NIL
Last Week’s NIL Deals Recap
Data provided by Student Athlete Score
(Dec. 10th, 2025) — Another week, another wave of notable NIL activity across college sports. From Texas Volleyball partnering with Fairfield by Marriott to major football and basketball names teaming up with brands like Raising Cane’s, Whataburger, Dr Pepper, and Puma, this week highlights the continued expansion of athlete-brand collaborations across every corner of the country. Wrestling, softball, gymnastics, track, and hockey athletes also secured meaningful deals—showing just how broad and dynamic the NIL marketplace has become. Below is a full breakdown of the latest partnerships.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.