Motorsports
Momentum and Growth Highlight the Current State of NASCAR Racing
AVONDALE, Ariz. — In a wide-ranging discussion of issues vital to the sport of stock car racing, NASCAR commissioner Steve Phelps and president Steve O’Donnell stressed the momentum the NASCAR racing currently enjoys in Friday morning’s state-of-the-sport news conference at Phoenix Raceway.
Nevertheless, Phelps didn’t shy away from delineating the challenges currently facing the sport, specifically the lawsuit filed by two NASCAR teams—23XI Racing and Front Row Motorsports—and the predicted drop in certain televisions ratings under the broadcast rights deal that took effect in 2025.
“I think this sport has a lot of momentum at this particular point in a lot of different areas,” Phelps said. “One, we just heard the Freeway Insurance announcement (Friday morning) being our fourth Premier Partner.
“A big shout-out to (CEO) Cesar (Soriano) and his entire team. We’re thrilled he’s back with Daniel (Suarez as a sponsor). We’re thrilled they’re going to expand the relationship to include a race entitlement as well as being our fourth Premier Partner, joining Coke, Busch Light and Xfinity.
“It goes way past that. If you think about where sponsorship lives today versus where we were three, four, five years ago, if you ask our race teams, probably the best number of sponsors on cars that they’ve had in probably 15 years as we head into the 2026 season.”
In fact, Phelps said sponsorship is healthy and showing growth throughout the sport.
“The race tracks are doing great from a sponsorship standpoint,” he added. “I think after a couple years of kind of at the league level, the NASCAR level, I think we’re a little bit behind. We’re closing that gap quickly with a number of new sponsors that have come on board. There are a number that will be making announcements in the near future.

“Again, if you think about the importance of sponsorship to NASCAR broadly, the revenue is important—don’t get me wrong—but it’s what the sponsors do to showcase our sport to their customer base or their B2B base, bringing them to the race track and experiencing this sport. It’s important.”
Phelps also highlighted the Driver Ambassador Program, which has enhanced the magnitude of star power within the driver ranks.
“If you think of the number of appearances that have happened, the sheer number of hours that the drivers have logged promoting this sport—6,000 hours, up 40% year-over-year. That is huge for us, right? They’re building our brands. They are the face of NASCAR.
“The more opportunities we give to them, the more opportunities they step up and take, the better it is for the growth of this sport.”
Phelps didn’t take specific questions relating to the lawsuit but instead read a prepared statement expressing NASCAR’s view of the court proceedings.
“In each of the past two years, I’ve sat here and told you the same thing: healthy race teams are critical to our sport,” Phelps said in part. “We’ve been true to our word. From the outset, we’ve been clear, this is not an anti-trust case.
“The 2025 charter agreement is an improvement on the 2016 framework with enhancements that reflect real progress for teams and the sport, including over $3 billion in guaranteed payments to the teams, enterprise value that is roughly $1.5 billion now to the race teams, guaranteed starting positions each week that allow teams to sell sponsorship on the best billboards in sports, the Next Gen car, and charters guaranteed for 14 years until at least 2039, plus an obligation to negotiate in good faith beyond that.”
Phelps further re-emphasized the sanctioning body’s commitment to the charter system.
“I also want to be clear: the France family started NASCAR in 1948 using their own resources, grit and ingenuity,” he said. “They have taken countless personal and financial risks, investing billions of dollars and untold hours into growing this sport to create opportunity for teams to race in front of fans for nearly eight decades.
“We are proud of what we built for fans together with the race teams, especially since the charters were introduced. As you saw in the race team declarations, the charter system is a critical part of the sport, something we created with and for the teams. We’ll continue to defend and preserve it. Make no mistake, the lawsuit puts this at risk.”
Though there was no specific announcement on Friday, O’Donnell indicated that new possible formats for determining series champions were under strong consideration.
