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Lululemon's lawsuit against Costco highlights the rise of fashion 'dupes'

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Lululemon's lawsuit against Costco highlights the rise of fashion 'dupes'

NEW YORK (AP) — Fashion “dupes,” or less expensive versions of high-end clothing and other accessories, are just about everywhere these days. They’re also drawing some businesses into legal battles.

In the latest example, Lululemon slapped a lawsuit against Costco on Friday, accusing the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure apparel.

Across the retail industry, it’s far from a new phenomenon. But social media is pushing the culture of online dupe shopping to new heights as influencers direct their followers to where they can buy the knockoffs. Want a taste of Hermès’ $1,000 fuzzy slippers? Target has a version for $15. Looking for a $2,800 price Bottega Veneta hobo bag? There’s a version for $99 on online clothing and accessories upstart Quince, which has become a go-to for fashionistas.

It’s not even the first time Lululemon has encountered what it says are knockoffs of its clothing, which often carry steep price tags of over $100 each for leggings and sporty zip-ups. Without specifying additional sellers beyond Costco in Friday’s complaint, Lululemon noted that a handful companies have “replicated or copied” its apparel to sell cheaper offerings — including those popularized online through hashtags like “LululemonDupes” on TikTok and other social media platforms.

Dupes aren’t new

For years, companies have rolled out a range of cheaper option for consumers to buy instead of pricey name-brands or designer labels — often through retailers’ house or generic brands. Unlike more direct copies of the product with an unauthorized trademark or logo of a patented brand, “pure” dupes that just resemble certain features are generally legitimate. They can even spark awareness of the original items.

But the rising frenzy for dupes, particularly in the fashion space, signals that many shoppers want a taste of luxury, but no longer want to pay for (or care about) getting the real thing.

Late last year, for example, discount chain Walmart created a buzz when it started selling a leather bag online that resembled Hermès’ coveted Birkin bag. The $78 item — sold by Kamugo, which doesn’t appear to have its own website — was a fraction of the price of the original, which goes from $9,000 to hundreds of thousands of dollars on resale and auction sites. Influencers labeled the leather bag a “wirkin.” Other suppliers including BESTSPR, YMTQ and Judy were listed on Walmart’s site selling similar totes.

While popular among shoppers, these kind of look-alikes can frustrate the targeted companies. Following the viral fame of the “wirkin,” Hermès Executive Chairman Axel Dumas shared his annoyance, for example.

“Making a copy like this is quite detestable,” Dumas said in a corporate earnings call in February. Still, he acknowledged that it was “quite touching” to see so many consumers want a bag with the Birkin style — and that “difference in quality” was still evident, noting that nobody bought the dupe thinking it was from Hermès.

When dupes venture into uncertain legal territory

Alexandra Roberts, a professor of law and media at Northeastern University, said that “the term ‘dupe’ itself doesn’t tell us much about legality,” noting the word has also been used to describe more traditional counterfeits.

But overall, dupes can move into shaky legal territory, including copyright and trademark infringement, particularly if a dupe marketer makes false claims about the duplicate or the original.

“With fashion, in particular, we’re going to get into some thorny questions,” Roberts said. That includes what intellectual property rights exist and how enforceable they are, she explained, and whether there is actual infringement or if a product is just “positioning itself as a less expensive alternative.”

Often such disputes boil down trademark questions around consumer confusion or patented product designs. Several businesses have already put this to the test, but not always successfully.

In December, for example, Benefit lost a lawsuit in California over E.l.f.’s $6 Lash ’N Roll mascara, which is similar to Benefit’s $29 Roller Lash mascara. The judge’s decision was “a resounding win for us,” E.lf. CEO Tarang Amin previously told The Associated Press.

“The basic reality is we always put our E.l.f. twist on it,” he said. “It’s an E.l.f. product that’s a much better value.”

Lululemon sues Costco

In its lawsuit, Lululemon argued that Costco had “unlawfully traded” on Lululemon’s reputation and that it was suing as part of wider intellectual property enforcement “directed to retailers who have chosen to copy rather than compete.”

