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Meta’s Oakley Smart Glasses Launch: Athletes Get Their AI Upgrade

Meta launched its first Oakley-branded smart glasses on June 20, targeting active users with enhanced durability and sports-focused features. The Oakley Meta HSTN costs $499 for the limited edition model, positioning itself $50 above the Ray-Ban Meta glasses while adding weather resistance and athletic functionality. The partnership expands Meta’s smart glasses beyond lifestyle users. EssilorLuxottica […]

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Meta launched its first Oakley-branded smart glasses on June 20, targeting active users with enhanced durability and sports-focused features. The Oakley Meta HSTN costs $499 for the limited edition model, positioning itself $50 above the Ray-Ban Meta glasses while adding weather resistance and athletic functionality.

The partnership expands Meta’s smart glasses beyond lifestyle users. EssilorLuxottica has sold millions of Ray-Ban Meta units since 2023, with many buyers using them for sports despite their urban design focus. The Oakley version addresses this gap directly with IPX4 water resistance and double the battery life of Ray-Ban models.

Performance That Actually Delivers

The HSTN delivers significant performance improvements over existing Meta glasses, and frankly, it’s about time. Battery life extends to eight hours of typical use and 19 hours on standby, compared to four hours for Ray-Ban Meta glasses. Anyone who’s experienced their Ray-Bans dying mid-conversation knows this upgrade matters. The charging case provides up to 48 hours of additional power, while rapid charging reaches 50% capacity in 20 minutes.

3K video recording capability surpasses the Ray-Ban version, capturing higher resolution footage for sports and outdoor activities. The built-in camera works with Meta AI for hands-free operation, allowing voice commands like “Hey Meta, take a video” during activities without fumbling for buttons or breaking your flow.

Open-ear speakers integrate into the frame design without blocking ambient sound, crucial for outdoor safety. The IPX4 water resistance rating protects against sweat and light rain, supporting use during intense physical activities where Ray-Bans might leave you worried about damage.

The Great Divide: Lifestyle vs Performance

The contrast between Meta’s two flagship offerings tells the story of how we actually live our lives:

Ray-Ban Meta Glasses:

  • Wayfarer and classic frame silhouettes that work everywhere
  • Subtle tech integration for daily wear
  • Fashion-forward materials and finishes
  • $449 starting price
  • Four-hour battery life (prepare for charging anxiety)
  • Urban and social media focus

Oakley Meta HSTN:

  • Wraparound athletic frame geometry that means business
  • Bold design language with visible tech elements
  • Performance-oriented materials and construction
  • $499 limited edition, $399 standard models
  • Eight-hour battery life with rapid charging
  • Sports and outdoor activity focus

The Ray-Ban version prioritizes discretion and style integration, making the smart features nearly invisible. After wearing Ray-Ban Wayfarers with transition lenses since launch, the versatility of adapting from indoor meetings to outdoor activities without switching glasses proves invaluable. The Oakley model takes the opposite approach, embracing its tech identity with prominent design elements and athletic aesthetics that practically shout performance capability.

Color Options That Actually Make Sense

The Oakley Meta HSTN launches with six distinct frame and lens combinations, each targeting specific use cases rather than just aesthetic preferences:

Limited Edition (July 11 preorder, $499):

  • Gold accents with 24K Prizm Polar lenses (for those who like their tech flashy)

Standard Collection (Summer 2025, starting at $399):

  • Desert frame with Prizm Ruby lenses
  • Black frame with Prizm Polar Black lenses (the safe choice for traditionalists)
  • Shiny Brown frame with Prizm Polar Deep-Water lenses
  • Black frame with Transitions Amethyst lenses
  • Clear frame with Transitions Grey lenses
  • Black frame with clear lenses

All frame and lens combinations support prescription lenses for an additional cost. For those who prefer understated options, the black frame variants offer familiar territory without sacrificing functionality.

Lens Technology That Actually Works

Select HSTN models feature Oakley’s Prizm lens technology, representing one of the most advanced innovations in sports optics. Prizm lenses enhance color, contrast, and detail by filtering specific wavelengths of light, making environments appear more vibrant and easier to navigate.

The Prizm variants target specific activities:

  • Prizm Ruby: Enhances contrast in bright conditions
  • Prizm Polar Black: Reduces glare with polarization
  • Prizm Polar Deep-Water: Optimized for water sports and fishing
  • Transitions Amethyst/Grey: Adapt to changing light conditions automatically

The Transitions options deserve special attention. Having used transition lenses extensively, their ability to seamlessly adapt from indoor fluorescent lighting to bright outdoor conditions eliminates the constant eyewear switching that plagues regular sunglasses users. This versatility becomes even more valuable when your glasses double as a computer, camera, and communication device.