“One of the concerns is future drivers coming up through the system, having multiple wins, and not necessarily winning a championship,” O’Donnell said. “I think that’s a challenge for a sport where I think the light really goes on is having that driver be deemed a potential superstar…
“I think that’s something that as you look at the future of the sport, making sure that a driver who has delivered all season long has the ability to be named a champion, and not have something maybe come down to one race. That’s really been the focal point, is we want to reward winning. We’re going to continue to do that. Whatever model we come up with, winning is very important.”
Starting with 2025, NASCAR has operated within a Cup Series broadcast deal that includes traditional partners FOX and NBC, as well as streaming services Amazon Prime Video and TNT Sports. Ten of the 14 Cup races under the NBC Sports banner were carried on the USA Network.
In addition, CW picked up the broadcast right for the NASCAR Xfinity Series. Phelps explained that the drop in television ratings for the Cup Series was closely in line with numbers NASCAR anticipated for the first season under the new deal.
“When the season started, because of the distribution changes to be less broadcast heavy and more cable heavy and streaming, we knew we were going to have a reset,” he said. “We had projected that reset and told everyone in our industry that reset would be between 14 percent and 15 percent in Cup.

“We also told them we probably have a double-digit increase in Xfinity. Then Trucks would be where Trucks are, because the distribution stayed the same primarily on FS1 and some FOX.
“Right now, as we sit, our ratings in Cup are down 14 percent, exactly what we predicted… I think that Xfinity exceeded a lot of experts’ opinions about what their audience would be. We surmised that the audience makeup of Amazon would be younger, and it was, by about six years.
“I would say the cable portion of the NBC package has been a little softer than we had expected. Bounce back on the NBC races, I think we’ll have a decent rating here on Sunday (for the NASCAR Cup Series Championship Race).
“Again, the expectation moving forward, now that we have had the reset, is that we are going to grow. We’re going to grow because we have the best racing in the world, our stars are going to be more out there, we’re creating better content, all the things that make fandom.”
O’Donnell acknowledged that NASCAR is monitoring the emergence of a small number of power teams into dominant positions in the NASCAR Cup Series but stressed that changes to the Gen 7 race car must preserve the cost-effectiveness the new car has achieved over the past three years.
“It’s definitely a trend that we need to be very watchful on,” O’Donnell acknowledged when asked about the ascendance of such organizations as Hendrick Motorsports, Joe Gibbs Racing and Team Penske. “I think when you look at the car, our team has done a really great job around the car, what you can do. Most of the spend now is going through simulation, engineering, all these things. The bigger teams have more resources. You look at the future with AI, all these things.
“Our focus as a competition group really needs to lean into that aspect of it. What do the have-not’s not have, and what can we do and what rules can we put in place as technology becomes more and more of a factor? Can we lessen that?
“Probably difficult to do. Technology costs a ton of money. But what can we share with some of the smaller teams as we look at future rules to make sure they’re able to go out there and not only compete but compete for wins?”
In other aspects of the discussion, Phelps cited the enthusiasm new manufacturer Ram is bringing to the NASCAR CRAFTSMAN Truck Series next year and indicated discussions are ongoing with other potential OEMs.
O’Donnell confirmed that NASCAR’s potential development of hybrid power and potential electrification had slowed somewhat in line with market conditions throughout the automobile industry.
Source: Reid Spencer | NASCAR Wire Service
Motorsports
Abel switches from IndyCar to IMSA for LMP2 endurance ride with Era
The next chapter in Jacob Abel’s driving career will take place in IMSA, where the former Dale Coyne Racing IndyCar Series driver will contest the five endurance races with Era Motorsport in the LMP2 class.
The 24-year-old from Kentucky spent nine years in open-wheel racing as he rose up the USF Championships ladder and reached Indy NXT, where he placed second in the 2024 championship behind Louis Foster.
Following an unrewarding rookie IndyCar season, Abel embarked upon an Asian Le Mans Series campaign in LMP2 with Vector Sport RLR, and was in contention for a GTD PRO seat within the WeatherTech SportsCar Championship before ultimately deciding to join Era for Daytona, Sebring, Watkins Glen, Road America, and Road Atlanta.
