Maybelline will be the “title sponsor for the new women’s professional lacrosse league” — called the Maybelline Women’s Lacrosse League — created by the Premier Lacrosse League in November 2024. Aside from logo and branding placements, Maybelline will provide “financial support to the teams and the athletes.” Maybelline will also “gift all the players the […]
Maybelline will be the “title sponsor for the new women’s professional lacrosse league” — called the Maybelline Women’s Lacrosse League — created by the Premier Lacrosse League in November 2024. Aside from logo and branding placements, Maybelline will provide “financial support to the teams and the athletes.” Maybelline will also “gift all the players the brand’s products to use both on and off the field.” And through Brave Together, Maybelline’s mental health initiative, Maybelline will “work with lacrosse athletes to connect with players in high school through various projects.” The Maybelline Women’s Lacrosse League will officially debut at the PLL’s 2025 Championship Series, taking place from February 11-17 at The St. James arena in Springfield, Va. The date for the league’s first game has not yet been set (GLOSSY, 1/23).
