NIL
Mitch Barnhart wants SEC leaders to ‘know what’s most important’ in decision-making
SEC Spring Meetings were always important but this year’s edition held more significance with all of the changes coming to college athletics. Transfer portal, NIL’s future, the College Football Playoff (CFP), and finding additional revenue streams have all come into the focus. The league has some big decisions to make in a short amount of […]

SEC Spring Meetings were always important but this year’s edition held more significance with all of the changes coming to college athletics. Transfer portal, NIL’s future, the College Football Playoff (CFP), and finding additional revenue streams have all come into the focus. The league has some big decisions to make in a short amount of time. There will be some bumps along the way.
Kentucky athletic director Mitch Barnhart wants his school and colleagues in the conference to keep their eye on the prize.
“It’s so easy to look at decisions in silos or one-offs,” Mitch Barnhart told Paul Finebaum on Wednesday evening in Destin.” I think that one of the things that will be important — at least from our lens at Kentucky and I hope our lens as a conference — is we look at these things in the total.”
“Is the decision-making around the CFP? Is the decision-making around football scheduling? Those things are all very inner-related, in my mind. For us at Kentucky, they’re very inner-related. I want to make sure that we know what’s most important. Our finances are part of that conversation. Our fan base is a part of that conversation. Keeping hope alive for our programs is really, really important. Opportunity is important for our kids. I think those things are all inner-related. I think as a group of leaders, we’ve gotta make sure that we’re thinking about them together.”
There are important decisions to be made. Coaches and administrators might not agree on every topic. What works for one school might not work for the other. We are seeing that play out on a conference level as the ACC and Big 12 have proposed a 5+11 expanded playoff format with one automatic bid for each conference plus highest-ranked Group of Five conference champion as opposed to the 4+4+2+2+1 model that would give the Big Ten and SEC eight total automatic bids.
Everyone is having to work together to find some sort of consensus. That is no different for the leaders of the SEC.
Each decision has an impact on the other. Mitch Barnhart wants the conference, behind Greg Sankey’s leadership, to consider everything at play when making individual decisions. There is likely a reason why we won’t hear about anything final being determined this week.
From a Kentucky point of view, staying at an eight-game conference schedule in football and having playoff access if a 9-3 year with a winning record in conference play occurs again seems most important. That’s where the opportunity comes into play. However, the financial issues loom large. UK must have enough revenue to pay athletes and keep their entire athletic department operating. That means not cutting sports or jobs. That could mean becoming more willing to do certain things that you haven’t in the past. Some things like playing a nine-game schedule and being open to the revenue streams that play-in games for the CFP that the auto bid structure could bring. Flexibility from everyone is needed.
“If you think them in pieces, I think that’s when you begin to maybe make some bad decisions,” Barnhart said. “So I’m hopeful that we look at them in the aggregate.”
NIL
Pac-12 media deal timing and quality comps to the ACC, Big 12
The Hotline mailbag publishes weekly. Send questions to wilnerhotline@bayareanewsgroup.com and include ‘mailbag’ in the subject line. Or hit me on the social media platform X: @WilnerHotline Some questions have been edited for clarity and brevity. In 2026, will the new Pac-12 be as competitive, or greater than, the likes of the ACC and Big-12? — […]

The Hotline mailbag publishes weekly. Send questions to wilnerhotline@bayareanewsgroup.com and include ‘mailbag’ in the subject line. Or hit me on the social media platform X: @WilnerHotline
Some questions have been edited for clarity and brevity.
In 2026, will the new Pac-12 be as competitive, or greater than, the likes of the ACC and Big-12? — @eric_zetz
The Hotline has given this matter much thought recently while publishing a series of columns on the College Football Playoff controversy.
The conference hierarchy in 2026 and beyond is interconnected to any analysis of CFP access models, whether it’s the automatic qualifier format (4-4-2-2-1) favored by the Big Ten or the at-large format (5+11) preferred by the Big 12, ACC, SEC and Pac-12, as commissioner Teresa Gould said this week.