Lululemon accuses Costco of making duplicates of several products, including its popular Scuba hoodies, Define jackets and ABC pants. Lululemon says one of the duplicates that Costco sells is the Hi-Tec Men’s Scuba Full Zip, with the lawsuit showing a screenshot image of Costco’s website showing the item priced at $19.97.

Roberts said she was “a little skeptical” of some of Lululemon’s claims, noting that the design patents in particular could be hard to challenge. And she pointed to Lululemon’s asserting common law trade dress over a “triangle kind of shape in the crotch region” of the ABC pants.

“My first reaction as a trademark expert is that looks pretty functional,” she said, and functional matter is not protected under trademark law. “I was just cracking up because that particular claim seemed really far-fetched to me. Those pants look really basic.”

Still, Roberts noted that Lululemon had some plausible claims.

Lululemon alleges that Costco is known to use manufacturers of popular branded products for its private label Kirkland brand, although the companies involved don’t clearly reveal that information to customers. Due to this, Lululemon claims some shoppers may believe that Kirkland-branded products are made by the authentic supplier of the “original” products.

Roberts said this could rule in Lululemon’s favor as something that “weighs toward consumer confusion.” Still, she noted that most of the products Lululemon mentioned in its complaint weren’t sold under the Kirkland brand, which could undermine the argument.

A message was left Tuesday seeking comment from Costco on the lawsuit.

Lululemon found itself in a similar dispute with Peloton in 2021, when it sued the exercise bike company over alleged “copycat products” in its then-new clothing lines. Two years later, the companies announced a five-year partnership that included Lululemon becoming the primary athletic apparel partner to Peloton.

—-

AP Business Writer Michelle Chapman contributed to this report.

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High School Sports

Watch Thursday 9.4 JSZ Football Highlights

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4 months ago

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September 5, 2025

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Watch Thursday 9.4 JSZ Football Highlights

We’ve got Thursday night football to kick off Week 1 around the Garden State as JSZ brings you three games from the gridiron. Princeton and Allentown meet in a Mercer County thriller, Demarest looks to start strong against Bergen Tech plus Washington Township tries to reach 2-0 against Pennsauken in the WJFL. Check back as the highlights are posted throughout the night!

Down 6-0, senior Ellinton Hinds who already had an interception on the first drive of the game, made one of the best catches in all of New Jersey high school football so far this season to keep Princeton (2-0) undefeated in 2025. Hinds had two leaping catches from QB Quinton deFaria, who threw for 109 yards and a TD. The Tigers beat Allentown (0-2) for the first time since 2005 and look to keep their win streak alive with a Week 2 matchup against Ewing.

JSZ’s Tyler Mroz has the highlights + reaction from Allentown: 

Jersey Sports Zone’s coverage of Princeton and Allentown is brought to you by Princeton Orthopaedic Associates.

The Minutemen took care of business in their home opener by racing out to a 35-0 halftime lead and cruising the rest of the way. Colin Beeler scored a pair of touchdowns to lead a bruising rushing attack in the victory. Paris Pratt hauled in a touchdown and added a fumble return touchdown for Washington Township (2-0). Pennsauken (1-1) will look to bounce back next Thursday against Highland.

JSZ’s James Mooney has the highlights from Sewell:

Jersey Sports Zone’s coverage of Washington Township is made possible by Horizon Blue Cross Blue Shield of New Jersey.

With lead running back Reed Kauderer unavailable for the majority of the game, the Norsemen needed their other playmakers to step up. They ultimately answered the bell. Quarterback Joseph Yun accounted for three total touchdowns as Demarest (1-0) begins their 2025 season with a bang. Daejuan Joseph caught a pair of touchdown passes in the win. Bergen Tech (0-1) will now turn their focus to a game against Ferris next week.

