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Learfield, ESPN and SEC to Extend SEC Championship Radio Broadcast and Publications Partnership

DALLAS – The Southeastern Conference (SEC), ESPN and Learfield announce the extension of the SEC Championship radio broadcast and publications partnership, ensuring continued coverage of premier SEC championship events. This agreement solidifies the commitment to delivering high-quality coverage across multiple platforms, including radio broadcasts and digital publications, for a wide range of SEC sports. Fans can […]

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DALLAS – The Southeastern Conference (SEC), ESPN and Learfield announce the extension of the SEC Championship radio broadcast and publications partnership, ensuring continued coverage of premier SEC championship events. This agreement solidifies the commitment to delivering high-quality coverage across multiple platforms, including radio broadcasts and digital publications, for a wide range of SEC sports. Fans can look forward to continued coverage of football, women’s basketball, men’s basketball, baseball, softball and women’s soccer via radio broadcasts, along with programming and digital content.

Key highlights of this extended partnership include:

  • Comprehensive Radio Coverage: Live broadcasts of the SEC football championship game, men’s and women’s basketball tournament games, baseball and softball tournament games, and the SEC women’s soccer championship game.
  • Reports & Special Programming: Dedicated broadcast reports for football and men’s basketball.
  • Digital Distribution: SEC coverage will continue to be streamed on Learfield’s Varsity Network App, on SECsports.com and via satellite radio on SiriusXM
  • Learfield will continue to produce and broadcast multiple SEC football preview shows and a series of football, men’s, and women’s basketball broadcasts under the SEC Radio Network brand. These broadcasts capture the excitement and insights of SEC sports throughout the season, including championship games.

Additionally, Learfield will continue to produce the official SEC championship digital programs for various sports, including football, basketball, baseball, soccer, softball, gymnastics, and volleyball. These programs provide enhanced digital content and in-depth coverage of SEC championship events.

Since its inception in 2013, this partnership has yielded an impressive impact on both digital impressions garnered and total listening hours of SEC championship broadcasts. As this partnership progresses, the SEC and Learfield remain committed to providing fans with the most comprehensive, high-quality coverage of SEC championship events.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

About the Southeastern Conference
A pioneer in the integration of higher education and athletic competition, the Southeastern Conference is a leader for intercollegiate athletics in the 21st century.  Since its formation in 1933, the SEC has achieved stature and stability by designating governing/voting power to the presidents of the member institutions. These university leaders determine the policies of the conference and through the years this involvement has been the principal source of strength in the evolution of the SEC.  Throughout its history, the SEC has provided leadership on the vital issues facing intercollegiate competition.  Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee and Vanderbilt have been in the SEC since its formation in 1933.  The league has expanded three times, adding Arkansas and South Carolina in 1991, Missouri and Texas A&M in 2012, and Oklahoma and Texas 2024.

About SEC Network
The Southeastern Conference and ESPN launched SEC Network on August 14, 2014. The network televises hundreds of games across the SEC’s 21 sports annually. Programming includes in-depth analysis and storytelling in studio shows such as SEC NationMarty & McGee, Out Of Pocket, Read & React and Rally Cap, daily news and information with The Paul Finebaum Show and SEC Now, original content such as the Emmy Award-winning TrueSouthSEC Storied and SEC Inside, and more. Hundreds of additional live events are available for streaming exclusively on SEC Network’s digital companion, SEC Network+, via the ESPN App and SECNetwork.com. Follow SEC Network on Instagram, TikTok, Facebook and Twitter/X.





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James Franklin predicts how enforcement will change under College Sports Commission

After receiving long-awaited approval, the House v. NCAA settlement is now beginning its implementation process. The College Sports Commission is also now part of the landscape, tasked with enforcing key terms of the agreement. The newly formed entity – led by former Major League Baseball executive Bryan Seeley – will take the lead on enforcing […]

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James Franklin predicts how enforcement will change under College Sports Commission

After receiving long-awaited approval, the House v. NCAA settlement is now beginning its implementation process. The College Sports Commission is also now part of the landscape, tasked with enforcing key terms of the agreement.

