Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

Motorsports

MOTORSPORTS: Bringing life back to Maple Grove Speedway | Sports

Published

on


Maple Grove Speedway will be a prominent part of the Wheels on Maple Grove Car Show scheduled for this weekend, Sept. 27, hosted by Revv’ed Up Events and Pat O’Connor as a fundraiser for the Seneca County Agricultural Society.

Maple Grove Speedway historians John Velte and Chuck Brownell have been hard at work with Revv’ed Up promoter Pat O’Connor to help bring new life to the extensive legacy of the famous Waterloo oval. Velte, who also holds a seat on the Seneca County Agricultural Society Board, has curated a collection of historical documents and memorabilia dedicated to preserving the stories of the drivers that used to compete at the famous oval still sleeping under the grass-covered expanse of the Seneca County Fairgrounds campus.

O’Connor was nominated to the board at their September monthly meetings.

“There are only a few drivers left from the era, and the cars are even harder to find — or get,” Velte said.

The trouble is the cars have long been scrapped, crushed and destroyed — or, instead — the owners value the historical significance of the old coupes and coaches, and will not part with them for restorations. As for the drivers, time catches up with everyone.

Velte knows of a handful of Waterloo Speedway and Maple Grove Speedway cars still living in the shadows of Seneca County — hidden in hedgerows, retired junkyards or farm lots. Several were lost when the Mitchell Auto Parts yard was scrapped out.

But, with the increased interest in vintage dirt racing, the variety of clubs and wide variety of rules, the liveries and build designs — and the stories tied to them — live on.

Velte said he has confirmation that Tom Fletcher will be bringing a Mike McLaughlin modified replica to the show. Fletcher won with that car at Land of Legends Raceway earlier this year. Eddie Lawrence will be displaying Weldon Lawrence’s Late Model replica. A replica No. 111 — entry popularized by Sammy Reakes — is owned by Jim Hilimire has been included in the past, and Velte is hopeful the car returns. Hilimire has six vintage races, and has been showing his No. 11 John McArdell Sedan recently. Brad Litzenberger will be “bringing something old,” Velte said. Among his rides is a Brett Hearn Pepsi No. 20 Olsen modified.

Brownell lit up talking about the Lloyd Holt machine that Lloyd’s son, Jeff Holt, restored after the car was damaged in a fire. Jeff Holt executed a meticulous restoration of the car, going so far as to find an original 1937 Chevy Body to put on the frame. It was at the last iteration of the Maple Grove Tribute.

The Tribute has twice been constructed during the Seneca County Fair, originally joining the Flora Hall exhibits a year out of the COVID-19 pandemic. The fair was looking to fill the venue during the fair. After a second year there, Velte joined the Wheels on Main Street event during Waterloo’s Memorial Day Celebrations.

“It was not very big that year, we were in a building with three or four cars outside, but people were lined up pretty deep outside,” Brownell said.

As the show evolved and the display changed in shape and scope, Velte approached O’Connor at the Wheels on Seneca event to hopefully find a way for the two entities to share space during the second Wheels on Maple Grove car show.

“It’s cars and people, and it’s at the fairgrounds where the track is. It goes hand-in-hand,” O’Connor said, adding his father, Mike, will be bringing a 1967 GTO Convertible and a 1923 T-Bucket to the show. “My dad, he can’t remember anything. But he can remember Maple Grove Speedway, all the cars and drivers and stories.”

The biggest addition this year will be a searchable driver and statistics database. Velte has loaded most of the archives into a searchable database that can produce results, statistics and some images if modern generations want to search their family members and learn of their careers. The event this year will include several new picture boards. There will be a historical record book covering four decades of racing, a slide show of about 500 images and several new video compilations showcasing racing from when the track was in operation.

While the Seneca County Fairgrounds will be occupied by a mix of vintage and classic cars, the racecars that are removed from transporters will be staged in the barn adjacent to Floral Hall off the Swift Street entrance. Cars staying on trailers will be positioned around the barn; vintage racecars are not being charged to be on display. Show cars and classic hot rods will be able to park around the grounds, outdoors on a first-come, first-served basis. O’Connor is expecting around 150 entries on the show car side, and Velte said any vintage racing organization or period-correct race cars are welcome for the day.

