College Sports

Michigan’s Elite RB Turns Heads by Making Major NIL Move

Michigan’s Elite RB Turns Heads by Making Major NIL Move originally appeared on Athlon Sports. The college football transfer portal saw over 4,000 entries between the winter and spring portal windows, allowing a plethora of teams to make significant additions. Advertisement Although there were plenty of talented players in the portal, one of the hottest […]

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Michigan’s Elite RB Turns Heads by Making Major NIL Move originally appeared on Athlon Sports.

The college football transfer portal saw over 4,000 entries between the winter and spring portal windows, allowing a plethora of teams to make significant additions.

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Although there were plenty of talented players in the portal, one of the hottest commodities was Alabama transfer running back Justice Haynes. The former five-star recruit spent two seasons in Tuscaloosa before deciding to transfer, with 247Sports ranking him as the No. 1 running back in the portal.

He ended up transferring to the program that handed Alabama its final loss of the season in the Michigan Wolverines, and will look to become the program’s featured back as it hopes to return to title contention.

While fans are already excited about his play on the field as he rushed for 51 yards on six carries in the team’s spring game, according to On3, they are also just as enthused about his ventures off of it. As shared to X on Monday, Haynes inked an NIL deal with Loom Juice, which will see him have an ownership stake in.

“Go blue! Loom juice will be stocked shortly,” wrote one fan.

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“NIL! Go Blue,” exclaimed another.

“Remember when this was the vision for NIL instead of who has the biggest donor base,” suggested a third.

“Equity ownership stake. The 〽️ichigan difference,” commented a fourth.

“Actual NIL! Very refreshing to see,” said another.

“OWNERSHIP over ENDORSEMENT,” added another.

Team Blue running back Justice Haynes (22).Junfu Han / USA TODAY NETWORK via Imagn Images

Team Blue running back Justice Haynes (22).Junfu Han / USA TODAY NETWORK via Imagn Images

According to the company’s site, Loom Juice is a “juice water” with no added sugars. They were named one of the best new brands in 2024 by BevNet.

As for Haynes, On3 currently has his NIL Valuation at $684,000, with this being his first recorded NIL deal since transferring to Michigan. The Wolverines will open the 2025 season against the New Mexico Wolfpack on Aug. 30.

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Related: Rule of Legendary NFL Coach May Prevent Arch Manning From Entering 2026 NFL Draft

This story was originally reported by Athlon Sports on Jun 2, 2025, where it first appeared.



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