This lens technology integration maintains Oakley’s optical performance standards while housing Meta’s camera and AI systems. The combination addresses a key limitation of many smart glasses, which often compromise optical quality for tech integration.

AI That Gets Athletics

Meta positions the HSTN as “Performance AI glasses” with sports-specific functionality that goes beyond basic voice commands. The AI assistant provides contextual information relevant to athletic activities, such as wind speed for golf shots or weather conditions for outdoor training.

Hands-free operation becomes crucial during physical activities where manual phone interaction interrupts performance. Voice commands handle photography, video recording, music control, and AI queries without breaking focus or rhythm. Try adjusting your phone settings mid-workout and you’ll understand why this matters.

The wraparound frame design provides better peripheral coverage than traditional rectangular frames, protecting against side glare and debris during outdoor activities. This design philosophy extends Oakley’s heritage in sports eyewear to smart glasses functionality.

Beyond Sports: Real-World Applications

Beyond athletic applications, the HSTN includes accessibility features that leverage Meta AI capabilities. The system can describe visual scenes for users with visual impairments and connect to the Be My Eyes network for volunteer assistance.

Live translation features support international travel and communication, while hands-free messaging enables communication during activities where phone access proves difficult or dangerous. These features work whether you’re navigating a foreign city or simply have your hands full with groceries.

Getting Your Hands on Them

Initial availability covers 15 countries including the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. Meta plans expansion to Mexico, India, and the United Arab Emirates later in 2025.

The staged rollout reflects Meta’s strategy of establishing market presence in developed economies before expanding to emerging markets where smart glasses adoption may follow different patterns.

What’s Coming Next

Meta confirmed additional Oakley models beyond the HSTN, including a cyclist-focused design based on Oakley’s Sphera frame geometry. This model will feature a centered camera position and aerodynamic frame profile optimized for competitive cycling and road sports.

The expanded Oakley partnership represents Meta’s broader strategy of segmenting smart glasses by lifestyle and use case rather than competing solely on general-purpose functionality. One size doesn’t fit all lifestyles, and Meta seems to finally understand this. Whether you prefer the understated elegance of Ray-Ban or the bold performance aesthetic of Oakley, the choice now exists without compromising on core smart features.



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Trump, big tech companies investing in Pennsylvania energy, innovation

Trump, big tech companies investing in Pennsylvania energy, innovation – CBS News Watch CBS News President Trump unveiled $90 billion in investments in Pennsylvania energy and innovation on Tuesday. That follows Amazon’s recent announcement that it plans to invest $20 billion in data centers across the state. CBS News senior White House correspondent Weijia Jiang […]

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Trump, big tech companies investing in Pennsylvania energy, innovation – CBS News








































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President Trump unveiled $90 billion in investments in Pennsylvania energy and innovation on Tuesday. That follows Amazon’s recent announcement that it plans to invest $20 billion in data centers across the state. CBS News senior White House correspondent Weijia Jiang reports.

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AI Breakthrough: Mental Health Detection Through Selfie Video Technology

Medical Care Technologies (OTC PINK:MDCE) has unveiled an AI-powered Facial Micro-Expression Mental Health Scanner that can detect early signs of emotional and psychological distress through short selfie videos. The technology combines facial coding with affective computing to identify subtle emotional biomarkers that may indicate conditions like depression, […]

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Medical Care Technologies (OTC PINK:MDCE) has unveiled an AI-powered Facial Micro-Expression Mental Health Scanner that can detect early signs of emotional and psychological distress through short selfie videos. The technology combines facial coding with affective computing to identify subtle emotional biomarkers that may indicate conditions like depression, anxiety, or PTSD before visible symptoms appear.

The innovation targets the global mental health tech market, projected to exceed $60 billion by 2030. The company plans to integrate this technology across multiple platforms including telehealth, university counseling centers, and wearable devices, aiming to provide scalable, stigma-free mental health screening solutions.

Medical Care Technologies (OTC PINK:MDCE) ha presentato uno scanner mentale per micro-espressioni facciali basato su intelligenza artificiale, in grado di rilevare precocemente segnali di disagio emotivo e psicologico attraverso brevi video selfie. La tecnologia combina il riconoscimento facciale con il calcolo affettivo per individuare sottili biomarcatori emotivi che potrebbero indicare condizioni come depressione, ansia o PTSD prima che compaiano sintomi visibili.

