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Murfreesboro Sports Authority to Discuss Sponsorship Strategies in Upcoming Meeting

Public Comment on Actionable Items: Individuals wishing to speak at a public meeting on “actionable items” must sign up at least six hours prior to the meeting start time by submitting your request online at https://www.murfreesborotn.gov/PublicCommentForm or by calling 615-849-2629. According to city officials, the Sports Authority’s primary mission is to generate additional funding for sports facilities, […]

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Murfreesboro Sports Authority to Discuss Sponsorship Strategies in Upcoming Meeting


Public Comment on Actionable Items: Individuals wishing to speak at a public meeting on “actionable items” must sign up at least six hours prior to the meeting start time by submitting your request online at https://www.murfreesborotn.gov/PublicCommentForm or by calling 615-849-2629.

According to city officials, the Sports Authority’s primary mission is to generate additional funding for sports facilities, aiding in operational costs, renovations, and potential expansions. Working alongside the Murfreesboro Parks & Recreation Department, the board will explore sponsorship agreements and other revenue streams to support local sports programs.

During a previous session, the Sports Authority Board voted to enlist Donegal Associates to spearhead sponsorship sales. The decision was based on several factors, including the firm’s approach to project management, communication style, and cost structure. Moving forward, it appears that Donegal Associates will represent the Sports Authority in securing sponsorship deals that will help contribute to the financial stability of Murfreesboro’s sports venues. The board also approved a 0,000 budget to support the initiative.

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The Murfreesboro Sports Authority was established in April 2024 (Resolution 24-R-06) to supplement city revenue while promoting sports, fitness, and wellness. Sponsorship opportunities could be everything from outfield grass logos at baseball fields to business banners on fences surrounding athletic parks. Other possibilities could include sponsored entry tickets featuring company logos and promotional offers to pop-up ads on the parks website when signing a child up for youth sports. The possibilities are endless at this point as little has been released on how sponsorship programs will be shaped.

The upcoming meeting, scheduled for Tuesday, will see the seven-member board review previous meeting minutes before delving into the specifics of its marketing and sponsorship efforts. Discussions will include setting advertising guidelines to ensure that corporate partnerships align with community values—particularly given that many sporting events cater to children and families.
Upcoming Meeting: The Murfreesboro Sports Authority will meet Tuesday, March. 25, 2025, at 4:00 p.m., at the Municipal Airport Business Center Community Room, 1930 Memorial Blvd. in Murfreesboro.
MURFREESBORO, TN – The Murfreesboro Sports Authority is set to convene next week to further refine its approach to marketing and sponsorship funding for city-operated sports venues and events. The meeting will focus on revenue generation strategies that will help sustain and enhance local athletic facilities through corporate sponsorships.
Above: Exaggerated example of sponsorships throughout a sports venues.
Before these programs become a reality, the board must finalize regulations regarding the types of advertising and branding permitted at city facilities. These guidelines will be based on previously discussed ordinances, ensuring sponsorships remain tasteful and appropriate for all audiences. The upcoming meeting is expected to provide further clarity on some of these ideas as the Sports Authority moves toward implementing its sponsorship initiatives.
 

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Mack Sutter to make decision June 26

Mack Sutter has set a date for his college commitment. The 6-foot-6, 225-pound Class of 2026 recruit from Dunlap will be holding a commitment ceremony on June 26. He’ll choose between his final four schools — Alabama, Illinois, Ole Miss or Ohio State. He’s completed four of his five official visits that started in April […]

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Mack Sutter has set a date for his college commitment.

The 6-foot-6, 225-pound Class of 2026 recruit from Dunlap will be holding a commitment ceremony on June 26. He’ll choose between his final four schools — Alabama, Illinois, Ole Miss or Ohio State.

He’s completed four of his five official visits that started in April and wrap next weekend. His visits included Illinois (April 11), Ole Miss (April 25), Ohio State (May 30), Penn State (June 6) and Alabama (June 20).

Sutter, a four-star tight end, is ranked as the No. 80 prospect nationally, sixth-ranked tight end and the No. 1 prospect in Illinois by 247Sports Composite.

The linebacker/receiver is a two-time selection to the all-Mid-Illini first team and Journal Star all-area team, picked for both in his sophomore and junior seasons.

Mack Sutter stats

As a junior, Sutter had 35 receptions for 505 yards and seven touchdowns for the Eagles, who finished 6-4 and made the Class 6A playoffs. Sutter filled in one game at quarterback, throwing for 119 yards. The four-star prospect also played linebacker with 29 tackles, six sacks, four forced fumbles and a pick-6.

