In the ever-changing environment of college football, quarterbacks frequently end up not only directing their teams on the field. However, some of them garner plenty of attention, particularly in the area of Name, Image, and Likeness (NIL) contracts. Miller Moss, the former member of the USC Trojans, is one of them. Now, the projected starting […]
In the ever-changing environment of college football, quarterbacks frequently end up not only directing their teams on the field. However, some of them garner plenty of attention, particularly in the area of Name, Image, and Likeness (NIL) contracts. Miller Moss, the former member of the USC Trojans, is one of them.
Now, the projected starting quarterback for the Louisville Cardinals is a perfect example. With an expanding portfolio of endorsements and increasing brand visibility, Moss’ NIL business has been a subject of significant interest. So, how much is his NIL deal worth?
With College Sports Network’s Transfer Portal Tracker, you can stay ahead of the chaos. Follow every entrant, commitment, and decommitment as they happen.
How Much Is Miller Moss’ NIL Worth?
Moss has successfully used his athletic ability and personal image to sign a string of high-paying NIL deals. On3’s NIL Valuation has, as of Sept. 2024, put Moss’ NIL valuation at a staggering $1.2 million. This had him ranked 16th in the college football player category and 22nd in the On3 NIL 100 overall rankings.
One of Moss’ more popular endeavors is the release of his “Miller Time” clothing line in partnership with Campus Ink’s NIL Store. The line includes T-shirts and sweatshirts that read the popular catchphrase, a reference to the well-known Miller Lite slogan.
The nickname came into fashion after Moss’ record-breaking performance during the Holiday Bowl, in which he threw six touchdowns for 372 yards, helping his team secure a big win against Louisville.
Apart from his clothing line, Moss has formed alliances with a number of high-end brands. In September 2024, he partnered with audio brand JLab, which is one of the best-known audio brands, as part of their college football NIL deal.
Earlier in the year, in March 2024, Moss made a deal with EA Sports, aligning himself with the legendary video game franchise. Additionally, in February of 2024, he partnered with Fragrance.com, adding to his roster of endorsements within the lifestyle and personal care market.
Moss’ participation in Hollister’s Collegiate Graphics Shop campaign further solidifies his marketability. Alongside a lineup of celebrity student-athletes, Moss modeled retro designs featuring his university, which helped power one of the biggest single-day social media activations in NIL history.
Miller Moss’ Net Worth
Although precise numbers on Moss’ net worth are not publicly disclosed, his high NIL valuation and multifaceted endorsement contracts imply a considerable financial position. Aside from the disclosed valuations, Moss’ carefully curated partnerships in multiple sectors reflect an acute sense of brand compatibility and marketability.
His social media presence, with over 33,000 followers, further adds to his worth as a potential sponsor and partner.
Moss’ path in college football is a testament to the changing dynamics of athlete endorsements in the NIL era. His capacity to secure and sustain relationships with top brands from various industries is a testament to his diversified appeal and business sense.
KEEP READING: Louisville 2025 Football Schedule: Is Miller Moss the Answer?
With his switch to starting quarterback for the Louisville Cardinals, his on-field performance is expected to have an even further impact on his marketability and earning potential. Where both athletic prowess and marketing savvy meet, Moss is a key player in the world of college sports.
In the larger picture, Moss’ experiences reflect all the opportunities and challenges that exist in the NIL landscape, giving insight into how modern athletes navigate and capitalize on their personal brands.
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in football , basketball , and more!
Memphis guard Sincere Parker arrested on assault charge after girlfriend says he choked her
Associated Press MEMPHIS, Tenn. (AP) — Memphis guard Sincere Parker was arrested Saturday on an aggravated assault charge for an attack on his girlfriend, who told police that he choked her and hit her, according to court documents. The woman told police that the attack occurred on May 27 at the Memphis apartment the couple […]
MEMPHIS, Tenn. (AP) — Memphis guard Sincere Parker was arrested Saturday on an aggravated assault charge for an attack on his girlfriend, who told police that he choked her and hit her, according to court documents.
The woman told police that the attack occurred on May 27 at the Memphis apartment the couple shared. She reported that Parker pushed her, slapped her in the face and choked her, leaving her bruised and bloodied, according to a police report.
The woman also told police that Parker broke her cellphone because he didn’t want her to have the digital key to the apartment.