JSZ’s Sean Dugan has the highlights from Little Ferry:

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High school football

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4 months ago

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September 5, 2025

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High school football

Five games dotted the high school football schedule Thursday night.

In Class AA, Butte stormed past Billings Skyview 33-13 on the road while Missoula Sentinel knocked off No. 3 Great Falls CMR 6-0. A big showdown in 8-Man lived up to its billing as No. 3 Fort Benton beat No. 2 Belt 24-22.

Check out the highlights and details below:

CLASS AA

Missoula Sentinel 6, No. 3 Great Falls CMR 0

After a scoreless first half, Sentinel struck with a 32-yard touchdown pass from Rudy Hess to Kyler Haslam. That ended up being the game’s only score, as the Spartans’ defense kept Great Falls CMR off the scoreboard entirely.

WATCH THE HIGHLIGHTS:

Missoula Sentinel knocks off No. 3 Great Falls CMR in defensive slugfest

Sentinel held CMR to six first downs, and 0-for-9 showing on third down and 132 total offensive yards. The Spartans’ Jake Boggust recovered a fumble on a promising CMR drive in the fourth quarter that helped preserve the shutout.

Butte 33, Billings Skyview 13

Hudson Luedtke caught three touchdown passes from Brooks Vincent to lead Butte to a road victory. Peyton Johnson had a scoring run and Jaeger Hansen returned an interception for a TD as the Bulldogs built a sizable first-half lead.

WATCH THE HIGHLIGHTS:

Butte picks up convincing win at Billings Skyview

The Falcons got their points on two touchdown passes from Jaxon Zagata to Jackson Carter.

At halftime, Skyview celebrated the 30th anniversary of its 1995 state title team. That year, the Falcons went 11-1 under coach Rob Lebsock and won the Class AA championship with a 27-20 victory over Bozeman.

1995 Billings Skyview

The 1995 state champion Billings Skyview Falcons are honored at Daylis Stadium on Thursday, Sept. 4, 2025, in Billings.

8-MAN

No. 3 Fort Benton 24, No. 2 Belt 22

Truman Giese’s fourth-quarter touchdown and two-point conversion gave Fort Benton the lead and two defensive takeaways in the final minutes helped maintain it as Fort Benton knocked off Belt in a ranked matchup.

WATCH THE HIGHLIGHTS:

No. 3 Fort Benton knocks off No. 2 Belt in 8-Man showdown

Blake Waldner set an early tone for the Huskies with a 29-yard touchdown run, but Giese scored from 3 yards out to help tie it 8-8 in the second quarter.

Slater Lords had a long catch and run for a touchdown, putting Belt up 16-8, but a Giese-to-David Olson TD pass tied the game again. In the third, Waldner turned a Huskies interception into another touchdown run as Belt grabbed a 22-16 advantage. But it didn’t hold up.

Other Thursday scores:

8-Man

Fairview 64, Poplar 0

6-Man

Highwood 62, Alberton 0

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What is the Fastest Tennis Serve of All Time?

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4 months ago

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September 5, 2025

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What is the Fastest Tennis Serve of All Time?

In this countdown, we look back at the fastest recorded tennis serves of all time.

Service speed remains a dominant feature in the modern game and can become a player’s trump card out on the court.

With players getting stronger and cutting-edge technology in tennis racquets making leaps and bounds, serves today are faster than ever.

We take a look at the fastest serves ever recorded by men and women out on the tennis court.

Men’s fastest tennis serve

Sam Groth – 263.4kph (163.7mph.)

Australian Sam Groth has the honour of having the fastest recorded tennis serve of all time.

The 6ft 4 Australian set the record during an ATP Open Challenger match in Busan, South Korea, in 2012 against Belarusian tennis player Uladzimir Ignatik.

Groths serve clocks in at a staggering 263.4kph (163.7mph).

Honorable mentions

Second Fastest Recorded Serve in Tennis

Albano Olivetti – 257.5 kph (160mph)

Frenchman Albano Olivetti holds the record for the second-fastest serve ever recorded. The French tennis pro also remains the second person to break the 160mph serve speed barrier.

