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Kurt Busch Sparks Emotion, Calls for Old-School NASCAR Revival Amid Tech Era

Kurt Busch Demands a Return to NASCAR’s Gritty Roots, Igniting a War Against Technology NASCAR, once a sport that packed grandstands with roaring fans, has seen a shift towards screen-based viewership in recent years. The introduction of high-definition broadcasts, in-car cameras, and advanced technology has transformed the way audiences engage with races. However, this evolution […]

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Kurt Busch Demands a Return to NASCAR’s Gritty Roots, Igniting a War Against Technology

NASCAR, once a sport that packed grandstands with roaring fans, has seen a shift towards screen-based viewership in recent years. The introduction of high-definition broadcasts, in-car cameras, and advanced technology has transformed the way audiences engage with races. However, this evolution has not been without its critics, with veteran driver Kurt Busch leading the charge for a return to NASCAR’s “old-school” charm.

In a recent statement on PRN Live, Busch emphasized the importance of the live fan experience at NASCAR racetracks, highlighting the unique atmosphere and energy that cannot be replicated through screens. Despite the positive aspects that technology has brought to the sport, Busch believes that it has diluted the raw and authentic feel of NASCAR’s roots.

While some embrace the technological advancements, such as the Burn Bar introduced by Prime Video, which provides real-time fuel burn data during races, others, including Busch, express concerns that these innovations are steering NASCAR away from its traditional, blue-collar fan base. The Burn Bar, a game-changing tool that offers insights into race strategies, has divided fans between those craving data-driven analysis and those yearning for the pure thrill of racing.

Busch’s call for an “old-school” NASCAR revival has struck a chord with core fans who miss the visceral experience of being trackside, feeling the thunderous rumble of the cars as they speed by. The tension between embracing technology and preserving the sport’s heritage is palpable, with debates raging on social media about the direction NASCAR should take.

While some, like former champion Jeff Gordon, see the potential benefits of leveraging technology to enhance the fan experience, Busch’s stance underscores the importance of staying true to NASCAR’s origins. As the sport grapples with balancing tradition and innovation, the upcoming races, including the one in Mexico City streamed on Prime Video, will serve as litmus tests for fans’ reception to these changes.

In a sport where speed and adrenaline reign supreme, Kurt Busch’s battle cry for an “old-school” revival is a reminder that sometimes, the best way forward is to look back at where it all began. NASCAR stands at a crossroads, torn between embracing the future and honoring its past, and only time will tell which path it ultimately chooses to follow.



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Athlete.ai Partners with Attitude of Gratitude to Revolutionize Sports Event Management

SEATTLE, WA / ACCESS Newswire / July 2, 2025 / Athlete.ai a leader in sports analytics and technology, is thrilled to announce a strategic partnership with Attitude of Gratitude, a premier full-service events company renowned for creating transformative experiences across sports, business, politics, and fundraising sectors. This collaboration aims to integrate Athlete.ai’s cutting-edge analytics platform […]

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SEATTLE, WA / ACCESS Newswire / July 2, 2025 / Athlete.ai a leader in sports analytics and technology, is thrilled to announce a strategic partnership with Attitude of Gratitude, a premier full-service events company renowned for creating transformative experiences across sports, business, politics, and fundraising sectors.

This collaboration aims to integrate Athlete.ai’s cutting-edge analytics platform with Attitude of Gratitude’s extensive event management expertise, enhancing the planning and execution of sports events nationwide. By leveraging data-driven insights, the partnership seeks to elevate athlete performance, optimize event operations, and deliver unparalleled experiences for participants and audiences alike.

“We are excited to join forces with Attitude of Gratitude,” said Kevin Keranen, CEO of “Their commitment to curating life-changing moments aligns perfectly with our mission to empower athletes and organizations through innovative technology. Together, we will set a new standard in sports event management.”

Attitude of Gratitude, under the leadership of CEO Ryan Silver, has a distinguished history of supporting top companies and brands in creating memorable events. With a portfolio that includes over 128 events nationwide – ranging from youth and college sports tournaments to political fundraising and corporate retreats – the company is dedicated to excellence in every endeavor.