As a sophomore, the quarterback/linebacker/wide receiver recorded 20 tackles and five tackles for loss as a linebacker. Sutter added 710 passing yards and eight touchdowns for the Eagles, who went 6-4 and lost in the first round of the Class 6A playoffs.



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Talk of power conferences taking over College World Series was premature

OMAHA, Neb. — Six conferences and an independent will be represented at the College World Series, and none of the teams were among the final eight in Omaha a year ago. In 2024, the SEC and ACC had four teams each in the CWS and all the talk was that college baseball would forevermore be […]

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OMAHA, Neb. — Six conferences and an independent will be represented at the College World Series, and none of the teams were among the final eight in Omaha a year ago.

In 2024, the SEC and ACC had four teams each in the CWS and all the talk was that college baseball would forevermore be dominated by the schools in those conferences that invest the most in the sport in scholarships, NIL and, starting soon, direct payments to players.

Someone forgot to tell that to Murray State, among others.

The CWS opens today with the Sun Belt Conference’s Coastal Carolina (53-11) playing the Big 12’s Arizona (44-19) in a rematch of the 2016 finals won by the Chanticleers. No. 8 national seed Oregon State (47-14-1), an independent until the Pac-12 ramps up again in 2026-27, meets the ACC’s Louisville (40-22) in the second game.

Saturday’s games match the Big Ten’s UCLA (47-16) against Missouri Valley Conference upstart Murray State (44-15) and an all-SEC battle between No. 3 Arkansas (48-13) and LSU (48-15).

Chanticleers coach Kevin Schnall was Gary Gilmore’s assistant in 2016, and he said he never believed a power conference takeover in baseball was inevitable. His team’s 23-game win streak is the longest in history by a team entering a CWS.

“Why has Coastal been so successful for 25 years? Well, Gary Gilmore was able to teach us how to assemble a roster,” Schnall said. “It’s not about putting together just the best players. You have to put together the best team. Sometimes money doesn’t always buy that.”

The money is about to get bigger. The House v. NCAA settlement will mandate roster limits, likely 34 in baseball, and allow schools to award as many scholarships as there are roster spots. Most programs are not expected to max out scholarships in baseball, but many will at least double the longstanding limit of 11.7.

Division I Baseball Committee chair Jay Artigues, athletic director at Southeastern Louisiana, said high-performing midmajors aren’t necessarily at a disadvantage because of how they tend to build their rosters. The outlook for them is not doom and gloom, he said.

“The Arkansases, the LSUs and the Georgias of the world, they’re going to have the premier 18-, 19-year-olds in the country, no question about it,” Artigues said. “They can’t get old because their 18- and 19-year-olds are signing (pro contracts) after that third year. Now where a mid-major can compete against them is having a good 22- or 23-year-old. You put a good 22-, 23-year-old against a really good 18-year-old, it evens the field.

“I think the midmajors that are having success are all older. You look at what Southern Miss did this year, they’re a fourth-, fifth-year team. That’s why they’re kicking the crap out of some P4 teams.”

Louisville coach Dan McDonnell said he thought at least one more ACC team would join his in Omaha, but he can’t help but be happy for Murray State to make it considering he played second base on the Citadel’s 1990 CWS team. It was his greatest baseball experience, he said, and as far as he’s concerned the more players who can experience the CWS, the better.

American Baseball Coaches Association executive director Craig Keilitz said the diversity of this year’s CWS field is good for the sport.

“I’m probably surprised as a lot of people as this proliferation of money has followed its way down, to say it might not be possible,” he said. “But I think it’s absolutely remarkable. I think it’s going to be interesting. I think it’s going to be highly watched and followed. I don’t think we could have scripted it any better.”

Four MLB.com projected first-round picks in the Major League Baseball amateur draft will be playing in Omaha: LSU left-handed pitcher Kade Anderson (1), Oregon State shortstop Aiva Arquette (3), Arizona outfielder Brendan Summerhill (16) and Arkansas shortstop Wehiwa Aloy (23).

The CWS is celebrating its 75th anniversary in Omaha, which landed what then was a lightly attended tournament in 1950 partly because city leaders promised to cover any cost overruns.

The CWS blossomed in the 1980s with the start of ESPN’s national coverage and moved from a dilapidated Rosenblatt Stadium to the 24,000-seat Charles Schwab Field in 2011. “Omaha” long has been a rallying cry for teams hoping to play for the national championship.

The city and NCAA have a contract that keeps the event in Omaha at least through 2035.