The newly formed entity – led by former Major League Baseball executive Bryan Seeley – will take the lead on enforcing rules in place under the settlement. Once Judge Claudia Wilken granted final approval, the commission launched and named Seeley as CEO shortly thereafter.

Penn State coach James Franklin previewed what the new enforcement model will look like. He acknowledged there could be some bumps in the road, but he’s hoping for a more streamlined process when it comes to making decisions.

“This is not going to be one of these things that we’ve all kind of grown up with under the NCAA where it goes on for two years and a lot of times, the coach is gone and the next coach is coming in and having to deal with it. … This is going to be something where decisions are going to be made and made swiftly,” Franklin told Urban Meyer on The Triple Option. “Very similar to, I think maybe a Major League Baseball model, an NFL model, is what they are trying to bring to college football.

“So I think in theory, I think you’ll like what they’re trying to do. As we both know, the theory of it and the reality are two different things, and there’s going to be some growing pains as we work through it. I’m hopeful.”

James Franklin: ‘I’m still learning every single day’

While the College Sports Commission will not replace the NCAA as far as enforcement goes, its key tasks will center around the House settlement. Topics such as revenue-sharing, roster limits and the new NIL Go clearinghouse will fall under its purview, and Bryan Seeley brings a strong investigative background from his time in MLB as executive vice president of legal and operations.

Documents also showed some of the policies in place by the CSC, including membership. The agreements spell out that institutions must waive their right to sue the commission, and schools could risk being kicked out if they don’t sign.

While James Franklin has not yet seen those specific documents, he pointed out the importance of signing. He also acknowledged the implementation committee in place to help lead the charge into the post-House world.

“Even when we were at Big Ten meetings, that still [was not] something that was out there for all of us to see, that they’re still working through the details,” Franklin said. “I think a lot of this, they were waiting until the judge formally made the decision. And then, there’s the implementation committee – partly from the NCAA, commissioners, athletic directors, that are part of implementing, basically, the House rules. And it’s going to go from there.

“We’re still learning, I’m still learning every single day and getting more information. But what has been explained to me, I think they’re hopeful, is the best way to describe it, that we can move in this direction.”

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ESPN confirmed Oklahoma owns the most unbeatable record in college football history

We’ve all heard numerous times in our lifetime that records are made to be broken. It’s just the nature of progress. But just the same, there are some achievements that will likely stand the test of time, and the Oklahoma football program lays claim to several of them. Chris Lowe and some of his colleagues […]

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We’ve all heard numerous times in our lifetime that records are made to be broken. It’s just the nature of progress. But just the same, there are some achievements that will likely stand the test of time, and the Oklahoma football program lays claim to several of them.

Chris Lowe and some of his colleagues at ESPN took a look back over the past 75 years of college football, back to 1950 and the beginning of what’s called the modern era of college football, and came up with a list ranking what they consider to be the 10 most “unbreakable” records in the sport, which included three OU records.

“In every sport, there are hallowed records, dubious records and records that are seemingly unbreakable,” wrote Lowe in the article this week. “Some good, some not so good.”

Oklahoma owns several of college football’s most unbreakable records

Oklahoma’s remarkable 47-game winning streak, achieved from the third game of the 1953 season through the seventh game of the 1957 season, topped the list. The Sooners lost 7-0 to Notre Dame on Nov. 16, 1957. It was their only loss that season. Said another way, that was 1,499 days (more than four years) without a loss.

You have to go back more than 100 years (Washington with 40 from 1908 to 1914) to the next closest to Oklahoma’s 47-game record. Since 1950, though, the longest win streak recorded was 34 by Toledo in 1969-71 and 34 by both Miami (2000-02) and USC (2003-05).