For now, this tribute to Maple Grove Speedway will be a one-off. Feedback Velte has received with regard to a more permanent display – even a temporary one that could be erected year after year and then taken down – has been the same: how will it generate revenue?

Ideally, the monetization model to follow is that of the Hall of Fame and Museum at the Fonda Speedway. That venue shares space on the larger fairground complex with the active racetrack, opening periodically with select hours and a donation required for admission to the museum. Seneca County Fairgrounds doesn’t have a campus that will support that model right now. He was met with the same roadblocks when approaching a space downtown, which would come with the added costs of renting the space. So, Velte had to figure out a way to share the story in different and creative ways.

“That sort of opened my eyes. We considered tagging onto the music festival that was here, but we needed to be part of something that would attract the people that know the racing and care about the racing and history that happened here,” Velte said. “We needed to be attached to something else; that’s why we were attracted to the car show.”

“They compliment each other, the car show and the racers. It’s amazing the number of people that see posts or send messages on Facebook. They remember,” Brownell said.

Velte said he had also approached the Waterloo Library and Historical Society at the Terwilliger Museum.

“We’ve got a lot of stuff from people, and I wanted to stay centered on the history of the Fairgrounds, and Waterloo and Maple Grove Speedways,” said Velte, noting a community supporter offered to erect a temporary building, but it was not approved. “The Waterloo Historical Society wants to see the display all set up this weekend.”

Several championship trophies from the early 60s era will be displayed, along with a loaned 1964 trophy and the Naragon family’s championships. Racing trade papers, newspaper clippings and racing programs will be included in the display. Gater Racing News photographer Bob Hunter and Don Eddes photos will be available to browse, as well. The model car collection, scaled versions of the racecars from the 60s and 70s will be part of static, non-interactive displays, with intricate replicas from Velte’s own collection and from John Isgar, John Klue, Ken Marsteiner, Joe Felber, Bill Bentley and Randy Scott. Scott also owns an original pushcart from Waterloo Speedway days.

There are a few small gaps in Velte’s historical record, dotting portions of the racing seasons contested between the late 1960s through 1975; Velte has leads on information within The Northeast Dirt Modified Museum and Hall of Fame archives, but has reached dead ends.

“This is still fun for me to do this. I have been trying to get back into researching. The stats are pretty accurate. And I am always looking for ways to connect and update or verify statistics,” he said, noting at-large articles are still periodically uncovered or something new comes to the surface.

As for what happens next, Velte is waiting to see how the weekend goes. Maybe the tie-in to the car show works, or maybe another year off is necessary to regroup and help clarify the focus, purpose and direction.

“There are fewer and fewer of the drivers who raced here living, less and less saved memorabilia. We want to save their stories for their families,” said Velte, noting the revival of nostalgia modified and vintage racing has helped keep the conversation going, but boxes of paper passed to third or fourth-generation families who have no connection to the racing make those archives too easy to lose.

Similarly, the amount of time Velte and Brownell have invested, it is tough to hand the research and archives to someone who will allow it to live on only in mothballs and storage cases.

“People care about racing, you can see it in the cars, and the replicas and that the cars are still around; in the models and people that have an interest once they learn about the track that was here and how famous it was,” said Velte. “We need the chance to share that story, and keep sharing it.”

O’Connor also oversees other area car shows, including the Seneca Falls Classic Cars, Wheels on Geneva in the city, and Wheels on Seneca at the Welcome Center in Geneva.

For those wishing to show their rides, pre-registration is available; gates and day-of registration opens at 9 am. Show car registration is $15. The event runs through 3 p.m. Wheels on Maple Grove will include an on-site DJ, concessions and a barbecue, several local vendors, awards and dash placards given to participants. Contact O’Connor by phone at 315-856-6020 to reserve.

