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Motorsports

NASCAR Fans Opine How Mexico “Needs to Chill” as Teams Navigate Sponsorship Hurdles in the Country

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To see a Cup Series race in an international venue has been a long wait for NASCAR fans. So, when the racing promotion announced that the field would be racing for points in Mexico City, the hype went over the roof and now we are days away from the big event. But organizing this giant spectacle hasn’t been all sweet thus far. With every passing second, more hurdles keep coming out of the box.

Bob Pockrass reported on his X handle that Richard Childress Racing has been covering up all the advertisements of alcohol, nicotine, tobacco, and CBD on its haulers ahead of the cross-border visit. Firearm and ammo advertisements are being removed as well. And it all comes down to the strict advertising laws in Mexico.

This presents an issue for sponsors. Holding a race in such an exotic venue is a financial burden for teams. If sponsors aren’t allowed to take advantage of the situation, they aren’t going to be willing to shelve out the dollar. There are many such tricky confrontations that come to mind in light of Pockrass’ update. The NASCAR fandom revealed them without hesitation.

One fan commented, “Mexico needs to chill out a bit,” while another said, “Not fair for the money the sponsors put out. Also sounds like a major pain in the ass.” 

Logistics are already one of the biggest challenges when it comes to such events. This narrow funnel makes things even more difficult. Another fan pointed out how most of Kyle Busch’s sponsors are in the list prohibited by the Mexican government.

They joked, “Kyle Busch gonna be driving a blank race car next week. Maybe they can put his Mexico mug shot from the incident a few years ago on the hood instead.” ‘Rowdy‘ had run into trouble a few years ago for mistakenly carrying a handgun in his luggage at a Mexican airport. It became quite the hot news then.

One more expressed concern, “With every passing day, I’m believing more and more that the juice ain’t worth the squeeze. Never mind how dangerous it can be going down there.” That’s a rather pessimistic view to have ahead of one of the most crucial events in the sport’s history. If it all goes well, it would be a huge step-up for NASCAR.

And yet, a fan criticized, “Last I checked this is NASCAR. Not Formula 1.” Many would agree that the level of sophistication in Formula 1 is what NASCAR should strive to achieve. There can’t be much wrong with following in Formula 1’s footsteps.





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Nascar commissioner Steve Phelps steps down after lawsuit settlement

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  • No immediate plans to seek a successor as commissioner
  • Responsibilities will be delegated among Nascar’s president and executive leadership team

Steve Phelps will step down as commissioner of Nascar by the end of the month.

A statement from the series said that the 63-year-old made a ‘personal decision’ to step away, with the move coming less than one month after the conclusion of Nascar’s long-running legal battle with 23XI Racing and Front Row Motorsports (FRM).

Phelps, who has been with Nascar since 2005, was appointed as the series’ first-ever commissioner in April 2025. There are no immediate plans to appoint a successor. 

“As a lifelong race fan, it gives me immense pride to have served as Nascar’s first commissioner and to lead our great sport through so many incredible challenges, opportunities and firsts over my 20 years,” said Phelps.

“Our sport is built on the passion of our fans, the dedication of our teams and partners, and the commitment of our wonderful employees. It has been an honour to help synthesise the enthusiasm of long-standing Nascar stakeholders with that of new entrants to our ecosystem, such as media partners, auto manufacturers, track operators, and incredible racing talent.

“As I embark on new pursuits in sports and other industries, I want to thank the many colleagues, friends, and especially the fans that have played such an important and motivational role in my career.

“Words cannot fully convey the deep appreciation I have for this life-changing experience, for the trust of the France family, and for having a place in Nascar’s amazing history.”

Nascar has not announced any further leadership changes, with Phelps’ responsibilities to be delegated internally to the series’ president Steve O’Donnell and its wider executive leadership team.

“Steve will forever be remembered as one of Nascar’s most impactful leaders,” said Nascar chairman and chief executive Jim France.

