NIL
Last Week’s NIL Deals Recap
Data provided by Student Athlete Score
(Dec. 4th, 2025) — Another week in NIL brought a wave of high-visibility campaigns, first-time partnerships, and repeat brand activations that signal how competitive the athlete-marketing space remains heading into December. From Facebook partnering with Michigan women’s basketball standout Olivia Olson to national brands like Xfinity, C4 Energy, Motorola, JBL, and Curology expanding their presence across multiple sports, this week’s activity showcases the continued breadth and creativity of the NIL marketplace. Here’s a full rundown of the deals from the week of November 24th, powered by Student Athlete Score.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.