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Kellogg’s Frosted Flakes® and WMU Celebrate Hockey National Title with Commemorative Cereal Box

Story Links KALAMAZOO, Mich. – Western Michigan University Athletics, in collaboration with Kellogg’s Frosted Flakes® and Bronco Sports Partners, is proud to announce the launch of a limited-edition commemorative Frosted Flakes cereal box in celebration of the WMU Hockey team’s historic 2025 NCAA Men’s Hockey National Championship. “This is such […]

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KALAMAZOO, Mich. – Western Michigan University Athletics, in collaboration with Kellogg’s Frosted Flakes® and Bronco Sports Partners, is proud to announce the launch of a limited-edition commemorative Frosted Flakes cereal box in celebration of the WMU Hockey team’s historic 2025 NCAA Men’s Hockey National Championship.

“This is such a fun and unique way to celebrate one of the greatest athletic accomplishments in our department’s history,” said Dan Bartholomae, Vice President and Director of Athletics at Western Michigan. “To collaborate with such an iconic Michigan brand and see Buster Bronco featured alongside Tony the Tiger is a powerful tribute to our championship team and a memorable keepsake for our fans.”

The exclusive box features Kellogg’s Frosted Flakes icon Tony the Tiger® alongside WMU’s beloved Buster Bronco, paying tribute to the national championship WMU Hockey Team. The box sleeve is designed to serve as a collector’s item or gift and does not include cereal, making it a perfect keepsake for fans, alums and memorabilia collectors.

Each commemorative box will be sold for $20.25—a symbolic nod to the Broncos’ 2025 title. With only a limited number of boxes available for purchase, fans are encouraged to make their purchase before they run out.

“As a company with deep roots in West Michigan, we are thrilled to join Bronco’s fans everywhere to celebrate WMU’s historic win,” said Doug VanDeVelde, WK Kellogg Co’s Chief Growth Officer. “What better way to recognize this milestone than with a special edition collectors item box. To quote our friend Tony, we think the Broncos are simply gr-r-reat!”  

Boxes will be shipped directly to fans and make the perfect addition to a home, office, fan cave, or gift collection. More information on availability and ordering can be found at https://kelloggstore.com/products/wmu-hockey-champs

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran®, and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve.  Through our sustainable business platform – Feeding HappinessTM – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit www.wkkellogg.com.

 

 



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College Sports

USC Trojans’ Lincoln Riley Buying Time With NIL?

USC Trojans coach Lincoln Riley joined the program ahead of the 2022 college football season with high expectations. The program has yet to make the College Football Playoff under Riley, and are coming off a disappointing season. In 2024, the Trojans finished with a 7-6 record, going 4-5 in Big Ten conference play. Though the […]

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USC Trojans coach Lincoln Riley joined the program ahead of the 2022 college football season with high expectations. The program has yet to make the College Football Playoff under Riley, and are coming off a disappointing season.

In 2024, the Trojans finished with a 7-6 record, going 4-5 in Big Ten conference play. Though the team did earn and win a bowl game, it was Riley’s worst season with USC. Only winning four conference matchups and going on a three-game losing streak was not a good look for Riley, leading to the belief that he is on the hot seat.





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Can video game ratings affect NIL valuations for college players?

With college sports video games making a return, players may have a valid reason for being concerned about their ratings. Alabama quarterback Jalen Milroe plays the new EA Sports College Football 25 video game at the McDonald Hughes Center in Tuscaloosa. Milroe is one of the players featured on the game’s cover. | Gary Cosby […]

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With college sports video games making a return, players may have a valid reason for being concerned about their ratings.

Alabama quarterback Jalen Milroe plays the new EA Sports College Football 25 video game at the McDonald Hughes Center in Tuscaloosa. Milroe is one of the players featured on the game’s cover. | Gary Cosby Jr.-Tuscaloosa News / USA TODAY NETWORK

EA Sports’ new College Football 26 game has altered the way college players are compensated. Not only will players receive a check for being in the video game, but their schools will also see revenue depending on how often their university is featured in the game.



