Sports
LLH Healthcare buys naming rights to UH indoor track facility
The University of Houston’s indoor track facility will be known as LLH Healthcare Indoor Track as part of a multi-year naming rights partnership announced Thursday.
In a joint statement, Live Life Healthy (LLH) Healthcare and UH said the partnership “strengthens UH’s commitment to providing student-athletes with world-class resources while highlighting LLH Healthcare’s dedication to advancing health, wellness and innovation across the Greater Houston area.”
The naming rights deal with UH’s nationally recognized track and field program joins TDECU Stadium and the Memorial Hermann Football Operations Center as university athletic facilities to enter a corporate sponsorship. Other facility names, among them Fertitta Center and Schroeder Park, are named after individuals or families.
“We wanted to do something different and outside the box with this partnership with LLH Healthcare,” UH vice president for athletics Eddie Nuñez said. “We believe this collaborative partnership between Houston Athletics and LLH raises the bar for health and wellness in our community and in our athletics department. This partnership also bolsters our historic track and field program and continues to improve the facilities needed for our track and field athletes to compete at their best. LLH is another great example of a valued partner who sees the whole picture plan and supports Houston Athletics in every facet from NIL to facilities.”
Installed in 2019, LLH Healthcare Indoor Track hosts thousands of athletes yearly for professional, collegiate, high school, youth and all-comers meets. The track includes a six-lane, 200-meter banked oval and an eight-lane straightaway for 60-meter hurdles and sprints. The installation also includes two horizontal jump runways with sand pits and two pole vault runways, boxes and pits.
“I’m so excited about the partnership with Live Life Healthy,” UH track and field coach Carl Lewis said. “It’s such an important message to people of all ages, and the support that we’re getting from the community is incredible. This partnership is going to benefit the entire City of Houston, not just the University of Houston.”
As part of the deal, UH athletes will collaborate with LLH Healthcare in a name, image and likeness (NIL) program to promote a “Live Life Healthy” initiative.
“Partnering with the University of Houston reflects exactly who we are: committed to elevating health, performance, and opportunity for the communities we serve,” said Zachary Rogers, CEO of LLH Healthcare. “Under the legendary leadership of Coach Carl Lewis, UH has built a culture defined by speed, discipline, and excellence.”