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Grant Frerking was Josh Heupel, Tennessee football adviser amid scams

This story was updated to add new information. Former Tennessee football player Grant Frerking was an employee of the program while carrying out financial scams related to his former business and facing civil claims for unpaid bills, documents provided by UT to Knox News reveal. Frerking has served as a part-time consultant to UT football […]

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This story was updated to add new information.

Former Tennessee football player Grant Frerking was an employee of the program while carrying out financial scams related to his former business and facing civil claims for unpaid bills, documents provided by UT to Knox News reveal.

Frerking has served as a part-time consultant to UT football since July 2023 while he also worked for On3, a Nashville-based sports media company.

On June 12, On3 founder/CEO Shannon Terry said he was unaware that Frerking was employed by UT, which could appear to be a conflict of interest.

“On3 had no knowledge of this relationship. Grant was explicitly instructed not to engage, either directly or indirectly, with the University of Tennessee or its associated collective,” Terry posted on X, formerly known as Twitter. “On multiple occasions during his employment, he was asked to confirm compliance with this directive, and he repeatedly denied any involvement. These representations were false. He lied to us.”

Frerking left On3 on May 27, amid “allegations of criminal misconduct,” according to a statement On3 provided to USA TODAY Network. He had worked there since August 2021.

At Tennessee, Frerking’s duties included advising coach Josh Heupel on off-field matters, consulting staff members on best practices and representing the Vols program at public events.

UT paid Frerking $30,000 for the past two years. His current contract expires June 30, but he no longer works for UT and the university doesn’t owe him any additional pay.

UT paid Frerking $7,500 every six months, according to the terms of his contract. The final payment was Jan. 1.

UT spokesman Jason Baum told Knox News on June 12 that Frerking hasn’t done any recent work on campus, and his contract will not be renewed.

Frerking did not respond to numerous Knox News requests for comment.

What Grant Frerking did as Tennessee football employee

Frerking, 26, was a Vols walk-on wide receiver from 2017-22. He was hired by UT football as a part-time consultant in July 2023. However, he did not list that employment on his LinkedIn account.

Freking worked for On3 from August 2021 to May 2025. That job overlapped with his UT consulting role.

According to Frerking’s UT contract, his duties as a consultant included:

  • Advising and consulting football coaches on best practices to navigate the current college football climate;
  • Assisting and advising Heupel and staff on off-field matters related to the program, both internally and externally;
  • Aiding in future development of program by speaking on panels and attending events (which included numerous appearances on “The Paul Finebaum Show” on SEC Network);
  • Guiding communication efforts with external parties and partners to ensure program success;
  • Maintaining a presence on campus monthly to meet, guide and assist with the program, staff and players with frequent availability via phone and Zoom.

Property records show that Frerking lived in Nashville while serving as a consultant. But UT did not reimburse his travel expenses, per terms of the contract.

Frerking was embroiled in financial scams while working for UT

Frerking’s employment with UT raises eyebrows after a Knox News investigation revealed he had been involved in numerous financial scams related to Metro Straw, his former ground cover business in Atlanta.

Customers accused him of pretending to work for Metro Straw to collect money from customers who sent payments believing he still worked there, only to be left without product delivered.

Frerking was also evicted from two Nashville apartments this year, according to court records, and owed $16,387 in unpaid rent in the upscale neighborhood The Gulch.

Why Tennessee football hired Grant Frerking 

If Frerking had expertise useful to UT, it was in the name, image and likeness space.

Frerking served as president of On3’s NIL University and director of athlete network development. He also had been a point person for On3’s major events that focused on NIL contract negotiations, tax education and wealth management with celebrity speakers such as gymnast Livvy Dunne, ESPN commentator Kirk Herbstreit and chief marketing officers for Fortune 100 brands.

Frerking was an advocate for players’ NIL rights, and he often represented Vols football in the media. But it appears UT’s relationship to Frerking wasn’t worth it.

Frerking became a fixture at Tennessee sporting events following his graduation. He also joined the Tennessee Fund’s Shareholders Society in 2022. UT has since removed the announcement of Frerking’s involvement.

He was also a board member for Volunteer Legacy, a nonprofit organization within the framework of NIL started in late 2022 by Spyre Sports, the collective that pays UT athletes for their NIL rights. Spyre CEO/co-founder James Clawson told Knox News that Frerking was never an employee of Spyre. Board members of any organization are not involved in the day-to-day operations.

Adam Sparks is the Tennessee football beat reporter. Email adam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.

Get the latest news and insight on SEC football by subscribing to the SEC Unfiltered newsletter, delivered straight to your inbox.





