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Morning Buzz

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Morning Buzz

Start your morning with Buzzcast with Ted Keith: Recapping Day 2 of the Brand Innovation Summit in Chicago; NWSL Championship heading to San Jose; Atlanta gets closer to NHL dreams

The NWSL will continue its practice of hosting its championship at a neutral site rather than allowing the higher-seeded participating team to host the match.
The NWSL will continue its practice of hosting its championship at a neutral site rather than allowing the higher-seeded team to host the match. NWSL

The NWSL will hold its 2025 championship on Nov. 22 at PayPal Park in San Jose, where second-year club Bay FC plays its home matches as a tenant of the Earthquakes. It marks the second time in three years the league will hold its title game in California after Snapdragon Stadium in San Diego hosted in 2023. CPKC Stadium in K.C. hosted the match last year.

The decision to award hosting duties to Bay FC comes as little surprise given the massive investment the club’s owners, led by private equity firm Sixth Street, made with its then-record $53M expansion fee in 2023. The team has been a strong draw out of the gate, averaging 13,617 fans per match during its inaugural regular season in 2024. The club is scheduled to host a match later this season at Oracle Park in S.F., where it hopes to set a new NWSL single-game attendance record.

The title game will air on CBS for the fourth straight season and also stream on Paramount+. Google Pixel will make its second appearance as the match’s presenting sponsor.

The league will continue its practice of hosting its championship at a neutral site rather than allowing the higher-seeded participating team to host the match. NWSL Commissioner Jessica Berman has expressed a preference for the neutral-site model from an operational and promotional standpoint.

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Protesters continue to march and chant in an approximately one-square mile area of downtown Los Angeles
Protests against federal immigration enforcement operations have “popped up in the nation’s major cities,” including L.A. Getty Images

The College World Series starts today in Omaha, and Police Chief Todd Schmaderer said that he is “aware of the potential for immigration-related demonstrations” at the event. Posting on X, Schmaderer wrote, “Our goal is to support the free expression of speech while also ensuring the safe enjoyment of the sporting event itself. Both can and should occur peacefully and without disruption to public safety.” Protests against federal immigration enforcement operations have “popped up in the nation’s major cities,” including L.A. Tensions are “elevated in Omaha” after ICE raided a meatpacking plant earlier in the week. While the OPD has “always maintained a strong police presence” during the tournament, department officials plan to “take extra precautions this year” (OMAHA WORLD-HERALD, 6/12).

TAMPA, FL - DECEMBER 31: a Michigan Wolverines helmet rests near the sidelines during the ReliaQuest Bowl game between the Michigan Wolverines and the Alabama Crimson Tide on Tuesday, December 31, 2024 at Raymond James Stadium in Tampa, Fla. (Photo by Peter Joneleit/Icon Sportswire via Getty Images)
Michigan football will play six games at Michigan Stadium this season and revenue from spectator admissions is “projected to decrease” by $19.1M “compared to the revenues from eight home games in 2024.” Icon Sportswire via Getty Images

The Univ. of Michigan’s athletic department is “projecting a balanced budget” of $266.3M for FY2025-26, receiving $15M in “support from the university.” Michigan’s athletic department “received the funds from the university to help offset expenses associated with” the House settlement. Michigan will spend $20.5M to “fully participate in revenue sharing and will add approximately” $6.2M in new scholarships. Michigan football will play six games at Michigan Stadium this season and “revenue from spectator admissions is projected to decrease” by $19.1M “compared to the revenues from eight home games in 2024,” reflected in FY2024-25. Distribution from the Big Ten from television contracts is “expected to increase” by $5.8M (DETROIT NEWS, 6/12).

Shelton parts with Team8 to join WME for representation. Danielle Parhizkaran/USA TODAY NETWORK

Tennis player Ben Shelton has joined WME roster of tennis players. The list includes Serena Williams, Carlos Alcaraz, Iga Swiatek, Taylor Fritz and Frances Tiafoe. Shelton had been repped by Team8 since 2022, when he turned pro (TENNIS, 6/12). This is a “major blow” to Team8, as Coco Gauff left the company in April to launch her own venture in conjunction with WME. Now, they are losing a “second American tennis star” in three months. Team8 was co-founded by former tennis player Roger Federer and his long-time agent Tony Godsick. Meanwhile, Shelton remains “one of the faces of On’s tennis division,” while Federer is a “shareholder, ambassador, and collaborator for the Swiss sportswear brand” (SI, 6/12).