“For decades, he has worked tirelessly to thrill fans, support teams, and execute a vision for the sport that has treated us all to some of the greatest moments in our nearly 80-year history.

“It’s been an honour to work alongside him in achieving the impossible, like being the first sport to return during Covid, or in delivering the unimaginable by launching new races in the LA Memorial Coliseum and Nascar’s first-ever street race in downtown Chicago.

“Steve leaves Nascar with a transformative legacy of innovation and collaboration with an unrelenting growth mindset.”

“Over his two decades at Nascar, Steve has balanced strong leadership and a consistent pursuit of excellence with a sincere commitment to our fans,” said Nascar executive vice chair Lesa France Kennedy.

“He has helped to bring fans some of the best, most unforgettable moments in our history, and most importantly, he’s laid an incredible foundation for continued growth and success for the entire sport.

“A true consensus builder and passionate advocate, we thank Steve for bringing his intelligence, integrity and love of racing to this sport each and every day. While his career may take him elsewhere, he’ll always have a place in our Nascar family.”

SportsPro says…

Phelps steps down as Nascar commissioner following the conclusion of the bruising legal proceedings with 23XI and FRM. During the process of finalising the wider settlement eventually agreed with the two teams, a series of inflammatory texts attributed to Phelps were revealed, which put him on thin ice and raised concerns about his leadership. In one exchange, he referred to team owner Richard Childress as “a stupid redneck” who “needs to be taken out back and flogged”.

The announcement exit of Phelps’ exit after the legal battle has been swift. It could also lead to speculation about the future of O’Donnell, even if the organisation said it had no immediate plans to make any additional senior leadership changes.

A protracted court case cost Nascar millions of dollars and exposed deep-rooted tensions within the sport. After the exit of Phelps, the series will now be looking to restore some much-needed stability as it adjusts to a new era of permanent charters and greater power amongst the teams. 



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Steve Phelps Resigns As NASCAR Commissioner

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NASCAR Commissioner Steve Phelps resigned from his NASCAR position following a 20-year career.

During his time with the league, he helped guide the sport into the new media age, as well as through the COVID pandemic. His time ended with a contentious lawsuit that exposed his texts critical of NASCAR drivers, team owners and his own bosses.

Phelps’ personal texts became public during the antitrust lawsuit brought by 23XI Racing and Front Row Motorsports against NASCAR. The lawsuit culminated with a settlement following eight days of trial testimony.

NASCAR’s Steve Phelps looks on during pre-race activities prior to the NASCAR Cup Series Würth 400 at Texas Motor Speedway 

NASCAR announced Phelps’ departure Tuesday morning, indicating it was his decision and that he will leave his role at the end of January. He had just started the role as commissioner last year, a role that allowed him to focus on big-picture projects and the trajectory of the sport, while Steve O’Donnell handled day-to-day operations as president.

O’Donnell remains president and no other leadership changes were announced.

“As a lifelong race fan, it gives me immense pride to have served as NASCAR’s first Commissioner and to lead our great sport through so many incredible challenges, opportunities and firsts over my 20 years,” Phelps, who served as NASCAR president from 2018-25, said in a statement. “Our sport is built on the passion of our fans, the dedication of our teams and partners and the commitment of our wonderful employees.

“It has been an honor to help synthesize the enthusiasm of long-standing NASCAR stakeholders with that of new entrants to our ecosystem, such as media partners, auto manufacturers, track operators, and incredible racing talent.”

NASCAR Chairman Jim France praised Phelps’ contributions to the sport. 

Steve Phelps’ 20-year career in NASCAR ended in the wake of a controversial text exchange that revealed his disdain for other leaders in the sport.

Phelps helped lead NASCAR’s marketing efforts over the last two decades and led NASCAR as it negotiated its current 2025-31 media rights deal. He also led the sport as it was one of the first sports to return to action during the COVID pandemic, with it completing a full 38-race season.