A warrant for Parker’s arrest was issued Friday and the 22-year-old was taken into custody Saturday. An arraignment was scheduled for Monday on charges of felony aggravated assault and misdemeanor vandalism.
It was not immediately clear whether Parker had an attorney.
The 6-foot-3 Parker transferred to Memphis after averaging 12.2 points last season for McNeese, helping the Cowboys and coach Will Wade reach the second round of the NCAA Tournament. He played his first two seasons for Saint Louis.
___
AP college basketball: https://apnews.com/hub/college-basketball and https://apnews.com/hub/ap-top-25-college-basketball-poll
Unrivaled Announces NIL Deals With College Stars JuJu Watkins, Azzi Fudd, More
NEWYou can now listen to Fox News articles! JuJu Watkins, Flau’Jae Johnson and Azzi Fudd are three of 14 top women’s college basketball players that Unrivaled is signing to name, image and likeness deals, the league announced Saturday. It’s the second consecutive year that the 3-on-3 league that was founded by Napheesa Collier and Breanna […]
JuJu Watkins, Flau’Jae Johnson and Azzi Fudd are three of 14 top women’s college basketball players that Unrivaled is signing to name, image and likeness deals, the league announced Saturday.
It’s the second consecutive year that the 3-on-3 league that was founded by Napheesa Collier and Breanna Stewart has had NIL with college players. In its inaugural season, Unrivaled had deals with Paige Bueckers and Johnson.
Watkins, who plays for USC but is sidelined with an ACL injury, has also previously been involved with Unrivaled as an investor in its Series A funding round.
Johnson, who is at LSU, and Fudd, at UConn, both were on hand for the announcement, as were Notre Dame’s Hannah Hidalgo and UConn’s Sarah Strong.
Other players signed include TCU’s Olivia Miles, UCLA’s Kiki Rice and Lauren and Sienna Betts, Texas’ Madison Booker, Iowa State’s Audi Crooks, LSU’s MiLaysia Fulwiley, South Carolina’s Ta’Niya Latson and Michigan’s Syla Swords. The players range from sophomores to seniors.
Women’s basketball players have been able to take advantage of NIL opportunities over the last few years with Caitlin Clark, Angel Reese, Bueckers and Johnson at the forefront of it. Reese played in Unrivaled in its first season.
[MORE: Top 10 Women’s College Basketball Players with the Highest NIL Valuations]
As part of the initiative, the class will be attending a multi-day event at the league’s headquarters in Miami, which will include skill development and content shoots.
“This transformational, first-of-its-kind initiative brings together the best of the best and reflects our deep commitment to elevating the women’s game and holistically supporting athletes,” Luke Cooper, President of Basketball Operations at Unrivaled, said in the initiative’s announcement. “Investing in elite women’s basketball talent is central to Unrivaled’s mission.”
Unrivaled completed its inaugural season this past March, and is gearing up for its second this coming January.
Reporting by The Associated Press.
Want great stories delivered right to your inbox? Create or log in to your FOX Sports account, follow leagues, teams and players to receive a personalized newsletter daily!
Kentucky baseball adds Belmont pitcher to 2026 roster through transfer portal
Nick Mingione continues to fill out Kentucky baseball’s 2026 roster through the portal. On Thursday night, Belmont right-handed pitcher Will Pryor announced he’s transferring to play for the Wildcats. A 6-foot-2 rising redshirt junior, the Tennessee native pitched 140.1 innings across his three seasons with the Bruins, posting 146 strikeouts with a 9-7 record and […]
Nick Mingione continues to fill out Kentucky baseball’s 2026 roster through the portal.
On Thursday night, Belmont right-handed pitcher Will Pryor announced he’s transferring to play for the Wildcats. A 6-foot-2 rising redshirt junior, the Tennessee native pitched 140.1 innings across his three seasons with the Bruins, posting 146 strikeouts with a 9-7 record and an ERA of 4.94 in 36 total appearances. As a sophomore in 2024, his opponents batted just .239 while his 62 strikeouts led the team.
“God is so good! I am blessed and beyond excited to announce that I’m continuing my college career at the University of Kentucky,” Pryor wrote on social media. “I want to thank the coaches for this amazing opportunity and my whole support system that’s helped me through this process. I am fired up to be a part of Big Blue Nation! Go Cats!”
Pryor will have two years of eligibility remaining at Kentucky. He becomes the 13th portal addition this offseason for Mingione and Co.