Rogers cleared the last hurdle in its purchase of Bell’s stake in Maple Leafs Sports and Entertainment. Getty Images

Rogers Communications “cleared the last hurdle in its purchase” of Bell’s stake in MLSE, and the transaction is “expected to close next month.” The Canadian Radio-television & Telecommunications Commission on Thursday approved Rogers’ takeover of Bell’s NBA TV Canada assets. The boards for the NHL, NBA, MLS, CFL and AHL “all approved the change in ownership” earlier this month. Rogers announced in September that it had agreed to purchase Bell’s stake in MLSE for C$4.7B. The purchase would “double Rogers’ stake in the company” to 75% (SPORTSNET.ca, 6/12).

Travis Kelce, Taylor Swift and Wayne Gretzky, from left, sit together during the second period
Singer Taylor Swift was in attendance with Chiefs TE Travis Kelce at the Panthers-Oilers Game 4 of the Stanley Cup Final. Getty Images

Singer Taylor Swift and Chiefs TE Travis Kelce “were among the celebrities that flocked to Amerant Bank Arena” for Game 4 of the Oilers-Panthers Stanley Cup Final. There were “rumblings ahead of Thursday’s game that the couple “might attend the final.” The VIP entrance to the arena was “closed off and the media elevator was not available to be used for a period of time before pregame warmups began.” The pair was “shown on the television broadcast during the first period of the game” (AP, 6/13). Video of their arrival “was shared on X by the NHL’s official account.” The pair thoughtout the night “was seen cheering on the Panthers while sitting in the team’s section” (TODAY.com, 6/12).

The Oilers won the game 5-4 in OT to tie the series at 2-2. Game 5 will take place Saturday night at Rogers Place in Edmonton.

The Bears are “exploring a sale of the minority stake” owned by late Andre McKenna Sr., according to sources. BEARS

The Bears are “exploring a sale of the minority stake” owned by late Andre McKenna Sr., according to sources. The exact size of the stake is unknown. McKenna, a former chair of McDonald’s, died in 2023. It is likely the Halas family, along with team investor Pat Ryan, will “have the right of refusal for any potential investors.” Galatioto Sports Partners was hired to handle the potential sale. Bears CEO Kevin Warren has been “considering private equity transactions” since the league granted approval for institutional investors last year. A number of NFL teams have sold minority stakes in recent months, including the 49ers, Chargers and Dolphins (BLOOMBERG NEWS, 6/11).

Scenes from Day 2 of Brand Innovation Summit

The second day at SBJ’s Brand Innovation Summit saw discussions held about the buildup to the World Cup, next gen sports content, partnering with college athletics and much more.

In case you missed it, here are some of the things that have been covered so far at the conference:

The World Bowling League, backed in part by Dodgers SS Mookie Betts, will “roll out with six franchises … early next year.” Getty Images

The World Bowling League, backed in part by Dodgers SS Mookie Betts, will “roll out with six franchises … early next year.” The league is in the “advanced stage of finalising franchises in Japan, South Korea, Singapore and India.” WBL CEO Adi Mishra was light on details but said that pro bowlers “would compete in the core sport while celebrities would take part in auxiliary events, with teams collecting points throughout the season.” He also did not provide financial details of Betts’ purchase but indicated that negotiations on the “sale of the remaining franchises were in the final stages” (REUTERS, 6/13).

SBJ checks out the 1895 Club, the USGA’s top hospitality offering at the U.S. Open.

BetMGM is looking for a VP/Media & Growth Marketing. The Jersey City-based position is responsible for leading strategy, development, and activation of digital, offline, SEO, affiliate, media partnerships, and social media of driving player acquisition for sports betting, etc (BetMGM).

BetMGM is looking for a Senior Dir/CRM Operations & Player Communications. The Jersey City-based position is responsible for owning the player lifecycle communications, optimization, and operations marketing strategy across CRM, loyalty, lifecycle, and omnichannel engagement for all brands and product verticals (BetMGM).