L’innovazione si rivolge al mercato globale della tecnologia per la salute mentale, previsto superare i 60 miliardi di dollari entro il 2030. L’azienda intende integrare questa tecnologia su più piattaforme, tra cui telemedicina, centri di consulenza universitaria e dispositivi indossabili, con l’obiettivo di offrire soluzioni di screening mentale scalabili e senza stigma.

Medical Care Technologies (OTC PINK:MDCE) ha presentado un escáner de salud mental basado en IA que analiza microexpresiones faciales y puede detectar signos tempranos de angustia emocional y psicológica a través de videos cortos tipo selfie. La tecnología combina codificación facial con computación afectiva para identificar biomarcadores emocionales sutiles que podrían indicar condiciones como depresión, ansiedad o TEPT antes de que aparezcan síntomas visibles.

La innovación está dirigida al mercado global de tecnología para la salud mental, que se proyecta superar los 60 mil millones de dólares para 2030. La compañía planea integrar esta tecnología en múltiples plataformas, incluyendo telemedicina, centros de consejería universitaria y dispositivos wearables, con el objetivo de ofrecer soluciones de detección mental escalables y libres de estigma.

Medical Care Technologies (OTC PINK:MDCE)는 짧은 셀카 영상으로 초기 감정 및 심리적 고통 신호를 감지할 수 있는 AI 기반 얼굴 미세표정 정신건강 스캐너를 공개했습니다. 이 기술은 얼굴 인식과 감성 컴퓨팅을 결합하여 우울증, 불안, PTSD와 같은 상태를 나타낼 수 있는 미묘한 감정 생체표지를 증상이 나타나기 전에 식별합니다.

이 혁신은 2030년까지 600억 달러를 초과할 것으로 예상되는 전 세계 정신건강 기술 시장을 목표로 합니다. 회사는 이 기술을 원격진료, 대학 상담 센터, 웨어러블 기기 등 다양한 플랫폼에 통합하여 확장 가능하고 낙인 없는 정신건강 검사 솔루션을 제공할 계획입니다.

Medical Care Technologies (OTC PINK:MDCE) a dévoilé un scanner de santé mentale basé sur l’IA capable de détecter précocement les signes de détresse émotionnelle et psychologique à partir de courtes vidéos selfie. Cette technologie combine le codage facial et l’informatique affective pour identifier des biomarqueurs émotionnels subtils pouvant indiquer des troubles comme la dépression, l’anxiété ou le PTSD avant l’apparition de symptômes visibles.

L’innovation vise le marché mondial des technologies de la santé mentale, dont la valeur devrait dépasser 60 milliards de dollars d’ici 2030. L’entreprise prévoit d’intégrer cette technologie sur plusieurs plateformes, notamment la télésanté, les centres de conseil universitaires et les dispositifs portables, afin de proposer des solutions de dépistage mental évolutives et sans stigmatisation.

Medical Care Technologies (OTC PINK:MDCE) hat einen KI-gestützten Scanner für mikro-faciale Ausdrucksweisen zur mentalen Gesundheit vorgestellt, der frühe Anzeichen emotionaler und psychologischer Belastungen durch kurze Selfie-Videos erkennen kann. Die Technologie kombiniert Gesichtscodierung mit affektiver Datenverarbeitung, um subtile emotionale Biomarker zu identifizieren, die auf Zustände wie Depression, Angststörungen oder PTBS hinweisen können, bevor sichtbare Symptome auftreten.

Die Innovation richtet sich an den globalen Markt für Mental-Health-Technologie, der bis 2030 voraussichtlich 60 Milliarden Dollar übersteigen wird. Das Unternehmen plant, diese Technologie in verschiedenen Plattformen wie Telemedizin, universitären Beratungsstellen und Wearables zu integrieren, mit dem Ziel skalierbarer, stigmatisierungsfreier Mental-Health-Screening-Lösungen.

