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Louis Vuitton Announces Tyshawn Jones as a Friend of the House

2 months ago
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Louis Vuitton Announces Tyshawn Jones as a Friend of the House

Born and raised in New York City, Tyshawn Jones first picked up a skateboard at the age of 10. It wasn’t long before he burst onto the skating scene, quickly establishing himself as one of the most influential skaters of his generation (but don’t take our word for it ー after all, he did win […]

Born and raised in New York City, Tyshawn Jones first picked up a skateboard at the age of 10. It wasn’t long before he burst onto the skating scene, quickly establishing himself as one of the most influential skaters of his generation (but don’t take our word for it ー after all, he did win the Skater of the Year Award twice). Albeit a defining figure in the world of skate, Tyshawn also emerged as an exceptional talent with a decidedly unique sense of style. 

Yet, for a field that doesn’t see much of it, fashion is now witness to the emergence of skateboarding, and its complementary streetwear spirit, as a vivid aesthetic force in the culture. Tyshawn lends his passion behind the sport, but he also imbues his work with a strong sense of personal style, one that distinguishes him as a multifaceted artist and professional (catch him coasting through New York City’s streets in Kendrick Lamar’s N95 music video), embodying the excellence in creativity and craft that Louis Vuitton thrives on.

This also isn’t the first time Louis Vuitton and the world of skateboarding have collided. Former Men’s Artistic Director, Virgil Abloh, was known to appreciate the sport and its surrounding culture, prompting multiple collaborations with the skateboarding community and even resulting in product designs strongly influenced by its philosophy.

Now, Tyshawn stands as the latest addition to the Louis Vuitton family, and the appointment is no coincidence. Men’s Creative Director, Pharrell Williams, long admired Tyshawn’s contributions to the skate and streetwear scene, and their shared passions for the sport grew to offer a meaningful bedrock for their subsequent partnership.  
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