(In our view, the Big 12 and ACC have no choice but to push for 5+11, because the alternative is the end of those conferences as we know them.)
The Hotline does not believe — not for a second — that the rebuilt Pac-12 will be as competitively successful as the ACC and Big 12 in the next era. Although to be fair, those conferences are not entirely comparable, either.
If quality depth is the standard, the Big 12 is superior to the ACC. No conference in major college football can match the Big 12 for parity, which is both a blessing and curse.
But if judging by the number of championship-caliber programs, the ACC possesses a clear edge over the Big 12. It has two programs capable of winning the national title, Clemson and Florida State. Until proven otherwise, the Big 12 has none. (The last current Big 12 school to win it all was Colorado in 1990.)
Using either standard, the ACC and Big 12 are a level above the rebuilt Pac-12.
But here’s a question worth pondering: Is the rebuilt Pac-12 closer in quality to the ACC and Big 12 than the ACC and Big 12 are to the SEC and Big Ten? Which gap is larger?
That discussion also depends on the framing — on how you define the strength of a conference. We believe the flaws in the Big 12 (lack of elite programs) and the ACC (lack of quality depth) are significant enough, relative to the SEC and Big Ten, to make the topic worthy of tracking in the upcoming season.
For the rebuilt Pac-12 to be closer in quality to the ACC and Big 12 than they are to the SEC and Big Ten in a given season, two benchmarks are required:
— Boise State must be Boise State.
Conferences are often judged by the success of their top brands. If Ohio State and Michigan are both mediocre, the Big Ten will be viewed as having a subpar season. (Same with Georgia and Alabama in the SEC.)
Boise State is the rebuilt Pac-12’s premier football brand by a clear margin. The Broncos must have a Top 15/20-caliber season in order for the Pac-12’s reputation to rise.
— At least two of the following four teams also must be ranked: Washington State, Oregon State, Fresno State and San Diego State.
If the legacy Pac-12 programs flounder with the arrival of the Mountain West contingent, the national narrative won’t be, “The newcomers must be really good to outperform the Beavers and Cougars.” Instead, the narrative will be, “See, the rebuilt Pac-12 is no better than the old Mountain West.” One of them must win nine or 10 games on a consistent basis.
The Aztecs and Bulldogs will have a greater role in shaping the Pac-12’s reputation than the likes of Utah State and Colorado State because of their locations and their recent history of success — of regularly beating the legacy Pac-12 schools, cracking the Top 25 rankings and producing 10-win seasons.
Put another way: There’s a path for the rebuilt Pac-12 to be seen as closer in quality to the ACC and Big 12 than those conferences are to the SEC and Big Ten, but it hinges on the performance in non-conference games (obviously!) and which teams are leading the way.
If Boise State finishes as an 11-win Pac-12 champion, with Washington State and SDSU, for instance, both sitting on nine victories, the conference will look much stronger than it would if, for instance, Colorado State or Utah State finished on top.
That’s the nature of narratives. Brand success matters at every level of the sport.
From your standpoint, what would be the incentive for a school like UNLV to arrange (in mediation) a move to the Pac-12? Is it financial stability? Conference strength? — @BobhornOrAgcat
UNLV is contractually locked into the Mountain West, so the question is moot … unless, perhaps, the conference cannot meet its financial obligations.
The poaching penalty and exit fee lawsuits have, in total, roughly $150 million at stake. If only half that amount enters the Mountain West’s bank account, the distributions promised to the Rebels and others could be impacted.
Would that be enough to spur UNLV to leave? Would it change their legal commitment?
We don’t have clarity on those matters. (Few do.) And because neither the Pac-12 or Mountain West has signed a media rights agreement, there’s a leap-of-faith element for the Rebels with either course of action.
The Hotline’s view hasn’t changed: UNLV’s administration made an epically bad decision to remain in the Mountain West through the 2020s.
