, a program built on elite high school recruiting and player development, the transfer portal presents both challenges and opportunities. While the Bulldogs continue to recruit top-tier talent through traditional cycles, the portal has become an undeniable force in shaping the final makeup of their roster each season.
Kirby Smart’s Two-Front Approach: Adaptation and Advocacy
Kirby Smart’s response to the rise of the transfer portal can be characterized as a two-front approach: advocating for systemic changes while privately adapting his recruiting and roster management strategies.
Publicly, Smart has emerged as one of the most vocal critics of the current transfer portal windows, particularly their timing and frequency. He has consistently argued for a consolidated and logical calendar, expressing frustration with the chaotic nature of managing a roster while players are actively entering the transfer portal during crucial periods, such as preparation for bowl games and the College Football Playoff.
“The biggest decision that has to be made in college football right now, by far… is when is the portal window, and is there one or two?” Smart said, advocating for a single, later window that would allow teams to complete their seasons before player movement begins.
However, behind the scenes, Smart and his staff have demonstrated a remarkable ability to utilize the portal to their strategic advantage. Rather than completely overhauling their roster, Georgia’s approach has been targeted and needs-based. They have sought specific positions where there is weakness or lack of depth, bringing in experienced players who can make an immediate impact. Recent acquisitions have included key players at wide receiver, defensive back, and even on the offensive line—positions where finding immediate, game-ready talent through the high school ranks can be particularly challenging.
A “Culture Fit” Philosophy and Emphasis on the Trenches
One cornerstone of Smart’s portal strategy is his strong emphasis on “culture fit.” He has consistently asserted that Georgia will not simply recruit the most talented players available; instead, they will target players who align with the program’s demanding work ethic and team-first mentality. “We evaluate the transfer portal on who fits our culture more than who fits our talent level,” Smart explained. This philosophy aims to lessen the risks associated with integrating players who may not adapt well to the demanding environment at Georgia, thus protecting the locker room culture that has been crucial to their success.
Coach Smart strongly believes that the foundation of a championship team is built through high school recruiting, especially along the lines of scrimmage. He has voiced concerns about the scarcity of elite linemen in the transfer portal, reinforcing his commitment to identifying, recruiting, and developing these vital positions from the ground up. Long-term investment in the trenches remains the cornerstone of his program-building philosophy, with the portal serving as a supplemental tool rather than a primary source of talent.
Impact on High School Recruiting and Roster Management
The rise of the transfer portal has subtly yet significantly impacted UGA’s high school recruiting strategy. The coaching staff must anticipate potential departures to the portal and strategically maintain a small number of scholarships open to accommodate incoming transfers who can address immediate needs.
This has resulted in a more fluid, year-round approach to roster construction. The lines between the end of one recruiting cycle and the beginning of the next have blurred, particularly with portal windows in December and April/May becoming critical periods for talent acquisition alongside the traditional early signing period and National Signing Day.
The maturation of the transfer portal into a constant, high-stakes marketplace for player talent stands out as the most significant non-NFL change in college football recruiting over the last three years. At the University of Georgia, Kirby Smart has addressed this new reality with a blend of public critique and private adaptation.
113 Dawgs Make the 2024-25 First-Year Southeastern Conference Academic Honor Roll

A total of 113 University of Georgia student-athletes were named to the 2024-25 First-Year Southeastern Conference Academic Honor Roll, the league office announced.
The First-Year SEC Academic Honor Roll is based on grades from the 2024-25 academic calendar.
Any student-athlete who participates in a Southeastern Conference championship sport, has a grade point average of 3.00 or higher, and has completed a minimum of 24 semester hours is eligible for nomination.
First-year student-athletes in all sports are eligible to be named to the Honor Roll upon completion of their first full academic year in residence.
