In a bold strategic move, Raketech Group recently announced the sale of its remaining US tipster and subscription assets for €1.25 million. This decision follows a comprehensive review aimed at sharpening the company’s focus on scalable digital solutions. The divestment includes brands such as Winnersandwhiners.com, Picksandparlays.net, and Statsalt.com, which together held a book value of around €1.0 million. The payment is structured over 18 months, reflecting confidence in the assets’ ongoing value while allowing Raketech to reallocate resources to its core strengths.

This sale builds on a previous divestiture in 2024 when Raketech sold its offline advisory sales operations in the US for $2.25 million. CEO Johan Svensson has emphasized that the company’s future lies in “scalable digital models” that can outperform traditional advisory sales through automation, data analytics, and platform-based approaches. The move aligns with Raketech’s platform-first strategy and financial discipline, focusing on areas where it holds commercial and technological advantages.

Understanding the Sports Tipster Market: A Multi-Billion Dollar Ecosystem

The sports tipster market operates within the broader context of a global sports betting industry valued at $175.51 billion in 2024, with projections reaching $354.89 billion by 2032. Professional tipsters have evolved from informal sports forum contributors to sophisticated analytical businesses that blend data science, proprietary algorithms, and deep sports knowledge. These experts provide predictions and insights to bettors, typically operating on subscription models or commission-based structures.

The tipster ecosystem serves multiple market segments, from casual recreational bettors to serious gamblers seeking professional guidance. Research indicates that many sports bettors utilize tipster services during their gambling activities, though selection often relies more on personal recommendations and word-of-mouth rather than objective performance data. This creates interesting market dynamics where reputation and marketing prowess sometimes outweigh actual predictive accuracy.

The rise of digital platforms has democratized access to tipster services while simultaneously increasing competition. Traditional tipsters who once operated through personal networks now compete with AI-powered prediction engines, statistical modeling platforms, and large-scale affiliate marketing operations. This transformation has created both opportunities and challenges, as evidenced by Raketech’s strategic decision to exit direct tipster operations in favor of platform-based approaches.

Market data suggests the average sports bettor places wagers of approximately $171.69 per bet, with a median of $50, indicating significant financial engagement across diverse betting behaviors. This substantial betting volume creates a lucrative market for tipster services, particularly when scaled through digital platforms that can serve thousands of subscribers simultaneously.

From Traditional Advisory Sales to Scalable Digital Models

The traditional advisory sales model in online gaming relied heavily on direct personal relationships, phone sales, and location-based services . These approaches, while effective for building trust and providing personalized guidance, faced significant scalability limitations and high operational costs. The global iGaming market, now projected to surpass $100 billion by 2025 with a compound annual growth rate of approximately 7%, demands more efficient and scalable solutions.

Digital transformation has fundamentally altered how gaming companies approach customer acquisition and retention. Modern operators increasingly rely on data-driven insights, automated personalization, and platform-based distribution models that can serve millions of users simultaneously. This shift has created opportunities for companies like Raketech to develop technological solutions that outperform traditional advisory approaches.

The affiliate marketing segment of the iGaming industry has become particularly sophisticated, with 74% of iGaming operators now utilizing affiliate marketing strategies. Average affiliate commission rates in the industry range from 25-35%, with approximately 30-40% of new iGaming customers acquired through affiliate channels. These metrics demonstrate the economic viability of platform-based approaches over traditional advisory models.

Scalable digital models offer several advantages over conventional advisory sales operations. They can process vast amounts of data in real-time, provide personalized recommendations to thousands of users simultaneously, and adapt quickly to changing market conditions. Machine learning algorithms can analyze betting patterns, odds movements, and historical performance data to generate insights that would be impossible for human advisors to produce at scale.

Raketech’s Evolution: From Startup to Affiliate Powerhouse

Founded in 2010 and based in Malta, Raketech began as a small venture helping friends navigate the iGaming world. Over the years, it has grown into a publicly traded affiliate marketing leader with a focus on sports and gaming comparison services, online guides, and community-driven content. Despite a 23% revenue decline to €61.2 million in 2024, Raketech maintained a healthy adjusted EBITDA margin of 24%, reflecting operational resilience amid transformation.

Central to Raketech’s growth is its entrepreneurial partnership model, where the company provides commercial infrastructure—agreements, sales, finance, data, and technology—while partners handle product development, content creation, and SEO. This approach has boosted efficiency and allowed rapid expansion across markets and verticals, with nearly half of the Affiliation Marketing revenue now stemming from such partnerships.