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Page Not Found | Northwest Arkansas Democrat-Gazette

Copyright © 2025, Northwest Arkansas Newspapers LLC. (NWA Media) All rights reserved. This document may not be reprinted without the express written permission of Northwest Arkansas Newspapers LLC Material from the Associated Press is Copyright © 2025, Associated Press and may not be published, broadcast, rewritten, or redistributed. Associated Press text, photo, graphic, audio and/or […]

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Copyright © 2025, Northwest Arkansas Newspapers LLC. (NWA Media)

All rights reserved.

This document may not be reprinted without the express written permission of Northwest Arkansas Newspapers LLC

Material from the Associated Press is Copyright © 2025, Associated Press and may not be published, broadcast, rewritten, or redistributed. Associated Press text, photo, graphic, audio and/or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. Neither these AP materials nor any portion thereof may be stored in a computer except for personal and noncommercial use. The AP will not be held liable for any delays, inaccuracies, errors or omissions therefrom or in the transmission or delivery of all or any part thereof or for any damages arising from any of the foregoing. All rights reserved.



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Brett Yormark reveals what still is on his mind to fix in the Big 12, college sports

Following the approval of last week’s historic House settlement’s, sweeping changes to NIL, among other aspects of college athletics will be implemented beginning on July 1. However, the settlement does not solve all of the problems still facing the industry. Big 12 commissioner Brett Yormark recently joined the Triple Option Podcast with Big Noon Kickoff […]

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Following the approval of last week’s historic House settlement’s, sweeping changes to NIL, among other aspects of college athletics will be implemented beginning on July 1. However, the settlement does not solve all of the problems still facing the industry.

Big 12 commissioner Brett Yormark recently joined the Triple Option Podcast with Big Noon Kickoff hosts Urban Meyer, Mark Ingram and Rob Stone to discuss some of the issues that are still weighing on his mind heading into the new college football season. Yormark fired off three in quick succession.

“I take everything home with me. It’s a 24/7 job and you can never turn it off,” Yormark explained. “There’s a lot of the big national issues that we’re dealing with. And right now, I would say the big three are the (House) settlement, CFP (College Football Playoff) and future governance future governance, meaning the role of the NCAA in this new age of collegiate athletics.”

The NCAA has been around for over a century and provides a governing body to major college athletics. They provide oversight academically and athletically to student athletes, and offer national championships in each of its respective sports to their member schools.

However, as college athletics continues to shift toward a more professional model (aided by the House settlement Yormark has already mentioned), questions over whether or not the NCAA should be replaced have risen. This is all in theory at this point.

“There’s a lot going on in our space right now, and I’m sure everyone knows, but it’s not just football and basketball,” Yormark continued. “I mean, we sponsor 25 sports here (in the Big 12), 15 of which are women’s sports, and we think there’s a lot of growth there, so there’s a lot to manage and a lot to do.

“But I will tell you that coming from professional sports, there’s nothing like college athletics. It’s a purpose-driven industry and at the core is our student athlete.”

In regards to Yormark’s concerns over the College Football Playoff, the selection committee has adopted a straight-seeding model moving forward, meaning the top four teams will earn a first-round bye. Last season, Arizona State was given a first-round bye as a four seed but was No. 12 in the final poll. This would not be the case anymore.

Greater changes are expected to come regarding the CFP, as 14 and 16-team models have been proposed behind the scenes. When those changes will come, and how it will impact the Big 12 has yet to play out.



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NCAA Player Pay Deal Asks Deloitte to Measure the Unmeasurable

A massive NCAA settlement with student-athletes involves a mechanism for limiting name, image and likeness deals to “fair market value,” which could prove difficult for even the world’s largest accounting firm to reliably measure. The $2.8 billion House v. NCAA settlement calls for Deloitte LLP to set up a clearinghouse to analyze endorsements, partnerships, and […]

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NCAA Player Pay Deal Asks Deloitte to Measure the Unmeasurable

A massive NCAA settlement with student-athletes involves a mechanism for limiting name, image and likeness deals to “fair market value,” which could prove difficult for even the world’s largest accounting firm to reliably measure.

The $2.8 billion House v. NCAA settlement calls for Deloitte LLP to set up a clearinghouse to analyze endorsements, partnerships, and other branding deals to ensure athletes earn a realistic amount for NIL rights, instead of sums inflated by recruiting slush funds run by team boosters. But building a model to assess a deal’s market value will depend on at least some subjective variables, incomplete industry metrics on private contracts, and skewed college athlete data, attorneys say.

Deloitte’s model will estimate an acceptable range for each deal rather than a specific value. But it will still have to draw lines, potentially in gray areas, to determine what NIL deals constitute pay-for-play.