The following student athletes were named to the 2024-25 First-Year SEC Academic Honor Roll:
Baseball
Cade Brown (Business), Zachary Brown (Sport Management), Robert Burnet (Housing Management & Policy), Justin Byrd (Sport Management), Davis Chastain (Sport Management), Bryce Clavon (Real Estate), Brian Curley (Psychology), Alton Davis (Sport Management), Eric Hammond (Graduate Studies), Brennan Hudson (Finance), Daniel Jackson (Sport Management), Nolan McCarthy (Graduate Studies), Lucas Morici (Housing Management & Policy), JT Quinn (Consumer Economics), Asher Sabom (Management), Jordan Stephens (Management), Nathaniel Taylor (Business), Ryland Zaborowski (Graduate Studies)
Men’s Basketball
Justin Abson (Sport Management), Somto Cyril (Communication Studies), Savo Drezgic (Housing Management & Policy), Jordyn Kee (Housing Management & Policy), Tyrin Lawrence (Arts and Sciences), Dakota Leffew (Arts and Sciences), De’Shayne Montgomery (Housing Management & Policy), Asa Newell (Housing Management & Policy)
Women’s Basketball
Indya Davis (Management), Summer Davis (Management), Nyah Levereter (Journalism), Roxane Makolo Mualuja (Business Analytics)
Equestrian
Kendall Dean (Journalism), Emma DeJong (Communication Studies),Skyler Ezzell (Management), Caroline Fletcher (Agribusiness), Mia Frigon (Management), Katelyn Jedele (Animal Biosciences), Emma Lackey (Finance), Sienna Pilla (Marketing), Lendon Reeder (Agricultural Communication), Baylie Robbins (Management Information Systems), Ellie Royal (Risk Management and Insurance), Lauren Sanders (International Business and Management), Ella Wit (International Affairs)
Football
Ethan Barbour (Finance), Marcus Harrison (Intended Business Unspecified), Jahzare Jackson (Sport Management), Drew Miller (Marketing), Dwight Phillips (Real Estate)
Men’s Golf
James Earle (Real Estate), Grayson Wood (Consumer Economics)
Women’s Golf
Chantal El Chaib (Journalism), Candace Lou (Sport Management), Morgan Smith (Finance)
Gymnastics
Nyla Aquino (Criminal Justice), Csenge Bacskay (Communication Studies), Sadie Jane Berry (Communication Studies), Alexis Czarrunchick (Business), Kara Eaker (Furnishings and Interiors), Brooke Gleichowski (Sport Management), Emma Mason (Biomedical Physiology), Aberdeen O’Driscoll (Arts and Sciences), Harley Tomlin (Arts and Sciences)
Soccer
Nicole Bidun (Management), Sophia Brelage (Marketing), Cayla Jackson (Management)
Softball
Paislie Allen (Sport Management), Precious Bross (Sport Management), Mollie Mitchell (Management),Randi Roelling (Agribusiness), Ella Trout (Exercise and Sport Science), Esther White (Biomedical Physiology), Mua Williams (Sport Management)
Men’s Swimming and Diving
Bo Bridges (Sport Management), Renato Calderaro (Financial Planning), Will Gavin (Exercise and Sport Science), Drew Hitchcock (Accounting), Aiden Sadler (Cellular Biology), Elliot Woodburn (Management Information Systems)
Women’s Swimming and Diving
Ivy Buckley (Comm Sci and Disorders), Charlote Headland (Health Promotion), Marie Landreneau (Human Development and Family Science), Simany Lee (International Business and Management), Elle Noecker (Journalism), Helena Pinto Coelho Lopes (Psychology and Biology), Samantha Rydzewski (Furnishings and Interiors), Katie Belle Sikes (Biochemistry and Molecular Biology), Nyla Thompson (Exercise and Sport Science)
Men’s Tennis
Oscar Pinto Sansano (Political Science)
Women’s Tennis
Sarah Branicki (Special Education), Hayden Mulberry (Marketing)
Men’s Track and Field
Shemar Chambers (Graduate Studies), London Costen (Communication Studies), Jordan Fick (Sport Management), Jayden Keys (Finance), Edwin Kurjak (Mathematics), Joseph Minecci (Biological Science), Xai Ricks (Business), Mark Trammell (Finance), Maximus Tucker (Ocean Science)
Women’s Track and Field
Toni Birden (Consumer Economics), Elizabeth Cowley (Avian Biology), Lianna Davidson (Social Entr Cons Well-Being), Kayla Dickerson (Biology and Psychology), Sanaa Frederick (Arts and Sciences), Sole Frederick (Journalism), Rylee Hampton (Public Relations), Adaejah Hodge (Sport Management), Dejanea Oakley (International Affairs), Katherine Robinson (International Affairs and Political Science), Michelle Smith (Biomedical Physiology), Skylynn Townsend (Biomedical Physiology), Isabel Yonas (Exercise and Sport Science)
Volleyball
Emma Duffield (Psychology)
Jump To Today’s Discussion Thread
NIL
No. 1 transfer portal player heavily linked to major college football program
After entering the year ranked No. 2 in the AP Top 25 preseason poll, Penn State endured a turbulent 2025 season that included the firing of long-time head coach James Franklin, a disappointing 3–6 Big Ten conference record, and a late rebound capped by a 22–10 Pinstripe Bowl win over Clemson to finish 7–6.