The Sooners also ranked No. 4 and No. 7 on the list of ESPN’s 10 most unbreakable college football records and were part of another record performance belonging to former Texas Tech quarterback Patrick Mahomes, which sat at No. 9.

At No. 4 was Oklahoma’s 1971 team, which in the second season of its vaunted Wishbone offense averaged a record 472.4 rushing yards per game. To illustrate how truly special that was in comparison to today’s college game, only four teams averaged more than 250 yards rushing in the 2024 season. The 1971 Sooner team averaged 45 points a game and lost just once that season, 35-31 to No. 1 Nebraska in the much ballyhooed “Game of the Century.”

OU’s Antonio Perkins amazingly returned three punts for touchdowns in a 2003 game against UCLA. That incredible performance ranked No. 7 on the list. As rare as it is to have a punt returned for a touchdown, it’s almost unthinkable for a player to do it three times in the same game. Perkins’ three punt returns totaled 84, 74 and 65 yards in a 59-21 home blowout against UCLA. In four seasons at Oklahoma, Perkins ended up with eight punts returned for touchdowns, a program record and second-best in NCAA history.

In 2016, Patrick Mahomes and Baker Mayfield, two future NFL quarterbacks, faced off against each other in a classic shootout that produced a combined 125 points and an NCAA Division I record 1,708 yards of offense. Mayfield and OU outlasted the Red Raiders, but it was Mahomes who lit up the scoreboard, as well as the record books, in a performance that ranked No. 9 in ESPN’s list of the 10 most unbreakable records.

Mahomes accounted for a record 819 yards of total offense in the game. He put the ball in the air an incredible 88 times, completing 52 passes for 734 yards and five touchdowns. He also rushed for 85 yards, all while playing the second half with a separated throwing shoulder and a fractured left wrist.

As eye-popping as Mahomes’ stats were in that game, Mayfield, who it should be noted began his career at Texas Tech, produced some impressive numbers of his own, throwing for 545 yards and seven touchdowns.

Read more about OU football



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Elite 5-star WR makes his NIL expectations clear after canceling Alabama visit

Class of 2026 five-star wide receiver Tristen Keys is making waves in the college football recruiting world. The Hattiesburg (Miss.) High School star held offers from Oregon, Michigan, Tennessee, USC, Alabama, Ole Miss, Georgia, Texas and plenty of other schools before committing to LSU. Even though Keys committed to LSU in March, other programs have […]

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Class of 2026 five-star wide receiver Tristen Keys is making waves in the college football recruiting world.

The Hattiesburg (Miss.) High School star held offers from Oregon, Michigan, Tennessee, USC, Alabama, Ole Miss, Georgia, Texas and plenty of other schools before committing to LSU.

Even though Keys committed to LSU in March, other programs have still been trying to convince him to flip and go elsewhere.

Recently, Keys decided to cancel a visit to Alabama, all but assuring that he is locked into LSU, and he revealed why he did so in an interview with On3’s Josh Newman.

“When it comes to money and development, of course I’d take development first because we trying to get to that big money, which is NFL,” Keys said. “When it comes to 700 to seven figures, and the production is there with the 700, I would take it because I want to be ready and prepared for the next level as fast as possible. So development is #1 for me, for sure.”

Newman said $700,000 would be “market value,” but Keys continued to express he wants to get better and develop to get to the NFL.

“I just feel like choosing development over money is a smart business decision, honestly,” Keys said. “When you get on the field, make plays, more opportunities come.”

Keys recently signed an NIL deal with Adidas, and his NIL valuation prior to that came in at $536,000, per On3. Moreover, Keys was expected to sign a deal somewhere in the $500,000-$1 million range, so there is a chance he gets the best of both worlds in Baton Rouge.

But Keys said time and time again that development is more important to him than a big payday, and taking less money to play more somewhere else is what seems important to the young wide receiver.



