NIL
Michigan State athletics looks to help student
Michigan State Athletics has seen benefits in its sports programs over the last few years, through its Spartan Nation NIL fund. MSU’s athletic teams and athletes have grown as a result of name, image, and likeness (NIL) and the continuing impact it’s having on college athletics. Darien Harris, MSU’s Assistant AD/Business Development and NIL Strategy, […]

Michigan State Athletics has seen benefits in its sports programs over the last few years, through its Spartan Nation NIL fund. MSU’s athletic teams and athletes have grown as a result of name, image, and likeness (NIL) and the continuing impact it’s having on college athletics.
Darien Harris, MSU’s Assistant AD/Business Development and NIL Strategy, says that the athletic department has done a great job at adapting to the constant changes in college sports.
“We’ve done a great job of that over the past few years with some transformational players that have entered our program that have come from the transfer portal or have decided to attend our school,” Harris said
Michigan State has benefited through their team store as of recently. In March, the MSU NIL team store was ranked in the top four in selling schools.
Athletes from several programs at MSU have also benefited from the team store. Former Michigan State guard Jase Richardson’s jersey was the top earning male athlete in March.

Photo Courtesy: @SpartyNIL on “X”
Smaller sports athletes have also benefited from the NIL team store including MSU softball’s Madison Taylor and Track and Field runner Abigail Wiegers. Six members of the MSU gymnastics team also have their own apparel, including t-shirts and jerseys, at the team store. Merch at the store generally is worth as low as $39.99 to as high as $119.99.
Keith Miller is the Vice President of Influxer, a company that helps collegiate athletes navigate NIL. Influxer was established three years ago, starting with a partnership with Texas-Corpus Christi and is now currently partnered through 510 schools across Division I to III. The company has also partnered with just shy of 50,000 student athletes.
Influxer is currently working with six Big Ten schools and while they aren’t partnered with Michigan State, they’re currently in talks of working with them in the future.
Miller believes that Michigan State is a brand name and gets why schools feel like them are falling behind when competing with other schools. He doesn’t believe that MSU is in a bad situation and hopes that Influxer can help the school strengthen their NIL approach.
“They’ve got a great NIL director, a great admin staff, they’ve got a great name. They’re in a position to do a lot of very cool stuff, hopefully we’re a part of that story, we hope to add to the experience of the student athletes there and do some good work there,” Miller said.

Photo Courtesy: @msu.nil.store on Instagram
MSU hired Jon Dykema as its new executive senior associate athletic director/student-athlete management and assistant general counsel on Feb. 19. Dykema served as the director of football compliance and lead football counsel for the Detroit Lions for 14 years. He also worked under MSU coach Tom Izzo as a student manager.
He also experienced working at other college athletic programs including spending four years at Utah and a semester at Akron. Harris is confident that the addition of Dykema can further strengthen MSU’s NIL approach.
“He’s been great to work with, he’s been bringing a level of expertise from a pro side, that’s been advantageous to us going forward, especially in this day and age with the way things are going. We’re excited to see what he’s going to add to our department,” Harris said.
Along with NIL changing the impact of collegiate athletics, the transfer portal has also had a drastic effect on college athletes and has had its negative impacts.
Over 2,000 college football and basketball players have entered the transfer portal after the conclusion of the 2024-25 season.
Roster spots have become unavailable, as not every football and basketball athlete gets the opportunity to commit to a school that can help them succeed both athletically and academically.
Harris said that this has become a major problem with NIL and that MSU is doing what it takes to make sure their athletes are supported, whether they decide to stay or transfer out.

Photo Courtesy: @msu.nil.store on Instagram
“There are going to be some athletes that don’t land somewhere, and that’s a scary thought process, to where you were at a school and all set, and you decide to make a switch, and you get lost in the abyss of the portal. The only way that we can best support them is to say we’re there for them and we’re always going to be willing to help pretty much no matter what, and to me that’s the job,” Harris said.
Collegiate football and basketball are the two sports that have benefited the most from NIL and the transfer portal. Harris believes that while it is important for these two sports to receive the benefits, MSU has made sure that every sport on campus is represented and benefiting from NIL.
“The way that we approach it here is that everybody has the opportunity to participate in NIL. It doesn’t mean the money is going to be the same for every athlete; the way we look at it is not focusing on which sports generate the most revenue,” Harris said.
Despite MSU adapting to the impacts of NIL and the transfer portal, many critics and fans argue that the athletic department isn’t doing enough to evolve like other Big Ten universities and is falling behind.
This has caused concern among the Spartan faithful, who worry that MSU won’t be able to compete on the playing field in high-revenue sports like football and basketball in the future.