Our assumption is the Pac-12 would welcome the Rebels if they had a change of heart, but only for the right price. They are not a must-have school. There are no must-have schools remaining for the Pac-12. It secured the three it had to have (Boise State, San Diego State and Gonzaga) last fall.
Will Texas State receive a full share after this Pac-12/Mountain West mediation mess? I feel the Pac-12 has lost leverage on that front, unless North Texas or UTSA become a serious alternative. — @vince_per
We can’t answer that question without knowing, at the very least, the outcome of the mediation. How much of the $55 million owed to the Mountain West in poaching fees will the Pac-12 retain or relinquish?
And would the schools agree to use whatever pot of cash exists to lure Texas State, which would offer vital access to football-crazed Texas.
In our view, leverage remains with the Pac-12: The Bobcats would be foolish to pass on the chance to join a conference with Boise State football and Gonzaga basketball, especially when the annual media rights payments likely will triple or quadruple what they receive in the Sun Belt.
But it’s not entirely clear to the Hotline that anyone in the Pac-12 will receive a full share, at least in the traditional sense. The conference is considering a revenue distribution model that rewards and incentivizes success, much like the ACC has implemented.
Exactly how it will be structured, we cannot say.
The conference could use postseason revenue (NCAA Tournament and CFP) to fund an unequal distribution of cash. Or it could include a portion of the media rights revenue in the pot, as well.
What do you think about NIL and its impact on college football and basketball. And just a tad on the rest of the sports, too? I believe it will be the end of college sports as we’ve known it for so long. — Bo L
The impact of NIL, especially when combined with the transfer portal, has been momentous across many sports. Texas Tech’s success in softball, fueled by the arrival of million-dollar-pitcher NiJaree Canady from Stanford, is all the proof you need.
To the extent that amateurism mattered to your enjoyment of the competition, maybe this era marks “the end of college sports as we’ve known it.”
But the Hotline doesn’t know many college football and basketball fans who are no longer watching or attending because players are getting paid.
As the late, great Chris Dufresne, of the LA Times, used to say: “Everyone has an alma mater.”
And that’s true whether your quarterback is getting $2 million in NIL or nothing in NIL.
Media deal timeline for the Pac-12? @TonyOnly_
One month after the lawsuits are resolved.
I hope that’s specific enough for you, because it’s as specific as the Hotline can possibly be.
Think about the situation from the standpoint of ESPN, The CW or Fox executives:
Why commit tens of millions of dollars over time to a conference that has two major lawsuits unresolved — lawsuits that could impact the membership structure, competitive success and overall outlook.
What if the Pac-12 and Mountain West end up with a court trial?
What if the Mountain West takes the Pac-12 to the cleaners?
We view those outcomes as extremely unlikely. But why would network executives take the chance? It would be tantamount to financial malpractice.
They want legal clarity and financial certainty.
The court-ordered stay of the poaching penalty lawsuit expires July 15, so we expect resolution to the mediation by that point. From there, the media rights piece should wrap up fairly quickly.
If the Pac-12 had played an eight-game conference schedule from 2014-23, would it have avoided the endless cannibalism and gotten a team in the playoffs consistently enough to still be around today in its original form? — Will D
Admittedly, the Hotline has not plowed through 10 seasons of data to offer a definitive answer. But our hunch is that yes, swapping a conference game for a non-conference cupcake might have resulted in the extra win for a given team in a given season and propelled the Pac-12 champion into the CFP more often than was actually the case.
Pac-12 teams participated in the four-team event in 2014 (Oregon), 2016 (Washington) and 2023 (Washington) and just missed on several other occasions.
If Stanford had played Sacramento State instead of Oregon in 2015 … if Oregon had played Idaho instead of Arizona State in 2019 … the Pac-12 might have been better represented in the CFP.
(Also, idiotic scheduling strategies, like asking teams to play Friday night road games after Saturday road games, contributed to a multi-year competitive malaise.)
