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Kyle Larson’s quest to run Indy 500, Coke 600 begins, but will it be his last attempt?

When Kyle Larson puts his helmet on and climbs into the cockpit of his Arrow McLaren ride today at Indianapolis Motor Speedway, he will begin his second attempt to run both the Indy 500 and Coca-Cola 600 on the same day. But might it also be his last attempt? Or the last time by any […]

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When Kyle Larson puts his helmet on and climbs into the cockpit of his Arrow McLaren ride today at Indianapolis Motor Speedway, he will begin his second attempt to run both the Indy 500 and Coca-Cola 600 on the same day.

But might it also be his last attempt? Or the last time by any driver for years to come?

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“I hope it’s not the last,” said Larson, who goes into this attempt as the Cup points leader after his win last weekend at Kansas. “I hope this year is not the last time we ever see anybody do it because I think it’s huge for motorsports. It’s huge for IndyCar, probably even bigger for NASCAR. Hopefully the schedules will work out in the future and maybe the rules will change a little bit, too.”

NASCAR Cup Series AdventHealth 400

NASCAR Cup Series AdventHealth 400

Kyle Larson scores dominating NASCAR Cup victory at Kansas

Kyle Larson earned his third Cup victory of the season.

What was a formidable quest in 1994 when John Andretti became the first driver to compete in both signature races on Memorial Day weekend is now immeasurably more difficult.

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The start times at Indianapolis and Charlotte prove challenging even without weather issues. Any Cup driver who would attempt the double seeks a team capable of winning the Indianapolis 500 and such rides are limited. A new NASCAR rule makes an attempt to run both races riskier for Cup drivers.

NASCAR’s action came in response to Hendrick Motorsports keeping Larson at Indy last year despite four-hour rain delay instead of sending him to Charlotte to start the 600. After arriving late to Charlotte, Larson never got into his car before rain ended the 600 early.

Section 12.4.2.1.A of the Cup Rule Book states that “unless otherwise authorized by NASCAR, driver(s) and Team Owner(s) must start and attempt to complete all Championship Races to be eligible for The Playoffs.”

A new part of that section reads: “If a driver does not start and attempt to complete a Race and wishes to remain eligible for the Playoffs, that driver must request a Playoff waiver via the Playoff Waiver Request. If a Playoff waiver is granted for anything other than a medical reason or age restriction, the driver will forfeit all current and future Playoff Points earned prior to the start of the Playoffs. NASCAR’s decision to grant or decline a Playoff waiver request and subsequent loss of Playoff Points is final and non-appealable.”

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Larson leads the series with 23 playoff points heading into next weekend’s Coca-Cola 600 at Charlotte via three race wins and eight stage victories. He would lose all those playoff points and any he would earn in the remaining 14 regular season races if he doesn’t start the 600 because of his Indy 500 quest. Losing all those playoff points could cost him a chance to advance in NASCAR’s playoffs and race for a championship.

Hendrick Motorsports already has stated that it will pull Larson from the Indianapolis 500 to ensure Larson is in Charlotte in time to start the 600.

“It’s always been hard to get both races in, but I feel like they’ve made it more difficult for somebody to want to go risk that and compete in the double with how much investment it takes from everybody’s part,” Larson said of the new rule.

NASCAR: AdventHealth 400

NASCAR: AdventHealth 400

NASCAR Cup playoff standings after 12 races shows who has work to do

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With six of the 14 races left in the regular season on either road courses or drafting tracks, the standings could change dramatically by late August.

Larson seeks to become only the second driver since 2005 to run in both races in the same day and the fifth overall. Kurt Busch was the last to do so in 2014. Kyle Busch has come close to making an attempt. He said that Joe Gibbs nixed a deal in 2017 when Kyle Busch was at JGR. Kyle Busch also said that he sought the ride with Arrow McLaren before Hendrick Motorsports secured it for Larson.

There’s no guarantee the Hendrick/McLaren partnership continues. This is the second year of a two-year deal to give Larson the chance to run both races.

“I will say to do it this way with this kind of effort where you have your Cup team and the IndyCar team kind of collaborating with the paint scheme and sponsors and partners that are kind of crossing over and documenting it on Amazon Prime, having the level of competition, the capabilities on both sides of this with the Cup car and Indy car as well as the driver being able to be capable of doing it, I don’t know if you’ll ever see that again,” Jeff Gordon, vice chairman of Hendrick Motorsports, told NBC Sports.

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“But if you do, it’ll be a while because it’s a huge, huge undertaking and a lot of coordination and resources to be able to do it.”

Larson admits he’s not sure he would have done it again this year had he been able to compete in both races last year as scheduled. Gordon also said that had things gone well at Indy, Hendrick might not have chosen to make the attempt this year.