Chaz Coleman, Penn State’s true freshman defensive end, emerged as one of the program’s more promising underclass pass-rush prospects in 2025, recording eight total tackles, three tackles for loss, one sack, one forced fumble, and two fumble recoveries across five appearances.
However, Coleman announced his decision to enter the transfer portal on December 18 and has since emerged as the No. 1-ranked player in the portal according to 247Sports.
Soon after, reports surfaced regarding Ohio State’s interest in portal edge talent, with On3’s Pete Nakos specifically naming Coleman and listing the Buckeyes among the programs already connected to him.
On Monday, Nakos again linked Coleman to Ohio State, noting significant mutual interest and that the two sides appear close to coming together.

Coleman is a Warren, Ohio, product who arrived at Penn State as a highly regarded high school prospect.
He was listed by On3 as a four-star recruit, the No. 25-ranked edge rusher nationally, and the No. 8-ranked prospect in Ohio, holding more than a dozen offers before choosing the Nittany Lions over Kentucky, Florida State, Illinois, Michigan State, Missouri, and Ohio State.
Ohio State compiled a 12–1 regular-season record in 2025, finished undefeated in Big Ten play before falling to Indiana in the conference title game, and entered the College Football Playoff as the No. 2 seed, drawing a quarterfinal matchup against Miami in the Goodyear Cotton Bowl Classic on Wednesday.
Coleman’s Ohio roots, size (6’4″, 240 pounds), and Ohio State’s recent success developing portal and transfer edge defenders into NFL-caliber players make the Buckeyes a logical fit.
Read More at College Football HQ
- $2.6 million QB ranked as No. 1 transfer in college football
- 25-touchdown RB shares farewell note after entering college football transfer portal
- College Football Playoff team loses All-Conference player to transfer portal
- College football team loses three All-Americans to transfer portal
NIL
Why Georgia hasn’t slipped amid college football’s changes — it starts with Kirby Smart
Kirby Smart’s first college coaching stop was at tiny Valdosta State back in 2000. The team’s strength and conditioning coach was Michael Doscher, who was asked two decades later what Smart was like then, which may have foretold what he would become. Doscher thought for a couple beats, then answered.
“He was humble,” Doscher said.
Valdosta State was a budding cradle of future big-time head coaches — Hal Mumme, Mike Leach, Dana Holgorsen, Will Muschamp — and they all had some “it factor” about them. And for the 22-year-old Smart, fresh off an All-SEC playing career, it was the way he carried himself.
“Kirby was a little more personable about it, more friendly and had that way about him,” Doscher said.
Maybe it’s hard to consider the current Smart — the 10th-year Georgia coach who rants and rails on the sideline, who has six national title rings as a head coach and defensive coordinator — as humble. Yet, it’s also a bit of the secret sauce.
It was for Nick Saban, the man who hired Smart away from Valdosta State and into his vortex, and is now off the stage — essentially replaced by Smart as the accepted best coach in the sport. And while they’re not the same person or coach, the reason they got to the top and stayed there may be the same: The flexibility to adjust when the world around them changes.
Saban, the defensive mastermind and offensive traditionalist, adjusted late in his career to the up-tempo, passing revolution. Smart made the same adjustment, but also to changes in the sport: unlimited transferring, paying players, the flattening of the talent pool such that the Georgias and Alabamas can’t hoard talent like the old days.
Eleven months ago, Smart’s program seemed to be falling back to the pack. The Dawgs were soundly beaten by Notre Dame in the quarterfinals of the College Football Playoff, ending a season that had an SEC championship, but also three losses and more close calls. When it ended, Smart declined to make any changes to his coaching staff, to the concern of many in Georgia’s fan base.
