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Louisville NIL collective 502Circle to transition into marketing agency ahead of new era

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Louisville NIL collective 502Circle to transition into marketing agency ahead of new era


502Circle will use relationships with sports agencies like CAA, Klutch Sports Group and Excel Sports Management to continue assisting Louisville coaches with roster construction.If the House settlement goes through, the NIL market will be more heavily monitored by a clearinghouse. All deals exceeding $600 will have to be reported to and pass through the clearinghouse.Since 502Circle became the official collective of Louisville Athletics in 2023, five U of L sports teams have rose to, returned to or maintained national relevance. “We freaking crushed it.”A previous version of this story incorrectly detailed the operating structure for 502Circle beginning July 1. 502Circle will continue to operate independently of the University of Louisville. 502Circle, the official collective of University of Louisville Athletics since 2023, will be turned into a marketing agency to help support Cardinals sports, president Dan Furman told The Courier Journal.

Furman said his group will use relationships with agencies like CAA, Klutch Sports Group and Excel Sports Management to continue assisting Louisville coaches with roster construction. Otherwise, 502Circle will lean into its creative content arm, Floyd Street Media, and local business partnerships to help athletes grow their brands and maximize earning potential outside of revenue-sharing contracts with U of L, which are scheduled to start July 1.

“I still think the functionalities are gonna be pretty similar,” Furman said of pre- and post-July 1 502Circle. “It’s just gonna have more layers to it.”

This move is being done in anticipation of schools being allowed to pay college athletes directly. The House v. NCAA settlement, which received preliminary approval from Judge Claudia Wilken in October, would provide $2.8 billion in back damages to athletes who could not profit off their name, image and likeness between 2016 and Sept. 15, 2024 and bring revenue sharing to college sports starting July 1 with a projected cap for 2025-26 of $20.5 million per school.

“The contracting party with these athletes, as Dan talked about, has been 502,” Andrew Brandt, strategic advisor to Louisville Athletics and former Green Bay Packers vice president, told The Courier Journal. “That’s what we have, and we respect that, and are continuing that through July 1. From that point on, it’ll be more of a marketing-focused agency along with Floyd Street Media to make sure we’re providing the best opportunities outside of the rev-share agreement for our players. 

“… We’re confident that role can be filled here by the collective, which may again turn into a different name or different type of entity going forward.”

Louisville athletics director Josh Heird has “a lot of confidence” that Wilken will approve the agreement, but she has yet to issue a decision since the final approval hearing April 7. Should Judge Wilken deny the settlement, U of L will likely pay athletes anyway as permitted by Kentucky Senate Bill 3

“That’s probably the path we would go down,” Heird told The Courier Journal at ACC spring meetings last month. “Just from the standpoint of the more control you can have of the situation, the better. It’s been a little bit disjointed with outside entities, collectives, doing things. So I would presume that’s the road we would go down.”If the House settlement goes through, the NIL market will be more heavily monitored by a Deloitte-operated clearinghouse called “NIL go.” All deals exceeding $600 will have to be reported to and pass through the clearinghouse starting three days after the settlement is approved. The clearinghouse is intended to assess athletes’ fair market value.Officials from Deloitte have been sharing data with athletics directors and coaches over the last month or so, including: Those numbers are a far cry from the millions collectives have reportedly spent on athletes over the last four years or so. Restricting compensation in this way feels, to some, like a step backward.Louisville is adjusting by further emphasizing partnerships with businesses based in Louisville (like Buffalo Construction, The Galt House, L&N Federal Credit Union, Tom Drexler Plumbing, Angel’s Envy and Glow Brands) and upping athlete deliverables.

“(The clearinghouse) won’t necessarily impact how we spend,” Furman said. “It’s gonna impact how we operate. So we’ll just have to be more diligent with the reporting process. We’ll have to be more diligent with the deal structure. Like, make sure that what the athlete is doing for the money is more elaborate.”

Since 502Circle became the official collective of Louisville Athletics in 2023, five U of L sports teams have rose to, returned to or maintained national relevance.

Cardinals volleyball played for a national championship in 2024. Baseball will play in its first super regional since 2022 this weekend after missing three of the last four NCAA Tournaments. Football, men’s basketball and women’s basketball are all in ESPN’s way-too-early preseason top-25 polls.

As the revenue-sharing era of college sports looms, schools across the country are still trying to figure out what it’ll look like. But 502Circle and the University of Louisville have experience navigating uncharted territory en route to success.

“We freaking crushed it the last few years,” Furman said. “Like, has it been rocky? Yeah, 100%. Everyone’s trying to figure out the rules, trying to figure out what’s going on. But, golly, have we crushed it.”

Reach college sports enterprise reporter Payton Titus at ptitus@gannett.com, and follow her on X @petitus25.

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The Clemson Insider

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ESPN personality Paul Finebaum has had plenty to say about Clemson and head coach Dabo Swinney over the course of the Tigers’ disappointing 2025 campaign.

This time, Finebaum attempted to sum up Swinney succinctly.

AL.com asked Finebaum for a single word to describe various college football coaches, including Swinney, following the 2025 regular season.

