MyPlay and One2All.tv join forces to redefine the future of sports streaming – Product & technology

MyPlay, the all-in-one automatic sports livestreaming platform, and One2All.tv, the interactive social streaming innovator, have revealed details of their new partnership.

“At MyPlay, we believe that every game deserves to be seen, analysed and celebrated. Thanks to this new alliance with One2All.tv, clubs, federations and fans will now gain access to an enriched ecosystem of tools that go beyond simple broadcasting – turning every match into a dynamic, social and connected experience,” said Itai Levy, CEO of MyPlay.

Through this partnership, MyPlay’s automated live sports capture seamlessly integrates with One2All.tv’s Virtual Living Room, enabling fans to invite friends, chat and interact as if they were sitting together in the stands – no matter where they are.

“Our mission has always been clear: democratise access to live sports and empower every club to grow,” explained Levy. “This partnership is a natural extension of that vision – providing our clients with more tools to connect with their audiences, attract new fans and open the door to new markets.”

“This partnership is a game changer,” said Eyal Natan, CEO, and Maarten van Oeveren, CP&CO, of One2all.tv. “We’re not just delivering sports – we’re building communities around them. Whether it’s youth football or local basketball, fans can now gather online like they would in the stands.

This collaboration also opens the door for iGaming operators as well as advertisers to tap into highly engaged micro-communities. With shared revenues flowing back to sports associations, everyone wins – from players and fans to platforms and federations.

With MyPlay’s leading-edge capture technology and One2All.tv’s community-driven platform, this partnership reinforces both companies’ shared values: innovation, accessibility, community, performance and growth.

The future of live sports isn’t just streaming – it’s social. And it starts now.