Positive


  • Innovation in AI-powered mental health screening technology targeting a $60B market by 2030

  • Non-invasive, scalable solution accessible through smartphones and connected devices

  • Multiple integration pathways across telehealth, education, and consumer platforms

  • Potential for early detection and improved mental health outcomes

Negative


  • Early-stage technology without proven clinical validation

  • Operating in highly competitive AI healthcare space

  • No mention of regulatory approvals or clinical trials

  • Potential privacy concerns with facial recognition technology












AI-Powered Emotion Scanner Aims to Revolutionize Mental Health Screening Across Telehealth, Education & Consumer Platforms

MESA, ARIZONA / ACCESS Newswire / July 15, 2025 / Medical Care Technologies Inc. (OTC PINK:MDCE), a health-tech innovator pushing the boundaries of AI-powered diagnostics, today announces a major advancement in its digital health portfolio: an AI Facial Micro-Expression Mental Health Scanner designed to detect early emotional and psychological distress using nothing more than a short selfie video.

This next-gen technology merges facial coding with affective computing, decoding subtle micro-expressions that often precede visible symptoms of depression, anxiety, or PTSD. By identifying these emotional biomarkers before patients even recognize the signs themselves, MDCE is laying the groundwork for real-time, scalable, preventive mental health screening.

“This technology has the potential to redefine how mental health is approached globally,” said a company spokesperson. “With integration pathways ranging from telehealth to university counseling centers to wearable platforms, we are targeting a market that is not only underserved, but urgently in need of scalable, stigma-free solutions.”

The global mental health tech market is projected to exceed $60 billion by 2030, and MDCE’s innovation is positioned at the intersection of artificial intelligence, digital therapeutics, and mass accessibility. By enabling frictionless, non-invasive screening via smartphones and connected devices, the company believes this solution could transform both early detection and long-term outcomes for millions worldwide.

This initiative is part of MDCE’s expanding R&D focus, alongside its subsidiaries:

To learn more about the scanner or opportunities for early-stage collaboration, visit www.medicalcaretechnologies.com.


About Medical Care Technologies Inc. (OTC Pink: MDCE)

Medical Care Technologies Inc. is a forward-focused health tech company developing AI-based self-screening tools to empower users through early detection. With growing interest in AI diagnostic platforms, MDCE is developing solutions for wound care, dermatological monitoring, and mental health, targeting large and underserved markets.


Safe Harbor Statement

This press release contains forward-looking statements, including expectations for future product development and market impact. These statements involve risks and uncertainties. Actual results may differ. The company assumes no obligation to update these statements.


Company Info:
Medical Care Technologies Inc (OTC PINK:MDCE)
www.medicalcaretechnologies.com

Investor & Media Contact:
Infinite Auctions / MDCE
info@infiniteauctions.com

SOURCE: Medical Care Technologies Inc.

View the original press release on ACCESS Newswire









FAQ



What is MDCE’s new AI mental health technology?


MDCE has developed an AI Facial Micro-Expression Mental Health Scanner that can detect early signs of emotional and psychological distress by analyzing short selfie videos, identifying subtle micro-expressions that may indicate conditions like depression, anxiety, or PTSD.


How does MDCE’s AI mental health scanner work?


The technology uses facial coding and affective computing to analyze micro-expressions in selfie videos, detecting emotional biomarkers that may indicate mental health conditions before visible symptoms appear.


What is the market potential for MDCE’s mental health technology?


The global mental health tech market is projected to exceed $60 billion by 2030, with MDCE’s technology targeting multiple integration pathways including telehealth, university counseling centers, and wearable platforms.


Where will MDCE’s mental health scanning technology be implemented?


The technology is planned for integration across multiple platforms including telehealth services, university counseling centers, and wearable devices, aiming to provide widespread, accessible mental health screening.


What are MDCE’s subsidiary companies?


MDCE operates two subsidiaries: Infinite Auctions, specializing in investment-grade memorabilia auctions, and Real Game Used, focusing on AI photo-match authentication and sports-tech solutions.








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Catapult Group Announces Director’s Interest Change

Elevate Your Investing Strategy: Catapult Group International ( (AU:CAT) ) just unveiled an update. Catapult Group International Ltd has announced a change in the director’s interest notice, involving Mr. James Ventura Orlando. The change includes the conversion of FY25 Director Fee Sacrifice Rights into fully paid ordinary shares and the acquisition of FY26 Director Fee […]

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Elevate Your Investing Strategy:

Catapult Group International ( (AU:CAT) ) just unveiled an update.

Catapult Group International Ltd has announced a change in the director’s interest notice, involving Mr. James Ventura Orlando. The change includes the conversion of FY25 Director Fee Sacrifice Rights into fully paid ordinary shares and the acquisition of FY26 Director Fee Sacrifice Rights. This adjustment reflects the company’s ongoing commitment to aligning director interests with shareholder value, potentially impacting the company’s governance and stakeholder relations.