Photo Courtesy: @msu.nil.store on Instagram
Harris believes that despite the criticism, MSU is doing what it takes to compete at the highest level with NIL both on and off the playing field.
“I think we’ve shown with our play that we can compete in this new landscape, and we’ve showcased that. I think folks get caught up in glitz and glamour, and that doesn’t always determine what you have from a resources standpoint,” Harris said.
Miller says he gets why some Michigan State fans feel like the school is being left behind when it comes to NIL, the transfer portal, and the continuing changes in college athletics.
“If I were to give some encouraging words to the Michigan State fan base if they’re not alone, this is happening across the country. The smaller tier Division I schools feel like they’re getting poached by the bigger schools,” Miller said.
NIL
Texas A&M QB Marcel Reed signs NIL deal with ENG Aviation Group
College Football and NIL now go hand in hand from here on out, and until further notice, it’s fair to expect highly random yet interesting deals to be made with some of the more high profile players within the Power 5 conferences, especially the SEC. While Texas QB Arch Manning’s lucrative deals with with Panini America, EA […]

College Football and NIL now go hand in hand from here on out, and until further notice, it’s fair to expect highly random yet interesting deals to be made with some of the more high profile players within the Power 5 conferences, especially the SEC.
While Texas QB Arch Manning’s lucrative deals with with Panini America, EA Sports, Red Bull, Uber, and Vuori are unsurprsing given his skillset and namesake, Texas A&M’s starting QB has just signed on the the more intriguing deals of the summer.
Earlier this week, there were rumblings regarding Marcel Reed signing an NIL deal with private jet company, which were confirmed on Thursday, as the Tennessee native is now a partner with ENG Aviation Group, joining Miami quarterback Carson Beck as the other active college signal caller to sign a private jet deal.
For those who are unaware of how private jet services are utilized outside luxury travel for high net worth individuals, ENG Aviation Group has a different and honorable mission, which Boardroom described in detail to provide an in-depth look of Reed’s NIL deal.
Texas A&M QB and rising star, Marcel Reed, just became the fourth college athlete to land a private jet NIL deal—but this one’s different. In a first for both sides, Reed has partnered with ENG Aviation Group not just for flights, but for a mission with real impact: raising awareness for organ donation.
ENG runs a premium charter jet service, but when those jets aren’t in the air with private clients, they’re flying something far more important: life-saving organ transplants. Every empty seat, every available flight path is a chance to deliver hope to someone in need. Now, Reed is helping spotlight that work on a national stage.
As part of the deal, Reed will use his platform to share stories, stats, and ways fans can register to become organ donors. This summer, he’ll also visit a Houston hospital to meet with organ donors, recipients, and medical teams—turning a high-flying NIL deal into something grounded in purpose.
ENG offers a potential life-saving service, and Marcel Reed, who has been consistently praised as a locker room leader, is showing said leadership off the field and bringing an important issue to the forefront. If this is the future of NIL, I can safely say that everyone will be on board.
Contact/Follow us @AggiesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Texas A&M news, notes and opinions. Follow Cameron on X: @CameronOhnysty.
NIL
Darrion Williams commits to Will Wade, NC State basketball as transfer
AI-assisted summaryWilliams averaged 15.1 points, 5.5 rebounds, and 3.6 assists last season for a Texas Tech team that made the Elite Eight.Williams withdrew from the NBA Draft to maintain college eligibility.Will Wade continues to make waves ahead of his debut as the head coach of N.C. State basketball. Darrion Williams, one of the top players […]