Abel will share the No. 18 Era LMP2 with full-timers Ferdinand Habsburg and Naveen Rao, as well as Logan Sargeant as the fourth driver for this month’s Rolex 24 At Daytona.
“This is something I’m really excited about,” Abel told RACER. “We worked hard to continue in IndyCar, but that didn’t work out for this season. We already have the Asian Le Mans program going and that made making my first real move into IMSA in LMP2 an easy decision with Era.”
The Bulter University graduate will make his debut with the team next week at the Roar Before The 24 test at Daytona held the weekend prior to the Rolex 24.
Motorsports
Carson Hocevar gets three year sponsorship extension from Zeigler Motorsports | WKZO | Everything Kalamazoo
KALAMAZOO, MI (WKZO AM/FM) – NASCAR Cup Series driver Carson Hocevar is getting a three-year extension with Zeigler Motorsports for sponsorship of his number 77 race car.
The 22-year-old Portage native met with fans yesterday at Zeigler Auto Group.
Hocevar was the 2024 NASCAR Cup Series Rookie of the Year and will have the Zeigler name on his car for 11 races in 2026, including the June 7th race at Michigan International Speedway.
He finished 23rd in 2025, with nine top ten finishes, two top five finishes, and one pole position.
Motorsports
McLaren’s Kirchhöfer getting reacquainted with Corvette in sim
Though still one of the leading factory GT drivers for McLaren in various championships around the world, Marvin Kirchhöfer took his first IMSA victory last year at the wheel of a Chevrolet Corvette Z06 GT3.R.
Kirchhöfer was the ’secret weapon’ for AWA (now 13 Autosport) when the Canadian team won last year’s Rolex 24 At Daytona in GTD, giving the Z06 GT3.R its first Daytona and GTD class win.
The German driver will be back in a Corvette this year in IMSA, running the three biggest endurance races of the season for the flagship Corvette Racing by Pratt Miller Motorsports team. He recently completed his first test for the team, where he’ll team up with reigning IMSA GTD PRO champions Antonio García and Alexander Sims in the No. 3 Corvette.
“It was really nice being back behind the wheel of the Corvette, so I really enjoyed the test,” said Kirchhöfer. “I was generally quite impressed by the whole setup of the team. I got a nice welcome from my teammates as well. I already knew Nicky (Catsburg) from previous racing before, too. That was very nice and I really, really enjoyed working with them. Everyone has been very supportive and very helpful getting me up to speed within the team and getting reacquainted with the Corvette.”
His first real-world test was preceded by some driver-in-the-loop (DIL) simulator work with the team.
“I also had the DIL test a couple of weeks ago in Charlotte, which also was quite interesting,” Kirchhöfer said. “I haven’t been in a sim for quite some time. It’s not something that I’m used to. When I was younger, I used to do quite some development back in the day for DTM, but that was more than 10 years ago so it’s been a bit of a break for me being in a sim. But I really enjoyed it.
“It was quite impressive, with how dedicated everyone was working during those three days. The first day was about getting me into a groove, and the second day Tommy (Milner) joined. There were quite a few nice bits of information that took from him.
“The feedback from the DIL model was very impressive. It’s always a bit more difficult to get a feeling for adjustments in a simulator than in the actual real car because you are limited to only a few feedbacks that you can take. Most of them will be like visual feedbacks – you don’t really have the tire sound or the feeling of the tire scrubbing and all that. It’s not easy to really get it right every time, but I must say overall that it has been very good and very positive. Good preparation for the Rolex coming up in a couple of weeks.”
Outside of IMSA, where he’ll run at Daytona, Sebring, and Petit Le Mans (Road Atlanta), Kirchhöfer will continue with McLaren, heading up one of Garage 59’s new entries in the WEC LMGT3 class, and running in the Bathurst 12 Hour for Optimum Motorsport.