The most recent analyst rating on (AU:CAT) stock is a Buy with a A$3.50 price target. To see the full list of analyst forecasts on Catapult Group International stock, see the AU:CAT Stock Forecast page.

More about Catapult Group International

Catapult Group International Ltd operates in the sports technology industry, providing performance analytics and wearable technology solutions primarily for sports teams and athletes. The company focuses on enhancing athletic performance and optimizing team management through data-driven insights.

Average Trading Volume: 1,379,572

Technical Sentiment Signal: Buy

Current Market Cap: A$1.61B

For an in-depth examination of CAT stock, go to TipRanks’ Overview page.

Disclaimer & DisclosureReport an Issue



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OTC PINK:MDCE – Medical Care Technologies Unveils Game-Changing AI Mental Health Breakthrough

PRESS RELEASE Published July 15, 2025 AI-Powered Emotion Scanner Aims to Revolutionize Mental Health Screening Across Telehealth, Education & Consumer Platforms MESA, ARIZONA / ACCESS Newswire / July 15, 2025 / Medical Care Technologies Inc. (OTC PINK:MDCE), a health-tech innovator pushing the boundaries of AI-powered diagnostics, today announces a major advancement in its digital health […]

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PRESS RELEASE

Published July 15, 2025

AI-Powered Emotion Scanner Aims to Revolutionize Mental Health Screening Across Telehealth, Education & Consumer Platforms

MESA, ARIZONA / ACCESS Newswire / July 15, 2025 / Medical Care Technologies Inc. (OTC PINK:MDCE), a health-tech innovator pushing the boundaries of AI-powered diagnostics, today announces a major advancement in its digital health portfolio: an AI Facial Micro-Expression Mental Health Scanner designed to detect early emotional and psychological distress using nothing more than a short selfie video.

This next-gen technology merges facial coding with affective computing, decoding subtle micro-expressions that often precede visible symptoms of depression, anxiety, or PTSD. By identifying these emotional biomarkers before patients even recognize the signs themselves, MDCE is laying the groundwork for real-time, scalable, preventive mental health screening.

“This technology has the potential to redefine how mental health is approached globally,” said a company spokesperson. “With integration pathways ranging from telehealth to university counseling centers to wearable platforms, we are targeting a market that is not only underserved, but urgently in need of scalable, stigma-free solutions.”

The global mental health tech market is projected to exceed $60 billion by 2030, and MDCE’s innovation is positioned at the intersection of artificial intelligence, digital therapeutics, and mass accessibility. By enabling frictionless, non-invasive screening via smartphones and connected devices, the company believes this solution could transform both early detection and long-term outcomes for millions worldwide.

This initiative is part of MDCE’s expanding R&D focus, alongside its subsidiaries:

To learn more about the scanner or opportunities for early-stage collaboration, visit www.medicalcaretechnologies.com.


About Medical Care Technologies Inc. (OTC Pink: MDCE)

Medical Care Technologies Inc. is a forward-focused health tech company developing AI-based self-screening tools to empower users through early detection. With growing interest in AI diagnostic platforms, MDCE is developing solutions for wound care, dermatological monitoring, and mental health, targeting large and underserved markets.


Safe Harbor Statement

This press release contains forward-looking statements, including expectations for future product development and market impact. These statements involve risks and uncertainties. Actual results may differ. The company assumes no obligation to update these statements.


Company Info:
Medical Care Technologies Inc (OTC PINK:MDCE)
www.medicalcaretechnologies.com

Investor & Media Contact:
Infinite Auctions / MDCE
info@infiniteauctions.com

SOURCE: Medical Care Technologies Inc.

View the original press release on ACCESS Newswire

ACCESS Newswire

ACCESS Newswire is a newswire service that provides regional, national, and global news to thousands of clients worldwide. Its innovative technology paired with its expansive network of journalists and media outlets helps companies, both public and private, break through the noise of the market to share their stories and connect with their audiences.



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Is New Oriental Education & Technology Group (EDU) Stock Undervalued Right Now?

While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies. Looking at the history of these trends, […]

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While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.

Looking at the history of these trends, perhaps none is more beloved than value investing. This strategy simply looks to identify companies that are being undervalued by the broader market. Value investors rely on traditional forms of analysis on key valuation metrics to find stocks that they believe are undervalued, leaving room for profits.

Zacks has developed the innovative Style Scores system to highlight stocks with specific traits. For example, value investors will be interested in stocks with great grades in the “Value” category. When paired with a high Zacks Rank, “A” grades in the Value category are among the strongest value stocks on the market today.