Finebaum’s word for the Tigers’ longtime head man?

“Grandpa,” Finebaum said.

Swinney, now finishing up his 18th season (and 17th full season) as Clemson’s head coach, is only 56 years old.

But of course, Finebaum’s “grandpa” description wasn’t centered around Swinney’s age. Rather, Finebaum was presumably referring to Swinney’s hesitancy to adapt to modern college football.

Finebaum has made it clear he believes Swinney’s reluctance to adapt to the changing college football landscape — specifically regarding NIL and the transfer portal — has caused his program to fall behind the times.

“It’s a very big factor, because he finally began to shift a little bit in the last year or two, but it was almost too late,” Finebaum said in late October. “And it’s really sad for me to say this, because I think everybody on this panel respects Dabo Swinney and appreciates that he has been one of the great coaches of this era, but that’s gone. It goes very quickly nowadays. And I think what’s even more irritating to that fanbase is he just keeps going to the well trying to live off of what he used to do, and unfortunately in college football, that doesn’t matter, especially if you don’t change. He did not change, and frankly, it’s too late.”

Finebaum has sounded off a lot on Swinney this year, with his team failing to live up to lofty expectations as the No. 4 team in the preseason AP Poll and a projected national title contender.

Following Clemson’s loss to Syracuse on Sept. 20 that dropped the Tigers to 1-3 for the first time ever under Swinney, Finebaum said he believed “it’s over” for Swinney at Clemson and “it’s time for him to go.” Finebaum suggested that Swinney should either leave Clemson to coach at another school, or become an analyst on TV like former coaches such as Nick Saban and Jimbo Fisher.

“I think it’s over at Clemson. Let’s quit trying to sugarcoat it,” Finebaum said. “Sometimes it’s very difficult to get it back when you’ve lost it. He lost it, he got it back, now he’s lost it again and he’s lost it badly. It’s time for him to go.”

Following a 3-5 start to this season, Clemson bounced back to finish the regular season on a four-game winning streak to go 7-5 and become bowl eligible for a 27th consecutive season.

Swinney’s Tigers are now set to take on Penn State (6-6) in the Pinstripe Bowl at Yankee Stadium in the Bronx on Dec. 27 (noon, ABC).    



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Why Bear Alexander and Poncho Laloulu Pass on NFL Draft is a Quiet Win for Oregon’s NIL Strategy

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For years, NIL has often been framed as college football’s necessary evil — a chaotic marketplace blamed for roster churn, tampering fears, and short-term thinking. At Oregon, however, NIL is increasingly serving a different purpose. It’s not just reshaping how the Ducks build their roster, it’s reshaping how long they can keep it together.

Since the end of the regular season, two high-profile juniors on the Oregon roster have made decisions that quietly underscore that shift. Defensive lineman Bear Alexander announced first that he would return for the 2026 season. Shortly after, offensive lineman Iapani Laloulu, better known as “Poncho,” followed suit. Both will return to Eugene for their final seasons of eligibility.

Both decisions likely don’t happen four years ago at Oregon. Here’s why.



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Major college football QB expected to ‘command’ up to $5 million in transfer portal

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The Cincinnati Bearcats looked like a potential playoff team after a 7–1 start before dropping each of their final four games to close the 2025 season at 7–5 overall and 5–4 in Big 12 play.

Despite the late slide, it was Cincinnati’s highest win total since joining the Big 12 in 2023 and the program’s best season yet under third-year head coach Scott Satterfield.

Much of that success was fueled by junior quarterback Brendan Sorsby, who has since announced his intention to enter the NCAA Transfer Portal.

In 12 appearances during the 2025 season, Sorsby completed 61.6% of his passes for 2,800 yards, 27 touchdowns, and five interceptions, while also rushing for 580 yards and nine scores, establishing himself as one of the portal’s most coveted dual-threat quarterbacks.

On Tuesday, On3’s Pete Nakos reported that Sorsby could command NIL offers approaching $5 million on the open market, a figure that would place him among the highest earners in college sports.

Cincinnati Bearcats quarterback Brendan Sorsby.

Salt Lake City, Utah, USA; Cincinnati Bearcats quarterback Brendan Sorsby (2) warms up before the game against the Utah Utes at Rice-Eccles Stadium. | Rob Gray-Imagn Images

A Lake Dallas, Texas, native, Sorsby was a three-star recruit and the No. 66-ranked quarterback in the 2022 class according to 247Sports.

He received nearly a dozen scholarship offers, including from Indiana, Army, Navy, and Delaware.

Sorsby initially signed with Indiana in February 2022 and emerged as the Hoosiers’ full-time starter in 2023.

He threw for 1,587 yards, 15 touchdowns, and five interceptions while rushing for 276 yards and four scores before entering the transfer portal and transferring to Cincinnati in 2024.

On3’s NIL tracker currently lists Texas quarterback Arch Manning as the nation’s highest-valued college athlete at $5.3 million, while Sorsby is valued at approximately $2.4 million, the 12th-highest overall.

Any deal approaching $5 million would immediately place Sorsby alongside Manning at the top of the NIL market.

