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Magnite Powers FanDuel Sports Network Growth with 25% Streaming Ad Surge

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Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, reported significant progress in its partnership with FanDuel Sports Network. The collaboration has yielded a 25% year-over-year increase in total impressions served through Magnite’s SpringServe video platform.

The partnership leverages SpringServe’s advanced capabilities including ad serving, programmatic, and mediation tools to help FanDuel Sports Network optimize monetization of live sports streaming content. With digital live sports viewership expected to grow 14% in 2025 according to eMarketer, this collaboration positions both companies to capitalize on the increasing shift toward streaming sports content.

Magnite (NASDAQ:MGNI), la più grande società indipendente di pubblicità lato venditore, ha riportato notevoli progressi nella sua collaborazione con FanDuel Sports Network. La partnership ha portato a un aumento del 25% anno su anno delle impression totali erogate tramite la piattaforma video SpringServe di Magnite.

La collaborazione sfrutta le avanzate funzionalità di SpringServe, tra cui la gestione degli annunci, il programmatic e gli strumenti di mediazione, per aiutare FanDuel Sports Network a ottimizzare la monetizzazione dei contenuti di streaming sportivo live. Con una crescita prevista del 14% nel 2025 per il pubblico digitale degli sport live secondo eMarketer, questa partnership posiziona entrambe le aziende per sfruttare il crescente spostamento verso lo streaming di contenuti sportivi.

Magnite (NASDAQ:MGNI), la mayor empresa independiente de publicidad en el lado de venta, informó un progreso significativo en su asociación con FanDuel Sports Network. La colaboración ha generado un aumento del 25% interanual en el total de impresiones servidas a través de la plataforma de video SpringServe de Magnite.

La asociación aprovecha las capacidades avanzadas de SpringServe, incluyendo la entrega de anuncios, programática y herramientas de mediación, para ayudar a FanDuel Sports Network a optimizar la monetización del contenido de transmisión deportiva en vivo. Con una expectativa de crecimiento del 14% en 2025 para la audiencia digital de deportes en vivo según eMarketer, esta colaboración posiciona a ambas compañías para capitalizar el creciente cambio hacia el streaming de contenido deportivo.

Magnite (NASDAQ:MGNI)는 최대 독립 광고 판매사로서 FanDuel Sports Network와의 파트너십에서 큰 진전을 보고했습니다. 이번 협력으로 Magnite의 SpringServe 비디오 플랫폼을 통한 총 노출 수가 전년 대비 25% 증가했습니다.

이 파트너십은 광고 송출, 프로그래매틱, 중재 도구 등 SpringServe의 고급 기능을 활용하여 FanDuel Sports Network가 라이브 스포츠 스트리밍 콘텐츠의 수익화를 최적화할 수 있도록 지원합니다. eMarketer에 따르면 2025년 디지털 라이브 스포츠 시청률이 14% 증가할 것으로 예상되며, 이번 협력은 두 회사가 스포츠 콘텐츠 스트리밍으로의 증가하는 전환을 활용할 수 있는 위치에 서게 합니다.

Magnite (NASDAQ:MGNI), la plus grande société indépendante de publicité côté vendeur, a annoncé des progrès significatifs dans son partenariat avec FanDuel Sports Network. Cette collaboration a entraîné une augmentation de 25% en glissement annuel du nombre total d’impressions diffusées via la plateforme vidéo SpringServe de Magnite.

Le partenariat exploite les capacités avancées de SpringServe, notamment la diffusion d’annonces, le programmatique et les outils de médiation, pour aider FanDuel Sports Network à optimiser la monétisation des contenus de streaming sportif en direct. Avec une audience numérique des sports en direct prévue en hausse de 14% en 2025 selon eMarketer, cette collaboration positionne les deux entreprises pour tirer parti du virage croissant vers le streaming des contenus sportifs.