Competitive Landscape: Key Players and Market Dynamics

Raketech operates in a competitive affiliate marketing landscape alongside major players such as Better Collective and Catena Media. Better Collective reported revenues of $386.7 million in 2024 but faced challenges in the US market, leading to workforce reductions. Catena Media recently appointed Manuel Stan, a veteran from Kindred Group, as CEO, signaling the importance of operator experience in affiliate marketing leadership.

Beyond iGaming specialists, broader affiliate platforms like ShareASale, Outbrain, and GoAffPro hold significant market shares, creating competitive pressure through scale and technological capabilities. Raketech’s competitive edge lies in its proprietary AffiliationCloud platform and deep industry expertise, which have earned it recognition such as the “Best Tech for Affiliates 2023” award.

AffiliationCloud: Raketech’s Technological Backbone

AffiliationCloud is Raketech’s flagship platform designed to simplify affiliate marketing by consolidating multiple operator relationships into a single interface. Publishers can access global brands with one login, reducing administrative complexity and opening new commercial opportunities.

The platform offers advanced analytics, including unique RT index scores that benchmark affiliate performance and identify areas for improvement. It supports real-time tracking, automated payments, and compliance monitoring, addressing common operational challenges in affiliate marketing.

AffiliationCloud also facilitates exclusive commercial agreements where Raketech manages entire affiliate marketing strategies for operators through a white-label service. This model has gained traction, contributing to organic growth and strengthening Raketech’s position as a platform-first company.

Affiliation Marketing: Content, Compliance, and Partnerships

Raketech’s Affiliation Marketing division operates a network of owned websites and entrepreneurial partnerships focused on delivering high-quality comparison tools, guides, and community content. The division prioritizes editorial independence and responsible marketing, differentiating itself in a market often criticized for aggressive conversion tactics.

Entrepreneurial partnerships allow Raketech to leverage specialized content creation and SEO expertise while retaining commercial control and compliance oversight. This model aligns incentives around long-term user satisfaction and regulatory adherence, critical in increasingly regulated markets.

Compliance training and transparent promotional practices are integral, ensuring content meets diverse jurisdictional requirements. Revenue sharing with partners balances growth incentives and operational efficiency, particularly in markets requiring local content relevance.

Publisher Networks: Combining Paid and Organic Growth

Raketech’s Publisher Networks consist of both paid traffic acquisition and organic content partnerships. The paid network, Raketech Network, manages affiliate relationships and commercial agreements to drive targeted traffic to operators, requiring sophisticated campaign optimization.

The organic network partners with independent publishers who create engaging content, often under revenue-sharing models that preserve editorial independence. This approach is effective in markets where local expertise and compliance are paramount.

Technological tools such as real-time reporting and automated optimization empower publishers to maximize campaign performance. Quality control mechanisms reward high-performing publishers with preferential commercial terms and early access to new partnerships.

International expansion of Publisher Networks balances local market adaptation with centralized technological infrastructure, enabling Raketech to scale efficiently while respecting regional regulatory frameworks.

SubAffiliation: Operator-Centric Affiliate Marketing

SubAffiliation is Raketech’s innovative model combining direct operator relationships with affiliate network capabilities. It offers operators access to diverse traffic sources through a single commercial agreement while maintaining control over brand and promotional strategies.

Through exclusive commercial agreements, Raketech manages affiliate recruitment, campaign execution, and optimization on behalf of operators. This white-label approach allows operators to leverage Raketech’s platform and expertise without building internal affiliate management teams.

The model’s success hinges on maintaining high-quality affiliate relationships and meeting operator-specific performance and compliance standards. Technologically, SubAffiliation builds on AffiliationCloud with customized portals, reporting, and integration capabilities, facilitating seamless operator workflows.

This approach accelerates market entry for operators and enhances affiliate marketing efficiency, making it an attractive option in competitive and regulated markets.

Startup Opportunities in the Affiliate Marketing Ecosystem

The affiliate marketing industry’s rapid evolution creates numerous opportunities for innovative startups, particularly in specialized niches and emerging technologies. The industry’s projected growth to $27.78 billion by 2027, combined with 81% of brands utilizing affiliate programs, indicates sustained demand for creative marketing solutions and technological innovations.

Artificial intelligence and machine learning present significant opportunities for startups developing automated optimization tools. These technologies can analyze vast datasets to identify performance patterns, predict campaign effectiveness, and automate bidding strategies. Startups focusing on AI-powered affiliate management tools could capture substantial market share as operators seek more sophisticated optimization capabilities.