But with RLL Team McLaren surfacing as a late addition to the 2026 IMSA GTD PRO grid – one day after Kirchhöfer was revealed at Corvette Racing/Pratt Miller for 2026 – he’ll have to go through the unique circumstance of fighting against McLaren in America’s three biggest endurance races of the season.
“Hopefully we’ve done our parts and our work well and can make it a good 2026 Daytona 24 race,” he said of what’s to come with Corvette.
Motorsports
Makita U.S.A. and Pipes Motorsports Group Suzuki Announce Technical Partnership for 2026 SuperMotocross Championship – Drag Bike News
Makita U.S.A., Inc. and Pipes Motorsports Group (PMG) Suzuki are proud to announce a new technical partnership ahead of the 2026 SuperMotocross Championship. This collaboration reunites two iconic names in American motocross and supercross, bringing together Makita’s engineering excellence and Suzuki’s racing heritage through the PMG Suzuki program.




Under the agreement, Makita U.S.A. will serve as a technical partner to PMG Suzuki, supporting the team throughout the 2026 SuperMotocross season. The partnership underscores a shared commitment to performance, reliability, and innovation at the highest level of professional motorcycle racing.
Makita’s return to Suzuki racing represents a renewed alignment rooted in decades of motorsports success. The partnership reflects the continued growth and credibility of the Pipes Motorsports Group program, as well as Suzuki’s strong and competitive racing platform heading into the 2026 championship

“Makita has been a cornerstone partner in Suzuki racing for many years, and their return is meaningful. Having a trusted brand with such deep roots in our motorsport’s history rejoin the Suzuki family through the PMG program speaks to the credibility of the team and the strength of our racing platform,” said Chris Wheeler, Suzuki Motor USA Motorsports Manager.
For Pipes Motorsports Group, the partnership carries both professional and personal significance.
“Growing up as an aspiring racer, I always marveled at the accomplishments of the Makita Suzuki teams’ of the past. Our technical partnership for the 2026 season is a welcomed addition and the young kid in me is excited to see the red Makita logo back on a Suzuki motorcycle,” said Dustin Pipes, Team Principal of Pipes Motorsports Group.
“Makita’s return to Suzuki racing is more than a reunion—it’s a statement about innovation and a continuation of a winning legacy. We first teamed up 21 years ago to capture championships, and today it feels like we never left. Partnering again was an easy choice with a team that shares our relentless drive. Together with PMG Suzuki, we’re blending decades of engineering excellence with cutting-edge technology to push the limits of performance.” -Brent Withey, Vice President, Marketing.



As the 2026 SuperMotocross Championship approaches, Makita U.S.A. and PMG Suzuki look forward to building on a legacy of success while pushing the limits of performance and technology on the track.
There are more videos on the Cycledrag Youtube channel (please subscribe here) and like the Cycledrag Facebook page (Please like here) and more will be coming soon. Also subscribe to our NEW Youtube channel “Racing Jack” and Check back daily.



Motorsports
Timmy Hill, Hill Motorsports Set for 2026 NASCAR CRAFTSMAN Truck Series Return
Motorsports
How Dale Jr. is continuing to find – and use – his voice in the NASCAR media landscape
Tuesday mornings are a Dale Earnhardt Jr. cheat day.
It happens inside JR Motorsports. Earnhardt sits at a large rectangular wooden table to the right when you’re coming in the door. The room is outfitted with racing memorabilia and other trinkets. In addition to the table where Earnhardt takes up residence, there is another corner outfitted to look more informal, like a mini living room with different coloring, a side table between a lawn chair and a comfortable-looking armchair, a third corner with a smaller but taller wooden table and then a glassed-in engineering room.
For those unfamiliar, it’s the Dirty Mo studio and Earnhardt, alongside co-host TJ Majors, are recording The Dale Jr. Download podcast. And, as he describes it, cheating while doing so.
