Miller Moss NIL

In the ever-changing environment of college football, quarterbacks frequently end up not only directing their teams on the field. However, some of them garner plenty of attention, particularly in the area of Name, Image, and Likeness (NIL) contracts. Miller Moss, the former member of the USC Trojans, is one of them.

Now, the projected starting quarterback for the Louisville Cardinals is a perfect example. With an expanding portfolio of endorsements and increasing brand visibility, Moss’ NIL business has been a subject of significant interest. So, how much is his NIL deal worth?

How Much Is Miller Moss’ NIL Worth?

Moss has successfully used his athletic ability and personal image to sign a string of high-paying NIL deals. On3’s NIL Valuation has, as of Sept. 2024, put Moss’ NIL valuation at a staggering $1.2 million. This had him ranked 16th in the college football player category and 22nd in the On3 NIL 100 overall rankings.

One of Moss’ more popular endeavors is the release of his “Miller Time” clothing line in partnership with Campus Ink’s NIL Store. The line includes T-shirts and sweatshirts that read the popular catchphrase, a reference to the well-known Miller Lite slogan.

The nickname came into fashion after Moss’ record-breaking performance during the Holiday Bowl, in which he threw six touchdowns for 372 yards, helping his team secure a big win against Louisville.

Apart from his clothing line, Moss has formed alliances with a number of high-end brands. In September 2024, he partnered with audio brand JLab, which is one of the best-known audio brands, as part of their college football NIL deal.

Earlier in the year, in March 2024, Moss made a deal with EA Sports, aligning himself with the legendary video game franchise. Additionally, in February of 2024, he partnered with Fragrance.com, adding to his roster of endorsements within the lifestyle and personal care market.

Moss’ participation in Hollister’s Collegiate Graphics Shop campaign further solidifies his marketability. Alongside a lineup of celebrity student-athletes, Moss modeled retro designs featuring his university, which helped power one of the biggest single-day social media activations in NIL history.

Miller Moss’ Net Worth

Although precise numbers on Moss’ net worth are not publicly disclosed, his high NIL valuation and multifaceted endorsement contracts imply a considerable financial position. Aside from the disclosed valuations, Moss’ carefully curated partnerships in multiple sectors reflect an acute sense of brand compatibility and marketability.

His social media presence, with over 33,000 followers, further adds to his worth as a potential sponsor and partner.

Moss’ path in college football is a testament to the changing dynamics of athlete endorsements in the NIL era. His capacity to secure and sustain relationships with top brands from various industries is a testament to his diversified appeal and business sense.

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With his switch to starting quarterback for the Louisville Cardinals, his on-field performance is expected to have an even further impact on his marketability and earning potential. Where both athletic prowess and marketing savvy meet, Moss is a key player in the world of college sports.

In the larger picture, Moss’ experiences reflect all the opportunities and challenges that exist in the NIL landscape, giving insight into how modern athletes navigate and capitalize on their personal brands.

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