Niche-specific affiliate platforms represent another high-potential opportunity area. While established players like Raketech dominate broad iGaming categories, specialized markets such as esports betting, crypto gaming, and mobile-first platforms remain underserved. Startups that develop deep expertise in these emerging niches can build sustainable competitive advantages before larger competitors enter these markets.

Content automation and personalization technologies offer opportunities for startups to serve both affiliates and operators. Tools that can generate localized content, optimize promotional strategies for different audience segments, and automate compliance monitoring address persistent pain points in affiliate marketing operations. These solutions become increasingly valuable as regulatory complexity increases across different jurisdictions.

Mobile-first affiliate marketing platforms represent another emerging opportunity. With mobile gaming representing the fastest-growing segment of the iGaming market, startups that develop sophisticated mobile attribution, engagement, and conversion tools can capture value in this expanding market. The technical challenges of mobile attribution create opportunities for innovative solutions that improve campaign effectiveness.

Performance marketing technology focused on alternative traffic sources presents additional startup opportunities. As traditional digital advertising platforms implement stricter policies around gaming content, affiliates and operators need alternative channels for user acquisition. Startups that develop innovative approaches to influencer marketing, podcast advertising, or emerging social platforms can create valuable market positions.

The increasing importance of compliance and responsible marketing creates opportunities for startups developing automated compliance monitoring and reporting tools. These solutions help affiliates and operators navigate complex regulatory environments while maintaining promotional effectiveness. The global nature of the iGaming industry makes scalable compliance solutions particularly valuable for companies operating across multiple jurisdictions.

Related Pages

• JaMeesia Ford, a South Carolina sophomore and Jack Britt High School graduate, won the 200-meter national championship at the 2025 NCAA Outdoor Track and Field Championships.
• Ford finished second in the 100-meter by .003 seconds and anchored South Carolina’s 4×100 relay team to a second-place finish with a program-record time.
• She qualified for finals in all four events she entered at the championships in Eugene, Oregon.
• Ford also won the 2024 national indoor 200-meter title and swept the 100-meter and 200-meter titles at the SEC Championships.

Jack Britt graduate JaMeesia Ford is a national champion. Again.

GAME 2: AUSTRALIA 19 d ARGENTINA 11

Australia have notched up another win at the Men’s U20 World Championships in Croatia overnight, with a 19-11 victory over Argentina.

The Aussies shot out to an early lead in the first quarter, with two goals to the green and gold while managing to keep their opponents to one.

In the second quarter, the Australians managed five goals with the Argentinians slotting four into the back of the cage.

With the scores standing at 7-5 at half time, the Aussies were eager to up the ante in the second half.

A 6-4 third quarter saw the Aussies extend their lead to 13-9 heading into the last quarter, before a fourth quarter push saw them slot another six goals while keeping their opponents to two, the final score 19-11 in the Aussies favour.

GAME 1: AUSTRALIA 16 d COLOMBIA 11

Australia have opened their U20s World Aquatics Championships campaign with a strong 16-11 win over Colombia in Zagreb, Croatia.

Both teams took a conservative start to the match, working on their combinations to get things moving in the pool. A low scoring affair, Colombia would go on to hold a 2-1 lead at the completion of the first quarter.

That would all change in the second quarter when Australia came out firing with back-to-back goals to Daniel Magasanik and Zac Izzard startle their opponents, heading into the second half with a healthy 7-4 lead over their South American counterparts.

Head Coach Dragan Bakic’s men continued their dominance on the scoreboard in the second half and despite having less shots on goal, the Aussies defence held strong to run out 16-11 victors at fulltime.

Harper Stewart who was awarded Man of the Match, was impressed with his team’s performance.

“We had a really good preparation and it’s exciting. It was good to get those first game jitters out and I think a couple of the players felt the same.”

The team’s focus on building on their performances throughout the tournament was clear post match. As each match is crucial in the lead up to the crossover phase of the tournament.

“I felt like as a team our counter-attack was really good, but we’ve just got to fix a couple things defensively and I think we’ll be good for the rest of the games coming up.”

Australia will shift back into gear this evening when they meet Argentina this at 6:30pm AEST.