“I think that’s a laudable goal. I don’t think it’s achievable,” said IP and sports attorney Mike Ingersoll of Womble Bond Dickinson. “There’s really no way to divorce a player’s value from their market demand, and their market demand is who wants them at their school.”

Imprecision in Deloitte’s determinations will all but certainly lead to a number of appeals before the College Sports Commission, the body designated administer the settlement’s rules, and after that neutral third-party arbiters. These disputes will add to the array of current lawsuits and follow-on litigation expected to result from the House settlement.

Deloitte and the NCAA referred questions to the CSC.

A member of the CSC Settlement Implementation Committee said the goal isn’t to prevent deals, just “catch the ones that are clearly out of bounds.” He acknowledged a degree of inherent imprecision, but stressed Deloitte’s expertise while noting players wouldn’t be sanctioned unless they went through with a deal despite losing before a neutral arbiter.

Valuing IP isn’t a new concept, the member said.

‘Fake NIL’

Over the last decade-plus, the NCAA has progressively lost efforts to preserve student-athlete amateurism in the multi-billion dollar college sports industry. The Ninth Circuit’s 2015 ruling in O’Bannon v. NCAA affirmed that the NCAA’s NIL prohibitions violated antitrust law, and the 2020 House complaint claimed the NCAA had yet to implement a new policy.

A judge approved the NCAA’s $2.8 billion settlement on June 6, which created a capped revenue sharing model that reaches back to 2016.

Branding deals worth $600 or more will now feed into NIL Go, software built by Deloitte to assess market value. Rejected deals can be reworked or appealed to the CSC, an entity established by major conferences.

The idea is to “get rid of this ‘fake’ NIL” that’s actually just a recruiting offer, sports and IP attorney Philip Sheng of Venable LLP said. The former Stanford University tennis player said the biggest question—one unlikely to ever be answered publicly—will be how Deloitte weighs the various factors that play into an athlete’s marketing value.

“We are in a black box scenario,” Sheng said.

A player’s sport, position, gender, skill, program, conference, and media market, along with the athlete’s particular obligations, impact value, attorneys said. Appearance, personality, social media following, and other attributes also subjectively influence value. Former NFL safety Troy Polamalu’s long flowing hair, for example, enhanced his value as a shampoo spokesman, Sheng said.

Data Limitations

Deloitte’s NIL Go platform will measure deals against what is still an ill-defined market.

While some general endorsement contract data exists, most deals are private, said Ingersoll, a former University of North Carolina football player.

Any existing data specific to college athletes is also contaminated with the recruiting element the NCAA seeks to eliminate. Data for the upcoming season is also obsolete because parties reacted to the proposed settlement announced in January.

“Deals have doubled in value,” Ingersoll said. “Deloitte is going to come in and say ‘that’s not fair market value, that doesn’t reflect the market,’ he said. “It absolutely does.”

But the CSC committee member said Deloitte has data and sophisticated methods to identify the importance of largely objective factors.

‘Honor System’

The deals will be de-identified and provided to the NCAA, which will build a database to give future athletes market insights. The prospect of unpredictable enforcement of nebulous standards could also deter reporting, IP and sports professor John Wolohan of Syracuse University added.

“In some ways it invites more under-the-table deals,” Wolohan said.

The CSC member said some parties will cheat. But the new system, unlike past systems, allow student-athletes to earn money off their persona without punishment unless they flout tribunals’ decisions.

Ingersoll said athletes and collectives may have little incentive to report some deals. Schools and the CSC can’t monitor all of social media or events like autograph signings.

“It’s truly the honor system,” Ingersoll said.

He noted potential reporting loopholes, such as stacking several $599 deals exempt from reporting rules. The settlement allows for anti-circumvention rule changes, but litigation could follow if parties dissent—adding to already inevitable labor, roster limit, and discrimination litigation, Ingersoll said.

“From what I understand, Title IX lawyers already have their complaints drafted,” Ingersoll said. “It’s whack-a-mole. They’ve solved one problem, and a dozen more will pop up. It’s going to be messy.”

Wolohan questioned the need to separate NIL rights and recruiting value when schools will share athletic program revenue with players. That mess ultimately stems from the NCAA failing to recognize core flaws when its amateurism model began to crack.

“They should have done this in 2015, and now it’s just way too late,” he said. “Other students can be recognized as employees, so I’m not sure what the NCAA and the schools’ fear is.”

The CSC member said the court accepted the pro-competitive justification for the restraints. Team resources, even within conferences, vary widely. The entire product would become less valuable for everyone with pay-for-play restrictions, he said.

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