“Partnering with Athlete.ai represents a significant advancement in our ability to deliver exceptional events,” stated Ryan Silver, CEO of Attitude of Gratitude. “I’m thrilled to work with Kevin Keranen and his team. Kevin is an incredible leader and visionary. His team, spearheaded by Alec Kinsky, is fantastic. Athlete.ai is the most innovative technology I’ve seen in the last 20 years in the youth space. It is going to revolutionize youth sports.”

The partnership will initially focus on upcoming basketball tournaments, where analytics will be utilized to assess player performance, inform coaching strategies, and engage fans with real-time data. Future initiatives include expanding the use of analytics across various sports and event types, further solidifying the partnership’s commitment to innovation and excellence.

This alliance marks a pivotal moment in sports event management, combining technological innovation with event planning expertise to create unparalleled experiences for athletes, coaches, and spectators.

About Athlete.ai

Athlete.ai is a leading sports analytics company dedicated to empowering athletes and organizations through innovative technology solutions. By providing actionable insights and performance metrics, it helps clients achieve their goals and reach new heights in sports performance.



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Crunch Franchise Brings State-of-the-Art Fitness Facility to Pearland, Texas

PEARLAND, Texas, July 2, 2025 /PRNewswire/ — Crunch Fitness today announces the opening of Crunch Pearland in Pearland, Texas. The $5 million, 30,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee The Undefeated Tribe, Crunch Pearland will be located at 2800 E Broadway Street – close to the […]

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PEARLAND, Texas, July 2, 2025 /PRNewswire/ — Crunch Fitness today announces the opening of Crunch Pearland in Pearland, Texas. The $5 million, 30,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee The Undefeated Tribe, Crunch Pearland will be located at 2800 E Broadway Street – close to the UPS Store, Chase Bank and Lowes – creating a new fitness offering for residents of Pearland.

Fusing fitness with entertainment to make serious fitness fun, Crunch will offer top-quality cardio and strength training equipment, half-hour circuit training, a functional HITTZone™ training area with indoor turf, spin classes, a dedicated group fitness studio, Hot Yoga Studio, Kid’s Crunch babysitting services, tanning, HydroMassage® beds, red light therapy, personal training and full-service locker rooms with showers and a sauna.

Founded in 2018 by Tony Hartl, The Undefeated Tribe is one of the fastest growing franchises within the Crunch Fitness system and was selected as Crunch’s Franchise of the Year. The Undefeated Tribe currently has 31 locations, with plans to open 30 more across Texas, Oklahoma, New Mexico and Missouri by 2026.

“We are so excited to bring the Crunch Fitness Brand to the Pearland community and offer outstanding and affordable fitness,” said Hartl. “With world-class-equipment and amenities, round-the-clock hours and memberships that start at $9.99 per month, we can’t wait to open our doors to Pearland residents.”

Crunch Fitness ranked #1 in the fitness category for the second year in a row and #32 overall in the annual Entrepreneur Franchise 500® – the world’s most comprehensive franchise ranking. Crunch Fitness continues to expand nationwide and push the bar with innovative offerings for its members.

Prospective members can visit CrunchPearland.com for more information about memberships and to sign up. Crunch Fitness will be offering an exclusive limited time promotion for their founding members. The first 500 members will join for only $1 and get their 1st month free plus get a free 1 hour personal training session and a free gym bag, water bottle and t-shirt.

You can also enter to win a free 1 year all access membership and lock in your Founding 500 rate at https://info.crunch.com/rate-reservations.

Crunch Fitness will be inviting over 100 individuals to join the team to help their community experience fitness, wellness, relaxation, and recovery. Crunch is on the search for Managers, Group Fitness Instructors, Personal Trainers, Customer Service Representatives, Facility Technicians and Babysitters to join a team that believes in being the best place to work and workout. If you are interested in working hard, having fun and making history, please apply today at Epic Crunch Jobs.

About Crunch:

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.