Olivetti’s serve came in 2012 at the challenger level during the Internazionali Trofeo Lame Perrel–Faip.

Albano Olivetti

Albano Olivetti holds the second-fastest record serve on the tour.

Third Fastest Recorded Serve in Tennis

John Isner – 253 kph (157.2 mph).

It would be hard not to include the American giant John Isner in this list. The 6ft 10 American is known best for his monster serves, which are delivered consistently throughout.

His monstrous serve is thanks in part to his stature. Isner clocks in as the third-tallest tennis player on the ATP behind the Croatian giant Ivo Karlovic and American young gun Reilly Opelka (both 6ft 11 inches). Ivo Karlovic currently holds the record for the fourth fastest recorded tennis serve.

Isner currently holds the third fastest serve in tennis. The Americans serve, clocking in at 253 kph (157.2 mph) during a 2016 Davis Cup tie against Bernard Tomic.

John Isner also holds the record for playing the longest match in Grand Slam history against Nicolas Mahut. During Wimbledon 2010, Isner beat Mahut in 5 sets: 6–4, 3–6, 6–7, 7–6, 70–68. The match lasted 11 hours and 5 minutes.

Isner’s serve is the fastest recorded serve in tennis, recognised by the ATP.

Fastest Tennis Serve Female

Georgina García Pérez – 220kph (136.7 mph)

Spaniard Georgina Garcia Perez holds the record for the fastest recorded tennis serve by a woman.

Perez clocked a serve of 200kph (136.7 mph) during the Hungarian Ladies Open in 2018.

Georgina Garcia Perez

Georgina Garcia Perez holds the record for the fastest serve by a female.

Why is it nearly impossible to hit a 160 mph tennis serve?

A considered calculation of stature, technique, coaching, mechanics and good old practice is said to make the perfect concoction for a fast serve.

A direct correlation has been proven between the height of a player and power during a serve. Therefore, it is no coincidence that the top servers of the game are all giants by nature.

The trajectory of a serve remains ever important. Players who are 6ft 7 or above have the ability to hit the ball with a downward trajectory, whereas those who are under that height are unable to do so.

Modern technology has also greatly aided in the incremental increase of server power over time. The changeover from wooden rackets to today’s modern racket is a huge factor in determining serve power. Advancements in string technology and racket materials also play a huge part in determining a fast serve.

Other mitigating factors include court conditions. Faster serves are much more likely to happen on a hard court and during hotter temperatures, where there is less resistance to air density, translating to faster speeds.

When you compare the fastest tennis serve with other sports, you can see how fast it is.

Fastest Football shot – 114 mph by David Hirst in 1996
Fastest Baseball pitch – 105.1 mph by Aroldis Chapman in 2010
Fastest Cricket Bowling speed – 100.2 mph by Shoaib Akhtar in 2003

What is the average tennis serve speed?

The average tennis serve speed differs between both men and women, as well as between pros and amateurs. Data shows us that for professional male tennis players, the average tennis serve speed is approximately 114 mph (on their first serve) and 93 mph (on their second serve).

For women, the average tennis serve speed clocks in at 98 mph (on their first serve) and 82 mph (on their second serve).

This data was recorded between 2002-2013, so bear in mind the average speeds have likely increased by a few miles per hour in the modern era, as racquet technology and athletes continue to evolve and adapt within the sport.

Check out Wired’s video, which covers the topic more in-depth.

Fancy writing for us: Apply to become a Sports Writer at the Sporting Ferret

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Poudre tennis top singles player Owen Addington voted Blue FCU Athlete of the Week

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September 5, 2025

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Poudre tennis top singles player Owen Addington voted Blue FCU Athlete of the Week

It’s the second edition of Blue Federal Credit Union‘s Fort Collins-area Athlete of the Week for the 2025-26 high school sports season.

And this week’s honor is hitting the local tennis courts with a top singles player.