NASCAR Cup Series AdventHealth 400

NASCAR Cup Series AdventHealth 400

NASCAR Cup winners, losers from Kansas after Kyle Larson’s third win of the season

A look at the winners and losers from Sunday’s Cup race at Kansas Speedway.

One person who hopes to see Larson and others attempt it in the future is Tony Stewart, the only driver to compete all 1,100 miles in one day when he finished sixth at Indianapolis and third at Charlotte that night in 2001.

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“There’s going to be that special person that comes along, even after Kyle’s generation is over,” Stewart said. “There’s going to be that one special person that that opportunity is realistic and deserved. Hopefully, they will continue having those opportunities to do the double like that.”

Larson finished 18th last year at Indy. Stewart is looking forward to what Larson can do this year and if Larson can finish better than Stewart did in both races.

“He’s more than capable of beating that,” Stewart said of his 2001 performance in both races. “I think anybody that has a record, in the back of their mind doesn’t want it to be broken, but if it’s going to be broken, Kyle’s the guy I want to do it. I think the world of Kyle Larson, we’re good friends. I have so much respect for him as a driver. Anytime he’s racing anything on dirt, I’m a fan and love watching him drive.

“I’m going to be pulling for him during May just because I know his history, he’s a dirt track guy at heart. We have similar backgrounds because of that and you’re always rooting for somebody like that.”



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NASCAR Teams 23XI And Front Row Must Qualify On Speed, For Now

DARLINGTON, SOUTH CAROLINA – SEPTEMBER 01: 2024 Regular Season Champion, Tyler Reddick, driver of … More the #45 Upper Deck Toyota, poses with Curtis Polk, 23XI Racing co-owners, NBA Hall of Famer, Michael Jordan, and Denny Hamlin, driver of the #11 Sport Clips Haircuts Toyota, after the NASCAR Cup Series Cook Out Southern 500 at […]

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The NASCAR charter war took another dramatic turn Thursday as the United States Court of Appeals for the Fourth Circuit ruled in favor of NASCAR, overturning a lower court’s decision that temporarily granted 23XI Racing and Front Row Motorsports the right to compete as chartered teams in 2025.

In short: NASCAR wins this round. The two teams that dared to sue the sport they compete in have now lost their guaranteed place in the field—again.

According to the ruling, the December 18 decision by a lower court that handed each team three charters for the 2025 season—including one each purchased from the now-defunct Stewart-Haas Racing—has been vacated. That means no automatic starting spots, and no guaranteed slice of NASCAR’s multi-billion-dollar media rights pie. Not unless 23XI and Front Row can convince the court to reconsider.

The teams have 14 days to petition for a rehearing. Failing that, the judgment becomes final 21 days from now—on June 26, just two days before the Cup Series hits the newly rebranded EchoPark Speedway in Atlanta. A symbolic gut punch? Perhaps. But also a logistical nightmare for two multi-car operations with Daytona-sized ambitions and no guaranteed starting spots.

This is only the latest twist in a legal saga that started last October when 23XI and Front Row filed a lawsuit against NASCAR, arguing that they were unfairly shut out of charter ownership despite purchasing charters from Stewart-Haas Racing. When the Dec. 18 ruling gave them the green light, it looked like they’d successfully stuck it to the establishment.

But NASCAR quickly appealed that ruling, calling it “fraught with errors, both legally and factually” in a Feb. 12 brief. When oral arguments were heard on May 9, early indications hinted that the appellate judges were skeptical of the teams’ position. That skepticism has now translated into a full reversal.

ForbesNASCAR’s Charter War Heats Up As 23XI, Front Row File LawsuitForbesNASCAR’s Defense To 23XI, Front Row Lawsuit Revealed In Court Filing
ForbesNASCAR’s Charter Drama Shifts Gears With Court Ruling

ForbesNASCAR Countersues 23XI And Front Row As Charter War Escalates

NASCAR’s charter system, which functions like a franchise model, guarantees certain teams a spot on the starting grid and a share of media revenue. But the current system also hinges on participation in the NASCAR Charter Agreement. When 23XI and Front Row declined to sign the most recent iteration of that agreement, NASCAR took the position that they had forfeited any charter-related benefits—even for charters they claimed to own.

The Dec. 18 ruling temporarily rewrote that narrative. Now, the appellate court has rewritten it again.

The decision throws another wrench into 2025 plans for both teams. Without charters, their drivers must qualify on speed each week. Sponsorship deals become trickier. And any illusion of stability in the garage has been vaporized by legal fumes.

As it stands, 23XI Racing, co-owned by Michael Jordan and Denny Hamlin, and Front Row Motorsports, which expanded aggressively by acquiring SHR assets, now find themselves staring at the same uphill legal road they thought they’d already climbed. It’s unclear whether they will file for a rehearing or take the fight all the way to the Supreme Court.