And a month into this season, Georgia suffered its first home loss in six years and needed the help of a missed field goal to win at Tennessee. The Dawgs didn’t look like a great team anymore.
Now here they are: SEC champions again. Playing their best ball going into the Playoff, one of three betting co-favorites to win the national title. The Playoff could always re-ignite questions. However, right now, entering Thursday’s Sugar Bowl tilt against Ole Miss, Georgia as an elite program seems inevitable, for a simple reason: The head coach knows what he’s doing.
Staff management
Some saw it as stubbornness. Smart saw it as stability.
Georgia was coming off a rough offensive season in 2024, especially in blocking. Quarterback Carson Beck regressed, receivers dropped passes and there was almost no running game. That was despite three offensive linemen being good enough to be drafted in the first three rounds of the NFL Draft.
And yet Smart opted to bring back offensive line coach Stacy Searals and offensive coordinator Mike Bobo, who was Smart’s college teammate and close friend. To the critics, Smart was allowing personal relationships to cloud his professional thinking. To Smart, he was counting on two veteran coaches with longer track records.
“We’ve built our program around retention,” Smart said in the spring. “I think we’ve got the most stable, not only staff, but stable organization in all of college football. I think that’s what we’ve hung our hat on, is we have stability. We have retention. We have a great foundation. We’re built to last.”
And built, it turns out, to validate Smart’s gamble.
Gunner Stockton and the Georgia offense have soared this season, validating Kirby Smart’s bet on continuity. (Kevin C. Cox / Getty Images)
Georgia’s offense may be the reason it made the Playoff, winning early-season shootouts against Tennessee (44-41) and Ole Miss (43-35). New quarterback Gunner Stockton ended up seventh in the Heisman Trophy voting. The running game was a strength. Bobo was named a finalist for the Broyles Award, which goes to the nation’s top assistant.
The defense was realistically the bigger worry until late in the season, when the old Georgia defense showed up again, smothering Texas, Georgia Tech and Alabama.
Still, it goes further than that: Georgia’s special teams have always been an underrated strength, and Smart has put Kirk Benedict in charge of that for several years.
And off the field, the longtime guiding force remains Scott Sinclair, who has been the strength and conditioning coordinator throughout Smart’s tenure. The two are wrapping up their 10th season together.
“This league will chew you up and spit you out,” Smart said, mentioning how other teams have player and coaching turnover, while his program is among the best at retention. “I take a lot of pride in that, and I think that’s one of our weapons.”
Smart in charge (still, with help)
Georgia’s talent advantage isn’t what it was in the pre-2021 days, when unlimited transferring and NIL arrived. The Bulldogs no longer can stow blue-chip recruits on their bench for a few years, then unleash them as starters. It has been a hit to the team’s depth, and occasionally left weak spots on the field.
The program, nonetheless, has also managed it well enough that it still has plenty of talent. Georgia signed 21 of its 24 starters in the SEC championship in one of its past four recruiting classes, all of which ranked in the top three nationally.
And when the program badly needed a difference-making receiver, it got him via the transfer portal. USC’s Zachariah Branch has become such a focal point of the offense that with 73 catches, he’s four away from setting Georgia’s single-season record.
In an age when many programs are hiring a general manager, Georgia already has one: Smart. He has always been the de facto GM, the one in charge of roster procurement. There isn’t a person in charge of it who reports to Smart. There is a football chief of staff — Mark Robinson — and director of player personnel — Will Myers. Still, as the portal and NIL became prominent, Georgia didn’t have to expand its personnel staff. It was already pretty robust.
“We’ve got a lot of people in charge of roster management, including myself, including our football office staff (who) are involved,” Smart said. “Our operations slash player development, player personnel staff, everybody gets involved in that.”
This was what Saban did: He revolutionized college football coaching at Alabama in the late 2000s by hiring analysts, which critics pilloried as staff-bloating, but it was Saban who wanted extra eyes on his team and extra hands in recruiting. Saban was not arrogant enough to think he could do everything.
That’s the formula for Smart in this era: Lots of eyes, ears and mouths involved, then he makes the final call.