Malta Massive Weekend goes to Sheppard

Matt Sheppard had only one Super DIRTcar Series victory at Albany-Saratoga, but it was during a previous Malta Massive Weekend. He added a historic second with his 102nd career SDS win this past weekend, taking the win while leading flag to flag. In doing so, he is now the only person to win two big block features during the Malta Massive Weekend.

Sheppard won over Jimmy Phelps and Anthony Perrego; Alex Yankowski ranked fourth and Erick Rudolph was fifth. Mat Williamson rallied to finish eighth.

In the accompanying 30-lap DIRTcar Pro Stock feature, Brandon Emigh took the win over Kyle Hoard and Chris Stalker.

For those Modifieds, their next action will be during Super DIRT Week 53 (Oct. 6-11) at Oswego Speedway, culminating in the Billy Whittaker Cars 200 on Saturday, Oct. 11. The DIRTcar Pro Stocks will be part of the action at Land of Legends Raceway on Sept. 27.

On Friday, Marc Johnson pulled down a popular win in the DIRTcar 358-Modified Series, winning the 50-lapper over Williamson and Felix Roy. Neil Stratton was fourth while Zach Payne raced to fifth. The 30-lap DIRTcar Sportsman Fall Championship Series event was won by Connor Crane, his first touring win. Richard Murtaugh was next, followed in the top five by Emmett Waldron, Gavin Eisele and Chris Crane Jr. It was Waldron’s second straight podium finish in touring action.

The Sportsman will be racing during Super DIRT Week 53, along with the DIRTcar 358 Modified Series. The Small Blocks will race in the Salute to the Troops 150 on Friday, Oct. 10.

Other action on Friday included Chris Stalker winning the Street Stock feature over Tyler Irwin and Matt Mosher, and Josh Reome taking the four-cylinder feature over JP Corrow.

Thomas, Payne win Lane Memorial features at Outlaw Speedway

Jordan Thomas scored a popular win in the annual Lane Memorial feature at Outlaw Speedway, hosted in memory of Cal Lane. The win was part of the 2025 Empire Super Sprints touring schedule; Davie Franek was second ahead of Jordan Poirier.

Alex Payne won the 30-lap modified feature, charging from eighth to win the main. Matt Sheppard was second in the feature, chasing Payne from ninth on the initial grid. Justin Wright ran third ahead of Tommy Collins and Tyler Siri.

Eighth on the grid proved to be lucky, as Brent Ayers won the 25-lap Sportsman feature while also starting from outside the fourth row. Chris Darling took second place overall, with Dale Welty securing third. Devon Green and Blake Parsons filled the top five. Glenn Whritenour tallied the Street Stock division victory over Joe Giardina and Willy Easling. Jerry Lobdell took the Hobby Stock checkers ahead of Lanson Albanese and Brett Crawford. In four four-cylinder starts, Willy Easling has won three times, with his third recorded Friday night at Outlaw.

Outlaw will host the Hoag Memorial to cap 2025, scheduled over two nights in October.

The 14th Hoag Memorial Weekend will kick off Oct. 17, featuring a $4,000-to-win Empire Super Sprints program and the Four-Cylinders, who will chase a $1,077 prize. There will be dash races for Modifieds, Sportsman and Street Stocks, with CRSA Qualifying rounding out the Friday card.

Saturday, the Modifieds take center stage with a feature paying $7,777.77 to win and $777.77 to start. The Street Stock Empire 50 will pay $2,777.77 to win and $277.77 to start. Four-Cylinders and Hobby Stocks winners will be rewarded with 1,777.77 in their respective features, and the CRSA sprints earn $4,000 in winning their feature.

For more, visit OutlawSpeedwayLLC.com.

Land of Legends Season Finale scheduled for Saturday

The Empire Street Stock Series will host the Top Gun Shootout on September 27 at Land of Legends Raceway. The race is the season finale for the Ontario County oval.