In a statement, Jeffrey Kessler, attorney for 23XI and Front Row Motorsports, said the teams were “disappointed” in the ruling but remained confident heading into their December 1 trial date.

“We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,” Kessler said. “This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for December 1. We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.”

What is clear: NASCAR has reclaimed the high ground—for now. And with the next round of Charter Agreements expected to shape the sport’s financial future for a decade, the battle lines are only getting deeper.



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NASCAR Picks & Michigan International Speedway Predictions

We’re heading to the fastest two miles in NASCAR. Michigan International Speedway is all about raw speed, clean air, and who brought the biggest engine to the party. Long green-flag runs are the norm here, so you need drivers who can hold pace, manage track position, and punch hard on restarts. Here’s who I’m backing […]

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We’re heading to the fastest two miles in NASCAR. Michigan International Speedway is all about raw speed, clean air, and who brought the biggest engine to the party. Long green-flag runs are the norm here, so you need drivers who can hold pace, manage track position, and punch hard on restarts.

Here’s who I’m backing this week: two favorites, two mid-tier values, two longshots, and three props that are too sharp to ignore.

 

 

 

The Favorites

Denny Hamlin (+600 at BetMGM)
He’s been flirting with wins for weeks, and Michigan has treated him well. Two wins, six top-six finishes in his last seven starts here, and speed every single week when the car doesn’t fall apart. The 11 team was clean at Nashville and grabbed third. If they…



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Judges side with NASCAR in antitrust lawsuit | News, Sports, Jobs

CHARLOTTE, N.C. — A three-judge federal appellate panel ruled in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan. The judges at the U.S. Court of Appeals for the Fourth Circuit in Richmond, Virginia, on Thursday vacated an injunction that required 23XI and Front Row be recognized as […]

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CHARLOTTE, N.C. — A three-judge federal appellate panel ruled in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan.

The judges at the U.S. Court of Appeals for the Fourth Circuit in Richmond, Virginia, on Thursday vacated an injunction that required 23XI and Front Row be recognized as chartered teams as their case snakes through the legal system.

Both race teams sued NASCAR late last year after refusing to sign new agreements on charter renewals. Jordan owns 23XI. The charter system is similar to franchises in other sports, but the charters are revocable by NASCAR.



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Formula 1 sponsorship revenue over $2B in 2024, closing on NFL – Field Level Media – Professional sports content solutions

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in sponsorship revenue in 2024. SponsorUnited, which tracks sponsorship and advertising takes across sports, had F1 and its teams behind only the NFL at $2.5 billion in total sponsorship revenue. The total advertising spend […]

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Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in sponsorship revenue in 2024.

SponsorUnited, which tracks sponsorship and advertising takes across sports, had F1 and its teams behind only the NFL at $2.5 billion in total sponsorship revenue.

The total advertising spend for F1 in 2025 is on course to exceed $2.5 billion, according to Ampere Analysis.

But major U.S. sponsors such as American Express and IBM still are flowing in with the circuit catapulting in popularity off the success of Netflix series “Drive to Survive” while thriving under the control of Liberty Media.

F1 tops the NBA, MLB and NHL and its racing teams each accounted for more than $6 million, according to the report, which breaks down the airbox and sidepod ad placement cost at more than $5 million for the most popular drivers on the circuit.

Tops among individual sponsor agreements with F1 is the 10-year, $1 billion pact with luxury conglomerate LVMH, which holds a portfolio anchored by TAG Heuer, Louis Vuitton and Hennessy.

The largest sponsor for any F1 team is the Williams contract with Australian software corporation Atlassian valued at a reported $25 million to $30 million per year.

On the NFL side, the most significant singular sponsorship commitment is with Pepsi. That contract is worth a reported $2 billion over 10 years for exclusive rights at all NFL events and use of the league’s trademark in advertising.

With F1, Mercedes, Ferrari, Red Bull and McLaren are the highest earners in the sponsorship category.

Car and driver technology accounts for nearly $500 million in partner income for the 10 teams, according to the report.

–Field Level Media



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Two teams could lose charters after ruling in case vs. NASCAR

A major domino has fallen in 23XI Racing and Front Row Motorsports’ anti-trust case against NASCAR.  On Thursday, the preliminary injunction that had granted 23XI and FRM to race as chartered teams during the 2025 Cup Series season was overturned by a federal appeals court.  With the injunction overturned, the six entries between the teams […]

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A major domino has fallen in 23XI Racing and Front Row Motorsports’ anti-trust case against NASCAR. 

On Thursday, the preliminary injunction that had granted 23XI and FRM to race as chartered teams during the 2025 Cup Series season was overturned by a federal appeals court. 