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Poudre boys tennis player Owen Addington took top honors in the Fort Collins area for the week of Aug. 25-30 after a couple of dominant sweeps.

Playing on the No. 1 singles line, the Impalas senior dropped just six games in four sets across two match wins over Windsor and Northglenn’s top players.

He beat Windsor’s Joseph Bisceglia (6-2, 6-3) and followed that up with a 6-0, 6-1 over Northglenn’s Emrah Mehidic.

Poudre's Owen Addington bends down to hit a shot during a city rivalry boys tennis dual on Tuesday, Sept. 17, 2024 at Fort Collins High School in Fort Collins, Colo.

Poudre’s Owen Addington bends down to hit a shot during a city rivalry boys tennis dual on Tuesday, Sept. 17, 2024 at Fort Collins High School in Fort Collins, Colo.

Addington, also a basketball player and tennis team captain, has helped Poudre get off to a 3-1 start this season that also included a team tournament title at the Thompson Valley Invitational.

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The senior and third-year varsity player is the first tennis player to earn Blue FCU Athlete of the Week honors in the award’s third school year. He joins Rocky Mountain’s Bode Nesbitt as the first winners in the 2025-26 prep sports season.

Poudre fans pushed Addington atop the polls, giving him the victory with 51.5% of the fan vote.

That propelled him past these other four outstanding Athlete of the Week nominees:

  • Brooke Pravlik, PSD flag football (runner-up at 36.7%)

  • Taylor Morgan, Wellington softball

  • Judd Nikkel, Fossil Ridge boys golf

  • Nora Ebel, Rocky Mountain girls cross country

The Blue Federal Credit Union Athlete of the Week series features five nominees on Mondays, with voting at Coloradoan.com until 11:59 p.m. every Wednesday.

Fans can nominate their favorite athletes (deadline: 11:59 p.m. every Sunday), and the Coloradoan Sports staff will ultimately select the nominees each week.

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If you have nominations for a future Athlete of the Week, please send them via email to ChrisAbshire@coloradoan.com for consideration.

View the full results:

Chris Abshire covers high school and community sports for the Coloradoan.

This article originally appeared on Fort Collins Coloradoan: Poudre tennis’ Owen Addington voted Blue FCU Athlete of the Week

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7 high school takeaways from Thursday, or as we call it High School Football Eve

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4 months ago

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September 5, 2025

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7 high school takeaways from Thursday, or as we call it High School Football Eve

BB&N senior Sam Kelley (right) announced he will play football at Brown. Jonathan Wiggs/Globe Staff

With sincere apologies to all the games played Thursday, here at Globe Schools it feels a lot like Christmas Eve, with a full slate of high school football arriving under the tree Friday evening.

Over the last two weeks we talked to nearly 200 football coaches and wrote more than 30,000 words previewing every team in Eastern Mass. There’s still time for a cram session!

Team-by-team previews for every Eastern Mass. program

Trevor Hass wrote about Whittier football coach Kevin Bradley, who is continuing to coach the team while battling tongue cancer. Read coach Bradley’s inspirational story.

The first three football games of the season were played Thursday night, with Pentucket topping Northeast (26-22), Waltham holding off Belmont (24-12), and Brookline beating Lexington (27-10).

1. Milestones

▪ Two golf teams made history, as Canton set a new low home score at Blue Hill Country Club, scoring a 138 as a team to best Mansfield by 15 strokes thanks to 1-under-par 33s from senior Joey Ryan and freshman Chase Thomas.

▪ Rockport set a record for most points on its home course, Rockport Country Club, posting a 168-151 win over Hamilton-Wenham behind a 38-point showing from Sam Kesterson, who shot a 1-under-par 34 with three birdies.

▪ St. John Paul II field hockey coach Leah Pierce got her first win with the program, beating Bishop Stang, 3-0. Ariana Liakos got her first win helming the Pembroke girls’ volleyball, beating Falmouth, 3-1. And Acton-Boxborough girls’ soccer coach Manny Lopes notched his first victory, 4-0, over Algonquin.