“Steve will forever be remembered as one of NASCAR’s most impactful leaders,” France said. “For decades he has worked tirelessly to thrill fans, support teams and execute a vision for the sport that has treated us all to some of the greatest moments in our nearly 80-year history. 

“It’s been an honor to work alongside him in achieving the impossible, like being the first sport to return during COVID, or in delivering the unimaginable by launching new races in the L.A. Memorial Coliseum and NASCAR’s first-ever street race in downtown Chicago. Steve leaves NASCAR with a transformative legacy of innovation and collaboration with an unrelenting growth mindset.”

France had stood by Phelps despite texts that emerged during the antitrust litigation. 

Phelps expressed his frustration that one of France’s proposals for the new charter agreement was “insanity,” as Phelps tried to push for at least some of the teams’ biggest priorities during negotiations.

The texts also included Phelps’ frustration with NASCAR Cup drivers and owners competing in the SRX Series, saying: “These guys are just plain stupid. Need to put a knife in this trash series.”

Phelps (L), walking alongside NASCAR driver Christopher Bell, has been praised for helping lead the league through the COVID pandemic

But the texts that caused the biggest blowback — and likely would be difficult for him to ever overcome as far as public perception and respectability from the fanbase — were ones that Phelps wrote about revered team owner Richard Childress after Childress did an interview on SiriusXM where he questioned who would benefit from a possible media rights deal.

“Childress needs to be taken out back and flogged. He’s a stupid redneck who owes his entire fortune to NASCAR,” Phelps wrote in the text.

Later in the chain, Phelps wrote: “If he’s that angry (and apparently he is) sign your charter extension and sell. He’s not smart — is a dinosaur — and a malcontent. … Total ass-clown.”

Childress has threatened legal action over the texts. 

During his testimony in court, Phelps said he was contacted about the PGA commissioner’s role and after one meeting, he took his name out of the running. Phelps was born in Vermont and grew up as a race fan. His sports industry experience includes a stint at the NFL.

Ironically, Phelps is viewed within the sport as someone who worked tirelessly to negotiate a charter agreement that would work for teams and NASCAR and avoid the litigation that ultimately consumed the final 15 months of his tenure.

“As I embark on new pursuits in sports and other industries, I want to thank the many colleagues, friends, and especially the fans that have played such an important and motivational role in my career,” Phelps said. “Words cannot fully convey the deep appreciation I have for this life-changing experience, for the trust of the France family, and for having a place in NASCAR’s amazing history.”

Bob Pockrass covers NASCAR and INDYCAR for FOX Sports. He has spent decades covering motorsports, including over 30 Daytona 500s, with stints at ESPN, Sporting News, NASCAR Scene magazine and The (Daytona Beach) News-Journal. Follow him on Twitter @bobpockrass.





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Yamaha promotes Burnett to lead motorsports division

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Yamaha Motor Corp., USA (YMUS) has promoted longtime executive Dean Burnett to senior vice president and president of its Motorsports division, effective in early 2026. The move comes as current Motorsports President Mike Martinez prepares to retire after more than three decades with the company.

Dean Burnett brings more than three decades of experience across Yamaha’s global organization. Most recently, he served as vice president of Yamaha’s Marine Innovation Center and as president of Siren Marine, Skeeter Boats, and G3 Boats. (Photos: Yamaha Motor Corp., USA)

Martinez, who has served as SVP and president of Motorsports since 2022, will remain with Yamaha through the first quarter of 2026 to support the transition before officially retiring on April 3, 2026.

“Yamaha owes Mike Martinez a huge debt of gratitude for his decades of service, spearheading groundbreaking products, dealer programs, and initiatives that directly led to Yamaha’s success in the U.S. powersports industry. I’m confident that Mike’s legacy is in great hands with Dean Burnett.” — Michael Chrzanowski, president and CEO of Yamaha Motor Corp., USA.