Would more CFP teams have saved the conference? We aren’t so sure.
USC and UCLA likely would have left for the Big Ten anyway. And it’s unrealistic to think ESPN’s media rights offer would have been substantially higher in the fall of 2022 based on one or two additional playoff bids in the pre-COVID era.
NIL
Where Syracuse Basketball Stands With NIL
Share Tweet Share Share Email Syracuse basketball’s roster is taking shape after the transfer portal allowed players to leave the program and new ones to jump on SU’s lineup, most of which was based on NIL, or name, image, likeness. NIL is something that the Orange struggled with last year in regards to helping athletes […]
NIL
NiJaree Canady Signs New NIL Deal With Texas Tech, Topping Seven Figures Again
NiJaree Canady is getting PAID, again. PublishedJune 6, 2025 2:46 PM EDT•UpdatedJune 6, 2025 2:46 PM EDT Facebook Twitter Email Copy Link After making a ton of noise at Stanford, softball pitcher NiJaree Canady could not turn down a lucrative seven-figure contract to play for Texas Tech this season. Well, before the House settlement decision […]

NiJaree Canady is getting PAID, again.
After making a ton of noise at Stanford, softball pitcher NiJaree Canady could not turn down a lucrative seven-figure contract to play for Texas Tech this season. Well, before the House settlement decision could be reached, the Red Raiders star has already signed a new deal for the 2025-2026 season.
The most dominant pitcher in college softball this season, Canady has her team just one win away from a national championship, which will be played on Friday night against the Texas Longhorns.
But before she could take the mound in Oklahoma City for Friday’s national title game, the ink has already dried on another massive contract for NiJaree Canady, thanks to ‘The Matador Club, which is the Texas Tech NIL collective.
ESPN was the first to report her new contract.
It’s being reported that Canady is set to earn $1.2 million for next season, as the Red Raiders took care of the new deal before the House settlement could be approved. Given that these NIL deals will be scrutinized once the new enforcement arm is created, and every NIL deal over $600 has to be submitted to a clearinghouse, it’s smart on the part of Texas Tech to get this contract finalized.
Could the Red Raiders decide to pay her a good chunk of the contract before July 1st? It’s possible, because that date is when schools will start paying players directly, and her salary could also count towards the upcoming revenue-sharing cap.
After losing the opening game of the championship series on Wednesday night, Texas Tech forced game three after beating the Longhorns on Thursday evening 4-3.
If you were wondering if she would get the ball tonight, having only given up ten hits over the past two games, with thirteen strikeouts, the answer is a resounding yes.
How about this stat. Since 2023, NiJaree Canady has thrown 927 consecutive pitches in the college world series, dating back to her time at Stanford. I’d say that’s impressive, and well-worth the money she’s earning.

Texas Tech Pitcher NiJaree Canady Signs New Seven-Figure NIL Deal For Next Year, As Red Raiders Play For Title (Photo by C. Morgan Engel/NCAA Photos via Getty Images)
On Friday night, she will get the ball, with a championship on the line.
Getting to Texas Tech was a process for NiJaree Canady, having been named the USA softball player of the year in 2024 at Stanford. This season, she has pitched 239 innings, and has become the most dominant pitcher on the mound in college softball.
It was the decision by the Red Raiders NIl collective to go all-in for this season that has made the biggest difference, given that Texas Tech had only been to the NCAA Tournament six times in program history.
After making just over $1 million this season, NiJaree Canady has certainly earned the new contract that will reportedly pay her $1.2 million next year.
It’s starting to pay off to be really good at softball, which is a welcomed sign for all the players involved.
