As the 2026 NASCAR Cup Series season revs closer, Hendrick Motorsports’ star driver William Byron is getting a fresh boost of energy—literally. On January 9, 2026, Anheuser-Busch announced that its fast-rising energy drink brand, Phorm Energy, will step up as the primary sponsor for Byron’s iconic No. 24 Chevrolet for two high-profile races this year.

The dynamic partnership builds on the multi-year deal first inked in June 2025 between Phorm Energy and Hendrick Motorsports, the most successful team in NASCAR history with 14 Cup Series championships. Phorm Energy, a collaboration between Anheuser-Busch, premium nutrition brand 1st Phorm, and UFC President Dana White, launched in June 2025 and has quickly climbed to become a top-15 energy drink brand nationwide, now available in over 59,000 stores.

Here’s a stunning look at the sleek Phorm Energy paint scheme set to light up the track:

The bold, eye-catching livery—featuring vibrant colors and the Phorm Energy branding—will debut on Byron’s car at Talladega Superspeedway in April and World Wide Technology Raceway (Gateway) in August, two tracks known for their high-speed drama and massive crowds. Fans can expect the scheme to deliver not just visual punch but also tie into Phorm Energy’s mission of fueling performance, with additional integrations like content creation, social media campaigns, in-person appearances by Byron, exclusive giveaways, and more.

Thomas Russell, General Manager of Phorm Energy, expressed excitement about the expanded role:

“Bringing William Byron into the Phorm Energy family is a clear extension of our presence in racing and the work we’re doing with fans. We’re proud to partner with William and Hendrick Motorsports, the most victorious team in the history of racing, as Phorm Energy has big plans to keep driving momentum in 2026, while fueling every mission along the way.”

Phorm Energy stands out in the crowded energy drink market with its clean formula: natural caffeine from green tea extract, an electrolyte blend for hydration, and ingredients designed to support mental focus—all without the crash. Available in four bold flavors—Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash—in 16-ounce singles or 12-packs, it’s crafted for those who “do the work” in sports, life, and on the track.

This sponsorship elevates an already strong alliance. Since 2025, Phorm Energy has served as a full-season associate sponsor on the Nos. 5 (Kyle Larson), 24 (Byron), and 48 (Alex Bowman) cars, with branding on firesuits, helmets, fueler gear, and around the fuel ports. The partnership also extends to Hendrick’s new 35,000-square-foot athletic center, set to open before the 2026 season, where Phorm products will support training, recovery, and health for the team’s athletes and staff.

With Byron coming off a strong 2025 campaign—three wins, multiple top finishes, and a championship near-miss—this new primary backing could provide the extra edge needed for another title run. Die-cast collectors are already buzzing, with pre-orders live for the Phorm Energy No. 24 models.

As NASCAR heads into Daytona for the season opener, Phorm Energy’s high-octane entry signals big things ahead for Byron and the No. 24 squad. Stay tuned—the green flag drops soon, and this partnership is ready to charge full throttle. For more details, check out phormenergy.com.

Photo credit: Porsche

Porsche is bringing a piece of its racing past to the streets of Mexico City, where its two factory-run Porsche 99X Electric cars will wear a special livery at the second ABB FIA Formula E World Championship race of the season in the country’s capital. The design nods to the 550 Spyder driven by Hans Herrmann at the 1954 Carrera Panamericana, Mexico’s best-known road race.

Herrmann won the “Sport” category for cars up to 1,500 cc and finished third overall. Porsche says the widely acclaimed result helped underline its early international motorsport standing and, along with further successes in 1952 and 1953, contributed to the creation of the Porsche name “Carrera.”

‟Historically and still today, Mexico is a special place for us,” says Thomas Laudenbach, Vice President Porsche Motorsport. ‟Porsche’s story in electric motorsport is still young, but the circuit in Mexico City has played a defining part in it. Our factory team took its first Formula E pole position and first victory here, in 2020 and 2022 respectively. Nowhere else has Porsche been more successful in Formula E. The livery honours our motorsport heritage and the Mexican fans at the same time. It is also a thank-you to a country that welcomes us so warmly in Formula E every year.”

Photo credit: Porsche

The appearance also connects to a milestone ahead. In 2026, Porsche says it will celebrate 75 years of motorsport, a history it traces back to 1951 with the Porsche 356 SL and a class win at Le Mans. Laudenbach draws a parallel between eras, noting that the 550 Spyder was the first Porsche designed specifically for racing, while the 99X Electric is the first Porsche developed solely for all-electric motorsport. Laudenbach: ‟Our heritage in traditional motorsport is unique and is reflected in every Porsche. In the future, we want to be able to say the same in all-electric motorsport. That is why we are competing in Formula E. We want to write stories – and history.”