AI-assisted summaryWilliams averaged 15.1 points, 5.5 rebounds, and 3.6 assists last season for a Texas Tech team that made the Elite Eight.Williams withdrew from the NBA Draft to maintain college eligibility.Will Wade continues to make waves ahead of his debut as the head coach of N.C. State basketball.
Darrion Williams, one of the top players in the transfer portal, has committed to join Wade’s Wolfpack in the 2025-26 season. The 6-foot-8 forward averaged 15.1 points, 5.5 rebounds and 3.6 assists per game last season for Texas Tech, which advanced to the Elite Eight.
“See you soon,” Williams wrote in a social media post on May 22, tagging the N.C. State men’s basketball X account.
Since Wade was hired to lead the Wolfpack in late March, N.C. State has added seven players via the portal to join three incoming freshmen and sophomore returner Paul McNeil. Williams is the latest to join a group that will be tasked with helping N.C. State rebound from a 12-19 record.
Here’s a breakdown of what Williams can provide for the Pack in the 2025-26 season.
Darrion Williams stats, scouting report for NC State basketball
A junior from California who started his career at Nevada before two seasons at Texas Tech, Williams was one of the top players for the Red Raiders in a variety of ways. He scored 20 or more points in three of Texas Tech’s four NCAA Tournament games, including 23 points, five rebounds and three steals in an Elite Eight loss to eventual national champion Florida.
Williams, who was also reportedly considering Kansas and Ohio State, went through the NBA Draft Combine before withdrawing his name to maintain his college eligibility. He was among the top shooters in a 3-point drill at the combine after making 34% of his 3s with the Red Raiders last season. He had 15 games with multiple 3-pointers as a junior.
Darrion Williams makes NC State contender in ACC, NCAA Tournament
Prior to Williams’ commitment, Wade’s work in the portal already was arguably good enough to make N.C. State an NCAA Tournament team. With Williams joining the Wolfpack, N.C. State will be expected to compete atop the ACC before making a run in March Madness. Michigan State’s Tre Holloman, McNeese State’s Quadir Copeland and Houston’s Terrance Arceneaux are among the players being tasked with helping the Pack forget about a losing record last season.
Williams, one of the most well-rounded players in the portal, will arrive in Raleigh as an All-Big 12 selection capable of becoming the alpha for Wade’s Wolfpack. He hit the game-tying and game-winning shots in Texas Tech’s Sweet 16 win against Arkansas. It wouldn’t be a surprise to see him have similar moments in a turnaround season for N.C. State, which levels up with Williams joining the program.
Rodd Baxley covers Duke, North Carolina and N.C. State for The Fayetteville Observer as part of the USA TODAY Network. Follow his ACC coverage on X/Twitter or Bluesky: @RoddBaxley. Got questions regarding those teams? Send them torbaxley@fayobserver.com.
NIL
Mark Pope reveals John Calipari called Kentucky ‘the best program in all of college basketball’
Mark Pope wants the best for Kentucky men’s basketball and, evidently, he isn’t the only one. In a conversation with Kentucky Sports Radio’s Matt Jones, Pope said that all former members of the storied program want to see it succeed, including prior head coach John Calipari. “We have the greatest fanbase in all of college […]

Mark Pope wants the best for Kentucky men’s basketball and, evidently, he isn’t the only one. In a conversation with Kentucky Sports Radio’s Matt Jones, Pope said that all former members of the storied program want to see it succeed, including prior head coach John Calipari.
“We have the greatest fanbase in all of college basketball. There is no one at any other fanbase that would argue that. Nobody can argue that,” Pope said. “So that fanbase deserves the best of everything. You go down the list, and we’re trying to be the best at everything, and that’s what Kentucky’s supposed to be.
“I was just with Karl-Anthony Towns yesterday in New York, and that’s what he expects out of this joint… That’s what all our former players, former coaches [expect]. You know what, that’s what Cal expects! Cal is at Arkansas and he’s like, ‘Don’t you ruin my program, man. That’s the best program in all of college basketball.’”
Calipari’s exit from Kentucky was tumultuous to say the least. The legendary head coach spent 15 seasons with the program and brought the Wildcats back to national prominence after they had a downslide in the late 2000s.
Calipari’s success at Kentucky peaked in 2012 when he won the national championship, but the coach remained in Big Blue Nation’s good graces for many years afterward, taking the team to a Final Four in 2015. Alas, starting in the COVID era, some Kentucky fans began to question if Calipari was the best man for the job.
After Kentucky went four seasons with only one win in the NCAA Tournament, countless ‘Cats fans were calling for Calipari’s job in the spring of 2024. Nonetheless, Kentucky athletic director Mitch Barnhart ultimately backed Calipari and announced that he would be returning next season as UK’s head coach.
Just days later, the news broke that Calipari was heading to Arkansas. The unexpected move left Kentucky fans in limbo, wondering whether they should be thankful for all Calipari gave to the program or resent him for leaving UK after publicly stating he was running it back.
In his debut season at Arkansas, Calipari kept it classy when asked about his relationship with Kentucky, always emphasizing that he holds no ill will toward the program. Apparently, Calipari not only isn’t harboring negative feelings for Kentucky, but still fervently wants the program to thrive.
Of course, that feeling doesn’t apply when his Razorbacks square off against Mark Pope and Co. Calipari and Arkansas marched into Rupp Arena last season and silenced Kentucky fans, running away with an 89-79 victory.
NIL
College Football Playoff shifts to straight seeding model starting next season
The new format was widely expected after last season’s jumbled bracket gave byes to the teams ranked ninth and 12th by the playoff selection committee. NEW YORK — The College Football Playoff will go to a more straightforward way of filling the bracket next season, placing teams strictly on where they are ranked instead of […]