AUSTRALIAN 20&U MEN’S DRAW

Sunday 15 June | 6:30pm AEST | Australia v Argentina

Monday 16 June | TBC | TBC

Friday 20 June | TBC | Quarter-Finals

Saturday 21 June | TBC | Semi-Finals

Sunday 22 June | TBC | Finals

AUSTRALIAN 20&U MEN’S TEAM

Sam Bloomfield (Sydney Uni, NSW), Sean Bright (Queensland Thunder, QLD), Ashton Brown (Sydney Uni, NSW), Zac Izzard (Sydney Uni, NSW), Daniel Magasanik (Phoenix, VIC), Jake Martin (Fremantle, SA), Rex Palazzi (Cronulla, NSW), Ethan Payne (Cronulla, NSW), Oliver Purcell (UTS Balmain, NSW), Lewis Saupin (Sydney Uni, NSW), Thomas Serhan (UTS Balmain, NSW), Jamie Sharman (Sydney Uni, NSW), Harper Stewart (UNSW), Harry Tucker (UWA, WA), Cory Webber (Sydney Uni, NSW) Head Coach: Dragan Bakic

The tightest race of the day came in the 100m, where USC’s Samirah Moody edged out favourite JaMeesia Ford by just three thousandths of a second. Both were timed at 11.14, but Moody took the win.

Ford didn’t leave empty-handed, coming back strong to win the 200m in 22.21, just ahead of Madison Whyte, who clocked 22.23.

New Mexico’s Pamela Kosgei, the African U-20 champion from Kenya, completed a long-distance double, adding a 5000m win (15:33.96) to her 10,000m victory earlier in the week. She held off Vera Sjoberg, who finished in 15:34.77.

In the 800m, Stanford’s Roisin Willis surged from fourth to first in the final stretch, winning with a personal best of 1:58.13.

Elena Kulichenko, the Russia-born athlete competing for Cyprus, scaled the bar at 1.96m to claim the women’s high jump title ahead of Ghana’s Rose Yeboah (1.93m), whom she shared the title with last year. Both athletes represented their countries at the Paris 2024 Olympic Games.

Sophie O’Sullivan of Washington, daughter of Republic of Ireland’s former world champion and four-time Olympian Sonia O’Sullivan, took the 1500m title in 4:07.94 — a full second ahead of the next finisher, Margot Appleton.

The heptathlon was another close contest. Oklahoma’s Pippi Lotta Enok, last year’s champion, narrowly defended her title with a personal best of 6285 points, just 29 ahead of runner-up Jadin O’Brien.

The Trojans began their Saturday with a 4x100m win — they ran the fastest time in qualifying on Thursday, and finished in a new DI #1 42.22 seconds. Starter Samirah Moody, who also won the 100m, said that race was “probably one of the first races all season where I really knew I won.”

“I crossed the line screaming,” she said, “so I knew.”

Georgia, though, entered Saturday with the overall lead (26 points, ahead of then–second-place Louisville by nine), and didn’t let it go. The Bulldogs added wins from three day two events to a day one women’s hammer throw title to claim the national team championship.

Elena Kulichenko (SR – Georgia) led the way with a women’s high jump win and a clearance of 1.96m (6-05) — a personal-best and new DI #2 mark.

“It was so amazing, because my outdoor season wasn’t as great as I wanted,” Kulichenko said. “I never jumped 1.90m-plus this season outdoors, so it was really important for me to go there, do my best and help the team to win this title.”

Georgia took home maximum points from the 400m, too, where the Bulldogs finished first and second for an 18-point haul. Aaliyah Butler (JR – Georgia) won the race in a new personal-best, DI #1 49.26 seconds, while her teammate Dejanea Oakley (JR) was close behind in a PB, DI #2 49.65.

“It was an immediate shift (to the 4x400m after the 400m), but Aaliyah made sure we took the moment to hug each other and embrace the moment, because it doesn’t get much bigger than this,” Oakley said. 

The Bulldogs left no doubt with a DI #1 4x400m win in the final event of the meet — Butler and Oakley both ran legs in a 3:23.62-second race that stacked 10 more points onto their final 73-point total.

“We worked really, really, really hard,” Georgia head coach Caryl Smith-Gilbert said. “We have a team that’s starting to form into something that’s going to be a great program.”

Early on Saturday, Cierra Jackson (SR – Fresno State) set a meet-record in the women’s discus on her way to her first-ever NCAA title. Jackson, whose first throw registered at 65.82m (215-11), was one of seven athletes to throw a personal-best mark.

Women’s heptathlon winner Pippi Lotta Enok (JR – Oklahoma) trailed after the first half of the multi on Thursday, but seized the lead with a 6.39m (20-11 ¾) long jump and didn’t let it slip. Enok won her second outdoor heptathlon title (2023) ahead of two-time NCAA indoor pentathlon winner Jadin O’Brien (SR – Notre Dame) by just 29 points.

“I feel like I perform the best under the pressure,” Enok said. “It feels like deja vu — two years ago, the difference was 27 points, and I had to just run (in the 800m). Today was the same.”