Burnett brings more than 30 years of Yamaha experience

Burnett brings more than three decades of experience across Yamaha’s global organization. Most recently, he served as vice president of Yamaha’s Marine Innovation Center and as president of Siren Marine, Skeeter Boats, and G3 Boats. His background spans sales, marketing, service, operations, manufacturing, and finance.

Born into his family’s marine dealership in Louisville, Kentucky, Burnett joined Yamaha in 1987 and has held numerous leadership roles. He previously served as president and managing director of Yamaha Motor Canada, Ltd., and Yamaha Motor Finance Canada, as well as president of Yamaha’s WaterCraft Business Group.

“I’m proud and excited to accept this new opportunity,” Burnett shares. “The Yamaha Motorsports team values, supports, and celebrates our dealer partners and business relationships. At its core, Yamaha creates lifelong memories, and we’ll continue to deliver on that promise to our dealers and customers.”

Martinez leaves lasting legacy

Martinez joined Yamaha in 1994 as a motorcycle and ATV product planner and went on to shape some of the brand’s most influential powersports products. During his career, he led the development and launch of models including Yamaha’s first automatic 4×4 ATV, the Kodiak 450, as well as the Raptor and Grizzly ATVs and the Rhino side-by-side — a vehicle widely credited with creating the modern recreational SxS segment.

Mike Martinez, who has served as SVP and president of Motorsports since 2022, will remain with Yamaha through the first quarter of 2026 to support the transition before officially retiring on April 3, 2026.

He also oversaw Yamaha’s organizational alignment of its motorcycle, RV, and parts and accessories operations, and led the company’s 2018 corporate relocation to Georgia.

Under Martinez’s leadership, Yamaha reinforced its commitment to U.S. manufacturing and expanded the Yamaha Outdoor Access Initiative, which has contributed more than $8 million in grants supporting public land access for motorized recreation over the past 18 years.

Yamaha also reignited its racing presence during Martinez’s tenure, partnering with Star Racing to manage its 450 Supercross and Motocross programs. Over the past seven years, Yamaha riders have captured 26 premier-class championships across Supercross, Motocross, SuperMotocross, and road racing, along with 34 national ATV and side-by-side titles.

“I have full confidence that Dean will be a strong leader and a great partner to Yamaha dealers,” Martinez says. “I’m proud of what we’ve accomplished and excited to watch Yamaha’s continued success in the years ahead.”

What it means for dealers

Yamaha said Burnett and Martinez will work closely over the coming months to align strategy and operations, with a continued focus on supporting Yamaha’s nationwide dealer network as the Motorsports division moves into its next chapter.

The transition signals continuity for Yamaha dealers, with leadership remaining firmly rooted in Yamaha’s long-term experience and a dealer-centric strategy.



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Brenden Queen Nabs Full-Season Truck Sponsor in Cummins

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Brenden Queen will have Cummins as the sponsor of his NASCAR Craftsman Truck Series effort with Kaulig Racing for the full 2026 season, Kaulig announced Jan. 6.

Cummins will sponsor Queen’s No. 12 in all races during the driver’s rookie campaign.

“To have a company with Cummins’ history and worldwide reputation support me is incredible,” Queen said in a team release. “I can’t wait to get behind the wheel of this Ram 1500 and represent Cummins and Kaulig Racing every weekend. This is the type of opportunity every driver dreams about.”

“We couldn’t be more excited to welcome Cummins to the Kaulig Racing family,” Kaulig CEO Chris Rice added. “Their engineering excellence and commitment to innovation are a perfect match for our vision. Brenden is an exceptional talent, and we’re building a program around him that we believe can compete for wins and make a playoff run right away.”

Queen is the defending ARCA Menards Series champion and was the first driver announced to Kaulig’s newly formed Truck team as part of RAM’s move into the sport.

He’s made five Truck starts since 2023, earning one top five and two top 10s.


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Executive Editor at Frontstretch

Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.

