Kids, Inc., Toot’n Totum launch ‘Change for Better’ campaign for Rockrose Sports Park

AMARILLO, Texas (KFDA) – Kids, Incorporated has announced that Toot’n Totum will host a Change for Better campaign from Dec. 8 through Dec. 21, with all proceeds benefiting Kids, Inc. and the development of Rockrose Sports Park.

This year’s campaign adds a new option for giving: Customers can now round up at the pump, in addition to rounding up at the register inside any Toot’n Totum location.

The partnership comes as both organizations celebrate milestone anniversaries. Kids, Inc. marks 80 years of serving youth and families in the Amarillo area, while Toot’n Totum celebrates 75 years of service to the community.

“Toot’n Totum believes in investing in the communities that have supported us for 75 years,” said John Lutz, vice president of fuel and marketing. “Kids, Inc. has shaped countless young lives in our region, and we’re proud to stand with them as they build Rockrose Sports Park. When our guests choose to round up—whether inside the store or at the pump—they’re helping create opportunities that will benefit families for generations.”

“Two longtime Amarillo institutions—each with decades of commitment to our region’s growth—are coming together to invest in the next generation,” Haley Bell, vice president for development. “We are grateful for Toot’n Totum’s transformational support and for every customer who chooses to round up. Change truly adds up, and together, we’re building something lasting for our community.”

Funds raised through the Change for Better campaign will support ongoing development of Rockrose Sports Park, Kids, Inc.’s new multi-sport complex.

The park broke ground Oct. 7, and construction is underway. Drivers along I-27 can already see early progress at the site.

Kids, Inc. is encouraging the community to participate by visiting their local Toot’n Totum and rounding up their purchase—either inside the store or, for the first time, at the pump.

For more information about Rockrose Sports Park, click here.

Rockrose Sports Park is planned as a premier hub for Kids, Inc. sports and regional tournaments, with facilities for baseball, softball, soccer, flag and tackle football and more. The complex is expected to enhance youth sports experiences and boost the local economy by attracting teams and visitors to Amarillo.

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