Mielle and A&T Announce Multi-Year Partnership to Invest in the Next Generation of Track and Field Athletes

Track & Field | 5/14/2025 1:00:00 PM

GREENSBORO, NC — North Carolina Agricultural & Technical State University’s Department of Intercollegiate Athletics has announced a multi-year partnership with Mielle, supported by a $200,000 investment in the university’s nationally acclaimed track and field programs. Mielle proudly serves as the official textured hair brand of the North Carolina A&T track and field program.

In just a decade, Mielle has emerged as one of the fastest-growing textured hair care brands, known for delivering high-quality, affordable products designed specifically for textured hair. At the core of its success is a commitment to giving back by investing in communities that helped build the brand, providing critical resources through mutually beneficial partnerships, and helping the next generation of leaders thrive without barriers.

This new partnership reflects Mielle’s mission to support Historically Black Colleges and Universities (HBCUs) by empowering student athletes to dream bigger and do what they love with confidence on and off the track.

Mielle’s $200,000 investment will go directly to the track and field teams to support their greatest needs from training and equipment to travel. Mielle will also provide annual product donations for athletes and coaches, along with hair health education to encourage holistic wellness and confidence. The goal: to close funding gaps, amplify visibility, and support success on every level.

North Carolina A&T’s track and field program is a powerhouse in collegiate athletics. The Aggies boast four indoor and four outdoor event national championships. Standout moments include Kayla White being named the 2019 NCAA Women’s Indoor Track Athlete of the Year and the men’s indoor team earning the No. 1 national ranking in 2022. The men’s outdoor team is currently ranked in the top 50 in the nation and recently captured the university’s first-ever Coastal Athletic Association (CAA) championship, with Allen Johnson named CAA Men’s Indoor Track & Field Coach of the Year.

“As a proud HBCU alum, it means a great deal to support a program with such a rich legacy of excellence,” said Omar Goff, President, Mielle. “At Mielle, we believe in the power of investing in our communities, and this partnership with NC A&T is about more than dollars, it’s about championing the brilliance of Black student athletes and giving them the tools to win in every area of life.”

Together, Mielle and North Carolina A&T are building more than champions – they are shaping confident, purpose-filled leaders of tomorrow.

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ABOUT MIELLE:

Founded in 2014 by CEO Monique Rodriguez, Mielle is the fastest growing Black-founded and women-led global beauty brand. With a heavy emphasis on incorporating healthier ingredients and a “root to results” approach, Mielle’s collection of beauty products is designed for all hair types. Today, Mielle is a global and viral sensation, with orders in over 90 countries around the world. Their products can be found in more than 100,000 stores across the U.S. in retailers such as CVS, HEB, Rite Aid, Sally Beauty, Target, Ulta Beauty, Walgreens, and Walmart.

 

ABOUT NC A&T:

Consistent with the mission statement of the University to provide an intellectual environment where students develop a sense of identification, belonging, responsibility, and achievement that prepares them for leadership and service in regional, national and global communities, the department of athletics provides a comprehensive program of intercollegiate competition as an integral part of the total educational experience for all students.

Embracing the principles of competitive excellence, sportsmanship, diversity, ethical conduct, and amateurism while facilitating the academic objectives of the student-athletes, the department complies with all conference and association rules and regulations and ensures equal opportunity and access for all students and staff who desire to associate with intercollegiate athletics without regard for race, color, national origin, gender, age, disability, or religion.