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Transfers are common across college sports. Athletes see irony in being criticized as disloyal | Football

Hailey Van Lith was one year away from tying a bow on a traditional college career at Louisville and being cemented as one of the most decorated four-year starters in Cardinals history. She had just led her team to its third straight Elite Eight appearance and put up career-high numbers, including 19.7 points per game. […]

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Hailey Van Lith was one year away from tying a bow on a traditional college career at Louisville and being cemented as one of the most decorated four-year starters in Cardinals history. She had just led her team to its third straight Elite Eight appearance and put up career-high numbers, including 19.7 points per game.

But the rising senior from Wenatchee, Washington, had other plans. With WNBA aspirations on her mind, Van Lith swapped Louisville red for LSU purple and gold and embarked on a new journey in Baton Rouge. Her lone season included another run to the Elite Eight and it was back to the transfer portal.

Coach Mark Campbell’s pro-style offense caught her eye, and she decided her fifth and final year of eligibility would be spent at TCU.

College sports was once rooted in tradition, school pride and loyalty, but those expectations are changing if not fading in a landscape where athletes have won the ability to transfer season to season, year to year. Some are painted as disloyal or selfish but Van Lith and others don’t see it that way.

“Whenever you transfer, you always expect pushback,” Van Lith told The Associated Press. “I can’t tell you how many podcasts I’ve seen on people discussing my choices to go to this school and that school, and the theories that are thrown out there are all wrong. But it’s just, you learn to live in harmony with that, and at the end of the day, I just decided I’m no longer going to let false assumptions disrupt my peace.”

One of the biggest misconceptions, Van Lith said, is that her transfer decisions were guided by NIL compensation. She was able to look past accusations of being a “money chaser” or a “trophy chaser” and find solace knowing onlookers didn’t have the full picture.

“Multiple of the schools that I went to, I actually never got a check from,” she said. “I think that in transfer culture now, a lot of people automatically assume that it has to do with the collective money or now I guess it’s revenue share. But it just depends on the person, and for me, it was all basketball decisions.”

A level playing field

Ann Skeet, senior director of Leadership Ethics at Santa Clara’s Markkula Center for Applied Ethics, said all parties should be held to the same standards. Coaches and athletic directors take new jobs, navigating buyouts and ill will along the way.

“I do think one of the realities of sport in this day and age is that people are making changes more often than they used to,” Skeet said. “How they communicate what their decision is, how much time they give people, how frequently they’re changing teams, all of those things should be considered, and I think it’s fair to hold the coaches and players to equal standards.”

Skeet acknowledged the pressure on athletes navigating a new, professional-like industry at a young age. Millions of dollars in name, image and likeness compensation is already flowing even before schools start cutting checks after July 1 under the NCAA antitrust settlement.

“The reality is, NIL is bringing market pressures to college sports in a way that we haven’t experienced before, and so players are having to trade off and think about what serves their own personal interests vs. what serves the team interests in ways that they haven’t had to consider in the past,” she said.

Complicated decisions

While Van Lith was deciding her future, running back Ray Davis was awaiting his. In his sole season at Kentucky, Davis rushed for 1,129 yards on 199 carries and led the SEC with 21 touchdowns from scrimmage. His production was enough to garner interest from NFL scouts.

Similar to Van Lith, Davis’s winding road to the pros involved several stops. Before Kentucky, he had two-year stints at Temple (2019-2021) and Vanderbilt (2021-2023). Transferring to Kentucky meant Davis would suit up for his third team in five years, and he knew moving from one SEC school to the next could stir the pot. The decision wasn’t an easy one.

“It was super difficult,” Davis said. “It took days, literally almost weeks to just really make a decision. And when I made the decision, I just had to live with it. I couldn’t think twice about it. I had to be confident.”

The move paid off. Davis gained national attention and was selected by the Buffalo Bills in the fourth round of the 2024 draft. But while his draft stock soared, the backlash from transferring a second time took a toll.