“It’s a team effort,” Smart said. “We reorganize and restructure some things in terms of what falls under whose duty and whose aspects. But at the end of the day, I’m not ready to run off and go hire somebody that’s just going to make all the decisions for what goes on the football field. I think I’ve got to stay involved in that heavily. We’ve got the capacity and the quality of people in the areas that I think we need.”
Georgia’s 117 wins since Kirby Smart took over in 2016 are second-most in the country behind only Alabama’s 121. (Todd Kirkland / Getty Images)
Internal culture in the age of NIL and the portal
Georgia has dealt with too many bad headlines over the last few years, with a couple dozen players arrested since the January 2023 car crash that killed a player and staff member. However, Georgia people — administrators, staffers, players — put those issues in a separate category from what they see as a strong internal culture. There is a dichotomy: Players getting in legal trouble is something Smart has had to handle, adjusting his level and manner of punishment. Yet, when it comes to team-building and chemistry in the age of NIL and the portal, not much has changed.
“NIL hasn’t impacted what we’ve been doing,” said Drew Brannon, a sports psychologist who has worked with Georgia since 2018, especially starting with the 2021 national championship season. “The things we’ve built in terms of program DNA have certainly had a positive impact given the ramifications of NIL, but we haven’t done things differently due to NIL, portal, etc.”
Georgia has been practicing skull sessions — when players in small or large groups discuss personal issues or desires — since 2021. Smart has also given Brannon the floor to introduce motivational exercises, such as before the second national championship, using the Netflix and Blockbuster story.
There have been some challenges, especially last year, when players said the connection among teammates, especially on offense, wasn’t as strong. Still, there was also optimism from existing players about the returning 2025 core.
“I’ve got a lot of faith in them,” linebacker Smael Mondon said last February. “They’ve got a good leadership class, and I feel really good about it.”
That’s been borne out. The quarterback change also helped. Beck was quieter and on his own, while Stockton’s personality and playing style endeared him to teammates. Teams often feed off the personality of their quarterbacks. This year’s team pulled off comeback wins over Tennessee, Auburn, Ole Miss and Florida — and it did that last year too. This time, though, it improved as the season continued and looks much better heading into the CFP.
“We do our best to enhance our efforts each year with tweaks, but the fundamentals don’t change, and I think that has a lot to do with why our players and staff don’t flinch when they encounter challenging situations,” Brannon said. “Coach Smart does an incredible job of modeling this from the top, which is what you see in the highest-performing organizations in the world.”
NIL
College Basketball Rankings: Coaches Poll Top 25 updated after Week 8
The USA TODAY Sports Men’s Basketball Coaches Poll Top 25 has been refreshed following the eighth week of the season. It was a bit of a light week due to Christmas, but some showdowns still took place amid the holiday celebrations, resulting in some movement throughout the Top 25.
With conference play picking up this coming weekend, we’re getting into the nitty-gritty of the season, where the rankings will fluctuate week-in and week-out. While this past week was packed with tune-up games and not a ton of riveting action, that won’t be the case from now until April.
Regardless, the Coaches Poll Top 25 is certain to see plenty of movement. For now, here’s how things stack up after Week 8. This week’s updated rankings are below.
Michigan enjoyed a full week off and enters the week undefeated at 11–0. The Wolverines return to action with home games against McNeese State on Monday and USC on Friday.
Senior forward Yaxel Lendeborg has been the engine, stuffing the stat sheet with 15.6 points, 7.1 rebounds, and 3.8 assists per game. Michigan will look to stay perfect as conference play looms.

Arizona rolled past Bethune 107–71 last Monday to improve to 12–0 on the season. The Wildcats host South Dakota State before traveling to Utah for a road test on Saturday.
Freshman guard Brayden Burries has emerged as a steady scorer, averaging 14.0 points per game. Arizona’s depth and tempo continue to overwhelm opponents early in the season.
Iowa State remained perfect at 12–0 after an off week. The Cyclones host Houston Christian on Monday and West Virginia on Friday.
Junior forward Milan Momcilovic leads the team at 18.3 points per game. Iowa State’s balance continues to separate it from most of the field.
UConn had the week off and remains one of the nation’s most complete teams at 12–1. The Huskies head to Xavier on Wednesday before hosting Marquette on Sunday.