Porsche also points to how the 550 Spyder’s Panamericana effort reflected an evolving racing landscape. Its aluminium bodywork carried multiple brand logos from companies supporting the campaign, at a time when sponsorship was still a relatively new concept in motorsport. Porsche says that influence helped shape some of the most memorable liveries across 75 years of Porsche Motorsport, and the variety of colors that has become part of its racing identity.

Following over a year of back-and-forth negotiations with NASCAR after joining forces with 23XI Racing and filing an antitrust lawsuit against the organization in October 2024, FRM is now back as a chartered team and making its final preparations for the upcoming season.

FRM and 23XI sued NASCAR after opting not to sign its new charter agreement in September 2024, alleging “monopolistic” practices. Despite settlement talks prior to the December court date, the suit ultimately went to court, where, after eight days in session, a settlement was reached.

The settlement granted chartered teams “evergreen” status and reinstated all six of 23XI and FRM’s full-time entries as chartered rides. A potentially major financial settlement was also involved, although the specifics of this were not made public.

Now that the ever-looming shadow cast by the lawsuit has finally cleared, FRM’s full attention has turned to the 2026 season, with Noah Gragson, Todd Gilliland, and Zane Smith all returning to the Cup Series, while Layne Riggs and Chandler Smith will also be back behind the wheel in the team’s two Craftsman Truck Series rides.

But while FRM’s driver lineup will be unchanged, Gragson will be working with a new crew chief after two seasons with Drew Blickensderfer. In an announcement made on Friday, FRM stated that Blickensderfer will be transitioning into the role of competition director, where he and technical director Seth Barbour “will continue to lead the organization’s technical direction and engineering efforts.”

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Blickensderfer steps away from the pit box after 17 years in the role, during which he oversaw four wins, including both the 2009 and 2021 Daytona 500s with Matt Kenseth and Michael McDowell, respectively.

Assuming his place in the No. 4 pit box will be Grant Hutchens, who has previously served as a crew chief for Brad Keselowski, Austin Cindric, and Harrison Burton, although only for six total races.

Hutchens’ career has also seen him work as Kevin Harvick’s race engineer, a lead engineer for Ryan Blaney, and in 2025, as the crew chief for Team Penske’s test team.

Beyond a change in crew chief, FRM also announced the addition of former IndyCar Aero Car Chief and Hendrick Motorsports body production manager Jonathan DeHart to lead its aerodynamic operations.

“We are very fortunate, and I am extremely excited to add experienced, talented people like Grant and Jonathan to leadership roles in the organization,” FRM owner Bob Jenkins said.

“With the inclusion of our Truck Series teams, we operate (5) full-time teams and I’m equally as excited to have Drew turn his attention to providing direction and guidance to our crew chiefs and competition group as a whole.

“Having Drew in this new role for us and Seth being able to focus on the technical aspects within our team, it puts us in a better position to execute on the track and achieve our goals in 2026.”

FRM will kick off its 2026 season with the Cook Out Clash at Bowman Gray Stadium on February 1, before heading to Daytona for the first points-scoring events of the season two weeks later. There, it will be looking to secure its fifth-ever Cup Series win in 2026 and its first since 2023.

Daytona International Speedway roared back to life as pre-season practice for the ARCA Menards Series kicked off, and Nitro Motorsports made an emphatic statement. The team fielded six cars on Friday, and all six topped the leaderboard during the first day of the two-day session.

Leading the charge was Gus Dean in the No. 25 Nitro Motorsports Toyota, returning to the track for the first time since his victory in last year’s season opener. Dean’s strong performance set the tone for the organization, which showcased speed and depth across its lineup. Gavan Boschele followed in second with the No. 90B entry, while Jake Finch placed third in the No. 15 Phoenix Toyota. Thomas Annunziata, Isabella Robusto, and Jake Bollman rounded out the top six, giving Nitro Motorsports a clean sweep of the fastest positions.

Garrett Mitchell, better known to millions of fans as YouTube personality Cleetus McFarland, broke up the Nitro dominance by placing seventh in the No. 30 Kennetix Ford. Andy Jankowiak was eighth in the No. 71 KLAS Motorsports Chevrolet.

Amber Balcaen overcame early adversity after an incident in Turn 3 left her with significant nose damage. Following evaluation and release from the Infield Care Center, Balcaen returned in a backup car and posted the ninth-fastest time. Taylor Reimer completed the top ten in the No. 77 Spire Motorsports Chevrolet, marking three female drivers inside the top ten.