“Mentally it sucks because, you know, as a kid when you’re 18, 19 or whatever, you’re being told, ‘Hey he’s leaving because he’s disloyal,’ and that’s not what it is,” Davis said.

He focused on what he could control.

“I think it’s really about how you handle it yourself, how you internalize it yourself, and how you go about walking in the building each and every day. If you be like, `Ah, people are looking at me like I’m not an honest and disloyal person,’ then that’s going to hurt you mentally. But if you walk into a place where you’re confident in who you are, then I think you’ll succeed,” Davis told AP.

The impacts

Transfer decisions, regardless of the underlying factor, can lead to unfavorable public perceptions — or worse. A 2024 study found a cross-section of abusive content directed toward college athletes on social media.

“It certainly is their right to transfer, but then they will also develop whatever reputation they develop as a result of the choices they make. So people who transfer multiple times are going to be identified in that way,” Skeet said. “It goes with the territory, as they say.”

Both Van Lith and Davis noted the irony in receiving blowback when team personnel can seek new ventures without repercussions.

“Coaches leave. Directors leave. Everybody has the opportunity to leave. So for players, we’ve got to have that opportunity too,” Davis said.

Added Van Lith: “A lot of times, the loyalty is placed on the responsibility of the players, but you see coaches leave all the time to better their financial situation, to make more money, to do better for their family. When people talk about loyalty, I really challenge them to put into perspective, if they would feel the same if a coach left.”


AP college sports: https://apnews.com/hub/college-sports



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Michigan House rep introduces bill to sidestep NCAA NIL ruling

MSU alum and Michigan House Representative D-9th District Joe Tate introduced a bill on June 12 to limit NCAA regulations on name, image and likeness payments to college athletes. Tate, a defensive lineman at MSU from 2000-2003 and former Michigan speaker of the house, presented HB 4643 to block the NCAA, athletic conferences and universities from interfering […]

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MSU alum and Michigan House Representative D-9th District Joe Tate introduced a bill on June 12 to limit NCAA regulations on name, image and likeness payments to college athletes.

Tate, a defensive lineman at MSU from 2000-2003 and former Michigan speaker of the house, presented HB 4643 to block the NCAA, athletic conferences and universities from interfering with athletes looking to collect on NIL funds.

“There are conflicts with the Michigan statute that we have on the books allowing student-athletes to take advantage of their name, image and likeness while they are at the university that they are participating in and as a student,” Tate said. “It prohibits any entity from limiting a student-athlete’s ability to take full advantage of their name, image and likeness.”

On June 5, a settlement in the House v. NCAA case made way for athletic departments to pay student-athletes directly from university funds, ushering in a new era of NIL in college athletics. The ruling limited the power of third parties and NIL collectives to pay student-athletes. 

The bill would circumvent this ruling, allowing athletes and third parties to determine a “fair market value” according to Tate. 

In congruence with the House settlement, the NCAA is asking power conferences, including the Big Ten, to comply with the NCAA rules even if it means breaking state laws like HB 4643. 

It is unclear how this will unfold between the NCAA and states in the coming months. Industry leaders have called on Congress to enact a law preventing student-athletes from becoming employees and provide the NCAA with antitrust exemptions. 

The president of Charitable Gift America and a prominent NIL collective, Dr. Tom Dieters, sponsoring MSU athletes like baseball’s Joseph Dzierwa, said the new bill would allow for athletes to earn compensation without the limits of the university or NCAA.

“The new NCAA rules, and they’re not laws, put a cap on compensation or can even prevent the student from getting an NIL contract altogether,” Dieters said.

MSU tennis standout Ozan Baris said there is an overwhelming amount of uncertainty in the NIL space and stated this bill would put an end to that.

“That’s where NIL is always so beneficial,” Baris said. “It gives me that place where I can play tennis and not have to worry about the financial stress of a financially burdening sport at times.”

