Logan Bearden Partners With T3 Vodka at Nashville Superspeedway

Logan Bearden is set to make his 2025 NASCAR Xfinity Series debut at the Nashville Superspeedway in the No. 14 Chevrolet Camaro, with T3 Vodka as his primary sponsor. T3 Vodka, a Knoxville-based brand, emphasizes its commitment to quality and heritage, enhancing its presence in the racing world. The partnership aims to connect with NASCAR’s dedicated fan base and expand T3 Vodka’s distribution in Tennessee and beyond. Bearden expresses enthusiasm for representing a homegrown brand as he competes in this significant race.

By the Numbers

• T3 Vodka won Gold Medals at both the 2024 TAG Global Spirits Awards and the 2024 SIP International Spirits Competition.
• The Tennessee Lottery 250 is the 14th of 33 races in the 2025 NASCAR Xfinity Series schedule.

State of Play

• Bearden is competing at an influential venue that aligns with T3 Vodka’s target market.
• T3 Vodka is expanding its reach into Virginia, Georgia, and Nevada, enhancing brand visibility during the race.

What’s Next

Bearden’s performance this weekend could significantly impact T3 Vodka’s brand growth and partnerships in the NASCAR community. A strong showing may lead to further sponsorship opportunities and enhance distribution strategies.

Bottom Line

This partnership represents a strategic alignment between a local brand and a rising driver, maximizing visibility in a loyal fan base. The collaboration not only highlights T3 Vodka’s quality but also reinforces its commitment to community engagement and brand growth through motorsports.