Junior guard Solo Ball leads the backcourt with 15.4 points per game. This week offers a strong measuring stick against Big East competition.

Purdue stayed idle last week but remains firmly entrenched near the top of the Coaches Poll with an 11–1 record. The Boilermakers face a tricky week with a home matchup against Kent State on Monday before heading to Wisconsin on Saturday.
Senior forward Trey Kaufman-Renn continues to anchor the frontcourt, averaging a double-double at 13.9 points and 10.0 rebounds per game. Purdue’s ability to maintain consistency through a two-game week will be closely watched.
Duke remained idle last week and sits at 11–1 entering a two-game stretch. The Blue Devils host Georgia Tech on Wednesday before traveling to Florida State on Saturday.
Freshman phenom Cameron Boozer has been dominant, averaging 23.2 points and 10.0 rebounds per game. Duke will be tested defensively as ACC play intensifies.
Gonzaga extended its winning streak with a victory over Pepperdine on Sunday and sits at 13–1. The Bulldogs play three times this week, traveling to San Diego before hosting Seattle U and LMU.
Junior forward Braden Huff leads the way with 19.1 points per game. Gonzaga’s depth will be tested during the busy stretch.

Houston enters the week at 11–1 after a quiet stretch. The Cougars host Middle Tennessee State on Monday before heading to Cincinnati on Saturday.
Senior guard Emanuel Sharp continues to pace the offense with 17.9 points per game. Houston’s defensive pressure remains its calling card heading into conference play.
Michigan State enjoyed a week off and sits at 11–1 on the season. The Spartans host Cornell on Monday before traveling to Nebraska on Friday.
Senior forward Jaxon Kohler has been a force inside, averaging 13.9 points and 10.3 rebounds. Michigan State will look to sharpen its execution away from home.
BYU cruised past Eastern Washington 109–81 last Monday to improve to 12–1. The Cougars face a lone test this week with a road trip to Kansas State on Saturday.
Freshman star AJ Dybantsa has lived up to the hype, averaging 23.1 points per game. BYU’s offense remains one of the most explosive in the country.
11. Vanderbilt
12. North Carolina
13-T. Nebraska
13-T. Louisville (+1)
15. Alabama
16. Texas Tech
17. Kansas
18. Arkansas
19. Illinois
20. Tennessee
21. Virginia
22. Florida
23. Iowa
24. Georgia
25. St. John’s
Dropped Out: No. 25 USC
Others Receiving Votes: Kentucky 35; USC 25; Utah State 14; Auburn 7; Saint Louis 6; Clemson 6; Seton Hall 5; Oklahoma State 5; Yale 4; UCLA 4; Saint Mary’s 4; LSU 3; California 2; Villanova 1; Miami (OH) 1; Indiana 1
NIL
Petrino’s Friend Found a Workaround to Pay Taylen Green That’s Now Prohibited by NCAA
When Bobby Petrino returned to Arkansas after the 2023 season, his first task was finding a new quarterback.
In this era of college football, that also meant funding a new quarterback. For that, the former head coach leaned on his old friend Frank Fletcher.
The Little Rock-based businessman stepped up and footed a large chunk of the bill for Taylen Green, the talented signal caller Petrino identified to run his offense for the Razorbacks.
It hasn’t only been a transactional relationship, though. Over the last two years, Fletcher has been mindful of Green’s life after sports. Rather than simply handing the star quarterback a boatload of cash, he offered something few college athletes receive: personal relationship and mentorship.
“I had a wonderful two years with Taylen Green,” Fletcher said during Monday’s edition of Morning Mayhem on 103.7 The Buzz. “I was lucky that I happened to back a player that was that nice a kid and [had] great parents. I’ve learned a lot from him. I’m teaching him everything I know, and he wants to learn.”
Fletcher helped Green navigate the financial market by giving the QB1 homework, making him chart a series of stocks over a few months – something that could prove even more important after his subpar finish to the 2025 season likely impacted his pro prospects.
But it wasn’t just financial exercises. Fletcher turned the lessons into on-the-job training – especially when it comes to creative thinking.
After dealing with complicated, 15-page NIL contracts from the university, Fletcher found a way to work around the red tape.