Magnite (NASDAQ:MGNI), das größte unabhängige Werbeunternehmen auf der Verkäuferseite, meldete bedeutende Fortschritte in seiner Partnerschaft mit FanDuel Sports Network. Die Zusammenarbeit führte zu einem 25%igen Anstieg der insgesamt über Magnites SpringServe-Videoplattform ausgelieferten Impressionen im Jahresvergleich.

Die Partnerschaft nutzt die fortschrittlichen Funktionen von SpringServe, darunter Ad Serving, Programmatic und Mediation-Tools, um FanDuel Sports Network dabei zu unterstützen, die Monetarisierung von Live-Sport-Streaming-Inhalten zu optimieren. Laut eMarketer wird die digitale Live-Sport-Zuschauerschaft im Jahr 2025 voraussichtlich um 14% wachsen, wodurch sich beide Unternehmen gut positionieren, um vom zunehmenden Trend zum Streaming von Sportinhalten zu profitieren.

Insights


Magnite’s partnership with FanDuel Sports Network shows strong 25% YOY growth, positioning it well in the growing digital sports streaming market.

The 25% year-over-year growth in impressions served through Magnite’s SpringServe platform represents substantial momentum in the company’s strategic partnership with FanDuel Sports Network. This growth metric is particularly significant as it comes amid FanDuel’s accelerated investment in live sports streaming, one of the most valuable inventory types in digital advertising.

Magnite’s SpringServe platform is providing critical infrastructure that addresses the unique challenges of monetizing live sports content. The platform’s advanced ad serving, programmatic capabilities, and mediation tools are enabling FanDuel to maximize yield while maintaining viewer experience quality – a crucial balance in the competitive streaming landscape.

This partnership positions Magnite advantageously in the rapidly expanding digital sports streaming market, which according to the cited eMarketer data, is projected to grow by 14% in 2025. As cord-cutting accelerates and streaming becomes the primary destination for sports fans, Magnite’s technology stack appears well-aligned with market trends.

The endorsement from both FanDuel executives and a third-party advertiser (Bayer Healthcare) indicates strong client satisfaction and validates Magnite’s technology effectiveness. Particularly notable is Bayer’s statement about “positive business outcomes” when working with this partnership, suggesting the platform is delivering measurable ROI for advertisers – a key selling point for further adoption.

This collaboration strengthens Magnite’s position in the high-value live sports advertising ecosystem, potentially driving increased platform adoption and revenue growth as more publishers seek solutions for streaming monetization.














25% YOY Growth in Impressions Served Through Magnite’s SpringServe Video Platform

NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25% year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming.

As more viewers shift toward streaming live sports content, FanDuel Sports Network is leaning into Magnite technology to boost monetization of its high-value inventory and preserve the high-quality viewing experience that live sports audiences expect. SpringServe’s advanced ad serving, programmatic, and mediation capabilities help FanDuel Sports Network more effectively manage direct and programmatic demand, maximizing yield and helping advertisers reach engaged sports fans, while Ad Quality and Live Stream Acceleration tools help deliver smarter, more relevant ad experiences.

“Live sports are one of the most powerful formats for engaging audiences, but they also present unique monetization challenges. Magnite’s SpringServe empowers us with the sophisticated tools we need to stay ahead of audience expectations, and has been instrumental in our digital evolution,” said Kevin Connelly, Senior Director, Programmatic Sales and Business Development at FanDuel Sports Network. “FanDuel Sports Network is building a smarter, fan-first platform with unmatched scale and flexibility, and that requires ad tech partners who can move just as fast, and Magnite’s SpringServe is doing just that,” added Jim Keller, Executive Vice President, Head of Advertising and Sponsorship Sales at FanDuel Sports Network.

“As live sports consumption continues its rapid shift to digital, publishers need agile infrastructure purpose-built for streaming monetization,” said Chris Signore, Group VP, Business Development at Magnite. “FanDuel Sports Network is raising the bar for what innovative, data-driven sports streaming can look like, and we’re proud to continue helping power their growth as they expand their premium streaming footprint.”

“FanDuel Sports Network and Magnite have demonstrated through their collaboration that when biddable live sports is done right, we consistently see media contribute to positive business outcomes. We are constantly seeking out high-quality and direct supply, which the teams have built here,” said Gary Guarnaccia, Head of Investment and Ad Tech at Bayer Healthcare.