The new format was widely expected after last season’s jumbled bracket gave byes to the teams ranked ninth and 12th by the playoff selection committee.
NEW YORK — The College Football Playoff will go to a more straightforward way of filling the bracket next season, placing teams strictly on where they are ranked instead of moving pieces around to reward conference champions.
Ten conference commissioners and Notre Dame’s athletic director came to the unanimous agreement they needed Thursday to shift the model that drew complaints last season.
The new format was widely expected after last season’s jumbled bracket gave byes to Big 12 champion Arizona State and Mountain West champion Boise State, even though those teams were ranked ninth and 12th by the playoff selection committee.
That system made the rankings and the seedings in the tournament two different things and resulted in some matchups — for instance, the quarterfinal between top-ranked Oregon and eventual national champion Ohio State — that came earlier than they otherwise might have.
“After evaluating the first year of the 12-team Playoff, the CFP Management Committee felt it was in the best interest of the game to make this adjustment,” said Rich Clark, executive director of the CFP.
The five highest-ranked champions will still be guaranteed spots in the playoff, meaning it’s possible there could be a repeat of last season, when CFP No. 16 Clemson was seeded 12th in the bracket after winning the Atlantic Coast Conference.
Southeastern Conference commissioner Greg Sankey was among those who pushed for the change in the second year of the agreement, though he remained cautious about it being approved because of the unanimous vote needed.
Smaller conferences had a chance to use the seeding issue as leverage for the next set of negotiations, which will come after this season and could include an expansion to 14 teams and more guaranteed bids for certain leagues. The SEC and Big Ten will have the biggest say in those decisions.
As it stands, this will be the third different playoff system for college football in the span of three years. For the 10 years leading into last season’s inaugural 12-team playoff, the CFP was a four-team affair.
The news was first reported by ESPN, which last year signed a six-year, $7.8 billion deal to televise the expanded playoff.
Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
NIL
Big Ten, SEC and … Ted Cruz: How Donald Trump’s college sports commission plan was abruptly halted
Days after gaining traction, President Donald Trump has paused the formation of a presidential commission on college athletics. The White House’s decision was made Wednesday morning after conversations with lawmakers, including U.S. Sen. Ted Cruz (R-Texas), who suggested the commission’s work be sidelined as they seek co-sponsorship on Cruz’s long-developing bill to regulate college athletics, […]

Days after gaining traction, President Donald Trump has paused the formation of a presidential commission on college athletics.
The White House’s decision was made Wednesday morning after conversations with lawmakers, including U.S. Sen. Ted Cruz (R-Texas), who suggested the commission’s work be sidelined as they seek co-sponsorship on Cruz’s long-developing bill to regulate college athletics, sources told CBS Sports. The presidential commission could return within the next 90 days, though no promises from the White House have been made, sources said.
Confidence that the commission focused on regulating college sports would gain bipartisan support was waning, and the Big Ten and SEC, the two most powerful conferences in college athletics, opposed commission leader Cody Campbell’s notions behind the scenes, according to multiple sources familiar with the situation. One high-ranking official told CBS Sports this week their nightmare was seeing Campbell arm-in-arm with Trump and completely reversing the years of work that have gone into supporting a new era of college sports that is expected to soon allow universities to pay their athletes directly. The White House was also convinced to sideline the commission because of the full docket Trump faces: trade disputes, the Russia-Ukraine war and the economy.
White House halts Donald Trump’s plan for college sports commission amid ongoing legislation talks, per report
Carter Bahns