SOURCE Crunch Fitness



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“Robot Teams Storm the Field”: China Hosts First-Ever Soccer Tournament With Fully Autonomous Humanoid Players in Action

IN A NUTSHELL ⚽ The Robo League tournament in Beijing featured fully autonomous humanoid robots competing in a groundbreaking soccer event. 🤖 Each team consisted of three robots equipped with advanced sensors and AI, showcasing impressive agility and decision-making skills. 🎯 The tournament marked a significant milestone in merging technological innovation with sports and real-world […]

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IN A NUTSHELL
  • ⚽ The Robo League tournament in Beijing featured fully autonomous humanoid robots competing in a groundbreaking soccer event.
  • 🤖 Each team consisted of three robots equipped with advanced sensors and AI, showcasing impressive agility and decision-making skills.
  • 🎯 The tournament marked a significant milestone in merging technological innovation with sports and real-world applications.
  • 🚀 Looking ahead, the 2025 World Humanoid Robot Sports Games will expand the scope of robot sports and challenge robots in athletic and real-world scenarios.

In a groundbreaking fusion of technology and sports, Beijing recently witnessed the thrilling climax of the Robo League robot football tournament. This event marked a significant milestone in autonomous technology as humanoid robots competed without human intervention. The tournament was not just a spectacle of cutting-edge innovation but also a precursor to the much-anticipated 2025 World Humanoid Robot Sports Games. As the robots took to the field, they showcased remarkable agility and intelligence, drawing attention from tech enthusiasts and sports fans alike. This tournament highlighted the potential of robotics in redefining the future of sports and everyday life.

The Thrill of Autonomous Soccer

The Robo League tournament in Beijing represented the first fully autonomous robot soccer event ever held in China, capturing the imagination of audiences worldwide. Each team consisted of three humanoid robots, with one substitute, competing in two 10-minute halves separated by a brief intermission. During the match, the robots demonstrated impressive skills, including walking, running, and kicking, all while making real-time decisions without human guidance.

Equipped with advanced optical cameras and sensors, these robots could detect the ball from up to 65 feet away with over 90 percent accuracy, identifying crucial elements such as field lines, goals, teammates, and opponents. The tournament’s executive director, Dou Jing, emphasized that this event was a significant step in merging technological innovation with industrial application. Despite minor limitations, such as challenges in dynamic obstacle avoidance, the tournament was hailed as a success, paving the way for future advancements in autonomous sports.

“China Cuts the Cord”: Home-Grown Operating System Tested in Space to Eliminate Reliance on Foreign Tech

Expanding the Horizon of Robot Sports

Looking ahead, organizers plan to broaden the scope of sports played by humanoid robots. The goal is to introduce more intellectual properties and enhance the level of competition. Currently, the soccer level is comparable to that of young children, but expectations are high for future improvements as technology advances. In a notable past event, the Tiangong Ultra robot participated in a long-distance race, completing a 13-mile course, showcasing the potential for diverse athletic applications.

The upcoming 2025 World Humanoid Robot Sports Games, scheduled for August 15-17 in Beijing, promises to be a spectacular showcase of robotic prowess. The event will feature 11 sport categories modeled on traditional human competitions, including track and field, gymnastics, and synchronized dancing. This evolution in robot sports not only highlights technological progress but also offers a glimpse into the future of entertainment and public engagement with robotics.

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Technological Innovation Meets Real-World Application

The Robo League tournament demonstrated the potential for robots to transition from controlled environments to real-world scenarios. By allowing the robots to operate autonomously, the event underscored the strides made in artificial intelligence and robotics. The tournament’s success is a testament to the relentless pursuit of innovation in these fields, with applications extending beyond sports into various aspects of daily life.

This competition was more than just a game; it was a platform for showcasing how robots can integrate into society, handling tasks that require agility, precision, and decision-making. As robots become more sophisticated, they hold the promise of revolutionizing industries, from manufacturing to healthcare, and even domestic environments. The Robo League has set the stage for future advancements and collaborations between technology and society.

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The Road to the 2025 World Humanoid Robot Sports Games

As Beijing prepares to host the 2025 World Humanoid Robot Sports Games, the focus is on showcasing the world’s most advanced humanoid robots. The event will not only highlight sporting competitions but also challenge robots in real-world scenarios, pushing the boundaries of what autonomous machines can achieve. This international gathering will serve as a platform for innovation, collaboration, and inspiration for the next generation of roboticists and engineers.

