College Sports
MSU Football Will Be Competitive in NIL Under New AD
Michigan State has hired Georgia Tech’s J Batt as its newest athletic director. Batt replaces Alan Haller, who held the position for four years before being let go last month. MSU was seeking an athletic director who would revitalize fundraising and modernize the athletic program’s revenue. Batt did so at GT, where he helped fundraise […]

Michigan State has hired Georgia Tech’s J Batt as its newest athletic director.
Batt replaces Alan Haller, who held the position for four years before being let go last month. MSU was seeking an athletic director who would revitalize fundraising and modernize the athletic program’s revenue.
Batt did so at GT, where he helped fundraise and improve the football and basketball programs in Atlanta. Many, including former MSU football head coach Nick Saban, have had good things to say about the Spartans’ newest athletic director.
MSU has not been competitive on or off the football field in the last few years. Whether that is because of the product on the field, a lack of competitiveness in the NIL department, or both, the hiring of Batt should shore up at least one of these issues.