The card will include the CRSA Sprints, Sportsman, Hobby Stocks and the DIRTcar Pro Stocks. Grandstands open at 5 pm. Non-member pit admission is $45. Adult grandstand admission is $25, with children aged 6-16 years admitted for $10. Hot laps are scheduled for 5:30 pm.

Additional information is available on LandofLegendsRaceway.com.

Utica-Rome hosts New Yorker 50 & Victoria 50 this weekend

Utica-Rome Speedway will host a multi-division, multi-day program on Sept. 26-27, culminating in the Modified New Yorker 50.

First, Utica-Rome will host the Victoria 50, scheduled for Friday. All classes in action will race with a draw/redraw format. The card will include the 358-modified challenge event, racing under DIRTcar rules on Hoosier tires. The night will include the Jim Normoyle Memorial Pro Stock race (allowing American Racer or Hoosier tires). The Limited Sportsman will be in action, on either American Racers or Hoosier tires. The Four-Cylinders will be racing as well, under SCDRA rules. Timed hot laps will be hosted for Big Blocks and 602 Sportsman, both on Hoosiers, with the top two fastest times of the night offered Redraw spots in Saturday’s feature.

Saturday, Modifieds will compete under DIRTcar rules on Hoosier tires. The Modifieds will chase a $5,000 prize with $400 paid to start the feature. The 602 Sportsman will also be on Hoosiers and DIRTcar rules, with select exceptions to valve spring and shock bodies. Teams should inquire with the speedway for specifics. The class will offer $1,500 to win. The Street Stocks will be racing for $500, under Albany-Saratoga division rules. The Mohawk Valley Vintage Dirt Modified Series will also be racing.

Visit UticaRomeSpeedway.com for gate times, event schedules and specific rule books.

Outlaw 200 Test and Tune

Fulton Speedway will host a test and tune session for the Outlaw 200 Weekend tonight.

Pits open at 5 pm and the track opens at 6 pm. Pit access is $25. The Outlaw 200 is scheduled for Oct. 2-4.

For additional details, and a full Outlaw 200 Weekend schedule, visit www.FultonSpeedway.com.

Weedsport will run the ‘Encore’ this Sunday

Weedsport Speedway will host the Encore 50, scheduled for September 28. The card will include the DIRTcar Big Block Modifieds and the DIRTcar Sportsman Series Sportsman Classic 75, weather-delayed CRSA Sprints main from July.

The Sportsman Series Classic 75 will remain as it was scheduled, offering $2,500 to win and the race will count toward the Sportsman Series points championship chase.

For details, visit www.WeedsportSpeedway.com.



Link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Motorsports

Front Row Motorsports announce changes after NASCAR lawsuit – Motorsport – Sports

Published

on


Following over a year of back-and-forth negotiations with NASCAR after joining forces with 23XI Racing and filing an antitrust lawsuit against the organization in October 2024, FRM is now back as a chartered team and making its final preparations for the upcoming season.

FRM and 23XI sued NASCAR after opting not to sign its new charter agreement in September 2024, alleging “monopolistic” practices. Despite settlement talks prior to the December court date, the suit ultimately went to court, where, after eight days in session, a settlement was reached.

The settlement granted chartered teams “evergreen” status and reinstated all six of 23XI and FRM’s full-time entries as chartered rides. A potentially major financial settlement was also involved, although the specifics of this were not made public.

Now that the ever-looming shadow cast by the lawsuit has finally cleared, FRM’s full attention has turned to the 2026 season, with Noah Gragson, Todd Gilliland, and Zane Smith all returning to the Cup Series, while Layne Riggs and Chandler Smith will also be back behind the wheel in the team’s two Craftsman Truck Series rides.

But while FRM’s driver lineup will be unchanged, Gragson will be working with a new crew chief after two seasons with Drew Blickensderfer. In an announcement made on Friday, FRM stated that Blickensderfer will be transitioning into the role of competition director, where he and technical director Seth Barbour “will continue to lead the organization’s technical direction and engineering efforts.”

Sign up to our NASCAR newsletter here.

