New “Parametric Custom Core Sports League” portfolio targets high-net-worth sports fans. Focuses on companies with strong ties to major sports leagues through sponsorship, media, and advertising. Minimum investment: $250,000, aiming to bring sports as an asset class to more investors. Morgan Stanley is taking a fresh approach to investing, blending sports and finance to attract […]
- New “Parametric Custom Core Sports League” portfolio targets high-net-worth sports fans.
- Focuses on companies with strong ties to major sports leagues through sponsorship, media, and advertising.
- Minimum investment: $250,000, aiming to bring sports as an asset class to more investors.
Morgan Stanley is taking a fresh approach to investing, blending sports and finance to attract high-net-worth sports fans. The firm recently unveiled its new “Parametric Custom Core Sports League” portfolio, specifically designed to appeal to individuals who are passionate about sports and have the resources to invest a minimum of $250,000. This unique investment opportunity allows fans to own a share of the action—not in the teams directly, but through companies heavily tied to professional sports leagues via sponsorships, media, and advertising.
For sports fans with significant capital, this portfolio offers an avenue to participate in an industry whose value has surged over the last decade. With team valuations reaching new heights and sports-related brands expanding their influence, the financial allure of sports has never been stronger. However, the prohibitive cost of owning a pro team has left many fans on the sidelines. Through this portfolio, Morgan Stanley hopes to make sports a viable asset class for wealthy individuals, opening up access to a market traditionally out of reach for most investors.
The portfolio’s holdings are selected from large-cap U.S. equities and will contain between 250 and 400 securities from companies visible at major sporting events, from stadium billboards to television advertisements. Leveraging data from Nielsen Sports, Morgan Stanley’s wealth management division will monitor and analyze the performance, visibility, and spending of these companies, allowing investors to benefit from the strong association these brands have with major sports leagues. This curated selection aims to mirror the risk profile of the S&P 500, creating a balanced portfolio with growth potential rooted in the sports sector.
According to Sandra Richards, managing director and head of Morgan Stanley’s Global Sports and Entertainment Division, the decision to launch this sports-focused portfolio was inspired by demand from clients seeking ways to engage financially with their sports passion. “This one person represents many,” Richards explained, emphasizing the growing appeal of sports as an investment.