NIL
Kentucky Basketball reportedly derailed SEC’s plans to cap NIL spending per sport
Revenue sharing is coming to college sports on July 1, as long as the House Settlement is approved by a federal judge this month. That means that for the 2025-26 season, schools can divvy up a maximum of $20.5 million across all their sports. According to the biggest sports business insider, the SEC planned to […]

Revenue sharing is coming to college sports on July 1, as long as the House Settlement is approved by a federal judge this month. That means that for the 2025-26 season, schools can divvy up a maximum of $20.5 million across all their sports. According to the biggest sports business insider, the SEC planned to put spending caps on each sport, specifically limiting men’s basketball to around $3 million, but Kentucky led the charge against it.
Ross Dellenger of Yahoo Sports was a guest on The Matt Jones Show this week and told Matt that the SEC wanted to set standards for each sport to create an even playing field once the new rev-share rules take effect. For football, the biggest revenue generator for all schools, even Kentucky, that figure was at least $13.5 million. Dellenger recalled the number for men’s basketball being around $2.8 million; that didn’t sit well with the conference’s biggest basketball blueblood, which was rumored to have spent upwards of $15 million on its roster this offseason.
“You’re not going to be surprised by this, but Kentucky did not — and some others too — but Kentucky Basketball specifically was a pretty big voice in the room to make sure that those standards weren’t set as a policy because Kentucky, obviously, wants to spend more [in basketball].”
Dellenger used South Carolina women’s basketball and Arkansas and LSU baseball as examples of other programs that didn’t want caps. There was so much dissent that the plans were shelved — for now.
“It wasn’t just Kentucky that wanted to spend more in basketball, so it raised concerns about the standards that the SEC was talking about setting…There were plenty of programs that wanted to spend more than the sort of maximum standards that the SEC was talking about doing.
“And so they kind of bailed on it for now. And I’ve quoted [SEC Commissioner] Greg Sankey in a story or two about that, about how they could come back to that, and that’s still a discussion topic, so that everybody would be on more of an even playing field.”
We don’t know how Kentucky will distribute its $20.5 million, but some schools have shared their plans. Georgia is planning to give 75% of its allotment ($15.375 million) to football, 15% ($3.075 million) to men’s basketball, 5% ($1.025 million) to women’s basketball, and the remaining 5% ($1.025 million) split across the remaining sports. Texas Tech will give 74% to football, 17% to 18% to men’s basketball, 2% to women’s basketball, 1.8% to baseball, and the rest to other sports.
At the SEC spring meetings last month, Mitch Barnhart told the Courier-Journal that Kentucky’s totals could change per year based on what each sports team needs; however, inevitably, only three or four teams will get the biggest pieces of the pie, leading to some tough decisions within the athletic department.
“You’re not gonna be able to do that beyond like three or four sports — maybe beyond two sports,” Dellenger said. “You’re not gonna be able to do it; it’s gonna be hard.”
Of course, not everyone is going to be happy with their new budgets. In Kentucky’s case, men’s basketball will get more than it would at other schools, which could eat into football’s share. Dellenger said he expects some coaches to air their grievances publicly.
“I think some of those could be fights that are taken publicly at press conferences. You can imagine in a football game, and I’m just throwing out random SEC teams, if Kentucky loses to Auburn in a football game, you can see maybe Kentucky’s coach just casually mentioning in the post-game news conference that Auburn pays its football roster $4 million more than we do.”
“That’s why the SEC had spent so much time on having the maximum sort of standard of rev-share per sport, but again, it was kind of derailed. And so now, it’s kind of anything you want.”
The next few years of college sports will be anything but boring. You can hear Matt and Dellenger’s complete conversation below.
NIL
NiJaree Canady signs another seven-figure NIL deal with Texas Tech, report says
NiJaree Canady has reportedly cashed in once again ahead of Friday’s winner-take-all Game 3 against Texas in the championship series of the Women’s College World Series. According to ESPN, Texas Tech’s star pitcher has signed another seven-figure NIL contract with the university’s Matador Club. She became the first softball player to ever sign a $1 […]

NiJaree Canady has reportedly cashed in once again ahead of Friday’s winner-take-all Game 3 against Texas in the championship series of the Women’s College World Series.