“We had a one-page deal that Taylen’s dad looked at, that we paid him quarterly,” Fletcher said. “He was a direct employee of Fletcher Auto Group, and he advertised for our Honda store in Northwest Arkansas.”
Such arrangements, which align with the original spirit of NIL, allowed boosters to effectively pay student-athletes whatever they deemed the market value of the service provided. That changed with the House settlement that went into effect this summer.
Among other things, it introduced a centralized clearinghouse through which all NIL deals over $600 must be approved. Now, Fletcher can no longer bypass the red tape and unilaterally make deals with players like Green. His contract with the quarterback would still be subject to the “fair market value” requirement, hence why the original agreement ended in April.
The settlement also ushered in a new era of rev-share payrolls alongside NIL agreements that was supposed to cap football roster spending and effectively level the playing field. Boosters of many Power Four programs, however, have found loopholes of their own.
Creative maneuvering remains alive and well.
Peeling Back the Curtain
During his now infamous appearance at the Little Rock Touchdown Club in September, Arkansas athletics director Hunter Yurachek referenced a shady “third lane” in which other schools are operating.
He was confident in how the UA has adapted to the two primary “lanes” — revenue sharing and “legitimate” NIL deals — on the financial front, but the eighth-year AD has long been a vocal opponent of pay-for-play deals that were supposed to be eliminated when the House settlement went into effect over the summer.
Of course, that hasn’t happened.
Despite the revenue sharing “cap” being set at $20.5 million, which is distributed amongst all sports on campus, there have been numerous reports this offseason of new coaches being promised roster “salaries” well over that number — even before factoring out the portion going to men’s and women’s basketball, baseball and other sports.
According to The Advocate, Lane Kiffin will get $25-30 million to build his roster at LSU. After flirting with Arkansas, Alex Golesh will instead have close to $30 million to spend on players at Auburn, according to 247Sports’ Auburn Undercover.
Related Articles
The above-the-cap difference comes from third-party NIL deals, which must be submitted to NIL Go and approved by the clearinghouse to keep everyone in the good graces of the College Sports Commission.
While people like Frank Fletcher used to do it simply for convenience, schools have been forced to get creative when finding workarounds to navigate Yurachek’s so-called “third lane” — which The Athletic’s Stewart Mandel and Ralph Russo pulled the curtain back on over the weekend.
Their reporting found that some have simply not reported deals, especially since the Power Four schools have yet to agree on enforcement rules, but there are also some seemingly above-board ways to fudge the cap with the help of collectives.
One such way, according to The Athletic, is by paying agents separately. In this scenario, a $100,000 deal negotiated by an agent taking a 10% cut would come out to $90,000 from the school to the player, which counts against the rev-share cap, and $10,000 from the collective to the agent, which doesn’t and also isn’t subject to the clearinghouse.
When collective employees are worried about a large deal being approved by the CSC, they have reportedly been known to verbally agree to a certain amount, only to split it up into smaller deals submitted throughout the year that ultimately equal the agreed upon total.
The Athletic also reported that at least one school’s collective is believed to have paid the entire incoming freshman class to avoid having to count it against the rev-share limit.
It’s worth noting that the UA doesn’t have an active NIL collective at the moment, as it cut ties with the Blueprint Sports-run Arkansas Edge in October. Sources have indicated to Best of Arkansas Sports that the UA has something else in the works, but no such announcements have been made.
Still, like Fletcher and its fellow SEC programs, Arkansas has room to be creative. Yurachek must be willing to navigate that “third lane” or risk the Razorbacks being left in the dust.
***
Frank Fletcher talks about his NIL agreement with Taylen Green beginning at the 2:16:55 mark below:
***
More coverage of Arkansas football from BoAS…
Related
NIL
Mass Exodus at LSU could be big opportunity for Kentucky
College football free agency does not officially kick off until the transfer portal opens on Jan. 2, but planning for the eventful two-week period is well underway. Players are announcing their intentions as coaching staffs prepare a plan of attack. It’s a busy time for every college football program, but the intensity is amplified even more for first-year head coaches, like Kentucky’s Will Stein.
With every coaching change, there is significant roster turnover. You can expect some schools to change more than half of their roster as a coach tells the old players to kick rocks as he brings in new ones from the transfer portal.