Blickensderfer steps away from the pit box after 17 years in the role, during which he oversaw four wins, including both the 2009 and 2021 Daytona 500s with Matt Kenseth and Michael McDowell, respectively.

Assuming his place in the No. 4 pit box will be Grant Hutchens, who has previously served as a crew chief for Brad Keselowski, Austin Cindric, and Harrison Burton, although only for six total races.

Hutchens’ career has also seen him work as Kevin Harvick’s race engineer, a lead engineer for Ryan Blaney, and in 2025, as the crew chief for Team Penske’s test team.

Beyond a change in crew chief, FRM also announced the addition of former IndyCar Aero Car Chief and Hendrick Motorsports body production manager Jonathan DeHart to lead its aerodynamic operations.

“We are very fortunate, and I am extremely excited to add experienced, talented people like Grant and Jonathan to leadership roles in the organization,” FRM owner Bob Jenkins said.

“With the inclusion of our Truck Series teams, we operate (5) full-time teams and I’m equally as excited to have Drew turn his attention to providing direction and guidance to our crew chiefs and competition group as a whole.

“Having Drew in this new role for us and Seth being able to focus on the technical aspects within our team, it puts us in a better position to execute on the track and achieve our goals in 2026.”

FRM will kick off its 2026 season with the Cook Out Clash at Bowman Gray Stadium on February 1, before heading to Daytona for the first points-scoring events of the season two weeks later. There, it will be looking to secure its fifth-ever Cup Series win in 2026 and its first since 2023.



Link

Continue Reading

Motorsports

Dean Leads Nitro Motorsports Sweep on Opening Day at Daytona – Speedway Digest

Published

on


Daytona International Speedway roared back to life as pre-season practice for the ARCA Menards Series kicked off, and Nitro Motorsports made an emphatic statement. The team fielded six cars on Friday, and all six topped the leaderboard during the first day of the two-day session.

Leading the charge was Gus Dean in the No. 25 Nitro Motorsports Toyota, returning to the track for the first time since his victory in last year’s season opener. Dean’s strong performance set the tone for the organization, which showcased speed and depth across its lineup. Gavan Boschele followed in second with the No. 90B entry, while Jake Finch placed third in the No. 15 Phoenix Toyota. Thomas Annunziata, Isabella Robusto, and Jake Bollman rounded out the top six, giving Nitro Motorsports a clean sweep of the fastest positions.

Garrett Mitchell, better known to millions of fans as YouTube personality Cleetus McFarland, broke up the Nitro dominance by placing seventh in the No. 30 Kennetix Ford. Andy Jankowiak was eighth in the No. 71 KLAS Motorsports Chevrolet.

Amber Balcaen overcame early adversity after an incident in Turn 3 left her with significant nose damage. Following evaluation and release from the Infield Care Center, Balcaen returned in a backup car and posted the ninth-fastest time. Taylor Reimer completed the top ten in the No. 77 Spire Motorsports Chevrolet, marking three female drivers inside the top ten.

Further down the charts, Joe Gibbs Racing teammates Giovanni Ruggiero and Max Reaves finished 13th and 14th, separated by just 0.012 seconds. Reaves will chase the ARCA Menards Series East title in 2026, while Ruggiero will compete in the Daytona season opener alongside his full-time NASCAR Craftsman Truck Series campaign.

CARS Tour standout Timothy “Mini” Tyrell made his first laps at Daytona, ending the day 20th in the No. 17 Cook Racing Technologies Chevrolet. Incidents also sidelined Bob Martin and Alex Clubb, though both plan to return for Saturday’s session after repairs.

In total, 79 drivers and 49 cars are registered for the pre-race practice, with 65 drivers logging laps on Friday. The second day of testing will set the stage for the highly anticipated season opener next month.



Link

Continue Reading

Motorsports

Tibbetts Lumber Backing Spire, McDowell for Truck Race at Daytona

Published

on


Tibbetts Lumber Company is partnering with Spire Motorsports for the NASCAR Craftsman Truck Series season-opener at Daytona International Speedway.