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Livvy Dunne calls out New York Times for 2022 ‘Sex Sells’ headline, recalls aftemath

Back in 2022, the New York Times put together an article about the new NIL era in college athletics. LSU gymnast Livvy Dunne was a part of the story, with a picture of her being used. The headline ended with the two words “Sex Sells” and it’s something Dunne has been critical of ever since. […]

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Back in 2022, the New York Times put together an article about the new NIL era in college athletics. LSU gymnast Livvy Dunne was a part of the story, with a picture of her being used. The headline ended with the two words “Sex Sells” and it’s something Dunne has been critical of ever since.

She expanded on the topic recently when appearing on the What’s Your Story? podcast. Dunne explained the process of how the New York Times went about a photoshoot. Nothing different than what she would normally wear as a gymnast.

“They came to our gymnastics facility at LSU, took pictures of me,” Dunne said via What’s Your Story? “They said, ‘wear your team-issued attire, put on a leotard,’ and they took a picture of me standing in front of the beam, like any gymnast would, and then they blew it up on the screen and put the headline, ‘Sex Sells.’

“Okay, well, you just came into the facility and took pictures of me in our team-issued attire and blew it up on a screen… So I was like, ‘okay, well, this is crazy.’ And there was obviously a lot of backlash to the New York Times because of that.”

Dunne has been one of the faces of NIL since college athletes were allowed to be paid. Not many athletes out there have built a bigger brand for themselves in that time. The portfolio expands well outside gymnastics too, as Dunne partners with a large number of brands out there.

This is not the first time Dunne has called out this specific article, either. Once describing it as “BS,” Dunne knew something was off from the very beginning while being interviewed.

“The interviewer called me and he was asking me very odd questions,” Dunne said in 2023 on the FULL SEND PODCAST. “It was worded quite weird. He was like, ‘So, how does it feel to be a small petite blonde gymnast doing so well with NIL?’ I was just like, ‘Why does it matter that I’m petite and blonde?’ You can just ask me about NIL without you having to use these weird ways of saying it.”

Dunne has since run out of eligibility, ending her gymnastics career. Her affinity for LSU has not changed though, most recently cheering on the Tigers in Omaha as Jay Johnson led them to another national championship.



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Blake Wheeler, Who Once Ruptured A Testicle, Officially Retires After 16 NHL Seasons

Right-winger had his best years in Winnipeg, including a pair of back-to-back 91-point seasons PublishedJuly 19, 2025 6:39 PM EDT•UpdatedJuly 19, 2025 6:39 PM EDT Facebook Twitter Email Copy Link He didn’t sign with an NHL team last season, so there was speculation that he may be hanging them up, but not former Winnipeg Jets […]

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Right-winger had his best years in Winnipeg, including a pair of back-to-back 91-point seasons

He didn’t sign with an NHL team last season, so there was speculation that he may be hanging them up, but not former Winnipeg Jets captain Blake Wheeler is making it official: he’s retiring.

Wheeler appeared on an episode of the radio show Jets at Noon this week and revealed that he had decided to call it a career after 16 NHL seasons and 1,172 games played.

“More or less, right after last year knew I was all done,” Wheeler said, per Global News. “I just haven’t felt like a rush to make a formal announcement or anything. But yeah, after my injury and kinda the way things ended last year, I just didn’t have anything left in the tank for it. So yeah, I was at peace with it almost immediately after last year, and yeah, I’m just enjoying being a dad and kinda slowing things down a little bit, and being around my family.”

Wheeler, a native of Plymouth, Minn., played for the Green Bay Gamblers of the USHL and then played college hockey for the Minnesota Golden Gophers.

Despite being selected by the Phoenix Coyotes in the 2004 NHL Draft, Wheeler signed with the Boston Bruins as a free agent in 2008. In 2011, he was traded to the Atlanta Thrashers and played the tail end of their season before the team moved to Winnipeg.

Wheeler had his best years in Winnipeg, including a pair of back-to-back 91-point seasons, and was named the team’s captain for the 2016-17 season.