With a lineup of 11 sport events, the Games are set to captivate audiences and provide a unique opportunity to witness the convergence of sports and technology. This event will build on the foundation laid by the Robo League, furthering the dialogue on how robots can enhance human life and capabilities. As we look to the future, the question remains: How will these advancements shape the relationship between humans and machines in the decades to come?

In conclusion, the Robo League tournament and the upcoming World Humanoid Robot Sports Games represent a remarkable intersection of sports and technology. These events offer a glimpse into a future where robots play a greater role in entertainment and everyday life. As we continue to explore the possibilities, one must ask: How will these innovations redefine our understanding of competition and collaboration in the modern world?

Our author used artificial intelligence to enhance this article.

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Navigating Gender Policy Risks and Opportunities in Sports and Education

The Trump administration’s sweeping revisions to Title IX policies have upended the landscape of university athletics and education funding, creating both compliance risks and strategic opportunities for institutions and athletic gear companies. With federal funding at stake and legal battles looming, universities and brands must adapt to survive—or thrive—in this shifting regulatory environment. This article […]

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The Trump administration’s sweeping revisions to Title IX policies have upended the landscape of university athletics and education funding, creating both compliance risks and strategic opportunities for institutions and athletic gear companies. With federal funding at stake and legal battles looming, universities and brands must adapt to survive—or thrive—in this shifting regulatory environment. This article explores the financial and reputational stakes for universities, analyzes how athletic gear companies can capitalize on evolving consumer sentiments, and identifies investment opportunities in sectors aligned with policy trends or insulated from backlash.

The Title IX Regulatory Shift: Risks for Universities

The administration’s reinterpretation of Title IX prioritizes biological sex over gender identity, mandating that transgender athletes compete in sports aligned with their sex assigned at birth. The University of Pennsylvania’s recent compliance agreement with the Department of Education exemplifies the consequences of noncompliance: stripping records from transgender athletes, issuing public apologies, and adopting “biology-based” definitions of gender. Universities now face three critical risks:

  1. Funding Loss: Institutions reliant on federal grants or research funding risk losing critical resources. For example, Penn’s $175 million funding freeze disrupted research projects and athletics budgets.
  2. Legal Costs: Universities in states with conflicting laws (e.g., California) may face lawsuits, diverting resources from core operations.
  3. Reputational Damage: Institutions perceived as discriminatory could lose alumni donations and student enrollment, particularly from progressive demographics.

Athletic Gear Companies: Riding the Wave or Swimming Against It

While universities grapple with compliance, athletic gear companies must navigate consumer divides over inclusivity. The policy shift has polarized public opinion, creating opportunities for brands to align with either side or hedge risks through diversity-focused strategies:

Companies Aligning with Administration Policies

  • Potential Winners: Brands supporting biological-sex-based eligibility may appeal to conservative markets. For example, Nike could emphasize partnerships with schools adopting strict Title IX policies, leveraging its existing dominance in team sports apparel.
  • Risk: Alienating LGBTQ+ consumers and progressive investors.

Companies Betting on Inclusivity

  • Strengths: Brands with gender-neutral or size-inclusive product lines (e.g., Lululemon‘s adaptive apparel) or strong sustainability credentials may attract socially conscious consumers.
  • Opportunity: Expanding into markets like Europe, where gender identity protections are stronger, or states resisting federal mandates.

Sustainability as a Compliance Hedge

Environmental regulations, such as the EU’s Extended Producer Responsibility (EPR) and PFAS bans, intersect with Title IX’s equity goals. Companies like Patagonia (with its circular design ethos) or Arc’teryx (prioritizing repair and recycling services) may thrive by meeting dual demands for sustainability and compliance.

Investment Recommendations

  1. Long Positions in Compliance-Focused Brands
  2. Nike (NKE): Leverage its scale and institutional ties to secure contracts with universities adapting to Title IX changes. Monitor its stock performance ().
  3. Under Armour (UAA): Its performance-driven apparel could appeal to universities prioritizing competitive equity, while its smaller size avoids overexposure to LGBTQ+ backlash.

  4. Short Positions or Avoidance of Polarized Brands

  5. Lululemon (LULU): While its inclusivity stance may win progressive consumers, it risks backlash in states enforcing strict Title IX policies.
  6. Adidas (ADS): Its global footprint exposes it to EU regulations and U.S. political swings; watch for stock volatility ().