The White Sox are looking for a Dir/Marketing & Advertising. The Chicago-based position is responsible for managing the annual marketing and advertising budgets, executing high-impact campaigns, refining segmentation strategies for both general and Hispanic markets, and optimizing media performance across paid, email, web, and app channels (White Sox).

PGA Tour is looking for a Community Engagement Manager. The Charlotte-based position is responsible for building and implementing the year-round community engagement and messaging plan, managing charity and outreach programs hosted by the Truist Championship and cultivating positive relationships with key community constituents and local media (PGA Tour).

Read More >>>


Speed Reads…

A crowd of 5,126 “showed up to watch” the S.F. Unicorns face the Washington Freedom in the Major League Cricket season opener and the Bay Area debut at the Oakland Coliseum (S.F. CHRONICLE, 6/12).

Sources said that Grizzlies G Ja Morant has “parted ways” with Lift Sports Management. He joined the agency in April 2024 (Memphis COMMERCIAL APPEAL, 6/12).


Morning Hot Reads: Is It Necessary?

The TAMPA BAY BUSINESS JOURNAL went with the header, “Does St. Petersburg need baseball?” When the city landed an MLB team in 1995, it was “lauded as a statement of credibility — the kind of deal that would make it easier to convince developers … to invest in the city.” Thirty years later, city leaders are “staring down the possibility of losing the Rays.” Losing a professional sports franchise “has long been regarded as a black eye, particularly for up-and-coming Sun Belt cities like St. Pete.” But the city has “grown tremendously since the first pitch was thrown” on March 31, 1998. Some real estate developers and civic leaders say St. Pete “has evolved so much since then that the Rays’ potential departure won’t be a catastrophic economic blow.”

Also:


Social Scoop…


“In 2024, 21 years after it was first released, the original cast album for this show made the Top 40 for the first time.”


Off the presses…

The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:


Final Jeopardy…

“What is ‘Wicked’?”

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Lane Kiffin receives $500,000 payout from LSU after Ole Miss advances to College Football Playoff semifinal

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With Ole Miss’ Sugar Bowl victory over Georgia in the Sugar Bowl, Lane Kiffin will receive another bonus. Per the terms of his contract at LSU, he will get the $500,000 he would have gotten from the Rebels for advancing to the College Football Playoff semifinal.

Kiffin was already set to receive a payout as a result of Ole Miss’ first-round win over Tulane. That set him up for a $250,000 payday, which was the amount he would have received from the school if he was coaching in the game. Now, that figure will go up.

After Kiffin’s high-profile departure for LSU, Pete Golding took over as Ole Miss’ full-time head coach. But the Tigers said they would include “ancillary benefits” in Kiffin’s deal with the Rebels, and that means a $500,000 payout because his former program is advancing in the CFP.

Kiffin’s high-profile departure for LSU came after Ole Miss took down Mississippi State to complete the first 11-win regular season in program history. It also helped the Rebels virtually secure a spot in the College Football Playoff, and they hosted the first-round game on Saturday.

Per the terms of Kiffin’s contract at Ole Miss, there would be two more escalators if the Rebels keep going in the CFP. His payout would increase to $750,000 if they advance to the national championship and go up to $1 million if Ole Miss wins it all. LSU vowed to pay that same amount after Kiffin’s departure prior to the postseason.

“Coach will be entitled to receive a payment in an amount equal to the amount Coach would have been entitled to receive had he remained Head Coach at Coach’s immediate prior employer and coached the prior employer’s football team through the 2025-26 CFP,” Kiffin’s contract at LSU reads. “… If applicable, the payment under this section may be paid from affiliated foundation funds and shall be paid within 30 days following the prior employer’s team being eliminated from the 2025-26 CFP.”

Ole Miss takes down Georgia in thrilling Sugar Bowl

Ole Miss and Georgia square off in a thriller at the Sugar Bowl in New Orleans on Thursday. The two teams combined to score 30 points in the fourth quarter as the Rebels rallied to take down the Bulldogs, 39-34.

Trinidad Chambliss had a monster day, completing 30 of 46 passes for 362 yards and two touchdowns. Harrison Wallace III also had a career night, hauling in nine receptions for 156 yards and a touchdown. De’Zhaun Stribling also had a big performance with seven receptions for 122 yards.

For Golding, it marks a second straight victory as head coach after taking over for Lane Kiffin. Ole Miss will now get ready to take on Miami in the Fiesta Bowl.