With the injunction overturned, the six entries between the teams — three from 23XI and three from FRM — could be open entries for the remainder of the season. That opens up the possibility, however low it might be, that they could miss a race if more than 40 cars show up to qualify. Open teams also earn significantly less money than their chartered counterparts. 

The good news? With a 14-day span in which the teams can ask for a rehearing and another seven-day period after that deadline, it will likely be June 26 at the earliest when the teams would no longer be chartered, making the June 28 race at EchoPark Speedway (formerly Atlanta Motor Speedway) the first race where 23XI and FRM compete as open entries.

“We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,” said lawyer Jeffrey Kessler, the attorney for 23XI and FRM. “This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for December 1.  We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.”

As far as the case itself goes, NASCAR now finds itself in the catbird seat after the ruling, which gives the sanctioning body significantly more leverage than it previously had. 





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Questions, answers about appeal court ruling in NASCAR’s favor in matter with 23XI, Front Row

Here is a breakdown of Thursday’s court decision and its impact: WHAT HAPPENED THURSDAY? A three-judge panel from the Fourth Circuit Court of Appeals unanimously ruled to vacate the preliminary injunction that a U.S. District court judge had granted 23XI Racing and Front Row Motorsports to run as chartered teams despite not signing the charter […]

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Here is a breakdown of Thursday’s court decision and its impact:

WHAT HAPPENED THURSDAY?

A three-judge panel from the Fourth Circuit Court of Appeals unanimously ruled to vacate the preliminary injunction that a U.S. District court judge had granted 23XI Racing and Front Row Motorsports to run as chartered teams despite not signing the charter agreement.

HOW DOES THURSDAY’S DECISION IMPACT MATTERS THIS WEEKEND AT MICHIGAN?

It does not in any way.

WHY?

23XI Racing and Front Row Motorsports can file a petition for rehearing (requesting the court reconsider its decision) or a petition for rehearing en banc —meaning the full Fourth Circuit Court of Appeals addresses the matters instead of the three-judge panel.

This must be filed within 14 calendar days after entry of judgment (June 5). So that would put the deadline at June 19.

IF THE TEAMS DO NOT SEEK A REHEARING, THEN WHAT HAPPENS?

The decision by the three-judge panel becomes effective seven days after the expiration of time for filing a petition for rehearing.

In this matter, that would mean the panel’s decision could become effective on June 26 — two days before the Atlanta race.

WHAT HAPPENS IN THAT SITUATION?

The 23XI Racing and Front Row Motorsports cars would be classified as open cars instead of chartered cars.

WHAT WOULD HAPPEN TO THEIR CHARTERS?

That would be up to NASCAR.

SO 23XI RACING AND FRONT ROW MOTORSPORTS COULD CONCEIVABLY FAIL TO QUALIFY FOR RACES IF THEY LOST THEIR CHARTERS?

If they were an open team, yes, but, in the 50 races since the start of last year, only two — the Daytona 500 last year and this year — had any cars fail to qualify.

BUT BOTH TEAMS WOULD EARN LESS MONEY AS AN OPEN TEAM, CORRECT?

Yes, but before one goes too far down this road, let’s see what 23XI Racing and Front Row Motorsports decide to do after today’s court opinion. For now, 23XI Racing and Front Row Motorsports remain chartered teams and their six cars are all chartered cars.

WHAT WAS THE RESPONSE FROM THE TEAMS THURSDAY?

This is the statement from Jeffrey Kessler, the lead attorney for 23XI Racing and Front Row Motorsports:

“We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps. This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for December 1. We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.”

WHAT DID THE THREE-JUDGE PANEL STATE IN ITS OPINION?

“In entering a preliminary injunction in this case, the district court held that the plaintiffs (23XI and Front Row) were likely to succeed on the merits of their antitrust action against the National Association for Stock Car Auto Racing, LLC (NASCAR), and its CEO, James France, because NASCAR, as an alleged monopolist, required the plaintiffs, as a condition of doing business with them, to enter into a release for past conduct. Because that theory of antitrust law is not supported by any case of which we are aware, we conclude that it was not a likely basis for success on the merits and vacate the injunction.”

The judges later stated in their opinion …

“In short, because we have found no support for the proposition that a business entity or person violates the antitrust laws by requiring a prospective participant to give a release for past conduct as a condition for doing business, we cannot conclude that the plaintiffs made a clear showing that they were likely to succeed on the merits of that theory. And without satisfaction of the likelihood-of-success element, the plaintiffs were not entitled to a preliminary injunction. We therefore conclude that the district court abused its discretion in entering the preliminary injunction that it did.

HOW DOES THIS IMPACT THE LAWSUIT 23XI RACING AND FRONT ROW MOTORSPORTS FILED LAST YEAR VS. NASCAR?

It does not. Trial is scheduled for Dec. 1.





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