  7. Sustainability Plays

  8. Patagonia (PCLN): Invest in its mission-driven model, which aligns with EPR mandates and appeals to socially conscious consumers.
  9. Salomon (part of Kering): Its community-focused stores and cultural relevance (e.g., Paris flagship during the Olympics) position it to capture niche markets.

Conclusion: Balancing Policy and Profit

The Title IX overhaul has created a high-stakes game for universities and athletic brands. Institutions must prioritize compliance to avoid funding losses, while companies need to choose their alignments carefully. Investors should favor brands with agility—those capable of adapting to regulatory shifts, hedging risks through sustainability, or diversifying into inclusive markets. As legal battles unfold and consumer sentiment evolves, the winners will be those that balance regulatory demands with the enduring pursuit of equity.

In short, Title IX is no longer just about bathrooms and locker rooms—it’s about dollars, reputation, and the future of sports.

Data sources: Department of Education OCR reports, NCAA policy updates, company investor presentations, and market research firms.



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Counting Steps Doesn’t Add Up to Enough Exercise | How To

(NewsUSA) – Counting steps as a measure of exercise is misleading, and not a useful indicator of daily exercise goals, according to exercise physiologist Alexander Rothstein, Ed.D. “Hitting 10,000 steps a day helps to prevent long sedentary periods, which are associated with health risks like blood clots and heart disease, but society tends to overestimate the fitness benefits of […]

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(NewsUSA) – Counting steps as a measure of exercise is misleading, and not a useful indicator of daily exercise goals, according to exercise physiologist Alexander Rothstein, Ed.D.

“Hitting 10,000 steps a day helps to prevent long sedentary periods, which are associated with health risks like blood clots and heart disease, but society tends to overestimate the fitness benefits of taking 10,000 steps,” said Rothstein, an assistant professor of exercise science at New York Institute of Technology.

The American College of Sports Medicine recommends at least 30 minutes of moderate-intensity cardio exercise five days per week, or 20 minutes of vigorous-intensity cardiorespiratory exercise three times per week for most adults, Rothstein said. A combination of the two (moderate and vigorous) at least three to four days a week would also meet these guidelines.

However, nearly half (46%) of American adults do not meet guidelines for aerobic or muscle-strengthening activities, according to the latest data from the Centers for Disease Control and Prevention.

On its own, a daily step count goal has a minimal impact on physical fitness. Although everyday walking qualifies as physical activity, it typically lacks the intensity needed to significantly improve cardiovascular or muscular fitness, Rothstein said. “During routine walking, we’re usually not reaching an intensity that sufficiently elevates heart rate or oxygen demand to drive meaningful physiological adaptations,” he explained.

For a more accurate measurement of exercise intensity, Rothstein advises checking your heart rate rather than your step count. “Heart rate is a better measurement tool. The time spent in certain heart rate zones can be counted towards the recommended exercise guidelines. In general, the higher your heart rate, the higher the exercise intensity,” he said.

You can raise the intensity and elevate your heart rate while walking by increasing your pace (power walk) or adding some hills, which requires you to work against gravity to propel yourself upward, Rothstein noted. “These factors challenge the body much more than walking at a slower pace or on a flat surface. Walking on an incline activates muscles in the calves, glutes, and hamstrings, especially if you’re moving faster.”

Steps are a great way to track physical activity and prevent sedentary behavior, but be sure to plan time for purposeful exercise that challenges the body and elevates the heart rate, Rothstein added.

Rothstein is one of many New York Tech faculty lending their expertise to help tackle real-world challenges. Visit nyit.edu to learn more.



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top stories from the first half of 2025

As we pivot to the second half of the year, we’ve opted for an easy-reading lookback as we head into the Fourth of July holiday. The SBJ Tech staff has combed through its coverage from the last six months, pinpointing stories that still resonate from their initial publish dates or have even continued to grow […]

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As we pivot to the second half of the year, we’ve opted for an easy-reading lookback as we head into the Fourth of July holiday. The SBJ Tech staff has combed through its coverage from the last six months, pinpointing stories that still resonate from their initial publish dates or have even continued to grow in impact.