2. Upset city

▪ No. 4 Needham girls’ volleyball knocked off preseason No. 1 Brookline, 3-0, just a day after falling, 3-0, to No. 2 Newton North.

▪ On the pitch, No. 18 Medfield boys’ soccer shocked No. 10 Oliver Ames, the defending Division 2 state champions, with a 2-0 win powered by goals from Max Tillmann and Sebastian Cole.

3. College corner

Keene State freshman Kayla DiPasquale, a Marshfield High graduate, was named Little East Conference women’s soccer Rookie of the Week after scoring her first two collegiate goals in a 4-2 win over Rivier.

4. Commitment central

BB&N senior captain Sam Kelley, a 6-foot-2-inch, 228-pound two-way athlete from Natick, announced he will play football at Brown.

5. Soccer leaderboard

Goals

Talia Lowney, Greater Lowell, 5

Mary Kudarauskas, Sturgis West, 4

Rowan Malvey, Marshfield, 4

Miguel Armaczuk, St. John Paul II, 3

Cody Boghdan, St. John Paul II, 3

Jackie Fritz, Salem, 3

Linda Jenner, Sharon, 3

Leah Monahan, Lowell, 3

Angie Niz, Lynn Tech, 3

Devon Weafer, Medfield, 3

Bella Wen, Westwood, 3

Davide Vitale, Shawsheen, 3

Points

Lowney, Greater Lowell, 10

Kudarauskas, Sturgis West, 8

Malvey, Marshfield, 8

Kaylee Barrett, Lynnfield, 7

Jenner, Sharon 6

Lauren Sutliffe, Duxbury, 6

Vitale, Shawsheen, 6

Lyla Chapman, Tewksbury, 5

Ava Damiani, Lynnfield, 5

Jocelyn DeMedeiros, Sturgis West, 5

Zach Dziggle, Shawsheen, 5

Maddie Fernandes, Mansfield, 5

Sophie Hano, Manchester Essex, 5

Cory Lloyd, O’Bryant, 5

Sera Eramo, Greater Lowell, 5

6. Field hockey leaders

Goals

Hannah D’Angelo, Pembroke, 4

Dani Ekyman, Sutton, 4

Julie Pacheco, Somerset Berkley, 4

Anthony Ford, Lowell, 3

Alyssa Norden, St. Mary’s, 3

Abbie Poole, Malden Catholic, 3

Natalie Ramcharan, Malden Catholic, 3

Maura Richardson, Joseph Case, 3

Points

Emma Bouchard, Joseph Case, 5

Pacheco, Somerset Berkley, 5

D’Angelo, Pembroke, 4

Ford, Lowell, 4

Richardson, Joseph Case, 4

Vaught, Somerset Berkley, 4

Caitlin Patten, Hingham, 3

Sam Rudick, Hingham, 3

7. Girls volleyball leaders

Kills

Kiera Clark, Milton, 17

Kyra Ward, Chelmsford, 15

Julie Hall, Central Catholic, 14

Sadie Stants, Needham, 14

Norah Downey, Braintree, 11

Assists

Sophie Derwinski, Milton, 27

Madison Blanchet, Central Catholic, 24

Ellen Griswold, Chelmsford, 22

Bella Lee, Needham, 17

Audrey Manning, Lynnfield, 14

Digs

Alexia Vaquerano, Lynnfield, 14

Brooke Braswell, Lynn Classical, 12

Angelina Silva, Tewksbury, 12

Blocks

Alexia Faria, Central Catholic, 10

Downey, Braintree, 5

Manning, Lynnfield, 5

Aces

Morgan Etna, Hamilton-Wenham, 9

Hall, Central Catholic, 7

Maria Rosario, Greater Lawrence, 6

Downey, Braintree, 4

Stants, Needham, 4

Brendan Kurie can be reached at brendan.kurie@globe.com. Follow him on X @BrendanKurie.

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