This past season, Pryor threw 25 innings, recording a 7.56 ERA with 26 strikeouts. He even took the mound against Kentucky back on Feb. 21, allowing two runs with six strikeouts in six innings of action, but was ultimately tagged with the loss. Of his five games played in 2025, his showing against the ‘Cats was arguably his best performance of the season.
Now, he’ll be the one pitching for Kentucky.
Kentucky Baseball 2026 Transfer Class
Join KSR Plus! With a KSR Plus membership, you get access to bonus content and KSBoard, KSR’s message board, to chat with fellow Cats fans and get exclusive scoop.
Unrivaled Gives Top College Stars NIL Deals on WNBA’s Big Weekend
As the WNBA’s collective bargaining talks stall three months before the Oct. 31 deadline to get a new deal done, many of its likely future draft picks are helping market Unrivaled, the 3-on-3 women’s pro basketball league entering its second season next winter. Lauren Betts (UCLA), Azzi Fudd (UConn) and Olivia Miles (TCU)—potentially the top […]
As the WNBA’s collective bargaining talks stall three months before the Oct. 31 deadline to get a new deal done, many of its likely future draft picks are helping market Unrivaled, the 3-on-3 women’s pro basketball league entering its second season next winter.
Lauren Betts (UCLA), Azzi Fudd (UConn) and Olivia Miles (TCU)—potentially the top three WNBA draft selections in 2026—are among the 14 college athletes who have signed marketing deals with Unrivaled ahead of its second season. The list also includes USC star JuJu Watkins and Flau’jae Johnson (LSU), both of whom already had equity in the league.
Advertisement
More from Sportico.com
Unrivaled announced the NIL deals during the WNBA’s 2025 All-Star weekend. The agreements come with no commitments for the signees to play in the startup venture founded by WNBA stars Breanna Stewart and Napheesa Collier.
Unrivaled’s monetary value for players is an ongoing point of discussion in the WNBA, because it has become a model for better pay. The 3-on-3 league’s average salary of $220,000 is near the WNBA’s max base salary. Many of the WNBA’s top players participated in Unrivaled’s first season, and it has now tied its name to many of the nation’s best college athletes.
Unrivaled-linked players set to join the WNBA in the coming years could enjoy the fruits of the Women’s National Basketball Players Association’s ongoing labor fight, which includes pushes for higher salaries and a greater share of leaguewide revenues. That is if the union achieves the “transformational” deal it seeks.
Advertisement
A WNBA work stoppage would be detrimental for the momentum of the league and its players—especially as fan engagement remains near an all-time high. Those involved in Unrivaled at least have some level of personal protection in the event of continued labor unrest, as many of them received equity as part of their deals to join the Miami-based venture.
Dallas Wings rookie Paige Bueckers, who participated in a well-attended CBA meeting in Indianapolis on Thursday, is among the WNBA players with equity in Unrivaled. The former UConn star will receive a check next year regardless of if the WNBA has a new CBA.
News of Bueckers’ lucrative three-year deal with Unrivaled leaked a day prior to the WNBA Draft in April, and WNBA commissioner Cathy Engelbert was forced to address it during her annual draft press conference. The Wings guard’s first-year Unrivaled salary reportedly exceeds what she’ll make in her first four years in the WNBA combined.
The six-team winter league, played across 10 weeks between January and March, has long stated that it was designed to be additive to the WNBA. It strives to be a domestic option for players who want to avoid competing overseas to supplement their income.
Advertisement
But as WNBA owners invest more into their teams and training facilities, some are asking for prioritization of the W over alt leagues such as Unrivaled and Athletes Unlimited. Seattle Storm star Gabby Williams vocalized her frustration on the matter to reporters on Friday afternoon.
“It’s very clear that the league wants to push away all other leagues,” Williams said. “It would make sense if they were paying us more here but it’s not the case even with the new proposals.”
Collier, a vice president on the WNBPA executive committee, recently pushed back on critics who view her role leading CBA negotiations and being a co-founder of Unrivaled as a conflict of interest. The Minnesota Lynx star said Unrivaled only benefits the WNBA as it grows the profile and fandom surrounding its biggest stars.
Unrivaled has infiltrated WNBA All-Star Weekend in Indianapolis by setting up its own pop-up activation featuring game day fan experiences, player appearances and merch drops. It’s the latest move for the league to grow its presence beyond its Miami homebase.
