
Valley Center Youth Cheerleaders from a recent season.
Valley Center NFL Flag Football & Youth Cheer is now accepting registrations for the Fall 2025 season.
The following are important dates in the schedule:
VC NFL Flag & Youth Cheer Family Huddle and Mini Combine Event – Friday 8/1.
Once weekly practices begin the week of Tuesday 9/2. Please note – for the first 2 weeks, teams may practice twice weekly to prepare for the first game.
Practices will be held on Tuesdays OR Thursdays between 3-8 p.m. based on your coach’s availability.
Once weekly Friday night games begin 9/12.
All practices and games will be held in VC at the same local field—Which is the field adjacent to Cole Grade Road and the VC Primary School.
No games on Friday 10/31.
Football playoffs will be 11/7.
SuperBowl games & Cheer Showcase will be 11/14.
Community Season Kick Off Tailgate Party – 9/11.
Travis and Debbie Shain, owners and operators of VC NFL Flag Football & Youth Cheer
are passionate community leaders, parents, and entrepreneurs dedicated to building something far greater than just a youth sports league—they’re building a legacy of character, confidence, and community in Valley Center.
Travis Shain brings 12+ years of experience in youth athletics, having coached both football and wrestling at Valley Center High School as well as countless teams through baseball, rugby, youth football. His coaching style reflects his belief that sports are not just about winning games but about developing the whole athlete—physically, mentally, and morally. Debbie shares that same heart for impact, working behind the scenes to ensure every family feels welcomed, supported, and part of a greater mission. Together, they lead the children’s ministry at their church.
Together, the Shains have built deep roots in Valley Center—not only as parents of four active kids but also as local business owners and volunteers who have invested in the growth and well-being of the town they call home. Their leadership in VC NFL Flag Football & Youth Cheer is an extension of that commitment. They see the league as a launchpad for developing young athletes into great teammates, strong leaders, and even better human beings.
Their vision? To create a sports environment where every child is seen, every coach is equipped, and every family feels like they belong. Through excellence, encouragement, and a whole lot of fun, Travis and Debbie aim to impact lives far beyond the field—one snap, cheer, and high-five at a time.
The Shains told The Roadrunner: “We are committed to creating an enriching experience where athletes of all ages and skill levels can thrive. Our program is designed to build confidence, foster teamwork, and promote strong character both on and off the field. By emphasizing respect, sportsmanship, and collaboration, we create a positive environment that supports personal growth and team success.”
They added, “Through innovative game formats and a focus on fun, we ensure that every player not only develops athletic skills but also gains valuable life lessons in leadership, perseverance, and integrity. At Valley Center NFL Flag, we believe the game is more than just football—it’s a foundation for building confident, capable individuals who carry those values far beyond the field.”
For more information, and to register and volunteer, visit: Vcnflflag.com

Valley Center NFL Flag Football in action.