Early links and reporting have connected Sorsby to programs including Texas Tech, Tennessee, Oregon, Indiana (return), and other Power-Five schools.

Read More at College Football HQ

  • Major college football team reportedly does not have ‘any interest’ in $2.4 million QB

  • No. 1 college football team predicted to sign $2.1 million transfer QB

  • Major college football program loses 15 players to transfer portal

  • College Football Playoff team has ‘significant interest’ in 4,000-yard QB



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Major football coach predicted to stay in college amid NFL rumors

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Marcus Freeman to the New York Giants is the latest coaching carousel talking point that just won’t go away, amid rampant speculation that the Notre Dame head coach could have an escape plan ready to jump to the NFL, and that the interest may be mutual.

But where do things actually stand in the most talked-about coaching situation?

Analyst predicts Marcus Freeman’s future

Behind the scenes, the race is on for Notre Dame to come up with contractual terms to keep Freeman on their sideline, and from what it sounds like, the latest trend may be pointing in that direction.

Right now, the current trajectory suggests that Freeman will turn down any interest from the NFL and remain the Notre Dame head football coach into the future, according to On3 Sports analyst Eric Hansen.

“If Freeman does what I believe he will and he and agent Clint Dowdle find common contract ground — and athletic director Pete Bevacqua doesn’t appear to be offering even tactical resistance — the decision to stay in South Bend would be for the long haul,” Hansen said.

That may be what Notre Dame fans want to hear, but until a decision is made official, the lure of New York and the NFL is still out there.

NFL insiders reveal Giants, Freeman interest

The talk connecting Freeman to the Giants is not just random speculation at this point.

Freeman has also emerged as one of the most prominent names on the shortlist being assembled by the Giants franchise itself, according to The Athletic.

That is something to keep an eye on, as the NFL coaching bonanza is only just getting started, and Freeman is considered one of the best young coaching minds in circulation at any level.

What Freeman has done at Notre Dame

Freeman has just completed his fourth season at the helm of the Fighting Irish program and boasts a 43-12 overall record, winning more than 78 percent of his games.

Freeman led Notre Dame to a No. 2 national ranking and an appearance in the national championship game against his alma mater a year ago.

His team went 10-2 this season and seemed poised for another berth in the College Football Playoff, before the committee reversed course on Selection Day and left the Irish out of the field, leading the school to decline playing in a bowl game. 

Notre Dame won’t let him go

Cognizant of the talk around his head man, Notre Dame athletic director Pete Bevacqua is not willing to watch from the sidelines if his successful football coach is going to be courted by opportunities in the NFL, or anywhere.

“I would never say we wouldn’t match anything when it comes to Marcus,” Bevacqua said recently.

“I make sure that he knows that he will be where he deserves to be, and that is at the top, top, top tier of college football coaches when it comes to compensation every year.

“I view his contract, although a multiyear contract, as a living, breathing document that we will revise every year as need be to make sure he’s where he deserves to be. He knows he has that commitment from me and more importantly from the university.”

How exactly that commitment is formalized remains the sticking point that will either keep Marcus Freeman at Notre Dame, or have him looking elsewhere.

Read more from College Football HQ



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Dylan Stewart, top 2027 NFL prospect, stays with Gamecocks, lands major NIL deal

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One day after South Carolina received word that star quarterback LaNorris Sellers was staying in town, another star said he plans to return to the fold.

Dylan Stewart, the Gamecocks’ star edge rusher, announced he is returning for his true junior season in 2026, according to Pete Thamel, ESPN’s college football insider.

Stewart has 11 sacks in his two seasons at South Carolina and has forced 6 fumbles. Among ESPN’s draft projections, he appears to be a top prospect for the 2027 NFL Draft.

READ MORE | “South Carolina QB LaNorris Sellers stays put, vows stronger return for 2026 season.”

The former five-star recruit and rising SEC pass rusher chose continuity over the transfer portal, agreeing to an NIL deal that places him among the highest compensated non-quarterbacks in college football, according to ESPN’s reporting.

South Carolina’s defense is back in reliable hands, as the Gamecocks ready themselves to bounceback from a 4-8 season.

After the pitiful finish, South Carolina head coach Shane Beamer shook up his coaching staff.

South Carolina is also expected to hire Penn State defensive line coach Deion Barnes as the defensive end and outside linebacker coach.

He’s been Penn State’s defensive line coach the past three years and worked with the line there since 2020. He coached Abdul Carter, Chop Robinson and Adisa Isaac.

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READ MORE | “South Carolina to kick off 2026 football season at home against Kent State.”



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Minnesota Football: Kerry Brown and three other Gophers to return for 2026

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Safety Kerry Brown, cornerback John Nestor, and offensive linemen Greg Johnson and Nathan Roy all announced their return to Minnesota next season through the NIL collective Dinkytown Athletes on Tuesday. All four were starters this season and represent key returnees for the Gophers next season.

The announcements are part of Cub Foods’ contribution to Dinkytown Athletes.

These types of announcements have become commonplace in college football today, driven by the introduction of NIL and revenue-sharing agreements, as well as the transfer portal.

More announcements are expected in the coming days and weeks, so stay tuned.



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