Tate has experienced the difficulty of being a student-athlete and states they deserve the same rights that other students receive. “I know the dedication, sacrifices and challenges that come with balancing academics, athletics and personal growth,” he said.

Without the limits imposed by the House v. NCAA case, National College Players Association Executive Director Ramogi Huma said the bill could lead to increased recruiting at universities in the state.

“Student-athletes and their families look at a lot of factors whereas to decide where you go to school,” Tate said. “If Michigan is open for business, for student-athletes being able to take advantage of NIL, I would imagine that would be a tool to attract talent into our universities across the state.”

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LA Lakers Sold for $10B

The LA Lakers sold for $10 billion in a record-breaking deal, setting a new high for the most expensive sports franchise transaction in U.S. history. As one of the most storied franchises in professional sports, this moment marks a historic power shift—both financially and culturally. The buyer is Mark Walter, CEO of Guggenheim Partners and […]

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LA Lakers Sold for $10B

The LA Lakers sold for $10 billion in a record-breaking deal, setting a new high for the most expensive sports franchise transaction in U.S. history.

As one of the most storied franchises in professional sports, this moment marks a historic power shift—both financially and culturally.

The buyer is Mark Walter, CEO of Guggenheim Partners and co-owner of the Los Angeles Dodgers. Walter had held a 27% minority stake in the Lakers since 2021 and, on June 18, 2025, exercised his right of first refusal to acquire a controlling interest.

This historic deal marks the end of an era for the Buss family, who purchased the team in 1979 for $67.5 million. Although they will retain a minority stake of approximately 15%, the franchise will now operate under new majority ownership, with Jeanie Buss continuing in her role as team governor.

But beyond the headlines, this moment offers powerful insights into ownership, brand value, and long-term wealth—especially for Black entrepreneurs and investors.

Why the LA Lakers’ $10 Billion Sale Matters

The LA Lakers’ valuation isn’t solely based on athletic performance. It reflects the strength of the brand, global media rights, real estate assets, and cultural relevance.

From $67.5 million to $10 billion in less than 50 years, the franchise exemplifies how holding culturally significant assets can generate exponential returns.

For Black founders, creators, and capital allocators, the message is clear: income builds security, but ownership builds wealth.

The Ongoing Ownership Gap in Pro Sports

Despite making up more than 70 percent of NBA players, there are currently no Black majority owners in the league. Michael Jordan, the only one in league history, sold his controlling stake in the Charlotte Hornets in 2023.

This disparity highlights how power in sports—and across many industries—remains concentrated. The LA Lakers sale underscores just how inaccessible majority ownership remains without intentional coordination and institutional backing.

Five Lessons from the Lakers Deal for Black Entrepreneurs and Investors

1. Brand equity drives valuation
The Lakers are valuable not just because they win, but because their brand has global resonance. Whether you’re building a service business, startup, or media company, brand equity is a strategic asset.

2. Diversify revenue streams
The team generates income through media rights, ticket sales, sponsorships, real estate partnerships, merchandise, and more. Black-owned businesses should adopt similar multi-channel strategies.

3. Legacy over liquidity
The Buss family held the Lakers for nearly five decades. That long-term perspective enabled strategic growth and leverage. Black capital must prioritize legacy-minded strategies over quick exits.

4. Media is a multiplier
The NBA’s next media deal is projected to exceed $75 billion. Visibility, narrative control, and content ownership can significantly influence valuation. Every business should treat storytelling as a core function. At Shoppe Black, we help craft narratives that build authority and drive results.

5. Ownership requires collective capital
Very few individuals can write a $10 billion check—but coalitions can. Syndicated ownership and collaborative investing—especially among Black fund managers, athletes, and institutions—are key to breaking barriers.

What Comes Next

Could a Black-led group acquire a franchise at this level? Yes—but not without long-term planning, access to capital, and strategic coordination.

It will require more investment syndicates, greater visibility for emerging investors, and stronger institutional relationships aligned around a common goal: ownership.

by Tony O. Lawson

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