Advertisement
The new crop of college players, including Hannah Hidalgo (Notre Dame) and Madison Booker (Texas), backing the league will only help build that name recognition as the labor fight in the WNBA continues.
Best of Sportico.com
Sign up for Sportico’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Unrivaled Announces NIL Deals With College Stars JuJu Watkins, Azzi Fudd, More
Unrivaled has secured name, image, and likeness (NIL) deals with 14 prominent women’s college basketball players, including JuJu Watkins, Azzi Fudd, and Flau’Jae Johnson. This marks the second year that the league, founded by Napheesa Collier and Breanna Stewart, has partnered with college athletes for NIL opportunities. Watkins, sidelined by an ACL injury, has previously […]
Unrivaled has secured name, image, and likeness (NIL) deals with 14 prominent women’s college basketball players, including JuJu Watkins, Azzi Fudd, and Flau’Jae Johnson. This marks the second year that the league, founded by Napheesa Collier and Breanna Stewart, has partnered with college athletes for NIL opportunities. Watkins, sidelined by an ACL injury, has previously invested in Unrivaled, while the league continues to spotlight women athletes in its initiative aimed at elevating the women’s game.
By the Numbers
14 top women’s college basketball players signed NIL deals.
Players range from sophomores to seniors including stars from USC, LSU, and UConn.
Yes, But
While the initiative has gained traction, the long-term impact of NIL deals on players’ college careers and overall dynamics in women’s college basketball remains uncertain, especially for athletes like Watkins, who are dealing with injuries.
State of Play
The 3-on-3 league will host a multi-day event for the signed players in Miami.
Last season’s existing partnerships included prominent players like Paige Bueckers and Angel Reese.
What’s Next
As Unrivaled prepares for its second season starting in January, the league is expected to further develop athletes’ skills and expand its outreach in women’s basketball through additional NIL opportunities.
Bottom Line
This innovative initiative by Unrivaled not only strengthens the visibility of women’s basketball but also sets a precedent for supporting athletes’ growth and financial independence through NIL deals.
Is South Carolina Football on track to join the nation’s elite in recruiting?
If there’s one thing all college football champions have in common, it’s raw talent: height, weight, speed, physical upside, etc. And South Carolina is showing signs of breaking into that tier of elite talent. More than a decade ago, the “Blue-Chip Ratio” (BCR) was created to measure the percentage of top-tier recruits (four and five […]
If there’s one thing all college football champions have in common, it’s raw talent: height, weight, speed, physical upside, etc. And South Carolina is showing signs of breaking into that tier of elite talent.
More than a decade ago, the “Blue-Chip Ratio” (BCR) was created to measure the percentage of top-tier recruits (four and five star) over a four-year span. Every national champion in the modern era has surpassed the 50% BCR threshold, confirming what Gamecock fans intuitively feel: talent matters.
What is the Blue-Chip Ratio?
Formula: The program needs to sign more four- and five-star recruits than two- and three-star across their last four recruiting classes.
Purpose: To determine if a team has the elite recruiting depth needed for a national title run.
Reality: The BCR is not a gambling tool, and it does not replace coaching, culture, or quarterback play, but it often makes the difference between a team making the playoff and national champion.
Recent BCR Champions:
Year Team BCR 2024 Ohio State 90% 2023 Michigan 54% 2022 Georgia 77% 2021 Georgia 80% 2020 Alabama 83% 2019 LSU 64% 2018 Clemson 61%
Ohio State’s 2025 National Championship title came with a record-high 90% BCR, proving that even in the new era of the NIL, top-level recruiting is the foundation for national success.
What about transfers?
Transfers are not included in the core BCR. The championship pedigree comes solely from high school talent. While additions from the Transfer Portal fill the gaps in rosters, they have not statistically built champions. Integrating transfers drops most BCRs, but it changes very little at the top.
Where South Carolina stands
According to this year’s BCR report, several big programs maintain elite numbers: Alabama (89%), Ohio State (89%), Georgia (84%), Texas A&M (82%), but consider this encouraging mention from the analysts: “If I had to guess, South Carolina and Ole Miss are likely to make the list grow to 20 in 2026, and no other school is remotely close to joining the club.”
In so many words, South Carolina isn’t just becoming a contender, the Gamecocks are knocking on the door of national elite talent in recruiting. If Shane Beamer and the coaching staff can keep landing top-tier talent in their recruiting class, year after year, South Carolina could crack the BCR threshold soon.
