College Sports
Michigan Running Back’s Groundbreaking NIL Deal Redefines College Football
When Justice Haynes traded crimson for maize and blue, Michigan fans expected game-changing runs. What they didn’t expect? A business move just as explosive. Haynes, the former Alabama running back and one of the top transfers of 2025, has inked a unique NIL deal with Loom Juices, not just as a brand ambassador, but as […]
When Justice Haynes traded crimson for maize and blue, Michigan fans expected game-changing runs. What they didn’t expect? A business move just as explosive.
Haynes, the former Alabama running back and one of the top transfers of 2025, has inked a unique NIL deal with Loom Juices, not just as a brand ambassador, but as an equity stakeholder. That’s right: the Wolverines’ rising star now owns part of the brand.
“This partnership exemplifies how athletes can leverage their platforms for meaningful, long-term brand engagements,” said Haynes’ agent, Dan Everett.
In a landscape flooded with apparel deals and one-off endorsements, Haynes’ agreement stands out. According to On3’s Pete Nakos, the deal positions the 5-foot-11, 205-pound back not only as a face of Loom’s health-focused mission, but as a strategic partner. For Loom, which targets a younger, wellness-conscious demographic, Haynes is the ideal match.