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Football Transfer Portal Chaos Continues Despite New Rules

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Football Transfer Portal Chaos Continues Despite New Rules



































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Indiana football destroys Alabama at Rose Bowl to advance to Peach Bowl

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Jan. 1, 2026Updated Jan. 2, 2026, 12:20 a.m. ET

PASADENA, Ca. — The singing starts early in the fourth quarter of the Rose Bowl, where the clouds are rising above the San Gabriel Mountains and the No. 1 Indiana Hoosiers are just destroying No. 9 Alabama. This is a 2025 College Football Playoff quarterfinal, serious business, but the IU football crowd has been having a blast, and they know what to do when this stadium in Southern California starts playing Bloomington’s John Mellencamp over the loudspeakers.



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Texas Tech’s College Football Playoff reality check just made a transfer QB rich

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The Texas Tech Red Raiders are currently trailing Oregon 13-0 in the College Football Playoff quarterfinals, putting a loaded team on the brink of elimination. Given how bad the offense has looked for this team, the fanbase is already moving on to the offseason, as even with a comeback win in this game, Texas Tech isn’t good enough on offense to win the National Championship.

The biggest flaw with this offense seems to be the play of their quarterback, Behren Morton, who’s had a brutal day with 3 turnovers early in the 4th quarter. Given the fact that Behren Morton is out of eligibility, Texas Tech needs a new quarterback, and the fans are swinging for the fences.

Texas Tech fans are begging for Cody Campbell to pay Brendan Sorsby

On Friday, the Transfer Portal in college football will open, and Texas Tech fans are hoping that Cody Campbell and the Red Raiders spend big to continue building up this roster. The overwhelming biggest wish by the fanbase and outsiders is quarterback Brendan Sorsby.

While Oregon will advance if the score holds, everyone believes whichever quarterback Texas Tech ends up adding is the true big winner.

The members of the media even seemingly believe that Brendan Sorsby is destined to be a Red Raider.

Cody Campbell specifically is being begged by the fans to go improve this team on offense, especially at quarterback.

It’ll now become interesting to see where Texas Tech and Cody Campbell look to find their quarterback in the Transfer Portal. Backup QB Will Hammond showed a ton of promise, but his season ending injury may change the plans at quarterback.

Brendan Sorsby is ranked as the top quarterback in the Transfer Portal in our latest Transfer Portal Quarterback Rankings. Between his experience in the Big 12, his talent level, and the fact that his girlfriend now plays volleyball at Texas Tech, the pairing seems like a perfect fit, but both sides will need to lock the deal in.





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The Transfer Portal market is exploding for college football

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The transfer portal market is going up across the board, at every position, in every conference, and there’s little reason to believe it will slow down anytime soon. Just like professional sports, once one player gets paid, the market resets. The next wave of players measures itself against that number, believes it’s worth more, and pushes the standard even higher.

College football has officially entered that phase.

When the transfer portal opens Jan. 2, it will usher in what could be the most aggressive and expensive portal cycle the sport has ever seen. With the spring portal window eliminated in favor of a single winter period that runs from Jan. 2 through Jan. 16, the urgency has never been higher. Programs no longer have a second chance to fix mistakes, replace losses, or wait out the market.

This winter portal may look less like traditional college football and more like NFL free agency but with more chaos.

Spend Early or Miss Out

The expectation across the sport is clear: the best players will come off the board immediately and for big money. This is nothing new in the sports world because typically the services of the top players: a) in high demand and b) get contacted earlier because they dictate the market for the others after.

““People are going to spend out of the gate — like immediately — your top guys, your best guys, are going to go quick,” said a Big Ten general manager. “Then it’s the rest of them that are asking for money, but at some point they’re going to come down a little bit because the money has already been spent.””

Big Ten general manager

A year ago, there was widespread belief that this offseason would bring a correction. The passing of the House settlement, the introduction of the College Sports Commission as an enforcement arm, and the implementation of a $20.5 million revenue-sharing cap were all supposed to cool off the market.

The idea was simple: with stricter NIL oversight and limits on revenue sharing, teams could no longer double-dip between unlimited collective money and school-funded compensation. Prices, many thought, would stabilize or even decline. That hasn’t happened.

