NASCAR News: Overplay Joins Forces with Front Row Motorsports

Overplay has partnered with Front Row Motorsports (FRM) for the 2025 NASCAR Cup Series, featuring Todd Gilliland’s No. 34 Ford Mustang Dark Horse. This collaboration marks Overplay’s first appearance on a NASCAR Cup Series car during the Coca-Cola 600, allowing fans to engage with the platform by creating games from videos. Founded by Dan Projansky and Caroline Strzalka, Overplay gained traction with its appearance on Shark Tank, securing a deal with Mark Cuban. The app boasts hundreds of thousands of downloads, enabling users to gamify their experiences easily.

By the Numbers

• Overplay app has hundreds of thousands of downloads.
• Millions of games have been played on the platform.

State of Play

• Overplay will debut on the No. 34 car at the Coca-Cola 600 on May 25th.
• Fans can play Todd Gilliland’s games for free at Overplay’s dedicated NASCAR site.

What’s Next

The partnership between Overplay and FRM is expected to enhance fan engagement during the NASCAR season, particularly with innovative game-making experiences for race fans. They aim to increase their brand visibility at major racing events, potentially leading to further collaborations in sports entertainment.

Bottom Line

This partnership revolutionizes fan interaction in NASCAR, combining gaming with motorsports to create unique experiences that empower fans and widen the appeal of both brands. Overplay’s approach positions them as a forward-thinking player in the interactive gaming landscape.