In 2023, he signed with the New York Rangers, but missed a chunk of the season with a leg injury. He appeared in one game for the Blueshirts during the 2024 Stanley Cup Playoffs, which proved to be his final NHL game.

Congrats to Wheeler on a heck of a career. I think he’s going to go down as one of the most underrated Americna-born players. He was on the 2014 Olympic team and was a Hockey Guy’s Hockey Guy. 

I mean, who could forget when he ruptured a testicle and stayed in the game?

Now that’s peak Hockey Guy-ism.





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NHL all-time record scorer Ovechkin calls for Russian return to global sports | National News

State AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington D.C.West VirginiaWisconsinWyomingPuerto RicoUS Virgin IslandsArmed Forces AmericasArmed Forces PacificArmed Forces EuropeNorthern Mariana IslandsMarshall IslandsAmerican SamoaFederated States of MicronesiaGuamPalauAlberta, CanadaBritish Columbia, CanadaManitoba, CanadaNew Brunswick, CanadaNewfoundland, CanadaNova Scotia, CanadaNorthwest Territories, CanadaNunavut, CanadaOntario, CanadaPrince Edward Island, CanadaQuebec, CanadaSaskatchewan, CanadaYukon Territory, Canada Zip Code Country United States of […]

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Two ASU Future Commits Invited to USA Hockey Camp

Don’t let anyone tell you that hockey doesn’t belong in the desert, because Tempe, Arizona is quickly becoming a hotbed. Shortly after getting its first-ever first-round draft pick in Cullen Potter, the Sun Devils keep piling up the high-end commits. This time, two ASU commits were invited to USA Hockey’s Selection Camp for the Hlinka […]

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Don’t let anyone tell you that hockey doesn’t belong in the desert, because Tempe, Arizona is quickly becoming a hotbed.

Shortly after getting its first-ever first-round draft pick in Cullen Potter, the Sun Devils keep piling up the high-end commits.

This time, two ASU commits were invited to USA Hockey’s Selection Camp for the Hlinka Gretzky Cup, which occurs every summer.

It’s a prestigious tournament that features the world’s most talented players under the age of 18, and some of the biggest names in the NHL have participated in it over the decades.

Ben Kevan, an ASU commit and second-round NHL Draft pick, participated in last year’s Cup.

This season, defenseman Henry Chmiel, who boasts a large frame for someone his age, will take the ice.

At just 17 years old, he stands 6 feet tall and weighs 212 pounds.

He’s coming off an exceptional career at Shattuck St. Mary’s, a program that’s developed high-end NHL players for years.

This past season at Shattuck, he posted five goals and 20 assists in 55 games.

Chmiel is expected to spend next season in the USHL with the Des Moines Buccaneers, who selected him in the fourth round of the 2024 USHL Futures Draft.

Continuing the trend of young, big-bodied skaters, Jimmy Egan will also be participating.

Currently, Egan stands at 6-foot-2, 187 pounds, and he’ll be playing for the Brandon Wheat Kings of the Western Hockey League next season.

As part of the NCAA-CHL agreement, players are allowed to start their careers in major junior before transitioning to the college ranks.

It’s the perfect trajectory for a young player, especially someone who’s dominated practically everywhere he’s played.

This past season, Egan tore up the U16 AAA ranks with Sioux Falls Power, racking up 45 points in 26 games.

Once Sioux Falls’ season ended, he suited up for three games with the Omaha Lancers of the USHL, though he didn’t score.

Granted, the Lancers were the worst team in the league by far, and Egan’s chances of succeeding were slim.

That’s why, after the season, he committed to playing in Brandon for the 2025-26 campaign before making the jump to college.

It’s a new day for Arizona State hockey, and it’s become a destination for young players who not only want to enjoy the desert weather but also get a high-end education and develop into NHL players.

When you walk through the desert, that’s not a mirage you’re seeing — that’s an ice rink. And it’s leading you to a program that’s building a perennial contender for years to come.

Please follow us on X when you click right here and let us know you’re thoughts on ASU hockey!



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