According to ESPN, Texas Tech’s star pitcher has signed another seven-figure NIL contract with the university’s Matador Club. She became the first softball player to ever sign a $1 million NIL deal when she transferred from Stanford to Texas Tech before the season.
“Nija Canady is the most electrifying player in softball. She’s box office and she goes out every day and competes,” her manager Derrick Shelby of Prestige Management told ESPN.
“The decision to stay at Tech was not difficult. This program has taken care of her. They have showed how much she is appreciated. … Everything she wants from this game she can get here at Texas Tech.”
Canady scattered six hits and pitched her way out of a seventh-inning jam, as Texas Tech forced a decisive third game in the WCWS with a 4-3 victory over Texas on Thursday night.
She was named a first team All-American for the third consecutive year this season.
Before becoming a Red Raider, Canady led an upstart Stanford squad to the WCWS semifinals her freshman and sophomore years. After last season, when she was named the USA Softball Collegiate Player of the Year, she entered the transfer portal.
She shunned the traditional powers and signed a $1 million NIL deal to head to Texas Tech — a massive sum for a softball player that drew some unwanted attention.
“So, I definitely feel like there were a lot of things said about the whole entire thing and of course, like media and stuff,” she said. “I feel like that added just — a weight to the situation.”
Her father, Bruce Canady, said things got crazy.
“A whole lot of pressure was put on her,” he said. ”It got to the point where we thought we had had a stalker. Just a lot was going on. But, you know, Tech’s a good place. It’s a good place. They’ve got her in a good environment.”
Canady said her father and her faith were among the key aspects that helped her deal with the challenges.
“I got through it,” she said. “And there were days where it honestly was very hard, just looking back.”
The ups and downs of the journey were part of why the winning of the Big 12 regular season and tournament titles — the first ever for the school — as well as making Tech’s first WCWS were so satisfying for Canady.
She loved her teammates at Stanford, but Tech will remain home for now and for the future.
The Associated Press contributed to this post.
Find more Texas Tech coverage from The Dallas Morning News here.
NIL
NiJaree Canady signs new NIL deal to return to Texas Tech softball
Why Texas Tech, Texas will win 2025 WCWS It’s a Lone Star State Women’s College World Series this year, and reporter Jenni Carlson breaks down one reason Texas Tech will win and one reason Texas will win the WCWS. OKLAHOMA CITY — NiJaree Canady and her management team have never been consistent in saying the […]


Why Texas Tech, Texas will win 2025 WCWS
It’s a Lone Star State Women’s College World Series this year, and reporter Jenni Carlson breaks down one reason Texas Tech will win and one reason Texas will win the WCWS.
OKLAHOMA CITY — NiJaree Canady and her management team have never been consistent in saying the star pitcher intended to end her college career with the Texas Tech softball team.
But we now know more about what the star pitcher’s plans are.
Hours before the she leads the Texas Tech softball team into Game 3 of the Women’s College World Series championship against Texas, ESPN’s Ramona Shelburne reports that Canady has signed on to return to the Red Raiders for the 2026 season, citing her manager, Derrick Shelby of Prestige Management Group, as the source of the information.
Shelburne’s report calls it “another seven-figure NIL contract with the Matador Club,” Tech’s name, image and likeness collective. Co-founder John Sellers and his wife, Traci Sellers, were at the forefront of Canady’s first deal last summer to get her to Lubbock. On3’s Pete Nakos reports the deal to be around $1.2 million, a small increase from her deal signed last year.
The return on investment of that record-breaking deal has been astronomical for Texas Tech. Canady has earned just about every pitcher of the year award this season, including from the Big 12 Conference, D1Softball and National Fastpitch Coaches Association. She helped lead the Red Raiders to the Big 12 regular-season and tournament titles, a home regional, a regional title, a super regional title and WCWS appearance — all firsts in program history.
Canady will try to deliver the team’s first national championship tonight in Game 3 of the finals against Texas.
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