The presidential commission also faced opposition on the ground, sources told CBS Sports. Campbell’s public push to pool conferences’ media rights to help smaller leagues facing financial trouble was of great concern to the Big Ten and SEC, the two richest conferences in the country. Sources within those conferences believed Campbell’s primary goal was to prop up Texas Tech, his alma mater, the Big 12 and smaller Group of Five schools at the expense of what the Big Ten and SEC are trying to accomplish. The two richest and most powerful conferences had zero desire to see any of their hard-earned money be redirected to the New Mexicos and UTEPs of the world just because it might benefit the system.
Campbell criticized the two conferences’ stranglehold on amateur athletics and their efforts in Washington, D.C., seeking legal protections that would mostly favor them and lead to smaller conferences crumbling under financial burden. The power conferences and the NCAA have spent millions on lobbying efforts in Capitol Hill over the last four years.
“The NCAA is broken, but handing the keys to a few fat cats is worse,” Campbell wrote in March. “America thrives on competition, not cozy cartels blessed by D.C.”
The seed for Trump’s presidential commission was planted May 1 when Trump visited the University of Alabama to speak at a commencement ceremony. It’s there he met with former Alabama coach Nick Saban, and the two discussed college athletics and the unwieldy world of NIL. Campbell, the chairman of Texas Tech’s board of regents, was put in charge of the commission and actively sought input from college leaders and was recently recruiting members to serve, including Saban. The legendary former Crimson Tide coach spoke several times with Campbell, and the two met in person to discuss a leadership role, sources said.
Sen. Tommy Tuberville (R-Alabama), who accompanied Trump on his visit to Alabama, recently expressed doubt to CBS Sports that a federal legislative solution would emerge, instead putting his hopes in what Campbell and Saban could accomplish together with a commission.
“I think Nick and Cody can get something done along with President Trump’s power,” Tuberville told CBS Sports last week. “You’re not going to get six votes in the Senate, so [Trump is] going to have to say, ‘Look, this is what we’re going to do.'”
Campbell, a former Texas Tech football player who’s earned his wealth in the energy industry, has been heavily involved in the NIL space since 2022, when he founded The Matador Club, Tech’s NIL collective. He also has ties to Trump and Cruz, who he has financially supported via donations and fundraising events.
Meanwhile, Saban publicly questioned whether a commission was needed at the behest of those who didn’t want to see the commission gain traction, according to sources. Multiple Power Four sources told CBS Sports this week that Saban publicly distancing himself from the commission was helpful in slowing any progress.
“I know there’s been a lot of stuff out there about some commission or whatever. I don’t think we need a commission,” Saban said, according to Bama247. “I’ve said that before. I think we need — we know what the issues are, we just have to have people who are willing to move those and solve those and create some solutions for some of those issues. I’m all for being a consultant to anybody who would think that my experience would be beneficial to helping create some of those solutions.”
NCAA president Charlie Baker and ACC commissioner Jim Phillips voiced support for the commission last week.
“The fact that there’s an interest on the executive side on this, I think it speaks to the fact that everybody is paying a lot of attention right now to what’s going on in college sports,” Baker said. “I’m up for anything that can help us get somewhere.”
Inside Donald Trump’s push to fix college sports: How it began and what we know going forward
John Talty

The varying opinions among the conferences reflect the battle lines that have formed between the richest conferences — Big Ten and SEC — and those fighting to remain financially competitive — ACC and Big 12. One side had expressed hope for the commission, while the other was wary of motivations.
The NCAA and its major conferences have been seeking antitrust legal protection from the government for the last four years since NIL payments were legalized across the NCAA. Officials want universal laws to govern NIL after more than 30 states have adopted laws with varying regulations. Administrators also want to codify language in the expected settlement of the landmark House v. NCAA antitrust case, allowing schools to pay players millions of dollars at their discretion for the first time in history, starting July 1.
With the presidential commission on the back burner, the conferences’ efforts again turn to Cruz and his colleagues as they attempt to move forward with a bipartisan bill. Lawmakers have previously proposed more than a dozen bills over the last several years, but none have advanced to Congress after stalling in committees. Within the Big Ten and SEC, Cruz has been viewed as the best hope to get a federal solution that delivers what they most desire.
Cruz said in January he hoped to pass a law to regulate the college athletics market in the current legislative session. Democratic senators Richard Blumenthal, Cory Booker and Jerry Moran are working on a bipartisan compromise with Cruz, ESPN reported in January. In March, Saban appeared alongside Cruz for a roundtable discussion on NIL at the Capitol.
A request to Sen. Cruz’s office for comment on his role in the pausing of the commission was not immediately returned.
NIL
Akem’s Analysis – ranking Big Sky 2025 football strengths of schedule – Skyline Sports
In this week’s Akem’s Analysis, Samuel Akem talks about all the teams in the Big Sky Conference and strength of schedule. He looks deeply into the previous top-5 teams from the conference last year (UC Davis, Idaho, Montana State, Montana, & NAU), or in other words, all the playoff teams. Also, analysis about Deloitte and […]

In this week’s Akem’s Analysis, Samuel Akem talks about all the teams in the Big Sky Conference and strength of schedule. He looks deeply into the previous top-5 teams from the conference last year (UC Davis, Idaho, Montana State, Montana, & NAU), or in other words, all the playoff teams. Also, analysis about Deloitte and the newly formed “NIL Clearinghouse”, which will serve as the new governing arm for NIL in college football.
0:00 – Intro
3:55 – Toughest Strength of Schedules In The Big Sky
29:00 – NIL, Clearing House, Deloitte, Collectives
52:21 – 16-Team CFP Playoff Proposal
1:01:10 – Final Thoughts
1:02:37 – End
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