Let us know what you think of our picks, and enjoy your holiday weekend.

Joe Lemire — senior writer, SBJ Tech

“With apologies to torpedo bats, Whoop’s medical grade pivot and the $1 billion (!) sports tech fund launched by sports owner Ryan Smith and venture capitalist Ryan Sweeney, my choice is our exclusive news about the NBA’s league-wide biomechanics program.

“No pro sports league in the world has undertaken such an ambitious project as this: full deployment of motion capture labs to every team’s training facility, with player participation baked into the CBA.

“The Achilles tendon epidemic of this postseason drove home the need for action to be taken. This new program won’t solve for all the load management and injury issues in the league, but it’s a meaningful first step and remarkable ownership of the problem from the NBA.”

Rob Schaefer — staff writer, SBJ Tech

“One of the first articles I wrote when I started at SBJ two years ago was about ASB GlassFloor, a German court manufacturer rolling out an LED-embedded glass playing surface that could display high-fidelity video and motion graphics, for the FIBA U19 Women’s World Cup. It’s been fascinating to chart ASB’s growth since, including permanent installations in the arenas of two EuroLeague basketball clubs (and a nod as one of our 10 Most Innovative Sports Tech Companies this year).

“But ASB’s deepening relationship with the NBA has been of particular interest to me since the league used its LumiFlex court at All-Star weekend events in February 2024. The league is now not only an investor in the company, but also a collaborator on a testing lab ASB set up in Orlando earlier this year to demo with NBA athletes, coaches and executives, as well as reps from other sports organizations like the USTA.

“We got an inside look at how those trials are progressing from executives with ASB and the NBA, plus a glimpse into how players view the tech, which was published in an April edition of the Sports Business Journal magazine but remains worth a read (or even a re-read if you caught it the first time). ASB Head/Americas Chris Thornton has told me he views their glass courts as the iPhone to maple floors’ Blackberry. It’s going to take buy-in from a variety of stakeholders to make their vision for transforming in-arena fan experiences, team training regimens and advertising a reality. But ASB’s technology, and the NBA’s experimentation with it, is the type of outside-the-box thinking with real business utility that we’re always trying to unearth and spotlight at SBJ Tech.”

Jenn Azara — managing editor, SBJ Tech

“I chose this story — NFL using Hawk-Eye technology would not change controversial play in AFC Championship — from conference title weekend. Joe Lemire wrote it the morning after a controversial call during a Bills-Chiefs playoff game (I mean, Go, Birds anyway, amirite?). Joe went on to explain that the way Hawk-Eye’s technology will first be deployed in the NFL would not include the review of this critical play call. Some of my favorite SBJ Tech stories have been where we take a current moment at a sporting event that everyone is talking about and weigh in on the role sports tech has played — or in this case, would not have played.

“Hawk-Eye is also a sports tech company whose evolution we have been following for years and was named to our most recent class of SBJ’s 10 Most Innovative Sports Technology Companies, so it’s incredibly satisfying to see them sign major league-wide deals, such as the NFL one.”

Ethan Joyce — staff writer, SBJ Tech:

“Dare I look into the glaring sun of recency bias and highlight our sports industry tech leaders package again? Nay. But I will shine a light on another example of teamwork that became a well-rounded look at a hot topic.

“Joe mentioned torpedo bats in his entry above, and he was our go-to source of knowledge for the social-media phenomenon. But the team as a whole turned flashpan interest in the bizarre-looking bat into a collection of stories about equipment innovation in sports. Joe hit the long ball of the package, talking to 16 people around baseball on the bat’s place in the sport and the other innovations it might spur. Rob highlighted the equipment enhancements that were so good they had to be banned. And my colleague Adam Stern and I looked at the constant push forward by two sports full of technology and data: auto-racing and golf, respectively. I say it often, but I love a team effort.

“Also, I feel a pull to highlight the quality of SBJ Tech Week earlier this year. Our lineup was stellar, headlined by NHL commissioner Gary Bettman, whose career with the league served as a spectrum of dramatic tech growth. The two-day event also welcomed a growing population of former athletes who are becoming larger players in the sports tech space as investors and business leaders.”



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