The family-owned and Florida-based business will adorn the No. 7 Chevrolet Silverado RST for the February 13 event in Daytona Beach, Florida. 2021 DAYTONA 500 champion Michael McDowell will pilot the entry.

McDowell will be making his fifth career start in the NASCAR Truck Series, and with a trip to Victory Lane, would join an exclusive list of drivers who have won in each of NASCAR’s top-three divisions.

The Phoenix, Arizona-native competed in two NASCAR Craftsman Truck Series events last season — Daytona and Atlanta — and recorded a best finish of 12th-place.

“I have a great deal of respect for the Tibbetts Lumber team,” said McDowell, “They’ve helped me on my own property, and their team truly combines outstanding service with a high-quality product. It’s special to have them racing with us at Daytona, and earning a win in all three national series is something I’ve wanted to make happen for a long time. I think we’ll have a real opportunity to do that on Friday night in Daytona in our Tibbetts Lumber Chevy Silverado.”

Founded in 1949 by Linton N. Tibbetts, Tibbetts Lumber Company has grown into the largest independently-owned lumber and building materials supplier in Florida, while building its legacy as one of the largest roof and floor truss companies in the Southeast.

“Tibbetts Lumber Co. is thrilled to be the primary sponsor of the Spire Motorsports No. 7 Chevrolet Silverado driven by Michael McDowell,” said Russ Hallenbeck, CEO of Tibbetts Lumber Company. “Being that we are headquartered in Florida, Daytona International Speedway has become a very special place for us come springtime. We are honored to be teaming up with Spire Motorsports and Michael this February.”

This isn’t the first go-around for Tibbetts Lumber Company when it comes to sponsorship in the NASCAR Craftsman Truck Series, either. Over the last two seasons, the company has backed Spencer Boyd and Freedom Racing Enterprises a total of five times, which resulted in a single top-five result at Daytona in 2024.

With nearly 640 starts across NASCAR’s National Series, McDowell is one of the most seasoned veterans in the sport, right now. The Phoenix, Arizona-native has been to Victory Lane twice at NASCAR’s top-level, and once in NASCAR’s second-level NASCAR O’Reilly Auto Parts Series.

The 2026 NASCAR Craftsman Truck Series season-opener will take place on Friday, February 13 at 7:30 p.m. ET on FOX Sports 1, NASCAR Racing Network, and SiriusXM NASCAR Radio Channel 90.





Link

Continue Reading

Motorsports

Michael McDowell Running Daytona Truck Race for Spire

Published

on


Michael McDowell will run the season-opening NASCAR Craftsman Truck Series race at Daytona International Speedway for Spire Motorsports, the team announced Jan. 9.

McDowell will pilot the No. 7 with sponsorship from Tibbetts Lumber Company.

“I have a great deal of respect for the Tibbetts Lumber team,” McDowell said in a team release. “They’ve helped me on my own property and their team truly combines outstanding service with a high-quality product. It’s special to have them racing with us at Daytona, and earning a win in all three national series is something I’ve wanted to make happen for a long time. I think we’ll have a real opportunity to do that on Friday night in Daytona in our Tibbetts Lumber Chevy Silverado.”

McDowell also drove Daytona for Spire in 2025, steering the No. 07 to a 26th-place finish.

He’s the first driver announced to Spire’s Truck program for 2026. The team previously revealed it plans to field the Nos. 7 and 77 this year.


Donate to Frontstretch
Frontstretch.com

Executive Editor at Frontstretch

Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.

At his day job, he’s a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio — you know, like that Hawthorne Heights song.



Link

Continue Reading

Motorsports

Ross Chastain’s 2026 paint scheme released (Busch Light)

Published

on


View the No. 1 Busch Light paint scheme for Trackhouse Racing

Ross Chastain drives the No. 1 car for Trackhouse Racing. The 2026 NASCAR Cup Series paint scheme was leaked several weeks ago.

View the Ross Chastain Busch Light paint scheme below.

Now, the paint scheme has officially been released. Trackhouse Racing posted the following image to social media on Friday.