For a variety of reasons, the market has instead continued to climb. What began as college athletes not being paid at all turned into NIL opportunities based on name, image, and likeness. Now, schools themselves can directly allocate money to players, effectively paying salaries. It’s no wonder these college players are staying school longer when some get paid even more than if they were to go pro.

It’s a full 180-degree swing from where the sport was less than a decade ago.

New NIL Price of a Starter

The numbers that could come out of this cycle make that shift impossible to ignore.

““I feel like the average starter this cycle — the sort of line you have to hit — is $600,000,” said one SEC general manager. “I feel like last year starters in our conference were $300,000. Now it feels like starters are more like $600,000.””

SEC general manager

That’s not a superstar figure. That’s the baseline.

Quarterbacks, edge rushers, offensive tackles, and elite skill players are pushing well beyond that number. Depth players are commanding deals that would have qualified as “starter money” just one cycle ago. Every position group is affected, and every negotiation starts from a higher floor.

Arkansas Can’t Afford to Fall Behind

Arkansas football has reached a crossroads. New head coach Ryan Silverfield and athletic director Hunter Yurachek have both spoken publicly about the importance of having the necessary NIL resources to build and sustain a competitive roster.

Words are a start, but action has to follow.

Yurachek doesn’t have to write the checks himself, but he does have to empower the coaching staff, the collective, and the infrastructure to compete at market value. If the administration hesitates or tries to bargain-shop in a luxury market, the results will be the same as they’ve been in recent years.

Fans are tired of hearing about rebuilds. They’re tired of moral victories and patience speeches while watching other programs buy instant turnarounds. The numbers are public now. The quotes are out there. The direction of the market is undeniable.

The transfer portal isn’t a temporary phase, it’s officially the backbone of roster construction moving forward and beyond. And with prices only going up, programs either commit fully or risk falling into the abyss.



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Curt Cignetti contract clause takes effect after Indiana’s College Football Playoff semifinal berth

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With Indiana’s resounding victory over Alabama in the Rose Bowl, Curt Cignetti triggered a bonus in his contract. But there’s another clause that took effect as the Hoosiers head to the College Football Playoff semifinals.

Cignetti’s new eight-year, $93 million deal at Indiana – which the two sides announced in October 2025 – includes a Good Faith Market Review clause. It states if IU makes the CFP semifinal, the school must discuss a renegotiated contract with Cignetti that would bring his annual compensation to nothing less than the third-highest paid coach in college football.

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For reference, Cignetti’s salary went up to $11.6 million when he signed his new contract at Indiana. That currently puts him at No. 4 among the nation’s highest-paid coaches after Lane Kiffin agreed to a deal that will pay him $13 million at LSU. Kiffin’s salary is just behind Georgia coach Kirby Smart, who’s the highest-paid coach in the country at $13.3 million, and ahead of Ohio State’s Ryan Day at $12.6 million.

According to the contract, Cignetti and Indiana have 120 days after the CFP semifinal to agree to the good faith review and negotiation. If the two sides don’t come to terms on a deal to make Cignetti no less than the third-highest paid coach in the country, “the University agrees to waive for the remaining Term of this Agreement any liquidated damages which would be due from Coach to the University should he subsequently terminate his employment at the University.”

In short, if the two sides don’t agree to those terms, Cignetti would not owe Indiana anything if he chose to leave for another job. For reference, he would owe $15 million if he was to resign to take a different coaching job before May 2026.

Curt Cignetti triggers bonus with Rose Bowl win

As part of the new deal, which took effect Dec. 1, Curt Cignetti also triggered multiple bonuses through Indiana’s College Football Playoff run. The Hoosiers’ sixth Big Ten victory secured a $150,000 bonus and he earned $1 million for winning the conference championship in addition to the $50,000 for becoming the league’s Coach of the Year.

Cignetti also had CFP bonuses in the deal, though they are not cumulative. With Thursday’s win against Alabama, he is set to earn $700,000 for making the semifinal round, and that figure would increase to $1 million if Indiana appears in the national championship. A victory in the title game would net Cignetti a $2 million bonus.

Indiana’s victory over Alabama continued Cignetti’s historic turnaround in Bloomington. The Hoosiers are now 14-0 this season and 25-2 under his watch as they get ready to take on Oregon.



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