According to eMarketer, digital live sports viewership in the U.S. is projected to grow more than 14% in 2025, driven by cord-cutting and the rise of streaming as the primary destination for sports fans. FanDuel Sports Network’s collaboration with Magnite ensures they are well-positioned to capitalize on this momentum.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About Main Street Sports Group
Main Street Sports Group owns FanDuel Sports Network, the nation’s leading multiplatform provider of local sports, offering fans widescale availability and optionality to view their local teams. FanDuel Sports Network serves as the local media partner and home to select MLB, NHL and NBA teams and produces over 3,000 live sports events year-round. Main Street Sports Group harnesses its powerful partnerships, in-house direct-to-consumer streaming product and innovative strategies to reach audiences and deliver programming seamlessly across streaming platforms, connected devices and leading pay TV providers.

Its 15 owned-and-operated networks include FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin. Main Street Sports Group also has a minority interest in YES Network, the local destination for the New York Yankees and Brooklyn Nets.

Media Contact:
Purpose Worldwide
Alexis Gold
magnite@purposenorthamerica.com










FAQ



What growth has FanDuel Sports Network achieved through Magnite’s SpringServe platform?


FanDuel Sports Network has achieved a 25% year-over-year increase in total impressions served through Magnite’s SpringServe video platform.


How is Magnite (NASDAQ:MGNI) helping FanDuel monetize live sports content?


Magnite’s SpringServe platform provides advanced ad serving, programmatic, and mediation capabilities to help FanDuel manage direct and programmatic demand, maximize yield, and deliver smarter ad experiences.


What is the projected growth for digital live sports viewership in 2025?


According to eMarketer, digital live sports viewership in the U.S. is projected to grow more than 14% in 2025, driven by cord-cutting and streaming adoption.


What technology does Magnite provide to FanDuel Sports Network?


Magnite provides SpringServe video platform with advanced ad serving, programmatic, mediation capabilities, Ad Quality, and Live Stream Acceleration tools to enhance monetization and viewer experience.








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Nebraska volleyball is playing like a champion but know nothing is guaranteed

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Pitt women’s volleyball outlasts Purdue for 5th straight trip to Final Four

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The Pitt women’s volleyball team (30-4, 18-2 ACC), behind Olivia Babcock’s 23 kills, defeated No. 3 Purdue, 3-1 (25-22, 25-21, 22-25, 25-17), sending the Panthers to their fifth straight Final Four.

Up 23-17 in Set 4, Brooke Mosher buried two straight powerful service aces to send Pitt past Purdue. Mosher tallied three aces for the match.

“That was insane,” Mosher said. “I mean, ending on an ace is something I wouldn’t have expected, but being able to see that ball drop and go to the final four is just insane.”

The Panthers won their 52nd straight match at home and their 15th straight at Peterson Events Center.

Their victory over Purdue was full-circle as their first Final Four appearance in 2021 came after a win over Purdue.

Pitt is the fourth team in NCAA history to make it to the Final Four five straight seasons.

Babcock, the reigning ACC and AVCA East region player of the year, took home the regional MVP by racking up 79 kills in the tournament so far. Babcock posted a .375 hitting percentage in the deciding game.

“I just think the fact that we’re able to just keep doing this just shows how strong of a team we are consistently,” Babcock said. “I just feel like we put in so much work this season, so I feel like this season it means a lot more.”

Pitt’s Marina Pezelj tallied 14 kills and 12 digs to give the Panthers momentum in the second set.

“She was doing a lot well,” coach Dan Fisher said. “I think she came up with some big blocks. Her passing was stable. Offensively, she just she made really good choices. I think she had about five shove kills when she saw those openings, which is kind of Purdue’s game. I think she was really in the moment making good decisions.”

Mosher led the Panthers with four blocks,and Bre Kelley tallied three.

Pezelj and Mosher were nominated for the Pittsburgh All-Regional team along with Babcock.

