Bangalore/New Delhi, May 27, 2025: Boldfit, one of India’s fastest-growing fitness and sports gear brands, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete. More than a celebrity endorsement, this collaboration deepens Boldfit’s unique positioning as a fitness brand built by athletes, for athletes.
Arshdeep joins the Boldfit squad alongside KL Rahul, brand’s very first investor and a driving force behind its athlete-first DNA.
Known for his fearless pace and grounded persona, Arshdeep brings raw energy and authenticity to Boldfit’s growing athlete-led movement.
The announcement dropped via a cheeky, highly viral social media carousel featuring his chat with KL Rahul discussing joining the brand and Arshdeep’s snap avatar wearing the Boldfit merch.
A very fresh, Gen Z-style launch that speaks directly to the fitness-first youth of India and saw a lot of love from his followers.
Arshdeep Singh, speaking about the partnership, said: “I have always believed in doing things with full power, on and off the field.
Boldfit gets that vibe. It’s not just good looking gear, it’s made for how athletes actually train, recover and live. Really excited to build this.”
Pallav Bihani, Founder of Boldfit, shared his vision, “We started Boldfit to create a brand rooted in real athletic journeys. KL Rahul gave us that foundation.
With Arshdeep coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer.”
KL Rahul, cricketer and also an investor in Boldfit, added “Boldfit has always been about more than merch or gear. It’s about creating something from within the sports ecosystem. Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder.”
This isn’t just a brand partnership, it’s about building something for new India. Boldfit is rewriting the playbook for fitness brands in India, making athletes the architects of what fitness culture can truly be.
About BoldFit:
Founded in 2018, Bengaluru-based Boldfit is India’s premier fitness and sports brand dedicated to creating high-performance athletic wear and equipment for those who push boundaries. Built for those who never back down, Boldfit combines innovation, quality, and inspiration to support champions at every level.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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