“We’re not the first voice you could hear,” Earnhardt tells RACER. “There are a bunch of different people creating content and we know that. So, I like that we get a couple of days to hear what everybody’s opinions are. It’s a little bit like cheating, because we can come in and already have an idea of what the temperature of the fan base is, or the reaction to whatever happened Sunday.”
Earnhardt admits the recording schedule leaves his opinion open to being swayed. Or if not swayed, at least opened up to perspectives and additional information he had not considered. The Dale Jr. Download or The Download, is recorded and released Tuesday.
The show drops after the release of The Teardown, another Dirty Mo show, featuring reporters Jeff Gluck and Jordan Bianchi. There is also Door Bumper Clear, yes, of Dirty Mo that features spotter Freddie Kraft, Rick Ware Racing competitor director Tommy Baldwin, Earnhardt’s niece Karsyn Elledge and a guest. Denny Hamlin’s show, Actions Detrimental, usually comes out Monday, if not Sunday night, after a race. But in addition to the shows close to home, there is other NASCAR-related content dropping that Earnhardt might hear.
“We get an advantage going Tuesday and on the backside of a lot of stuff,” Earnhardt says.
The group tries not to take itself too seriously, as heard in the audio that makes it into an episode, where they rag on each other, with Earnhardt sometimes leading the way. On this day in late October, when RACER sat in as Earnhardt and Majors recorded the episode leading into championship weekend at Phoenix Raceway, that dynamic was on full display – including seeing what doesn’t make it into an episode.
The current version of The Download is arguably the strongest it has ever been, thanks to Earnhardt’s voice and presence. When the show started in the 2010s, back when Earnhardt was still a driver, he was nothing more than a voice memo used in an episode. Mike Davis, a longtime right-hand man of Earnhardt through various roles and now the president and executive producer of Dirty Mo Media, was the primary host alongside Taylor Zarzour, breaking down that weekend’s race from a Team Earnhardt perspective.
But the shift in Earnhardt taking more ownership of the show began when he retired and became an NBC Sports broadcaster. Earnhardt joined the show full-time alongside Davis and it expanded to a broader discussion on the sport, JR Motorsports, and weekend events. It’s now Earnhardt and Majors running things, as Davis has shifted to solely overseeing the company.
“I think it’s more important than we can even articulate that Dale Jr.’s opinions and voice are heard, even if Dale doesn’t think they are,” Davis tells RACER. “Is he comfortable? Has he embraced it? I’m not so sure he has. But to his immense credit, he has given that to us, and he brings it every single week.”
Earnhardt, of course, is one of the sport’s most prominent figures. People listen when he talks, and they want to know what he thinks as both a former driver and current team owner, and because of his history and passion for the sport.
There are times, though, when Earnhardt doesn’t feel the need to share his thoughts. The antitrust lawsuit is one example. Earnhardt battled his loyalty to the France family and what the sport has given him with trying to have sympathy toward Hamlin, Michael Jordan and Bob Jenkins. It created a few times when Earnhardt wanted to stay out of it.
“People were going on and on about either something I had said or the lawsuit or the show, and how I was in a bad (expletive) mood,” Earnhardt says. “Sometimes I’ve been in there, and I’ve said, ‘I don’t want to talk about this (expletive) today.’ So, I went on Reddit and said, ‘Y’all, sometimes I don’t want to do this.’ I don’t want always to go in there and sit down and go, ‘Here is what I think, everybody!’
“So, I don’t know that I’m comfortable, or have gotten more comfortable. I really don’t. Some days it’s easier to be there than others.”
Earnhardt is not naturally attracted to the spotlight, but has learned to lean into his role as interviewer and pundit.
Earnhardt does agree that he has a responsibility to use his voice.
“I care enough about the sport that when I’m really adamant or very passionate about something or a direction or change, I’m going to absolutely give my opinion,” Earnhardt says. “I don’t ever want to be a problem, but sometimes you just don’t agree with stuff, or you don’t like the direction we’re headed in, and you think it could and should be better. The show lets me say that, and my delivery sometimes isn’t the best, but I think I’m getting better at it.