“It’s just a testament to how much work we put in and how hard we fought these past two games,” Babcock said. “It’s hard to move on, let alone be in the group of people who get honored for this, because it’s so hard to get here. I feel like there’s just so many good players, and the fact that we had players on our team who were able to step up for this occasion and help our team get these two wins just means a lot.”

Purdue found itself down 2-0. The Boilermakers, in their 11th straight tournament, battled back. With a 25-22 win in Set 3, Purdue, which notched three reverse sweeps on the season, looked to do it again.

Purdue was led by Akasha Anderson, who delivered 20 kills, and Kenna Wollard, who tallied 15. Dior Charles delivered nine blocks, and Taylor Anderson notched 51 assists.

Despite Purdue having the personnel, the Panthers were too strong to allow a comeback.

“I’m very proud of this team,” Wollard said. “I think we played a pretty clean game. Olivia Babcock is just an amazing player, and we did everything we had to try and stop her. And then they have some players that help her out and can get kills themselves too. You have to be perfect stopping them and you just get to the point where you can’t get enough, but I’m really proud of this team.”

Purdue’s Wollard, Akasha Anderson and Ryan McAleer were nominated for the all-regional team. SMU’s Malaya Jones rounded out the squad.

Anderson kept pounding away at the Panthers down 12-10 in the final set. Three straight Panther blocks and a vicious Babcock spike put them up 13-10, which gave Pitt momentum.

The Boilermakers led the first set early with a kill from Wollard that had them up 10-8. Back-to-back kills from Blaire Bayless and Kelley tied it 10-10.

Babcock notched a kill that put the Panthers up 11-10. They led the rest of the first set.

A Babcock kill and a Mallorie Meyer ace extended Pitt’s lead to 22-19 as it pulled away with the first set. Babcock racked up nine kills, including the last one of the set.

The Panthers went up 12-8 in the second set. Purdue, however, went on a 6-1 run led by Anderson to take a 14-13 lead. Babcock continued to step up. A Babcock block and an error on Purdue gave Pitt a 16-15 lead.

The Panthers didn’t look back and at 24-21, Mosher and Kelley blocked Anderson to earn the set.

Babcock tallied five kills, and Marina Pezelj notched three kills in Set 2.

The Boilermakers came out firing in the third set and didn’t trail once.

Down 17-14, Pezelj notched a kill, and a Mosher block cut it to 17-16. The Panthers inched back and tied it 24-24, but the Boilermakers had momentum as they finished with the 25-22 set win.

This led to Pitt owning the final set.

Purdue coach Dave Shondell congratulated Pitt.

“Dan Fisher has just done one of the most amazing jobs of of coaching in the history of the sport, by taking a team at Pittsburgh, that for so many years was just good … they couldn’t get over the hump — the same hump that we haven’t been able to get over at Purdue — and now five years in a row is in the Final Four. That doesn’t happen without somebody in charge that really knows how to build a program.”

As for Pitt, it faces undefeated Nebraska in the Final Four.

“It’s just surreal,” Mosher said. “It’s something I’ve dreamed of since I was little, and to be able to do it with this team is just incredible.”





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Pitt volleyball advances to fifth consecutive Final Four, beating Purdue

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Pitt tops Purdue for fifth straight trip to NCAA volleyball Final Four

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Updated Dec. 13, 2025, 10:16 p.m. ET



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Nebraska-Texas A&M Regional Final Will Be Pressure-Packed, Full of Fireworks

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When Kansas coach Matt Ulmer was reviewing the film and preparing to play Nebraska, he struggled to find an area where the Jayhawks could make the top-seeded Huskers uncomfortable. 

KU struggled to put much pressure on Nebraska, which was reflected on the scoreboard, as the Jayhawks managed just 35 points in a sweep. 

Texas A&M, the Huskers’ opponent in the regional final, however, specializes in stressing other teams. The Aggies and Nebraska will meet Sunday at 2 p.m. at the Devaney Center with a berth in the national semifinal on the line. 