Ross Chastain
2026 Busch Light Paint Scheme

Ross Chastain 2026 NASCAR Cup Series carRoss Chastain 2026 NASCAR Cup Series car
Ross Chastain 2026 NASCAR Cup Series car

Ross Chastain will have a new crew chief in 2026

Links

Ross Chastain | NASCAR



Link

Continue Reading

Motorsports

“It is Different Than Other Sports”: Jeff Gordon Explains How Hendrick Motorsports’ Partnership Is a Perfect Fit

Published

on


With a new NASCAR season so close and sweeping changes already in motion, from horsepower adjustments to an updated playoff format, Hendrick Motorsports has moved to strengthen its foundation away from the racetrack as well. After publicly backing the new Chevrolet body unveiled in December, the organization has turned its focus inward, emphasizing the physical demands on its people as speed increases and the calendar tightens.

To that end, Hendrick Motorsports (HMS) has partnered with Atrium Health, one of the largest hospital networks in the southern United States, to provide integrated medical, wellness, and sports performance services for more than 50 pit crew athletes. The collaboration will also extend care and resources to HMS employees based in the Charlotte area, a move that Jeff Gordon believes could play a significant role in the team’s long-term development.

Advertisement

The partnership includes the construction of a 35,000-square-foot facility, the Atrium Health Motorsports Athletic Center, which is scheduled to open later this month. Sports facility design firm Forty Nine Degrees played a key role in designing the space. As part of the agreement, Atrium Health branding will be featured across HMS assets, including driver fire suits, team apparel, and track equipment.

Explaining why the collaboration struck the right chord, Gordon, vice chairman of HMS, emphasized that progress in the sport constantly circles back to people. He said, “We’re always looking at how can we make our race teams stronger and better, and it always falls back to people… I love that Atrium is interested in how our athletes train.”

Gordon noted that NASCAR places a unique strain on the body, unlike traditional stick-and-ball sports. “It is different than other sports. It’s a different discipline on your body. Performance, execution, and recovery after an event, you need the experts in those fields to be able to do that properly,” he added.

He further stressed that NASCAR’s grind leaves little room for error. The schedule offers no real pauses, margins remain extremely thin, and success depends as much on preparation as on what happens in the car or over the wall. By housing coaches, performance staff, and Atrium Health clinicians under one roof, the new center would allow training, recovery, and readiness to move in lockstep.

Advertisement

The layout places athletes and team members at the center, reinforcing the belief that sustained performance is built on consistent, comprehensive care. From HMS’s perspective, the partnership reflects a shared commitment to supporting its people the right way, every day.

Inside the new facility, HMS athletes will have access to state-of-the-art training equipment, modern locker rooms, a race-day operations center, nutrition and recovery spaces, film rooms, therapy and treatment areas, and dedicated sports research zones. The center also features a closed-loop pit stop practice circuit designed to accommodate two teams simultaneously, further enhancing preparation and efficiency.

In fact, support for the partnership arrived quickly from the HMS driver lineup as well. Kyle Larson publicly endorsed the move, resharing Gordon’s post that offered an early look at the facility, including the gym and swimming areas. Larson punctuated his approval with a short message: “Canceling my gym membership now .”

Atrium Health’s ties to NASCAR extend well beyond this agreement. The organization has supported the sport for years through efforts such as the NASCAR Day Giveathon and by providing sports medicine coverage at marquee events, including the Coca-Cola 600 at Charlotte Motor Speedway. Team owner Rick Hendrick and his wife Linda have also maintained a long history of philanthropic involvement with the health system.

Advertisement

HMS President Marshall Carlson serves on Atrium’s governing board executive committee, further strengthening the relationship. Atrium Health operates as part of Advocate Health, a nonprofit system ranked third-largest in the United States, serving nearly 6 million patients.

The post “It is Different Than Other Sports”: Jeff Gordon Explains How Hendrick Motorsports’ Partnership Is a Perfect Fit appeared first on The SportsRush.



Link

Continue Reading

Most Viewed Posts

Trending