“And I think I’m in a good spot now with NASCAR, where they are comfortable with my show being part of the ecosystem, and they know I’m always going to tell my opinion and not shy away from maybe saying some things they don’t love. But they feel like I’m an asset, or I’m a value, for the most part.”
A well-received segment of The Download is the guests Earnhardt talks to. Those individuals have come from across the garage, both current and former – some with ties to the Earnhardt family. If one were to track from early episodes onward, the evolution of Earnhardt’s style as an interviewer and a listener is clear.
“It’s a borderline miracle, because you think about the introvert, the shy guy,” Davis says. “He’s never been comfortable in big public settings or expressing his opinion.”
Earnhardt will receive notes from their resident historian and depending on the guest, Earnhardt will either take those notes and dive in or, when he sits down, he starts a free-flowing conversation. He credits his experience with NBC Sports for lessons he learned as an interviewer, including through seminars. Dan Patrick, a longtime sports broadcasting great, is another person Earnhardt follows.
The fundamentals are essential to Earnhardt, and he tries to focus on them rather than on how nervous he gets when asking questions. Nerves would lead to not having the next question ready, and Earnhardt would be in own his head, and he felt that usually led to a stale or unemotional conversation.
“What I try to do is listen to everything they are saying and find the next question in their answer,” he says. “That tends to produce the best reaction from the fans when they listen and are like, ‘This is a great show.’ Those are the ones where I was listening to the person and going, ‘Oh, wow. Why’d you do it that way?’ Or I’m listening to the answer, it brings curiosity and I lean into it.”
Admittedly, there are still people who come into the room that make Earnhardt nervous or anxious. Those are mostly non-racing-related individuals.
The segment serves in two ways. While the fans get to hear more about the sport or those from its history, Earnhardt is also learning. Sometimes, even about his own family or his father’s career.
“I think that’s probably the reward for me is the discovery,” says Earnhardt. “It’s like music. I love music and I love discovering a new song. … Discovery in music is so fun and motivating and that’s the way the podcasts are. It’s like, I’m going to go in here today, and I don’t know what I’m going to learn, but it’s going to be fun. We’re going to ask all the questions and try to drill down and get some good stuff out of them. And I don’t know what it is about the table or the room, but people just feel so comfortable, and we get to talking, and they open up.”
And at the heart of the show, or what Earnhardt hopes the content coming out of Dirty Mo is accomplishing, is just being a part of the conversation.
“I love what a lot of people are doing out there and I watch it,” Earnhardt says. “I ebb and flow with what I’m creating based on what I’m seeing outside of our business. But I try to find competition in everything, and that is what will motivate me.
“How do we win? How can we be better? How do we keep taking over market share and being the best?”
-
Rec Sports3 weeks agoPrinceton Area Community Foundation awards more than $1.3 million to 40 local nonprofits ⋆ Princeton, NJ local news %
-
Sports3 weeks agoBeach Volleyball Unveils 2026 Spring Schedule – University of South Carolina Athletics
-
Sports2 weeks agoBadgers news: Wisconsin lands 2nd commitment from transfer portal
-
Sports3 weeks agoBadgers news: Final Four Game Thread vs. No. 1 Kentucky Wildcats
-
Rec Sports5 days agoFive Youth Sports Trends We’re Watching in 2026
-
Sports2 weeks agoIs women’s volleyball the SEC’s next big sport? How Kentucky, Texas A&M broke through
-
Sports3 weeks agoFour From Women’s Volleyball Named to College Sports Communicators Academic All-District Team
-
Rec Sports2 weeks agoNBA, Global Basketball Community Unite for World Basketball Day Celebration
-
Rec Sports3 weeks agoRefugee-Focused Youth Sport Initiatives : Moving for Change
-
Rec Sports3 weeks agoYouth Sports Business in 2025: The Year the Industry Grew Up