A&M coach Jamie Morrison said he’s not scared of the talented Huskers. 

“They’re a really good volleyball team, but we’ve talked the entire season and made it our identity of making people uncomfortable, of leaning in and imparting our will on the people that we’re playing,” he said. “It’s going to be the battle of wills in that match. It’s going to be ebbs and flows. It’s going to be back and forth. And again, we’re going to battle until one team wins, and hopefully that’ll be us.”

NU coach Dani Busboom Kelly knows what it’s like to be uncomfortable and deal with pressure in a regional final. Last year, Busboom Kelly was guiding Louisville and trying to make the Final Four in their home city. The Cardinals dropped the first set against Stanford, but then won the next three to play the national semifinals in front of their hometown crowd. 

Being the No. 1 seed this year is a different kind of pressure, Busboom Kelly said. However, it’s also exciting because they’ve earned the honor. 

“The fact of our book of work this season makes the pressure even more, but I do think this team has a lot of experience with it,” Busboom Kelly said. “The staff has had a lot of experience with it, so it’s nothing new, which helps to alleviate some of that. When we’re talking in our day-to-day and communicating on the court, it doesn’t feel like anything different or like there’s more pressure right now.”

The regional final will also be the final match of the year in the Devaney Center. Home has been kind to the Huskers. They have won their last 29 NCAA Tournament matches at the Devaney Center. NU is also on a 63-match winning streak since the last week of the regular season in 2022,  the fifth-longest streak in NCAA Division I history.

Rebekah Allick (5) gets a kill on an overpass early in set two.

Rebekah Allick gets a kill on an overpass early in second set against Kansas. Allick and NU’s three other seniors will play their final match at the Devaney Center on Sunday. | Amarillo Mullen

Rebekah Allick is filled with gratitude for all the experiences she’s had during her career. While senior night was special, she’s looking forward to enjoying her final match at John Cook Arena and the journey she’s been on over the past four years. 

However, Allick is not just treating the match like a celebration. There is still work to do. 

“This isn’t a team that you can overlook. I believe 100% from the players to coaching staff, we’re all right where our feet are, and we’re just looking forward to crushing our scouting report today and then handling business on Sunday,” She said. “At no point are we going to overlook this team. I think that alone will alleviate a lot of pressure, just enjoying the game.”

Nebraska will have its hands full with all of Texas A&M’s weapons. The Aggies feature several high-profile attackers led by opposite Logan Lednicky and middle blocker Ifenna Cos-Okpalla. They were joined on the all-SEC first-team by outside hitter Kyndal Stowers and setter Maddie Waak. 

Texas A&M outside hitter Kyndal Stowers attacks against Louisville in the NCAA Tournament Regional Semifinals in Lincoln.

Texas A&M outside hitter Kyndal Stowers attacks against Louisville in the NCAA Tournament Regional Semifinals in Lincoln. Stowers in one of four Aggies who were all-conference honorees. | Kenny Larabee, KLIN

While the A&M brings a lot of firepower, the Huskers are sticking with what got them to this point of the season. Allick said she’s looking forward to battling with Cos-Okpalla. She has a lot of respect for other elite middles and will rely on her training against the Aggies. 

“We’re going middle versus middle at practice, and it’s like the gladiators going at it, because we are constantly pushing each other, especially offensively,” Allick said. “I’m excited to, you know, not go against my own teammates.”

Taylor Landfair will match up against Lednicky at one pin. She echoed Allick’s comments about showing respect, but enjoying the challenge. The Huskers have relied on Allie Sczech and Ryan Hunter to provide them with a good look of what Lenicky can do as a left-handed opposite. 

Allick said she relishes the opportunity to go up against another elite team. She said she likes to compare the work ethic to the Marines and pushing each other every day. 

“We’re going through fundamental drills, and we get pissed off when it’s not a perfect rep, and we want nothing more than to play someone who can punch us back,” she said. “Pressure-wise, it’s just going to come down to us letting go of perfection, playing free and just enjoying a really good team.”