New Oriental Education & Technology Group (EDU) is a stock many investors are watching right now. EDU is currently sporting a Zacks Rank #2 (Buy), as well as an A grade for Value. The stock holds a P/E ratio of 14.77, while its industry has an average P/E of 15.43. EDU’s Forward P/E has been as high as 21.43 and as low as 11.51, with a median of 15.01, all within the past year.

Investors should also recognize that EDU has a P/B ratio of 2.23. The P/B is a method of comparing a stock’s market value to its book value, which is defined as total assets minus total liabilities. This stock’s P/B looks attractive against its industry’s average P/B of 3.47. Over the past 12 months, EDU’s P/B has been as high as 3.34 and as low as 1.76, with a median of 2.35.

Finally, our model also underscores that EDU has a P/CF ratio of 17.07. This figure highlights a company’s operating cash flow and can be used to find firms that are undervalued when considering their impressive cash outlook. EDU’s P/CF compares to its industry’s average P/CF of 45.45. Within the past 12 months, EDU’s P/CF has been as high as 32.03 and as low as 13.44, with a median of 19.29.

These are just a handful of the figures considered in New Oriental Education & Technology Group’s great Value grade. Still, they help show that the stock is likely being undervalued at the moment. Add this to the strength of its earnings outlook, and we can clearly see that EDU is an impressive value stock right now.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report



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Programmatic Fuels Brand Investment in Women’s Sports, Says WBD’s Huda Kazi – Beet.TV

Programmatic advertising is quietly transforming the landscape of women’s sports, and Warner Bros. Discovery’s vice president of ad technology and operations, Huda Kazi, says it’s just the beginning. Speaking Beet.TV Editorial Director Lisa Granatstein at the FreeWheel Programmatic Summit in New York, Kazi said programmatic isn’t simply a tool for monetization. It’s a matchmaking engine, […]

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Programmatic advertising is quietly transforming the landscape of women’s sports, and Warner Bros. Discovery’s vice president of ad technology and operations, Huda Kazi, says it’s just the beginning.

Speaking Beet.TV Editorial Director Lisa Granatstein at the FreeWheel Programmatic Summit in New York, Kazi said programmatic isn’t simply a tool for monetization. It’s a matchmaking engine, helping brands connect with passionate, engaged audiences in real time.

“Women’s sports aren’t background noise,” Kazi said. “People are tuned in, emotionally invested, especially in those peak moments when every second counts.”

That emotional engagement makes women’s sports a powerful environment for advertisers, especially when campaigns are informed by data and activated through automation. Kazi said Warner Bros. Discovery is “programmatic forward,” with a deep focus on preparation: ensuring supply partners, platforms and buyers all know when high-value inventory, such as a buzzy live match, is available.

Not just sports for smart targeting

For Kazi, the power of programmatic lies in its ability to surface new audiences and unlock insights.

“Sometimes the audience you think is watching isn’t who’s actually there,” she said. That’s where first-party data from platforms like HBO Max plays a critical role, helping WBD deliver better matches between brands and viewers, while maintaining privacy compliance.

And authenticity matters. Female athletes, Kazi said, bring a credibility to brand partnerships that resonates with consumers.

“When a female athlete endorses a product, viewers believe it’s one she actually uses,” she said. That authenticity is becoming increasingly attractive to brands looking to build long-term loyalty.

From experimentation to commitment

Kazi highlighted how programmatic buys often serve as a gateway to deeper advertiser investment.

“We’ve had clients start with us programmatically and return the next year with guaranteed commitments,” she said, adding that successful campaigns create a virtuous cycle. It’s good for brands, good for viewers and good for women’s sports.

While she dismissed the idea that women’s sports face unique challenges in programmatic, she acknowledged the complexities of managing demand surges during high-stakes moments. The company mitigates that by working closely with ad partners on pacing, frequency capping and campaign design to ensure quality experiences for viewers.

Democratizing opportunity

Ultimately, Kazi said, programmatic advertising has helped level the playing field.

“It democratizes access,” she said. “You come in looking for an audience. You find it in women’s sports. You track performance. And next time, you buy bigger.”

With data, automation and strategic commitment, Kazi sees programmatic as a growth engine not only for Warner Bros. Discovery, but also for equity and expansion across the sports media ecosystem.

Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying

You’re watching Beet.TV coverage from Programmatic Activation Summit 2025, presented by FreeWheel. For more videos from this series, please visit this page .



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