At his day job, he’s a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio — you know, like that Hawthorne Heights song.



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Motorsports

Harrison businessman arrested for selling cars he used as collateral for $171,000 loan

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A Harrison man has been arrested for selling two high end cars he used as collateral for a $171,000 loan. Facing three felony charges for the crimes is 29-year-old James Garrett Hoffman of Harrison. Hoffman owned Hoffman Motorsports which closed. He then opened a business called Hoffman Truckparts.According to the probable cause affidavit from the Harrison Police Department, an official from a local bank came to police with two sets of promissory notes and security agreements.

Hoffman Motorsports LLC had taken out a loan for $171,000 that was due in November of 2024. Hoffman used a 2015 Lamborghini and a 2015 Mercedes Benz as collateral.

In March of 2025, Hoffman Truck Parts LLC was given a loan for $171,000, using the same vehicles as collateral, to pay off the first loan. The loan was due Sept. 26 of 2025. The bank official said no payments had been made.

Investigators were provided Carfax reports from the bank official which showed the cars used as collateral were registered out of state.

The Carfax report listed the Lamborghini for sale in August of 2024. Investigators called the company which had it listed and they reported they had bought it from Hoffman the same month, saying they had purchased several vehicles from Hoffman Motorsports and they provided Hoffman’s cell phone number.

The Carfax report indicated the Mercedes last known location was in Iowa. Dispatch ran the vehicle identification number and they found the owner. When contacted, the owner of the car provided a copy of a cashier’s check made out to Hoffman and a bill of sale dated in June of 2025.

Hoffman is facing two counts of defrauding a secured creditor and one count of theft of property. He is free after posting $10,000 bond.

PREVIOUS ARREST

Hoffman was arrested in September on a felony hot check charge.

The check, in the amount of $2,350, was written in February of last year from the account of Hoffman Motorsports.

WebReadyTM Powered by WireReady® NSI





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Kaulig Racing adds full-season sponsor for Ram debut

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The 2026 season marks Kaulig Racing’s first time competing as a Ram-affiliated organization, and its first time in the Craftsman Truck Series. The team will have a new full-season sponsor for this historic season.

According to a press release, Cummins Inc. has jumped on board to support one of the five Kaulig Racing trucks. The engineering company will support Brenden “Butterbean” Queen as he competes full-time in the No. 12 Ram 1500.

Butterbean’s No. 12 will feature a custom black and red livery for every race this season. It will feature massive Cummins logos on the hood and sides, as well as the new stylized Ram logo.

Photo credit: Kaulig Racing

“To have a company with Cummins’ history and worldwide reputation support me is incredible,” Queen said in a press release. “I can’t wait to get behind the wheel of this Ram 1500 and represent Cummins and Kaulig Racing every weekend. This is the type of opportunity every driver dreams about.”

Cummins and Dodge have long been tied together, dating back to 1989 with the release of the first Cummins-powered Ram. This partnership has continued ever since as numerous consumers have purchased trucks with Cummins power.

In fact, Cummins announced in July 2025 an extension of this partnership through 2030, which included the next generation 6.7L Turbo Diesel Pickup engine system. These engines will power all Ram heavy duty pickups, including the 2500 and 3500 Heavy Duty Pickups. The engines will also power the 3500, 4500, and 5500 Chassis Cab trucks.

Now, Cummins will also take on NASCAR while supporting last season’s ARCA Menards Series champion. The brand will make its debut during the season-opening race at Daytona International Speedway on Friday, Feb. 13. Queen will continue to run the black and red scheme in every race as he pursues both Rookie of the Year honors and a championship.

“We couldn’t be more excited to welcome Cummins to the Kaulig Racing family,” said Chris Rice, Chief Executive Officer of Kaulig Racing.

“Their engineering excellence and commitment to innovation are a perfect match for our vision. Brenden is an exceptional talent, and we’re building a program around him that we believe can compete for wins and make a playoff run right away.”

 



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