Nebraska players celebrate a Harper Murray kill against Kansas State in the second round of the NCAA Tournament.

Nebraska players celebrate a Harper Murray kill against Kansas State in the second round of the NCAA Tournament. | Kenny Larabee, KLIN

Meanwhile, the Aggies are trying to reach their first national semifinal in program history. Texas A&M has twice reached the regional final in 1999 and 2001. On Saturday afternoon, Lednicky and Stowers were still basking in their five-set win over Louisville, but Morrison wasn’t satisfied with the achievement. 

He told the team in the locker room on Friday night and again at practice on Saturday that their journey isn’t over yet and they have a chance to take the program further than it’s ever been. While it’s not the most important match in Texas A&M history, it will provide a great opportunity.

“It’s a match against a really good team. I think it’s the two most balanced teams in the country,” Morrison said. “I think you’re going to see some fireworks. You’re going to see some exciting volleyball.”

Busboom Kelly agreed with Morrison as she gave a blunt assessment of the match with the Aggies. 

“I know we’re going to be ready, but this is a very, very tough match-up for us,” she said. “I think it will be a hell of a regional final match.”


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Pitt Volleyball Advances To Fifth Straight National Semifinal

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PITTSBURGH – The No. 1 seeded Pitt volleyball team (30-4, 18-2 ACC) defeated No. 3 seed Purdue (27-7, 15-5 Big Ten) in four sets Saturday night at the Petersen Events Center, 25-22, 25-21, 22-25, 25-17, to advance to its fifth straight National Semifinal. Olivia Babcock was named the Pittsburgh Regional Most Outstanding Player after leading the Panthers with 23 kills, four digs and two blocks.

With the win, Pitt became the first program to reach five consecutive National Semifinals since Texas accomplished the feat from 2012–16.

Both teams traded points throughout the opening set before Pitt called a timeout trailing 19-18. A pair of Panther kills and a service ace from Mallorie Meyer swung the momentum and forced a Purdue timeout. The Boilermakers used their final timeout following another Babcock kill at 23-20, but a termination from Marina Pezelj and Babcock’s ninth kill of the set sealed the 25-22 win.

Pitt jumped out to an early 13-9 advantage in the second set before Purdue answered with a 5-0 run, prompting a Panther timeout. Purdue later used two timeouts as Pitt maintained a 19-15 lead. The Boilermakers closed within three at 23-20, but a kill from freshman Abbey Emch and a Purdue hitting error secured the 25-21 set win for Pitt.

Purdue gained early momentum in the third set and forced Pitt to take a timeout trailing 10-8. The Panthers stayed within striking distance, causing Purdue to call a timeout at 17-16, but the Boilermakers closed out the set, 25-22, to extend the match.

Pitt responded emphatically in the fourth set, building an early 9-5 lead behind tough serving from Brooke Mosher and Pezelj, which led to a Purdue timeout. Bre Kelley and Babcock combined for four kills to force the Boilermakers to use their final timeout at 16-11. The Panthers pulled away down the stretch to claim the 25-17 set and the match, 3-1.

Pitt will face the winner of No. 1 seed Nebraska and No. 3 seed Texas A&M in the National Semifinal on Thursday, Dec. 18, at the T-Mobile Center in Kansas City. The first semifinal match is scheduled for 6:30 p.m. ET, with Pitt’s match time to be determined following Sunday’s Regional Final contests.

NOTES

  • Olivia Babcock was named the Pittsburgh Regional Most Outstanding Player for the third straight year.
  • Marina Pezelj recorded a career-high 14 kills and led the team with 12 digs.
  • Brooke Mosher tied her season high with four blocks and finished one kill shy of her season best with four.
  • Mallorie Meyer matched her career high with three service aces.

Pittsburgh Regional All-Tournament Team

Most Outstanding Player: Olivia Babcock (Pitt)

Brooke Mosher (Pitt)

Marina Pezelj (Pitt)

Kenna Wollard (Purdue)

Akasha Anderson (Purdue)

Ryan McAleer (Purdue)

Malaya Jones (SMU)



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