Lane Kiffin was called the “Portal King” during his time at Ole Miss. The man has frequent flyer miles in college football free agency. One of his first hires in Baton Rouge was Eric Wolford. The former Kentucky assistant coach did not fix the Wildcats’ high school recruiting woes on the offensive line, but his intense style actually might help Kentucky this offseason.
You have to be a certain type of person to play for Eric Wolford. Not every LSU offensive lineman is gonna sign up for that. Kentucky needs offensive linemen. You know who is well acquainted with those LSU players who need a new home? Joe Sloan.
Kentucky needs five new starters on the offensive line. There are a few reserves from last year’s squad that may be ready to emerge as starters, but the Cats need players in the trenches. Plenty of Joe Sloan’s former LSU players will be available in free agency.
Lock in for a pivotal Kentucky Football offseason KSR Plus! We’re giving you behind-the-scenes intel you won’t find anywhere else. Join now for 50% off an annual subscription.
LSU Offensive Linemen hitting the Transfer Portal
OT Carius Curne — A top 15 overall talent in the 2025 recruiting class who was evaluated as a guard, the Arkansas native started five games as a true freshman, splitting time at both left and right tackle. He showed plenty of potential and will be a hot commodity in the transfer portal. He has three years of eligibility remaining.
OT Tyree Adams — Adams earned a starting role at left tackle ahead of the 2025 season before an injury forced him to undergo season-ending surgery in November. The New Orleans native has two years of eligibility remaining.
IOL Coen Echols — Started the last eight games at left guard and played the third-most snaps on the offense. The former Texas A&M commit will be a true junior with two years of eligibility remaining.
C DJ Chester — LSU’s starting center in 2024 led the team in snaps, but was replaced by a Virginia Tech transfer this fall. He enters the transfer portal with two years of eligibility remaining.
OT Ory Williams — The redshirt freshman earned two starts at left tackle at the end of the season. He appeared in four games total and logged 150 snaps.
The LSU offensive line was far from a juggernaut for Sloan last fall. PFF gave the Tigers the worst run-blocking grade in the SEC after finishing at the bottom of the league in rushing yards per game (104). Even though the unit had plenty of imperfections, there are still players with plenty of upside and SEC experience who could find a second wind by following their old offensive coordinator to Kentucky via the transfer portal.
NIL
Red Raiders arrive for CFP Quarterfinal at the Orange Bowl
Texas Tech will begin its first full day in South Florida on Tuesday with a morning practice followed by College Football Playoff quarterfinal media day at Hard Rock Stadium, site of Thursday’s game against Oregon.
No. 4 Texas Tech (12-1, 8-1 Big 12) meets No. 5 Oregon (12-1, 8-1 Big Ten) at noon ET on New Year’s Day. ESPN will televise the game, with Joe Tessitore and Jesse Palmer in the booth and Stormy Buonantony and Katie George on the sidelines.
This will be the first time the programs have met in the Capital One Orange Bowl and the fourth meeting overall dating to 1991. It is also the first College Football Playoff quarterfinal in Orange Bowl history.
– TECH –
-
Motorsports3 weeks agoSoundGear Named Entitlement Sponsor of Spears CARS Tour Southwest Opener
-
NIL3 weeks agoDeSantis Talks College Football, Calls for Reforms to NIL and Transfer Portal · The Floridian
-
Sports3 weeks ago#11 Volleyball Practices, Then Meets Media Prior to #2 Kentucky Match
-
Motorsports3 weeks agoNascar legal saga ends as 23XI, Front Row secure settlement
-
Motorsports3 weeks agoSunoco to sponsor No. 8 Ganassi Honda IndyCar in multi-year deal
-
Sports2 weeks agoMaine wraps up Fall Semester with a win in Black Bear Invitational
-
Rec Sports3 weeks agoWNBA’s Caitlin Clark, Angel Reese and Paige Bueckers in NC, making debut for national team at USA camp at Duke
-
Motorsports3 weeks ago
NASCAR, 23XI Racing, Front Row Motorsports announce settlement of US monopoly suit | MLex
-
Motorsports3 weeks agoRick Hendrick comments after the NASCAR lawsuit settlement
-
Sports3 weeks agoHope College Tops MIAA Commissioner’s Cup Fall Update