Further down the charts, Joe Gibbs Racing teammates Giovanni Ruggiero and Max Reaves finished 13th and 14th, separated by just 0.012 seconds. Reaves will chase the ARCA Menards Series East title in 2026, while Ruggiero will compete in the Daytona season opener alongside his full-time NASCAR Craftsman Truck Series campaign.

CARS Tour standout Timothy “Mini” Tyrell made his first laps at Daytona, ending the day 20th in the No. 17 Cook Racing Technologies Chevrolet. Incidents also sidelined Bob Martin and Alex Clubb, though both plan to return for Saturday’s session after repairs.

In total, 79 drivers and 49 cars are registered for the pre-race practice, with 65 drivers logging laps on Friday. The second day of testing will set the stage for the highly anticipated season opener next month.

Tibbetts Lumber Company is partnering with Spire Motorsports for the NASCAR Craftsman Truck Series season-opener at Daytona International Speedway.

The family-owned and Florida-based business will adorn the No. 7 Chevrolet Silverado RST for the February 13 event in Daytona Beach, Florida. 2021 DAYTONA 500 champion Michael McDowell will pilot the entry.

Wood you look at that.@TibbettsLumber will team up with @Mc_Driver in the NASCAR CRAFTSMAN Truck Series race at Daytona!

?: https://t.co/Qd3MwxDt4J pic.twitter.com/Tf4xGtkmhI

— Spire Motorsports (@SpireMotorsport) January 9, 2026

McDowell will be making his fifth career start in the NASCAR Truck Series, and with a trip to Victory Lane, would join an exclusive list of drivers who have won in each of NASCAR’s top-three divisions.

The Phoenix, Arizona-native competed in two NASCAR Craftsman Truck Series events last season — Daytona and Atlanta — and recorded a best finish of 12th-place.

“I have a great deal of respect for the Tibbetts Lumber team,” said McDowell, “They’ve helped me on my own property, and their team truly combines outstanding service with a high-quality product. It’s special to have them racing with us at Daytona, and earning a win in all three national series is something I’ve wanted to make happen for a long time. I think we’ll have a real opportunity to do that on Friday night in Daytona in our Tibbetts Lumber Chevy Silverado.”

Founded in 1949 by Linton N. Tibbetts, Tibbetts Lumber Company has grown into the largest independently-owned lumber and building materials supplier in Florida, while building its legacy as one of the largest roof and floor truss companies in the Southeast.

“Tibbetts Lumber Co. is thrilled to be the primary sponsor of the Spire Motorsports No. 7 Chevrolet Silverado driven by Michael McDowell,” said Russ Hallenbeck, CEO of Tibbetts Lumber Company. “Being that we are headquartered in Florida, Daytona International Speedway has become a very special place for us come springtime. We are honored to be teaming up with Spire Motorsports and Michael this February.”

This isn’t the first go-around for Tibbetts Lumber Company when it comes to sponsorship in the NASCAR Craftsman Truck Series, either. Over the last two seasons, the company has backed Spencer Boyd and Freedom Racing Enterprises a total of five times, which resulted in a single top-five result at Daytona in 2024.

With nearly 640 starts across NASCAR’s National Series, McDowell is one of the most seasoned veterans in the sport, right now. The Phoenix, Arizona-native has been to Victory Lane twice at NASCAR’s top-level, and once in NASCAR’s second-level NASCAR O’Reilly Auto Parts Series.

The 2026 NASCAR Craftsman Truck Series season-opener will take place on Friday, February 13 at 7:30 p.m. ET on FOX Sports 1, NASCAR Racing Network, and SiriusXM NASCAR Radio Channel 90.

Michael McDowell will run the season-opening NASCAR Craftsman Truck Series race at Daytona International Speedway for Spire Motorsports, the team announced Jan. 9.

McDowell will pilot the No. 7 with sponsorship from Tibbetts Lumber Company.

“I have a great deal of respect for the Tibbetts Lumber team,” McDowell said in a team release. “They’ve helped me on my own property and their team truly combines outstanding service with a high-quality product. It’s special to have them racing with us at Daytona, and earning a win in all three national series is something I’ve wanted to make happen for a long time. I think we’ll have a real opportunity to do that on Friday night in Daytona in our Tibbetts Lumber Chevy Silverado.”

Spire Confirms Truck Return, Announces Promotions

McDowell also drove Daytona for Spire in 2025, steering the No. 07 to a 26th-place finish.

He’s the first driver announced to Spire’s Truck program for 2026. The team previously revealed it plans to field the Nos. 7 and 77 this year.

Executive Editor at Frontstretch

Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.

At his day job, he’s a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio — you know, like that Hawthorne Heights song.